• Title/Summary/Keyword: Corporate Strategy Analysis

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Employer Branding, Scale Development and Validation: From the Context of Vietnam

  • NGUYEN, Ha Minh;NGUYEN, Luan Vinh
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.5
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    • pp.987-1000
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    • 2021
  • The concept of 'Employer branding' (EB) - one effective and sustainable strategy to attract and retain talent - has received a lot of attention from researchers and business managers. This concept becomes more meaningful when the 'war of talent' takes place in an extremely fierce manner in Vietnam as well as around the world. However, this concept is rather new; as a result, many points related to 'EB' scales should be improved, especially in Vietnamese context. Therefore, this study focuses on developing and confirming the EB scale in the context of Vietnam. Based on EB theory, this research applies the mixed research method: qualitative methods (expert interview and group discussion) and quantitative method (questionnaire survey of 937 respondents). EB is demonstrated to be a quadratic concept, consisting of the following 10 dimensions: Corporate social responsibility (CSR), Promotion (PRO), Work-Life Balance Satisfaction (WLSA), Education (EDU), Behavior-based Family interference with work (WLBE), Travel opportunities (TRA), Time-based work interference with family (WLTI), Teamwork (GRO), Supporting (SUP), and Strain-based family interference with work (WLST) with 58 observed variables. Based on the survey towards the employees in enterprises and organizations in Vietnam, the analysis results affirm that this scale ensures efficiency, reliability, unidirectionality and convergent values.

The Influence of Logistics Information System Utilization under Ubiquitous Environment on Business Performance (유비쿼터스 추진 환경을 고려한 물류정보시스템 활용이 기업성과에 미치는 영향)

  • Park, Jong-Gic;Yang, Hae-Sool
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.8 no.6
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    • pp.1465-1479
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    • 2007
  • This study set up a hypothesis that the main variables (business environment, business strategy, business policy, logistics information system) of logistics information system utilization under ubiquitous environment would contribute to business performance, and then verified the relation between each variables that have an effect on business performance. The analysis results between each main variable can be summarized as follows. First, among main variables under ubiquitous environment, business environment closely made influence on business performance. Second, business environment, business strategy, and business policy were meaningful among other variables, whereas logistics information system was not meaningful. But, it is known that corporate performance is only meaningful to business environment and business policy. In conclusion, business performance is not achieved by each variable of business strategy, business policy and logistics information system. It is recognized that business performance is influenced by business environment that combines a given condition of business strategy, business policy and logistics information system.

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Strategy Design to Protect Personal Information on Fake News based on Bigdata and Artificial Intelligence

  • Kang, Jangmook;Lee, Sangwon
    • International Journal of Internet, Broadcasting and Communication
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    • v.11 no.2
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    • pp.59-66
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    • 2019
  • The emergence of new IT technologies and convergence industries, such as artificial intelligence, bigdata and the Internet of Things, is another chance for South Korea, which has established itself as one of the world's top IT powerhouses. On the other hand, however, privacy concerns that may arise in the process of using such technologies raise the task of harmonizing the development of new industries and the protection of personal information at the same time. In response, the government clearly presented the criteria for deidentifiable measures of personal information and the scope of use of deidentifiable information needed to ensure that bigdata can be safely utilized within the framework of the current Personal Information Protection Act. It strives to promote corporate investment and industrial development by removing them and to ensure that the protection of the people's personal information and human rights is not neglected. This study discusses the strategy of deidentifying personal information protection based on the analysis of fake news. Using the strategies derived from this study, it is assumed that deidentification information that is appropriate for deidentification measures is not personal information and can therefore be used for analysis of big data. By doing so, deidentification information can be safely utilized and managed through administrative and technical safeguards to prevent re-identification, considering the possibility of re-identification due to technology development and data growth.

