• The Journal of the Korea Contents Association
• /
• v.13 no.12
• /
• pp.149-167
• /
• 2013

This study focuses how storytelling in advertising has introduced and determinated mobile telecommunication technology as a digital technology in the process of its rapid acceptance into our society. The objective of the study is to confirm the role of advertising in introducing technology into a society and the relation between advertising and technology by chasing the digital discourse produced by advertising while digital technology permeates through our society. This study uses content analysis for basic research and discourse analysis for exploring the change of digital discourse in the corporate ads of mobile telecommunication companies since 15 years. As a result, 1) 'digital' and 'analogue' discourses were found to be competing and contesting with each other across the years. Digital discourse mainly connected to a new mode of thinking and lifestyle appeared predominant in the early period, but eventually gave way to its alternative, analogue dialogue. The analogue discourse was brought with such values as humanity, slowness and happiness, which has been by and large undermined by the new, fancy digital technologies and their world, 2) whereas some mixed forms of these two discourses were also found. 3) In the meantime, digital-based mobile communication technologies were identified with people who think outside of box and have an innovative attitude toward their life in the ads. Through this signification process, the ads contribute to permeation of mobile communication technology into our daily life.

• Journal of Venture Innovation
• /
• v.4 no.1
• /
• pp.1-21
• /
• 2021

Recently, as the number of foreigners residing in Korea has increased, Korea is preparing to enter a multicultural country. This study was conducted to present a social integration model for the purpose of solving the social problem of social integration of multicultural families. The purpose of this study is as follows. First, this study examines the role of local social capital for social integration by improving the quality of life of multicultural families and increasing their intention to participate in society. Second, the purpose of this study is to examine the effects of multicultural family members on the formation of local social capital, subjective quality of life and social participation intention, focusing on the role of social enterprises. To achieve the purpose of this study, members of multicultural families living in Seoul and Gyeonggi Province were selected as samples, and responses to local social capital, subjective quality of life, social participation intention and social identity were collected through structured questionnaires. A total of 363 valid questionnaires were tested for the relationship between variables through the structural equation model. The analysis result of this study is that first, human social capital and corporate social capital of members of multicultural families have a significant positive effect on subjective quality of life. Second, it was found that the corporate social capital and community social capital of members of multicultural families had a significant positive effect on the intention to participate in society. Third, it was found that the subjective quality of life of members of multicultural families did not significantly affect their intention to participate in society. Finally, it was found that social identity plays a partly controlling role when community capital of multicultural family members affects their intention to participate in society. Through this analysis result, it is expected that it will play a meaningful role as basic data for policy proposals for social integration of multicultural families.

• Journal of Venture Innovation
• /
• v.6 no.4
• /
• pp.1-21
• /
• 2023

This study is related to the performance of open innovation collaboration between startups and large corporations and financial institutions. In the life cycle of a typical company, the growth of a startup is difficult to predict. Startups that possess innovative technology but have only recently been established seek to verify their technology and capabilities by participating in open innovation with large corporations and financial institutions, and further strive to lay the foundation for corporate growth. However, if you approach it only as a theoretical coexistence plan, it will be viewed as a vague attempt from the startup's perspective. The purpose of this study is to differentiately verify the benefits of open innovation by analyzing the difference in sales growth of startups for the purpose of sales performance based on the open innovation participation of large companies and small and medium-sized companies(startups). In verifying this, the analysis was based on the sales results of the actual open innovation collaboration B2C model, and the difference was confirmed by comparing before and after collaboration. Here, the differentiation of the study was added by reflecting the corporate growth stage theory, a growth theory. When the corporate growth stage theory was excluded, it was confirmed that sales growth due to open innovation of startups was applied from the third month, and sales growth depending on participation was confirmed to be significant. On the other hand, when the corporate growth stage theory was applied, sales growth was not significant, but the difference in growth could be confirmed from the fourth month, and it was also confirmed in sales growth depending on participation. As a result, this study objectively confirms the effects that can be gained when startups participate in Open-innovation, and it is expected that Open-innovation led by large corporations, financial institutions, and government agencies will develop into a high-quality program environment.

• Journal of Technology Innovation
• /
• v.19 no.3
• /
• pp.31-55
• /
• 2011

The aim of this paper is to make embodiment and structure of the mission concept, named mission construct, in the National R&D Programs as an effective tool which manages the life-cycle processes and examines their validity and duplication problems. While it is generally accepted the premise that the mission is the fundamental reason for being in planning and implementing a public program, its role is being overlooked because of its vagueness and abstractness. To derive the mission construct of a program level, existing literature on corporate/organization missions and their components is examined. The study identifies and proposes the following four dimensions and their attributes: raison d'etre, program definition, program identification and program goals.

• 한국태양에너지학회:학술대회논문집
• /
• 2008.04a
• /
• pp.281-286
• /
• 2008

Current feed-in tariffs(FIT) of Electricity generating from new and renewable energy sources are reappraised with the corrected formula of levelized generation cost(LGC) of utility power. The LGC of new and renewable electricity should be formulated in explicitly reflecting the capital cost and corporate tax during the economic life cycle based on its realistic application data. An applicable term of the FITs should, especially, be equal to the economic life cycle. The revised FITs issued in 2006 were, however, derived from the incorrect formula described in the study of KERI(Korea Electrotechnology Research Institute), and consequently misestimated. The reappraisal values for FIT of new and renewable electricity were shown and interpreted in this paper. An FIT of PV more than 30 kW, for example, should be 972.86 won/kWh instead of current 677.38 won/kWh increasing 43.6%. An upward revision of other FITs for new and renewable electricities should also be required in the range of 8.6% to 47.3%.

