• Title/Summary/Keyword: Corporate strategy

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Changes in News-Production Labor Process Since The Introduction of Convergent Newsroom : A Case Study on The CBS Convergent Newsroom (통합 뉴스룸 도입 이후 뉴스생산 노동과정의 변화: CBS 통합뉴스룸 사례연구)

  • Yoon, Ik-Han;Kim, Kyun
    • Korean journal of communication and information
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    • v.55
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    • pp.164-183
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    • 2011
  • Technology innovation of digital convergence in recent years of the media sector has produced a series of significant changes in journalist labor. This study analyzes how recent introduction of convergent newsroom changed the nature of journalist labor and what strategy the management used to control journalists within the technologically innovated working condition with case of CBS. As the labor process theory tells us, the analysis found that technological innovation in the newsroom has encouraged a couple of aspects regarding labor process. First, losing control over their own labor journalists have undergone the process of significant deskilling. Second, the management have made a constant effort to introduce ideological and political apparatuses with twofold purposes, effective control over workers on one hand and concealing oppressive labor conditions on the other. The effort generated journalists' acceptance of new news-making routine and their consent on labor-management culture founded upon naive familism, which at last resulted in reinforcement of corporate power and isolation of labor society by separating internal labor market.

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The Impacts of Project Governance, Agency Conflicts on the Project Success : From the Perspective of Agency Theory (프로젝트 거버넌스가 대리인 갈등 및 프로젝트 성공에 미치는 영향 : 대리인 이론 관점)

  • Jeong, Eun-Joo;Kim, Bo-Ram;Jeong, Seung-Ryul
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.41 no.3
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    • pp.11-20
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    • 2018
  • Recently companies have increased the new projects to improve and innovate the business process in order to adopt the advanced technologies such as IoT (Internet of Things), Big Data Analysis, Cloud Computing, mobile and artificial intelligence technologies for sustainable competitive advantages under rapid technological and socioeconomic external environmental changes. However, there are obstacles to achieve the project goals, corporate's strategy and objectives due to various kind of risks based on characteristics of projects and conflicts of stakeholders participated on projects. Hence, the solutions are required to resolve the various kind of risks and conflicts of stakeholders. The objectives of this study are to investigate the impact of the project governance, agency conflicts on the project success based on agency theory by using the statistical hypothesis testing the relationship among those variables. As a result of hypothesis testing, we could find that the project governance impacts positively on project success and negatively on the agency conflicts. Further, the agency conflicts impacts negatively on the project success. Finally, we could find that the agency conflicts such as goal conflict, different risk attitude and information asymmetry between project manager and team members impact negatively on the project success. Meanwhile, the project governance impact positively on the project success, negatively impact on the agency conflicts such as goal conflict, different risk attitude and information asymmetry between project manager and project team members. In order to increase the project success rate, the project governance institutions such as PGB (Project Governance Board), EPMO (Enterprise Project Management Office), PSC (Project Steering Committee) are needed to prevent or reduce the agency conflicts between project manager and team members.

Development of Valuation Model on Trademark Rights for Intellectual Property Revitalization (지식재산권 활성화를 위한 기업상표권 가치평가 모형 개발)

  • Kim, Heung-Su
    • Journal of Digital Convergence
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    • v.14 no.9
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    • pp.89-97
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    • 2016
  • Intellectual property rights play a key role in employment creation and income generation plays an important role, especially in the creative economy. Many companies are ultimately increasing efforts to boost the company's financial performance, such as maximizing profits by building a strong brand assets amid committed to brand management in this paradigm. Reasonable evaluation and commercialization of technology transactions, financial assistance, investment decisions, trademark brand value for the reactivation (revitalizing) for the purposes of M & A, litigation, brand strategy will be said to be very important. In spite of the importance, the awareness of the property and the capabilities to assess are hardly sufficient. Thus, this study, targeting companies with valid trademarks for value assessment, conducted case analysis by cost method and income approach; the analysis presented the result from 2.05 million by the cost method to 2.7 million by the income approach applied to a variable discount rate and adjustment contribution. However, now that the implication was drawn from a single company, further studies covering case study and application plan according to scale and type of diverse company groups should be continued.

