• Title/Summary/Keyword: Corporate universities

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Analysis of the effect of corporate support program participation satisfaction on corporate contribution (기업지원 프로그램 참여 만족도가 기업의 기여도에 미치는 영향 분석)

  • Kim, Young-Bu
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.7
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    • pp.175-183
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    • 2017
  • In this study, the LINC project is finished and a new LINC+ has begun. For the settlement of mutual cooperation in universities and corporations, the main agenda of LINC+ project, this research attempts to find factors that are important to industries rather than the measurement of performance closely related to universities. From the companies' perspective, it is not easy to measure how much they are benefiting from mutual cooperation, although there are quantitative performance determinants such as sales, employment and export growth. Therefore, while estimating the satisfaction of industrial-educational cooperation and simultaneously estimating the satisfaction's effect to the development of companies, we try to estimate the contribution of satisfaction towards company development through subjective indicators. Through these efforts, we will raise the credibility of government policies through the cultivation of talented individuals who are customized to the industry through the cultivation of "Industry-Leading Universities" that we intend to pursue through the implementation of LINC+ business, and small and medium enterprises. Innovative support and the cooperation of industry-universities will increase job creation and ensure consistent industry. We will contribute to the mutual development of universities and industries.

A Study on Usage and Demand of the Business Simulation Game, and Design of the Course Model (경영시뮬레이션게임의 활용실태와 교과모형)

  • Lee, Jae-Won
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.1
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    • pp.73-86
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    • 2012
  • This study has the purpose to increase the suitability for the introduction and operation of the curriculum utilizing business simulation games from university education. So we investigated about the usage in management education department of domestic and foreign universities, institutions target for enterprise level education, and giant companies such as Samsung and LG. We surveyed about the demand of it from college students at the management and engineering departments and then designed two basic course models. As research methods, literature research, on-site experts and operators interview on domestic enterprises and institutions of representative companies was conducted. We analysed the course syllabi of some domestic and about 50 foreign universities utilizing it with the literature review. Then we analysed the result of usage investigation and demand survey. According to the results, the relatively small number of universities and corporate institutions compared to U.S. were utilizing it for their training courses in short-term and partial Lab. Results are expected to be used in the training courses of business administration in universities and corporate.

Growth Factors and Policy Implications of Hokkaido University Research & Business Park in Japan (일본 홋카이도대학 리서치 & 비즈니스파크의 성장요인과 정책적 시사점)

  • Jang, Hoo-Eun
    • Journal of the Economic Geographical Society of Korea
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    • v.25 no.3
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    • pp.339-356
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    • 2022
  • This study focuses on Hokkaido University Research & Business Park in Japan as an example of establishing a regional innovation ecosystem on campus based on the outstanding research and university-industry collaboration capabilities of local universities in non-metropolitan areas with weak foundations for start-ups and corporate growth. Hokkaido University Research & Business Park established a mid-to long-term plan using the idle sites on campus, and was developed through a gradual development process since 2003. The promotion of university-industry collaboration was pursued through an industrial-based approach of establishing a bio-industry cluster considering the characterization of local universities and the foundation of local industries. It also provides various corporate support services through cooperative governance between local industry, universities, research institutes and the government. This strategy for creating Hokkaido University Research & Business Park provides important policy implications for various policies and projects that promote regional development by utilizing university campuses like the campus innovation park project.

A Study on the Application Possibility of Management Innovation Strategy in University (대학의 경영혁신 방향에 대한 이론적 연구)

  • Kim Yong-Ho;Song Kyung-Soo
    • Management & Information Systems Review
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    • v.17
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    • pp.135-160
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    • 2005
  • In the 1990s, university environment is changing rapidly(especially, difficulty of student registration which are originated student's decrease and various deregulation) and university get ready for the new ways of management culture. This new ways are management innovation strategies. The purpose of this study is to suggest the direction of effective innovation(to search application possibility of management innovation strategy), solving the problems occurred by the enlargement and change in the environments of universities. From early in the 1990s, korean corporations perform actively many management innovation strategy including benchmarking, restructuring, downsizing, zero-based budgeting, BPR, learn organization and total quality management. But korean most universities performed hardware management innovation strategies such as corporate portfolio restructuring(including outsourcing, M&A, MBO etc.) and organization restructuring. Therefore korean universities have got to concerns about more software management innovation strategy such as total quality management and learn organization. Also we have seen another problems such as that universities try to merely duplicate certain management innovation strategies which are used by another university. rather than to make various effort to adequate their own organizations. In conclusion, korean universities are to play an important roles in the development of knowledge society. The management innovation and individual competence development in the university are required to overcome crisis of university.

