• The Journal of Asian Finance, Economics and Business
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• v.7 no.11
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• pp.885-892
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• 2020

The purpose of this study was to determine the social engagement network in Sido Muncul's CSR, the partnership program with farmers, and how the implementation of corporate social entrepreneurship in the program is carried out. The research design uses qualitative methods with a grounded theory approach that tests the validity and reliability of the data using triangulation of data sources and methods, namely, data obtained through documentation and the results of surveys and interviews to more than one observation unit. Data was obtained from surveys and interviews with Sido Muncul's Public Relations and CSR Division, as well as partner farmers. The results of this study indicate that the social engagement network in Sido Muncul's partnership program is related to the role of farmer groups, farmer cooperatives, government, NGOs, universities, and private companies as facilitators and control functions, thus creating mutually beneficial relationships with one another. The process of implementing corporate social entrepreneurship in Sido Muncul's CSR for the partnership program with farmers consists of nine stages: problem identification, coordination with related parties, allocation of resources and commitments, collaboration with NGOs, local entrepreneurs and government, social innovation and the creation of new businesses, documentation of activities, reporting, monitoring and evaluation, as well as publications.

• Korea Trade Review
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• v.48 no.1
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• pp.331-355
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• 2023

As competition between companies intensifies in the global management environment, ESG management is emerging as a tool for companies to have competitive advantages, and it is becoming increasingly important for companies to form strategic partnerships using SCM. Through the investigation of the previous research, the main factors such as ESG management, SCM partnership, corporate image, performance and so on were analyzed. As a result, the stronger ESG management factors such as the environment and society are, the higher the corporate image. Second, ESG management, such as the environment and society, has a significant impact on corporate performance. Third, ESG management activities such as environment and society have enhanced SCM partnerships. Fourth, it was confirmed that the stronger the SCM partnership, the better the corporate image. Fifth, the improvement of the corporate image of non-financial performance will have a more significant impact on corporate performance. In terms of academic and practical implications, it leads to important factors to be considered in the introduction of ESG management by companies, and empirically explores the relationship between each factor. The ESG management of Korean start-ups needs to be promoted according to environmental and social factors, and the ESG management needs to be implemented from a long-term perspective.

• Journal of Korea Society of Industrial Information Systems
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• v.20 no.5
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• pp.81-93
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• 2015

It is very difficult that a company could grow with its own competitiveness in modern global competition era. The pattern of competition is changing from company-to-company to supply chain network-to-supply chain network. In order to enhance competitiveness and survive capability by combining inter-enterprises core competencies, the effort to integrate and optimize supply chain are increasing. The purpose of this study was to specify the effects of SCM characteristics on supply chain partnership and corporate performance through corporate characteristics such as agility and visibility. So as to verify hypotheses, multiple regression analysis was performed by using SPSS statistical package. The results showed that SCM characteristics had the positive effect on agility and visibility, and supply chain partnership and corporate performance was statistically influenced by agility and visibility. This study contributes on the SCM related research in that it investigated SCM activities of construction machinery industry.

• Korean Association of Arts Management
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• no.56
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• pp.119-144
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• 2020

Not only the government, but private corporations have contributed a lot to growth and development of culture. Corporations have mainly made charitable, dispensational Macenat activities which are separate from their business activities. Such an one-sided and charitable method of supporting culture cannot last long - Part of the reason why the number of corporations supporting culture is decreasing lies in it. In order to have sustainable partnership with culture, first, corporations should figure out needs of the other party. Second, the activities of corporations to support culture should be corporate citizenship activities which are linked to their business activities. In particular, the existing concepts of CSR and CSV have some limits. CSR separates business activities of corporations and their social contribution activities, and CSV mainly assumes corporate social activities helpful to their business activities. But, the concept of corporate citizenship suggested in this study assumes corporate activities where corporations do their best not only in their business activities, but in solution of social problems. Accordingly, searching for the ways to practice corporate citizenship, this study analyzed global agendas of UN, UNESCO, and UCLG which suggest sustainable development with culture and corporate citizenship activities related with culture among corporations in Korea and other countries. The findings and hints of the analysis are as follows. First, corporate citizenship activities can contribute to building of unique images of corporations and improvement of brand identities. Second, such activities can help corporations to be born again as life style companies by using local cultures and their attractiveness. Third, corporations should have partnership with cultural associations creating shared values and provide them with continuous and stable support. And, cultural associations should try to grow with corporations through efforts to develop attractive contents and programs harmonious with management purposes of corporations.