A study on the user experience of mobile Fintech service in Z generation -Focused on KakaoPay and Toss- (Z세대의 모바일 핀테크 서비스 사용자 경험 연구 -카카오페이와 토스를 중심으로-)

  • Chung, Seung-Jae;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.18 no.1
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    • pp.315-320
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    • 2020
  • This study is a study on the user experience of mobile Fintech service of the Z generation, and the past Finance was one of the industries that users felt difficult. However, the Z generation, who grew up in the digital environment, feels comfortable with mobile payment. This study is limited to Kakaopay and Toss, which are representative domestic Fintech services, and aims to suggest the direction of domestic Fintech services in the future. A total of 8 subjects were interviewed by the target group interview and the survey was conducted simultaneously. As a result of the study, Z generation was greatly influenced by various factors such as corporate brand, image, character, and event in addition to economic aspect. Also, it is considered most in the field of reliability and value, so a strategy is needed to secure it. In the future, we expect the development of Fintech service reflecting the needs of Z generation that will lead consumption in the future.

Nano Technology Trend Analysis Using Google Trend and Data Mining Method for Nano-Informatics (나노 인포매틱스 기반 구축을 위한 구글 트렌드와 데이터 마이닝 기법을 활용한 나노 기술 트렌드 분석)

  • Shin, Minsoo;Park, Min-Gyu;Bae, Seong-Hun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.40 no.4
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    • pp.237-245
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    • 2017
  • Our research is aimed at predicting recent trend and leading technology for the future and providing optimal Nano technology trend information by analyzing Nano technology trend. Under recent global market situation, Users' needs and the technology to meet these needs are changing in real time. At this point, Nano technology also needs measures to reduce cost and enhance efficiency in order not to fall behind the times. Therefore, research like trend analysis which uses search data to satisfy both aspects is required. This research consists of four steps. We collect data and select keywords in step 1, detect trends based on frequency and create visualization in step 2, and perform analysis using data mining in step 3. This research can be used to look for changes of trend from three perspectives. This research conducted analysis on changes of trend in terms of major classification, Nano technology of 30's, and key words which consist of relevant Nano technology. Second, it is possible to provide real-time information. Trend analysis using search data can provide information depending on the continuously changing market situation due to the real-time information which search data includes. Third, through comparative analysis it is possible to establish a useful corporate policy and strategy by apprehending the trend of the United States which has relatively advanced Nano technology. Therefore, trend analysis using search data like this research can suggest proper direction of policy which respond to market change in a real time, can be used as reference material, and can help reduce cost.

Improving Open Distance-Specific Development Project in Seongsu Handmade Shoes Street (성수동 수제화 특화 거리 조성 사업의 현황조사 및 개선 방안 연구)

  • Jeong, Jae-Chul;Park, Myung-Ja;Uh, Mi-Kyung;Choi, Hae-Min
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.3
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    • pp.193-206
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    • 2017
  • The Seongsu handmade shoes street consists of subsidiaries, leather shoe manufacturers, and shoe stores associated with the business as a domestic shoe business cluster. Since its development in the 1980s, the shoe industry has been a center of shoe manufacturing but since the 2000s, it has lacked a fully developed environment, a uniform distribution system, market-oriented brand, marketing and design, and also suffers from an aging workforce. Seoul officials and Seongsu-dong small business owners must overcome these difficulties through town enterprise development, brand creation and marketing co-promoting composition of the characterization and distance, but the situation is still insignificant. The purpose of this study is to determine the actual situation as targeted at small merchant handmade shoes Seongsu-dong Street, to determine the factors in the problem, and to propose substantial improvements for Seongsu handmade shoes street. This study was a survey of street sales outlets in Seongsu handmade shoes street in Seoul. The spatial extent of the study was to set up the scope by reference to the directions given through the Seongsu handmade shoes street site. To build infrastructure facilities and distribution systems for the betterment of handmade shoes Seongsu-dong street, it is important to gain a competitive edge through a specialized industry such as a marketing strategy to establish branding as a specialized company. Shoemakers should also seek their own activation measures in areas such as training professionals, universities and corporate projects for joint participation in the ongoing development of new content. To pioneer the domestic and international sales channels, it is important to broaden the sales infrastructure. These areas will ultimately enable a significant contribution to strengthening national competitiveness.

