• Title/Summary/Keyword: Corporate Strategy Analysis

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Non-Controlling Interests and Proxy of Real Activities Manipulation in Stakeholder-Oriented Corporate Governance

  • FUJITA, Kento;YAMADA, Akihiro
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.10
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    • pp.105-113
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    • 2022
  • The purpose of this paper is to analyze the relationship between the ratio of non-controlling shareholder interests (minority equity ratio, MER) and the measurement error in real activities manipulation (RM) proxy for Japanese firms. Many Japanese firms have practiced stakeholder-oriented corporate governance systems. Previous studies suggest that the higher the MER, the more Japanese businesses tend to employ management techniques for the group's sales growth while also reallocating resources inside the group to reduce principal-principal conflicts. Such differences in management strategies by firms could lead to measurement error in the RM proxy. The analysis uses 16,450 firm-years listed on the Tokyo Stock Exchange. The results of our analysis show that there is a positive relationship between MER and the RM proxy, and high persistence of RM proxies, suggesting that the RM proxies may contain measurement error. We also find that MER is correlated with variables associated with management strategy and that controlling for these variables can reduce the measurement error of RM proxy in firms with large MER. This study extends previous research on measurement error in RM proxy by relating them to ownership structure and corporate governance. This paper would contribute to researchers examining issues related to RM.

A Reexamination of the Impact of the Fit of Corporate Social Responsibility on the Brand Attitude: The Perspective of Brand Hierarchy (기업의 사회적 책임(CSR)활동의적합성이 브랜드 태도에 미치는 영향에 관한 재고찰: 브랜드 계층구조 관점에서)

  • YANG, JAEHO;Seo, Hae-Jin;Song, Tae-Ho
    • (The) Korean Journal of Advertising
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    • v.27 no.8
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    • pp.59-90
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    • 2016
  • Consumers demand that corporates fulfill their social responsibility by exerting influence over not only economical values but also social values in markets. Given such a social mood, most corporates are actively engaging in Corporate Social Responsibility(CSR) activities, and marketing scholars continue to study the effects of such CSR activities. Numerous such studies examined the relationship between CSR activity and brand equity. Moreover, virtually, a majority of these studies focused on consumer responses to CSR activity from an individual brand perspective. In a situation in which brand management must consider the spillover effects of brands, firms holding various brands should consider these spillover effects when they establish CSR activity strategies. Therefore, we examine the effects of CSR activity using a comprehensive approach that considers the hierarchy of brands. Additionally, we develop a new perspective on fit that has been used as a major influence on the effects of CSR activity. We argue that the mixed results of the impact of fit regarding the effect of CSR activities is attributed to the influence of connections among brands based on the hierarchy of brands. We then examine the effect of two types of CSR activity strategies that reflect the relativity of fit. The results reveal that there was no difference in impact of the two strategies based on unique roles and traits of corporate brand and effects of low fit. Also, we found that the corporate brand focused strategy creates a greater change in consumers' attitudes than does an individual brand focused strategy in the case of a particular brand. This finding is meaningful because it indicates that a hierarchy of brands may relatively reduce the impact of the role of fit, unlike general arguments from previous related research. Second, the spillover effects from the CSR activities of individual sub-brands belonging to the same corporate brand were confirmed. Therefore, we clearly verified the role of the hierarchy of brands. Although both strategies cause changes in consumer attitude toward brands engaged in CSR activity, overall, a corporate brand focused strategy turned out to be more effective than an individual brand focused strategy because of the spillover effects of brands. Third, this study verified the effect of a corporate brand focused strategy through a moderating effect analysis of the degree of association between individual brands and corporate brand. Given these results, we identified a moderating role in the degree of association and the changes in consumer attitudes toward both main brands engaged in CSR activities and other different individual brands, which were caused by the spillover effects of brands. Finally, this study addresses implications and limitations.

