• Journal of Information Management
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• v.32 no.1
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• pp.23-49
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• 2001

The purpose of this study is to examine how corporate names are treated in the OPACs in Korea, and to find out how well the authority control is implemented. A corporate body often has different names and different forms of names which should be properly linked in the OPACs. Without the help of either references or internal links among such names and forms of names in the OPACs, users are likely to fail in getting the right results, In this study, the OPACs from the five major libraries, the National Assembly Library, KISTI, Yonsei University, the National Central Library, and the KERIS were examined. Major common findings include (1) the lack of consistency in applying cataloging rules, (2) the lack of proper authority control in treating corporate names, and (3) the lack of references or links among names and variant forms of names. Because of the small scale of this study, more comprehensive and thorough study seems to be needed. However, the overall improvement of cataloging practices and application of authority control is strongly suggested, based upon the findings.

• Journal of Information Management
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• v.33 no.3
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• pp.69-85
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• 2002

The purpose of this study is to describe the current practises and procedure of building the authority file for corporate names and conference names for Korea Institute of Science and Technology Information Authority Database, and the characteristics of OCLC WorldCat and Library of Congress Authorities Database as the sources for importing authority records. Workflow of creating authorities records is explained and the structures and search strategies for OCLC and LC databases are compared and analyzed. The actual procedures of importing records from outside sources and revising their contents to represent KISTI's needs are described step by step, and records are illustrated.

• Journal of the Korean Society for Library and Information Science
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• v.35 no.4
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• pp.161-175
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• 2001

The purpose of this study is to examine how the titles and corporate names of Japanese scholarly journals are treated, and how well the authority control is implemented to assist the access with various names and forms of names to the OPACS. Without the help of either references or internal links among those names and forms of names in the DBs, users are likely to fail in getting the right results. In this study, the cataloging records for serials from the National Assembly Library, KISTI, Yonsei University and the KERIS were examined, and the comparison was made with the records from the NACIS-WebCat of the National Institute of Informatics in Japan. Major findings include (1) the lack of consistency in applying cataloging rules, (2) the lack of proper authority control in treating corporate names, and (3) the lack of references or links among names and variant forms of names. The overall improvement of cataloging practices and application of authority control is strongly recommended for enabling users to access better to those DBs of interest.

• Management & Information Systems Review
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• v.14
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• pp.195-214
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• 2004

The purpose of this study is to find proper strategies for the reinforcement of brand image in the online insurance retail stores. First, from theoretical backgrounds, I have investigated acquisition effects, strategies for changing brand image, decisions on a product position and product differentiation under various strategic marketing factors based on the reinforcement strategies of brand image. Second, there is a significant difference between corporate/on-line insurance retail store names recalled first and brand names recalled first. Third, in terms of consumers' preferences, there exists a substantial difference between corporate/on-line insurance retail stores and brands. From this study, the following conclusions are drawn. First, on-line insurance retail stores and brand image should be carefully developed and used as a tool to secure competitive advantages. Second, on-line insurance retail stores and brand image should be considered and continuously enhanced as an important asset for the on-line insurance retail stores. As the importance of brands grows, brand management is an essential step for powering brands.

• Journal of Information Management
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• v.32 no.3_4
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• pp.73-95
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• 2001

The purpose of this study is to introduce the procedure of building the authority file for titles and corporate names for KISTI Serials Union Catalog and describe the current theory and practices of developing the guidelines for standardized authority records. The activities of NACO and its standards for the creation of authority records. the structure and search methods of OCLC Authority Files, and the plan for building KISTI Authority Files are examined, and a comparison is made between the authority format of MARC21 and that of KORMARC. Cooperation among libraries in the creation, maintenance and quality control of AF is strongly suggested.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.11
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• pp.453-462
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• 2016

Since the Internet provides a way of expressing and sharing Internet users' mindsets, corporate marketers want to acquire measurable and actionable insights from web data. In the past, companies used to analyze the attitude, satisfaction, and loyalty of consumers toward their brands using survey data, whereas nowadays this is done using the big data extracted from Social Network Services. In this study, we propose a framework for clustering brand names using the social metrics gathered on social media. We also conduct a case study of the automobile industry to verify the feasibility of the proposed framework. We calculate the brand name distance for each pair of brand names based on the total number of times that they are mentioned together. These distances are used to project the brand name onto a 3-dimensional space using multidimensional scaling. After the projection, we found the clusters of brand names and identified the characteristics of each cluster. Furthermore, we concluded this paper with a discussion of the limitations and future directions of this research.