• Journal of the Korean Society of Food Culture
• /
• v.36 no.3
• /
• pp.284-292
• /
• 2021

The food service industry has grown larger with changes in the economic and socio-cultural environment. In this saturated food service industry, generation X and MZ are the main consumer forces that demand attention. That is because a generation is the main psychographic factor that reflects personal values and lifestyle based on one's life cycle. From such a perspective, a generation in marketing has been used as a variable to predict a market by supplementing demographic factors. Accordingly, this study classified generations into generation X and generation MZ with the use of the 2019 consumer behavior survey for food by Korea Rural Economic Institute (KREI) and then investigated the factors influencing group and personal dining-out expenses. The analysis was carried out applying the Tobit model using SPSS and R. The positively influential variables on generation X's personal dining-out expenditure were male, single person, high income and simple lifestyle, whereas housewives, personal ethical consciousness, behavioral ethical consciousness, and safe dietary life were negatively influential variables. The positively influential variables on generation MZ's personal dining-out expenditures were male, dual-income, high education level, corporate and governmental ethical consciousness, while the number of family members and safe dietary life were negatively influential variables.

• Journal of Digital Convergence
• /
• v.17 no.6
• /
• pp.43-49
• /
• 2019

The study divided the life cycle of Chinese companies into three stages from 2011 to 2017, 3,750 small and medium-sized enterprises(SME) used disclosure data to analyze the intensity of R&D investment by company life cycle. The analysis showed that the impact of wealth(ROA) on the performance of R&D investment(RDS) and the next(t) business performance, and research and development investments had a different impact on the company's performance depending on the life cycle of the company. The results of this study are expected to help determine the amount of expenditure related to R&D investment and the time of input of resources in consideration of industrial characteristics and corporate characteristics when making strategic decisions related to R&D investment of companies.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.10 no.2
• /
• pp.121-134
• /
• 2015

This study empirically analyzed the effects of international entrepreneurial proclivity of exporting small and medium enterprises on corporate capability and export performance according to product type of industrial and consumer goods. International entrepreneurial proclivity of exporting small and medium enterprises consists of risk-taking, proactiveness, and innovativeness, and corporate capability consists of technological capability and product differentiation capability. Risk-taking, innovativeness, and proactiveness had a significant impact on technological capability in case of industrial goods, and in case of consumer goods, only risk-taking and innovativeness had significant impact. Product differentiation capability of consumer goods was significantly influenced by the order of innovativeness, proactiveness, and risk-taking while only innovativeness had a negative impact on industrial goods. When the impact of corporate capability on export performance was examined, only technological capability had a significant impact on both financial and strategic performance in case of industrial goods while both technological capability and product differentiation capability had significant impact in case of consumer goods. After examining the direct impact of international entrepreneurial proclivity on financial performance, it was found that financial performance in the case of industrial goods was significantly influenced by the order of proactiveness and risk-taking, and in the case of consumer goods by the order of innovativeness and proactiveness. However, the impact of international entrepreneurial proclivity on strategic performance showed different results. In case of industrial goods, only risk-taking had a significant impact on strategic performance while in the case of consumer goods it was significantly influenced by the order of innovativeness, proactivenesspro, and risk-taking. The direct impact of international entrepreneurial proclivity on export performance was different in case of financial and strategic performance, and there was difference regarding product type as well. It suggests that different approach is needed according to product type in order to increase export performance since the impact of international entrepreneurial proclivity on corporate capability, the impact of corporate capability on export performance, and the impact of international entrepreneurial proclivity on export performance were all different according to product type.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.19 no.37
• /
• pp.127-136
• /
• 1996

Due to the development of technology, urbanization, industrialization, etd. at modern times, even the individual view of value has changed in variety. That means the change of each consumcer's life-style and even that of propensity to consume. In that regard, the modern, commercial space became to be increasingly included to specialization and complication. Such specialization and complication of the commercial space can be thought to be a positive response of enterprises to satisfy the needs or desire of consumers who become diversified. In this study, some new models in the method of the planning and designing of the S.I.P(Shop Identity Program). intended to research into as follows ; - As the background of the advent of the multi-used shopping complex, changes in consumer life-style and propensity to consume according to social and economical changes were intended to be studied through various statistical data literature. - For the study of the characteristics, constituent conditions, and planning operation of the future multi used shopping complex in the marketing aspect of enterprises, it was intended to study centered on the theory of consumer behavior and that of retail marketing. - In the process of the spatial design of the multi-used shopping complex, it was tried that a designing process to materialize a target of the discrimination and orderly arrangement of stores be progressed. In the process of materializing a target based on both corporate image and 'brand' image in designing.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.33 no.3
• /
• pp.1-9
• /
• 2010

To protect information resources, many organizations including private corporate and government employ integrated information security systems which provide the functions of intrusion detection, firewall, and virus vaccine. So, in order to develop a reliable integrated information security system during the development life cycle, the managers in charge of the development of the system must effectively distribute the development resources to the quality factors of an integrated information security system. This study suggests a distribution methodology that minimizes the total cost with satisfying the minimum quality level of an integrated information security system by appropriately assigning development resources to quality factors considered. To achieve this goal, we identify quality factors of an integrated information system and then measure the relative weights among the quality factors using analytic hierarchy process (AHP). The suggested distribution methodology makes it possible to search an optimal solution which minimizes the total cost with satisfying the required quality levels of processes by assigning development resources to quality factors during the development life cycle.