Establish Company's Response Strategy by Revision Product Liability Law through Delphi-SWOT Method (Delphi-SWOT 분석을 이용한 제조물책임법 개정에 따른 기업의 대응전략 수립)

  • Seo, JunHyeok;Bae, SungMin
    • Journal of Korean Society for Quality Management
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    • v.46 no.4
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    • pp.911-922
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    • 2018
  • Purpose: This study provides an overview of the Product Liability Act which was revised in 2017 and took effect in 2018. It analyzes the effects of the revised Act on corporate management from internal and external perspectives to present coping strategies so that companies can synthetically respond to such effects. Methods: In order to achieve the purpose of this study, experts like companies, academia, governmental institutions, and consultants were invited, and Delphi techniques were applied to derive means, standard deviations, and Content Validity Ratio. Results: In this study, based on two expert questionnaire surveys, strengths and weaknesses of the internal environment of companies and opportunities and threats of the external environment were derived, followed by provision of S/O, W/O, S/T, and W/T strategies. Conclusion: To fundamentally remove the causes of accidents on their products, the relevant companies should strengthen the activities to increase product safety. They shall cooperate with suppliers to arrange the measures to speedily secure safety of consumers.

Strategies for MSMEs to Achieve Sustainable Competitive Advantage: The SWOT Analysis Method

  • JATMIKO, Bambang;UDIN, Udin;RAHARTI, Rini;LARAS, Titi;ARDHI, Kholifah Fil
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.505-515
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    • 2021
  • The essential purpose of this study is to propose strategies for developing micro-, small-, and medium-sized enterprises (MSMEs) to realize sustainable competitive advantage by applying the SWOT analysis method. Thus, the main problems investigated in this study are: a) around 60-70% of MSMEs in Kulonprogo regency do not yet have access or financing from banks; b) lack of knowledge of production technology; c) in general, MSMEs business actors are still incorporated legal entities; d) MSMEs do not have a good financial administration and management system; e) coordination between MSMEs stakeholders has not been integrated; f) limited facilities and infrastructure of MSMEs, primarily related to technological tools; and g) limited access to raw materials so that MSMEs often get low-quality raw materials. This study employed a survey method with questionnaires and interviews. By using the Slovin tools sampling technique, the number of samples was 39 MSMEs in Kulonprogo Regency, Yogyakarta, Indonesia. The results of this study confirmed that the Kulonprogo MSMEs should pay attention to seven aspects of business management to achieve sustainable competitive advantage. The seven aspects are: 1) business strategy; 2) human resources; 3) information technology; 4) products; 5) promotion; 6) cooperation; and 7) corporate social responsibility (CSR).

The Effect of Working Capital Management on Corporate Performance (운전자본관리가 기업성과에 미치는 영향)

  • Kam, Hyung Kyu;Shin, Yong Jae
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.6
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    • pp.173-180
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    • 2016
  • This study examines the effect of firms' working capital management on their performance for a sample of non-financial companies listed on the Korea Exchange (KRX). The working capital and corporate performance are measured as the ratio of the net working capital to sales and return on assets, respectively. The results are as follows. First, there is no significant relationship between the working capital and corporate performance in the total sample. Second, the working capital is positively related to the firms' performance in the negative working capital group while the working capital is negatively related to the corporate performance in the positive working capital group. These findings indicate the existence of an optimal working capital level for firms. Third, the firms' financial constraints have no effects on the relationship between the working capital and corporate performance. This suggests that there are no interactive effects among the working capital, financial constraints, and profitability of the firms. This study implicates that managers should consider the different roles and impacts when developing an efficient working capital management strategy.

An Empirical Analysis of Influence of Corporate Entrepreneurship on Business Performance from the Viewpoint of SMEs' Growth (중소기업의 성장 관점에서 사내 기업가정신이 경영성과에 미치는 영향 실증분석)

  • Kim, Ki Woong;Kim, Moon Sun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.12 no.5
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    • pp.13-28
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    • 2017
  • Entrepreneurship is an important factor not only for start-ups, but also for scale-up of businesses. In other words, the two aspects of establishment and growth of businesses must be balanced through entrepreneurship. However, it is true that entrepreneurship has been biased toward the former in previous researches and government policies. Here in this research, the causal relationships between the entrepreneurial characteristics of Korean firms and the performance of the company, which is measured by proposal, activity, and business performance are examined as a growth perspective. Based on these relationships, a model describing the operating mechanism of corporate entrepreneurship is derived and policy implications are provided. In conducting research, the hypotheses on the interrelationship of variables are builded using '2016 Entrepreneurship Situation Survey(Corporate)' data from Korea Entrepreneurship Foundation and analyzed by structural equation modeling. In addition, the moderating effect according to the firm size and the mediating effect between entrepreneurship and business performance are analyzed. As a result of this research, the fact that entrepreneurship affects business performance is identified and it is necessary to prioritize corporate vision and strategy for enhancement of entrepreneurship. In particular, necessity of operating system for SMEs is confirmed considering SMEs' entrepreneurship level. The implications of this research are expected to be applied by the government in establishing policy direction to enhance corporate entrepreneurship of SMEs in the future.