• International Journal of Internet, Broadcasting and Communication
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• v.12 no.1
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• pp.14-26
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• 2020

We categorize partnership types between network operators and a global video streaming or over-the-top service provider, Netflix from 2011 to the first quarter 2018. The options are based on the integration of over-the-top (OTT), Netflix with pay TV and telecommunication operators in the form of carrier billing, access to over-the-top (OTT) via devices or the development of their tariff plans. Options of the Type 3, 'cooperation' or the Type 4, 'agreement' entails a kind of the technical involvement between two partners and commercial agreement. The types of partnership are evolving from one to others. Some partnerships have characteristics of more than one type. The majority of technical or service integration cooperation of Type 3 entail bundling and marketing promotion of Type 2 and Type 1. Similarly, the 'agreement' of Type 4, co-branded or white-label service initiative entail tariff or device user interface (UI) integration of the 'cooperation' of Type 3 and joint marketing initiatives of Type 1.

• Journal of Korean Association for Spatial Structures
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• v.21 no.3
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• pp.4-8
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• 2021

• Asia Marketing Journal
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• v.20 no.4
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• pp.21-47
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• 2019

This study empirically examines the synergy effect of a corporate-level loyalty program on customer equity (CE) known as the lifetime value of current and future customers (Blattberg et al. 2009). A corporate-level loyalty program refers to a company-wide integration loyalty program at the corporate-level in which subsidiaries (multi-divisions) participate as program members. It does not merely examine whether there is an integration effect of a corporate-level loyalty program from the CE perspective, but it provides practical implications for a firm's strategic focus by identifying which value creation channels (i.e., acquisition, retention, and cross-selling), brand characteristics (i.e., size of the customer base before integration, diversity of products, and sales channel type), and consumer characteristics (i.e., customer relationship stage, transaction amount before integration, transaction period, and number of purchased brands) are affected the most by the synergy effect.

• Korean small business review
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• v.42 no.4
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• pp.173-212
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• 2020

Interest in sustainable management based on the stakeholder perspective is expanding not only within an organization but also across the supply chain. For large companies that have established networks, sustainability management of the supply chain is now a factor that not only determines the social performance of the company as a whole, but also determines its long-term competitive position. Despite these changes in the business world, especially the proliferation of the sustainable supply chain management (SSCM) system, systematic research on SSCM has been lacking. In particular, there was a lack of empirical analysis on which factors promoted the establishment of the SSCM system for large companies and what's the effects of SSCM. In this regard, this study analyzes i) the impact of the social responsibility pressure of customers as external stakeholders and the CSR orientation of purchasing managers as internal stakeholders on supply chain transparency and partnership cooperation respectively, and ii) whether supply chain transparency and partnership cooperation can enhance corporate reputation. The samples used in this study were 69 large companies representing Korea. The results showed that the social responsibility pressure of customers and the purchasing manager's CSR orientation were positively related to the transparency of the supply chain. However, for partnership cooperation, only the purchasing manager's CSR orientation was found to have a positive and significant effect. Meanwhile, both supply chain transparency and partnership cooperation were positively related to the corporate reputation. At the end of the study, discussions on the implications of the results and future research directions will be presented.

• Journal of Fashion Business
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• v.11 no.3
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• pp.97-105
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• 2007

The purpose of this study was to investigate SCM performance of textile fashion business in a competitive market environment. For the methodology of this study, the questionnaire was developed based upon the literature. 230 questionnaires were distributed to the experts who operate SCM in textile fashion firms. The returned usable 149 were analyzed by SPSS10.0 with multiple regression analysis and Cronbach's Alpha for internal consistency and reliability. The results of this study were as follows: The SCM performance of the textile fashion firms was affected by information system, business environment, and partnership in a descending order. Analyzing on the business environment, CEOs' concern about incorporating SCM and the degree of assistance from government and textile fashion federation impacted the performance of SCM in a descending order. For information system, standardized computerization, information sharing, and computerization with infrastructure on intra/inter business impacted the SCM performance of the firms in a descending order. For partnership, strategic alliance, openness about corporate culture, and credibility of partnership impacted the SCM performance of the firms in a descending order.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.54
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• pp.285-307
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• 2012

This study analyses the transformation of Asian steel trade and the change of corporate strategy. The purpose of this paper is to examine the circumstances of Asian steel industrial policies, and considering the feature of each nation's steel industrial policies, and the effect of the corporate strategy. In China, mighty steel productive capacity had already formed under original planned economy and industrial policy. In 2003, crude steel production have exceeded 220 million ton in China and that is 23.2% of the steel production share in the world. On the other hand, not only the amount but also the quality becomes an important point in the steel industry in the future. I consider, on researching Asian steel industry, it is important to build up partnership in Korea and Japan for achieve strategic alliance in the steel industry policies and understanding the change of corporate strategy.