Enterprise-wide Internet Strategy based on the Analysis of the Critical Success Factors of the Internet Usage (기업이 인터넷을 성공적으로 활용하는데 요구되는 요인 분석과 인터넷 활용 전환 전략)

  • 권원일;박명철;김문구
    • Korean Management Science Review
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    • v.17 no.3
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    • pp.5-17
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    • 2000
  • The needs of strategic approach toward the usage of the Internet in corporate context are increasingly important as digital economy changes the way of doing business. However, companies are not easily taking the opportunity since the strategic use of the Internet is difficult because of the conflicts in distribution, business process, organization structure, etc. The Internet strategy applicable to companies in a generic context is proposed by identifying the CSFs (Critical Sucess Factors) in exploiting the potential of the internet. CSFs are derived by the previous study and case analysis, from which two most important factors are chosen based on a survey. In the survey, the ranking of the significance of the 8 CFSs from the 25 cases is questioned to the internet experts. Then a $2{\times}$2$ matrix is designed to find the optimal area for a company to be successful in the Internet usage. The strategy suggested here appears to be the shifting strategy in order to be in the optimal area in using the Internet strategically.

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The Effect of Logistics Company Strategies and Logistics Cooperation on Business Performance (물류기업의 전략과 물류공동화가 경영성과에 미치는 영향)

  • Yang-Il Cho
    • Korea Trade Review
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    • v.48 no.4
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    • pp.263-283
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    • 2023
  • Companies must strengthen core competencies by concentrating resources to secure a competitive edge and operate efficient processes from a company-wide perspective. To this end, it is seeking to concentrate its capabilities and reduce costs by pooling non-essential tasks or facilities that require a lot of time and capital at a strategic level. Therefore, logistics companies should actively utilize logistics coorperate system in order to maximize the use of logistics resources according to the limitations of human resources, physical resources, and time. This study is an empirical analysis of the strategy of logistics companies and the impact of logistics coorperate on corporate performance, and a survey and analysis was conducted on domestic logistics companies. The results of the empirical analysis showed that the cost·relationship·information-oriented strategy of logistics has a positive(+) effect on the financial·operation·strategic performance indicators of companies through logistics coorperate. The results derived from this paper will be used as an important determining factor in establishing a logistics strategy and logistics coorperate to improve the performance of logistics companies and logistics service companies.

A Study on Association between Reasons of Reducing Corporate Logistics Costs and Company Classification

  • JEONG, Dong Bin
    • East Asian Journal of Business Economics (EAJBE)
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    • v.10 no.3
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    • pp.51-61
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    • 2022
  • Purpose - The purpose of this study is to establish the government's logistics policy by calculating the logistics cost of the company and grasping the management status, to reduce the logistics cost of the related companies and to provide basic statistical data necessary for the management strategy. This work examines some associations between reasons for reducing corporate logistics costs (RCLC) and corporate classification such as industry and sales size. Research design, data, and methodology - The survey was conducted in 2018 for 2,000 companies based on the business of mining, manufacturing and wholesale and retail industries since 2010. The survey population is 94,976, of which 92,708 are small and medium enterprises and 2,268 are large corporations. The association among factors may be statistically and visually explored by using chi-squared test and correspondence analysis. Result - This study reveals the association between reasons for RCLC and corporate classification and properties and closeness that exist between the categories of each factor can be mined. Conclusion - As a task to reduce logistics costs of industrial products, expansion and operation of joint logistics business, establishment of cooperative logistics network, and establishment of ordinance on support for smart distribution logistics can be proposed.

A Study on the Relationship between Korean Company's Quality Strategy and Management Control System (국내기업의 품질전략과 경영통제시스템간의 상호관계에 관한 연구)

  • Shin, Hong-Chul;Kim, Ran
    • Journal of Korean Society for Quality Management
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    • v.22 no.2
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    • pp.1-19
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    • 1994
  • There have been few studies which deal with the linkage between a corporate strategy and its management control system. Especially, no empirical study has been done in Korea to figure out if management control systems of Korean companies are designed and implemented to support companies' objectives and strategies. Based on the survey results of 68 companies we empirically tested if Korean companies are implementing appropriate control systems to complement their Quality strategies. Two representative quality strategies were classified into ECL(Economic Conformance-Level) and ZD(Zero-Defect) strategy. It was measured by a set of seven attitude questions addressing whether the managers adhered to ECL strategy or ZD Quality strategy. In addition, we checked if there is a difference m the level of commitment to the quality depending on the adoption of quality cost system. The results partly support the second hypothesis and regarding the first analysis we can conclude that there is not a strong linkage between Korean companies' ZD strategy and their management control systems.