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Social Engagement Network and Corporate Social Entrepreneurship in Sido Muncul Company, Indonesia

  • SIRINE, Hani;ANDADARI, Roos Kities;SUHARTI, Lieli
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.11
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    • pp.885-892
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    • 2020
  • The purpose of this study was to determine the social engagement network in Sido Muncul's CSR, the partnership program with farmers, and how the implementation of corporate social entrepreneurship in the program is carried out. The research design uses qualitative methods with a grounded theory approach that tests the validity and reliability of the data using triangulation of data sources and methods, namely, data obtained through documentation and the results of surveys and interviews to more than one observation unit. Data was obtained from surveys and interviews with Sido Muncul's Public Relations and CSR Division, as well as partner farmers. The results of this study indicate that the social engagement network in Sido Muncul's partnership program is related to the role of farmer groups, farmer cooperatives, government, NGOs, universities, and private companies as facilitators and control functions, thus creating mutually beneficial relationships with one another. The process of implementing corporate social entrepreneurship in Sido Muncul's CSR for the partnership program with farmers consists of nine stages: problem identification, coordination with related parties, allocation of resources and commitments, collaboration with NGOs, local entrepreneurs and government, social innovation and the creation of new businesses, documentation of activities, reporting, monitoring and evaluation, as well as publications.

A Study on the Career Development Plan for the Education Major Students in Korean Universities (학부과정 교육학 전공학생의 진로분야 발전방안 탐색 -교육학 관련학과와의 비교를 중심으로-)

  • Lee, Sang-Chul
    • Journal of Fisheries and Marine Sciences Education
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    • v.24 no.5
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    • pp.670-686
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    • 2012
  • The purpose of this study is to analyze current state of education departments in Korean universities and to find out ways to help education major students shape their future career. The findings of the study are as follows. First, the comparative analysis of the current state of education and education-related departments showed that average employment rate of education departments in 2011 was 35.0%, whereas that of related departments was 56.6%, which showed a significant difference. Second, education courses were specialized in areas such as lifelong educator qualifications, teaching certificates in morality/ethics, corporate HRD(human resource development), etc. in case of education departments. In case of education-related departments, education courses were specialized in areas such as teaching certificates in pedagogy, lifelong educator qualifications, license of school counselor, corporate HRD, etc. Though there were many overlapping areas, specialization was relatively more common and diverse in education-related departments. Next, to help students shape their future career, developments in specialized career courses, new career fields, and career education models were suggested. To give shape to the progress plans, the development of standard education courses for student careers, the introduction of certification system about course specialization, and search for the career path of teaching profession which allows utilization of the knowledge of education were suggested.

The Effect of Corporate Social Responsibility Activities and Corporate Advertising of Korean Companies in China on the Chinese Consumers' Korean Products Evaluation (재중 한국기업의 사회적 책임활동과 기업광고가 중국 소비자들의 한국제품 평가에 미치는 영향)

  • Yoon, Seong-hwan
    • International Commerce and Information Review
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    • v.19 no.4
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    • pp.147-174
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    • 2017
  • Korean companies currently operating in China have made active efforts to undertake corporate social responsibility activities and corporate advertising to improve their image, as well as marketing activities directly related to their products. In this context, this study aims to analyze how corporate social responsibility activities and corporate advertising influence a company's image from the perspective of Chinese consumers. This study also analyzes corporate image, consumer-company identification, and the structural relationship between the consumers' behavioral responses and their evaluation of Korean products. Based on theoretical discussions and previous studies, the study tests five research hypotheses for the development of a theoretical research model. In order to empirically test the research model, data were collected by enlisting and observing MBA students from major universities in China. The results obtained by actual analysis are as follows. First, corporate social responsibility activities and corporate advertising were found to be positively influential on corporate image. Second, corporate image is positively influential on consumer-company identification. The consumer-company identification of Chinese consumers' evaluation of Korean products, and positive evaluation of Korean products in turn induce positive influences on Chinese consumers' behavioral responses. These results suggest that the Korean companies already established in China not only need to enhance a positive corporate image but also have to make efforts to undertake corporate social responsibility activities and corporate advertising activities in order to improve their continuous and long-term relationship with Chinese consumers.