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An Empirical Study of the Trading Rules on the basis of Market Anomalies and Technical Analysis (시장이상현상과 기술적 분석을 이용한 거래전략에 관한 연구)

  • Ohk, Ki-Yool;Lee, Min-Kyu
    • Management & Information Systems Review
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    • v.37 no.1
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    • pp.41-53
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    • 2018
  • This study validates the trading rules based market anomalies and technical analysis in the Korean stock market. For the analysis, we built decile portfolios on the basis of corporate characteristics factors that clearly demonstrate specific patterns of stock returns including the firm size, book-to-market equity, and accruals. This portfolio was used to develop a portfolio based on the moving average trading strategy which was used for popular technical analysis tools, and then that was evaluated using the Sharpe ratio. We also created a zero-cost portfolio to identify the profitability and success rate of the moving average trading strategy. We lastly sought to ensure a more robust evaluation by calculating the Sortino ratio of the portfolio based on the moving average trading strategy with various lags. Key findings from this validation are as follows. First, a smaller firm size, a higher book-to-market equity, and lower accruals led to larger average returns. Second, the risk-adjusted performance of the moving average trading strategy was the highest in terms of the firm size, followed by book-to-market equity and accruals. Third, the returns of the zero-cost portfolios all had a positive value, with its overall success rate hovering over 68.8%, demonstrating the successfulness of the moving average trading strategy. Fourth, various evaluations revealed the economic usefulness of our trading strategy that used market anomalies and technical analysis.

The Impact of Small and Medium Enterprises of Business Diversification on Corporate Performance: Focused on the Moderating Effect of Perceived Possibility (Policy Finance, Management Support) (중소기업의 사업다각화가 기업성과에 미치는 영향: 지각가능성(정책금융, 경영지원)의 조절효과를 중심으로)

  • Kim, In Kwon;Huh, Chul Moo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.4
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    • pp.129-137
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    • 2018
  • With the advent of the 4th Industrial Revolution, destructive technologies have become more frequent and companies are facing difficulties in survival with existing technologies, and companies are pursuing the survival or growth of businesses through business diversification as a countermeasure. There is a lack of research on the effects of perceived possibility of policy finance and management support, which act as a driving force of corporate growth, on firm performance. The purpose of this study is to demonstrate the effect of business diversification on the performance of SMEs. For this study, data were collected from 525 employees of 20 SMEs. Statistical analysis was performed using regression analysis. First, the product diversification and market diversification, which are independent variables of business diversification of SMEs, have a positive (+) influence on firm performance. Second, it is shown that product diversification, which is an independent variable, is controlled by the possibility of perceiving as a controlling variable in the effect of product diversification, which is a dependent variable, while market diversification during business diversification is not controlled by perception appear. This analysis suggests that SMEs need product diversification to create corporate performance. After discussing the above conclusions and implications, the direction of the research for the follow - up study was suggested.

Trend Analysis of Corporate Sustainability Management Strategies of Construction Contractors in Korea (국내 건설기업의 지속가능경영 전략 트렌드 분석에 관한 연구)

  • Kim, Jae Wook;Kim, Han Soo
    • Korean Journal of Construction Engineering and Management
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    • v.20 no.3
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    • pp.54-63
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    • 2019
  • Corporate Sustainability Management (CSM) is management approach and strategies that have grown in importance in recent years. and it is becoming increasingly important to organizations in every industry including the construction industry as well. It is important to establish and continuously manage and improve the strategies at the industrial and enterprise level and also to understand their trend. The most practical way to understand the overall sustainability management strategies and trend of construction companies is to analyze the sustainability management report of representative construction companies and to derive keywords for sustainability management, and then analyzed them using big data. The objective of the study is to analyze the trend of CSM strategies of Korean contractors in terms of key characteristics and implications by big data analysis employing keywords identified in the CSM reports of five major contractors in the Korean construction industry. Understanding the sustainable management strategy trend of construction companies has important significance in terms of being able to find out the issues that the construction industry and construction companies should focus on in order to pro-actively prepare for the future.