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An Empirical Study of the Interrelationship Corporate Capability, Competitive Advantage and Business Performance in IT Enterprise (정보기술기업의 역량, 경쟁전략 및 성과의 관계)

  • Chung, Dong-Seop
    • Management & Information Systems Review
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    • v.29 no.4
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    • pp.287-304
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    • 2010
  • In spite of the variety of business environments around start-up firms, almost all existing studies on business strategy of new IT firms. The purpose of the present research is to examine the relationships of the corporate capability, competitive advantage and performance of IT enterprise. There was much research for IT enterprise in other lands, but there was a little in Korea. Through previous literature, we can't find differences between IT enterprise strategies and common corporation strategies. So this research treats new strategies of IT. This research is explanatory and three research questions. This research focuses on the determining factors(corporate capability, competitive advantage) and management performance of IT enterprise in Busan area. In order to test the established 3 hypothesis, several multi-variate analyses are used. Factor analysis is used to reduce the competitive advantage question to its underlying factors. Finally, multi-variate regression and analysis is used to determine whether performance differences The result of this study would be useful to practitioners on management and entrepreneurship. Finally, this study is expected to encourage entrepreneurs to create new possibility in IT enterprise and to assist more new operating business strategy.

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A Study on Innovative Corporate Culture Analysis of Global Content Company Google: Focusing on 7S Model (글로벌 콘텐츠 기업 구글의 혁신적 기업문화 분석: 7S 모델 중심으로)

  • Lee, Junghwan;Han, Eoksoo;Jeong, Synyoung
    • Proceedings of the Korea Contents Association Conference
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    • 2016.05a
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    • pp.431-432
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    • 2016
  • 많은 기업에서 기업문화(Corporate Culture)를 개선하는 노력을 진행하고 있다. 그 동안 기업문화라고 하면 회사 내 임직원의 사고방식이나 행동에 영향을 주는 단순한 분위기 정도로 인식되었지만, 이제는 시대에 맞지 않는 기업문화가 기업 성장에 걸림돌로 작용할 만큼 중요한 부분이 되고 있다. 이와 같은 변화 가운데 본 연구는 창의와 혁신의 경쟁 시대에 보다 바람직한 기업문화 개선을 위해 글로벌 콘텐츠 기업 구글의 혁신적인 기업문화에 대해서 분석하였다. 특히 다양한 사례를 조사하는 과정에서 본 연구는 기업문화 분석 Frame이 되는 7S 모델을 활용하여 Strategy, Skill, Shared Value, Structure, System, Staff, Style 관점에서 조직의 내부 특성을 분석하였다. 본 연구를 통해 글로벌 콘텐츠 기업의 차별적 경쟁력을 배우고 이를 바탕으로 국내 기업이 기술적 역량을 강화하고 시장을 개척해나가는 선도자(First Mover)로 변화하는 기업문화 개선이 있기를 기대해 본다. 자사의 기업문화(Corporate Culture)를 개선하기 위한 노력을 진행하고 있다.

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A Study on the Analysis and Strategy of Corporate Identity Design in Interned environment (인터넷 환경에서 기업 아이덴티티 디자인 분석 및 전략해 관한 연구)

  • 김남훈;박수진;최인규
    • Proceedings of the Korea Multimedia Society Conference
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    • 2001.06a
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    • pp.281-289
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    • 2001
  • 인터넷 환경에서 아이덴티티의 변화단계와 특성을 연구하고, 인터넷에서 독자적으로 정체성을 확립하고 있는 선진기업사례를 중심으로 심층적으로 조형을 분석하여, 인터넷을 기반으로 하는 기업에 적합한 아이덴티티 디자인 전략을 연구한다.

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A Study on the Environment Failure Mode and Effects Analysis (환경모드분석을 통한 영향분석기법의 연구)

  • Lee, Jong-Boem;Cho, Jai-Rip
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2009.10a
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    • pp.227-229
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    • 2009
  • Recent discussions in the active growth strategy based on getting a green environment, changes in the management of companies involved in environmental management is the analysis of various risk factors and the green growth at the same time the company's growth strategy is required. Thus, the corporate position on the green growth strategy based on risk management to analyze and respond to face reality, and respond to the scene of the applied methodology is required. In this study, contact the section of Environment to assess potential business risks that the EMEA Environment Mode Effects Analysis methodology through research and development company's in, contact the section of Environment to effectively analyze risk management by addressing the degree of risk assessment as a future-oriented and objective can manage is to provide technical management model.

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