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Integrative research on industrial policy and corporate strategy of autonomous car (세계 주요국의 자율주행차 정책 및 기업전략에 관한 통합적 연구)

  • Baek, Seoin
    • Knowledge Management Research
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    • v.18 no.3
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    • pp.1-35
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    • 2017
  • This study conducted comparative study on autonomous car's industry policy and corporate strategy of US, China, Germany, Japan and Korea. By analyzing core technologies and industry paradigm shifts of autonomous car industry, I was able to figure out autonomous car has high potential to be dominant transportation in the future and it is important to construct core competency in technology area. The meaningful findings by analyzing various primary and secondary data are as followings: First, in case of US, Google was leading autonomous car industry by developing its own OS and Platform. US government has been actively supporting and interacting with private firms and Universities for stimulating industry/technology convergence and establishing standard. Second, in case of Germany, autonomous car development was leading by several auto makers such as Mercedes, BMW in Hardware and manufacturing area, and German government was focusing on deregulations for private company. Third, in case of Japan which quite similar with German situation, they were both independently developing technology and expanding alliances with MNCs. And Japanese government was supporting triple helix system construction between local companies and universities. Fourth, in case of China, autonomous car industry was leading by IT companies, and various cooperations between IT companies and automakers were established. Chinese government was regulating foreign companies and supporting domestic companies both in market and technologies Last, in Korean case, the active and extensive alliances were lacking in Korean companies while strategic and strong government supports were missing in public sector. For competing with other countries and players, more active collaboration between different countries and strong policy supports are needed in Korean auto industry.

The Study of the Contest Exhibition on Corporate Image and Behavior Intention (공모전이 기업이미지와 행동의도에 미치는 실증연구)

  • Kim, Yoon-Hee
    • The Journal of the Korea Contents Association
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    • v.17 no.12
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    • pp.590-599
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    • 2017
  • This research conducted a positive research to raise the effect of contest exhibitions as PR mechanism, considering the present condition increase in number of consumer participating in contest exhibitions and increase in organizations hosting such exhibitions. This research investigated whether there are differences in corporate image and behavior intention before and after the exhibition. Furthermore, it verified whether there are differences in behavior intention depending on level of satisfaction after exhibition. For the research, 139 university students from 7 universities nationwide who participated in exhibition hosted by public organizations were selected for analysis. The result shows that there are changes in corporate image and behavior intention before and after exhibitions. The corporate image depending on satisfaction level after exhibition shows that there are significant changes in professional image and trust image, but not in social contribution image. Based on the research result, we verified the value and effect of contest exhibitions.

Research Trends of Technology Holding Companies and Suggestions for improving Corporate Performance : Focusing on the introduction of PMO (기술지주회사 연구동향과 기업성과 향상을 위한 제언 : Project Management Office(PMO) 도입을 중심으로)

  • Lee, Kangoh;Lee, Chanho
    • Journal of East Asia Management
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    • v.4 no.1
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    • pp.53-77
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    • 2023
  • Modern company faces an uncertain future and a competitive environment and are seeking new technologies and creative products to ensure the corporate growth and survival in the market through continuous innovation. "University Industry Cooperation(UIC)" is a point of contact for overcoming the crisis faced by companies and universities in this era and a cooperation platform for mutual prosperity. As a subsidiary of a university, "Technology Holding Company(THC)" is attracting attention as a new window for UIC in Korea. The role of THC is to establish and foster the business opportunities of their subsidiaries and to return investment profits to the university ecosystem again. But recently, the life cycle of technology is getting shorter, and the development cost is steadily increasing. In particular, with the increase of hybrid projects based on convergence and combination, the risk of conducting research(R&D) and new product development(NPD) projects is gradually increasing. A PMO refers to a project management organization that can contribute to improving the success rate of projects with increasing uncertainty by supporting project visibility and appropriate decision-making. The purpose of this study is to raise a research question on whether THC's corporate performance can be improved when "Project Management System(PMO Service)" is introduced into the subsidiary incubation system of THC. This study proposes several research methods to identify the relationship between the introduction of PMO and the corporate performance of THC.