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Corporate Cash Flow Exposures to Foreign Exchange Rate and the Determinants : Korean Listed Non-financial Firms (현금흐름의 단기 환노출과 결정 요인에 관한 연구)

  • Kang, Won
    • The Korean Journal of Financial Management
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    • v.26 no.3
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    • pp.31-64
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    • 2009
  • This article investigates the short-term cash flow exposures to Korea's major trading partners' currencies based on the kospi and kosdaq firm data from 2000 to 2008. The cash flow approach allows us to analyze the influence on operational performances of individual firm's hedging strategies. Taken all three foreign exchange rates together, more than 30% of the sample firms exhibit significant exposure. Given that the short-term cash flow is rather easy to hedge, the result proves a poor exchange rate risk management practices of Korean firms. Kosdaq firms are more exposed than Kospi firms. On the contrary to the previous researches using stock prices, the operational cash flows show a positive relationship with the value of foreign currencies. The exchange rate-firm sample further shows that the size and leverage affect the level of exposure.

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Design and Implementation of Financial Information Systems for the Small Farm Business Decision Supports (소규모 농가의 영농의사결정 지원을 위한 재무정보시스템 설계 및 구현)

  • Lee Hee-Sook;Kim Sang-Wook;Oh Myeong-Ryoon;Kim Jong-Tae;Park Sang-Hyun
    • Journal of Information Technology Applications and Management
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    • v.13 no.1
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    • pp.149-166
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    • 2006
  • During the past several years, a number of attempts have been made to develop computer applications for the farm business. However, none of them truned out properly applicable to small farms occupying more than 90% of the total agri-business in number as they failed to take it into consideration that small farm, typically a private busines is quite different by nature from the large-scaled farm corporate. Small-sized farming is usually done on the houshold basis, and thus there is no distinction between the household and the business economy. In addition, small farm managers are mostly lacking knowledge or skills of both computers and accounting. This study, therefore, aims at the design and implementation of the financial management and accountign information system for small farms, with an attempt to relax constraints and resolve pitfalls revealed in previously developed applications. The following principles were introduced for the study : 1) The user-system interfaces have to be managed in the natural language as much as possible, so that the users can operate the system without any professional terms. 2) Household accounting has to be seperarte by some means from the business accounting, so that small farm businesses can manage their finance and accounting as necessary. 3) The system has to be designed so as not only for the users to manage transactional data but to analyse historical data in multiple dimensions for their decision-makings. The results from this study would perhaps help not only for the farmers but for the educators, policy makers, and counselors for the farming.

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A Comparative Case Study on the CSR Strategies of Toyota and Hyundai Motors in China (중국에서의 도요타와 현대자동차의 CSR전약에 관한 비교 사례분석)

  • Seo, Min-Kyo
    • International Commerce and Information Review
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    • v.13 no.4
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    • pp.151-176
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    • 2011
  • Recently, the importance and requirement for Corporate Social Responsibility(CSR) is continuously growing in both korea and foreign countries. This paper tried to analyze on the theoretical trend of CSR and to draw out managemental implications for Korean firms' global CSR strategy by means of comparative case study for the CSR activities of Toyota and Hyundai Motor in China. The results and implications of this study are as follows. First, this study showed that these companies had carried out a systemic legal and ethical responsibility. Second, according to the model of Porter & Kramer and Ibuki Eiko, these companies had recognized the importance of CSR and had recently begun to implement their strategic CSR Third, Toyotas' CSR activities in China are more closely related to auto industry and more strategic in compare with Hyundai Motors' CSR activities in China. Fourth, therefore, the more strategic and long-term planned effective CSR activities of Korean firms in China will be needed in the future.

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Experiments of Export marketing Using Social Media and Their Implications (소셜미디어를 이용한 수출마케팅 실험과 시사점 - 트위터와 페이스북을 중심으로 -)

  • Lee, Ho-Hyung;Kim, Hag-Min
    • International Commerce and Information Review
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    • v.13 no.4
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    • pp.3-21
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    • 2011
  • In this study, several experiments were designed to test the effectiveness of social media in export marketing. In particular, the experiments were made using Twitter and Facebook. The results showed that users' interest were able to increase the effects combined with B2B and B2C marketing events. The B2C marketing events could be made by personal target Event, Poll event, guest comments and social commerce. The B2B marketing was performed using Page Manager, Affiliate page, building and affiliate marketing group. Special features of Facebook such as social plug-in, Twitter integration, and Photo Tagging were found effective. A couple of implications were found in this study. First, the link between social media channel system was key success factor in effective export marketing. Second, the corporate marketing mix and social media consistent with the marketing mix strategy, communication between the managers and the managers' competencies were obtained for the key success factors.

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