• Asia-Pacific Journal of Business
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• v.14 no.4
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• pp.175-189
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• 2023

Purpose - The purpose of this study was to examine the relationship between CEO name uncommonness and R&D intensity while focusing on CEO ownership and CEO tenure as moderators of the relationship. Design/methodology/approach - This study collected data from various American databases such as national data on given names from Social Security Administration, COMPUSTAT, and Execucomp. The sample of this study includes 2,494 (firm-year) observations from U.S. firms between 2005-2011. This study conducts Feasible Generalized Least Square (FGLS) regression analysis to test the hypotheses. Findings - First, we found CEO name uncommonness was positively related to R&D intensity. In other words, CEOs with unusual names prefer being distinctive by increasing R&D investments. Second, we examine the moderating roles of CEO characteristics (i.e., CEO ownership and tenure). The results show that CEO tenure strengthens the positive relationship between CEO name uncommonness and R&D intensity. Research implications or Originality - First, this study extends the CEO characteristics and R&D literature by investigating how CEO name uncommonness affects R&D intensity. In addition, our study also supports the intitutionalization of CEO power arguments by showing that CEOs with unusual names are more likely to pursue distinctive strategies when they have longer tenure. For practical implications, our results allow the investors to better predict corporate future R&D expenses. It suggests that ceteris paribus, CEOs with unusual names, vis-a-vis CEOs with common names, are more likely to increase R&D expenses.

• Journal of Korean Society of Archives and Records Management
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• v.14 no.1
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• pp.7-24
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• 2014

The purpose of this study is to develop a thesaurus for women's oral history in modern Korea. Literature review and case studies for four thesauri were performed for this study with which a thesaurus was built based upon the index terms in oral history records. The process of developing the thesaurus consisted of five steps. First, there are 1,784 index terms from the oral history records by 53 modern Korean women were extracted and analyzed. Second, possible terms for the thesaurus were selected through regular meetings with experts in the fields of information organization and women's oral history. Third, relationships between terms were defined by focusing on equivalence, hierarchy, and association. Fourth, after developing a Web-based thesaurus management system, terms and relationships were input to the system. Fifth, terms and relationships were again reviewed by experts from the relevant fields. As a result, the thesaurus comprise of 1,076 terms and those terms were classified to 39 broad subject areas, including proper nouns, such as geographic names, places, person's names, corporate names, and others, and it will be expanded with more oral history records from other people during the same period.

• Journal of Korean Society of Rural Planning
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• v.9 no.4 s.21
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• pp.53-57
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• 2003

This study was carried out in order to develop brand and packing design for agricultural products of Dangjin County. Current packing designs such as rice packs, cucumber box, sweet potato box, apple box and kimchi pack were collected from agricultural cooperatives in Dangjin area. For those packing designs, corporate identity(CI) clinic was conducted and the results obtained were as follows: There are varieties of names, colors, fonts, and sizes far the same items, so that consumers could not easily find and understand those CIs of agricultural products in Dangjin County. Among others, those packages are needed CI clinic such as the packages of Dangjin apple(Song-ak Agricultural Cooperative), Dangjin sweet potato(Seok-moon A. C.) and rice(Daehoji A. C., Shinpyeong A. C.). However, the packing design of Hyang-chae-bang Kimchi is evaluated as good design. For CI clinic, it is desirable to develop unique and united brand name and simple design for the packages such as the case of 'Anseong-Matzum' of Anseong City, which is unique and united brand name with simple design enhancing synergy effect for agricultural marketing.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.43
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• pp.143-168
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• 2009

International Factoring transaction in Korea is different from that of financially advanced countries in terms of legal system and commercial and financial practices. As for the domestic factoring, Korean factors are only involved in advances often on a with recourse basis. With regard to the international factoring, Korean factors do not accommodate whole account receivables from clients (suppliers) but handle on a selective basis. Among Korean banks, KEXIM (Export and Import Bank of Korea) is sole factor for international transactions. Currently KEXIM and several foreign banks handle factoring provide factoring services with limitation to invoice discounting which is largely extended to large corporate names. Therefore this is far different from factoring in Europe and Americas designed for small exporters with non recourse advances. In respect of legal environment, receivable assignment is subject to debtor' acknowledge or approval of such assignment according to Civil Law Act. To remove the legal obstacles, Korean government have prepared new law which allows factor's own notification of assignment (and thereby reimbursement right) to debtor with some evidences.