• 대한영양사협회학술지
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• 제14권2호
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• pp.186-197
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• 2008

The aim of this study was to measure the brand images of contract foodservice management companies by identifying brand image attributes and then developing a measurement scale to measure the weight of these attributes. The measurement scale was developed by following a 5-stage process that included face-to-face interviews with experts, literature review, questionnaire surveys, verification of scale validity, exploratory factor analysis, and confirmatory factor analysis. A total of 137 items measuring brand image were collected: 37 items from studies of brand image and corporate image, 55 items from studies of contract foodservice management companies and 45 items from the internet and websites of contract foodservice management companies. A survey was then conducted to assess the validity and reliability of the questionnaire items. Ultimately, the 137 items were reduced to 40 items. The calculated Cronbach's alpha for the 40 brand image items was 0.934, demonstrating good internal consistency. Based on exploratory factor analysis (EFA), employee attitude, menu content, corporate image, dining location and ambience, along with 33 subattributes, were identified as brand image attributes. Employee attitude was the most significant attribute influencing brand image. After confirmatory factor analysis (CFA) and a review process, four brand image attributes and 33 subattributes were finalized and incorporated into the scale.

• 디자인학연구
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• 제14권2호
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• pp.37-45
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• 2001

좋은 기업의 이미지만이 날로 심각해지고 있는 생존 경쟁에서 살아남을 수 있다는 인식이 날로 커지므로 기업이미지 관리의 중요성은 끊임없이 강조되고 있다. 이러한 CI의 중요성은 20C 초반 산업사회의 시작과 더불어 시작되어 현대 사회가 점차 첨단화, 다양화, 세분화되면서 CI의 홍수 시대를 맞이하였다. 이러한 현 시점에서 CI가 그 기업의 이미지를 표현해 주고 그 기업을 대내외적으로 알리는 것만이 CI의 궁극적인 목표라고 할 수는 없다. 이제는 기업의 이미지가 다른 기업들간의 차별화가 얼마나 이루어지는가 하는 것이 오늘날과 같은 CI의 홍수 속에서 살아남을 수 있는 길이 아닌가 한다. 이러한 현 시점과 다가오는 새 천년을 고려한 영국의 국제적인 항공사 British Airways는 새로운 시장환경에 대응하기 위하여 과거의 기업 이미지에서 과감히 탈피하고, 새롭고 혁신적인 아이디어로 기업이미지 재통합 계획을 구축하였다. 그들은 단지 한 가지 획일화된 시각적 요소로 기업의 이미지를 통합하는 기존의 통상적인 CI접근 방식에서 과감히 탈피하고, 각기 비행하는 나라의 가장 독창적이고 상징적인 이미지를 제작하여 비행기의 꼬리 부분에 적용시키는 혁신적인 아이디어로 새 이미지 통합을 구축하였다. 이러한 독창적인 아이디어로 새 기업 이미지를 구축한 British Airways는 다른 항공사의 이미지와 기업의 이미지를 차별화 하는데 큰 성과를 얻을 수 있었다.

• 국제지역연구
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• 제12권3호
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• pp.367-390
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• 2008

중국 휴대폰시장 성장은 한국 이동통신 산업에 기회와 위협을 주는 양면적인 성격을 지니고 있다. 수출시장으로서의 중요성과 함께 중국 휴대폰 산업과의 경합성도 점차 거세지고 있다. 이는 기업의 복합적인 요소를 고려한 소비자 소비성향과 구매의도 파악에 기초한 국제마케팅전략 수립의 현지화를 요구한다. 본 연구에서는 중국 진출을 계획하거나 중국에 이미 진출해 있는 한국 기업에게 전략적 시사점을 제공하는데 그 목적이 있다. 실증분석에서 가설검증 결과를 살펴보면 다음과 같다. 가설 1'기업이미지는 구매의도에 정(+)의 영향을 미칠 것이다'라는 가설이 채택되었다. 가설 2'브랜드이미지는 구매의도에 정(+)의 영향을 미칠 것이다'라는 가설도 채택되었다. 가설 3'제품속성은 구매의도에 정(+)의 영향을 미칠 것이다'라는 가설도 채택되었다. 조절변수인 인구통계학적 특성을 고려한 세 독립변수가 구매의도에 미치는 영향의 차이를 검증한 결과에서 성별, 연령이 기각되었고 학력이 부분채택 되었으며 기타 연구가설이 모두 채택된다. 실증분석에서 사용된 소비자에 대한 측정항목을 중심으로 실제에 적용 가능한 전략을 제시하였다.

• 한국방송∙미디어공학회:학술대회논문집
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• 한국방송공학회 2009년도 IWAIT
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• pp.246-249
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• 2009

Due to the additive white Gaussian noise (AWGN), images are often corrupted. In recent days, Bayesian estimation techniques to recover noisy images in the wavelet domain have been studied. The probability density function (PDF) of an image in wavelet domain can be described using highly-sharp head and long-tailed shapes. If a priori probability density function having the above properties would be applied well adaptively, better results could be obtained. There were some frequently proposed PDFs such as Gaussian, Laplace distributions, and so on. These functions model the wavelet coefficients satisfactorily and have its own of characteristics. In this paper, mixture distributions of Gaussian and Laplace distribution are proposed, which attempt to corporate these distributions' merits. Such mixture model will be used to remove the noise in images by adopting Maximum a Posteriori (MAP) estimation method. With respect to visual quality, numerical performance and computational complexity, the proposed technique gained better results.

• 복식
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• 제59권5호
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• pp.152-166
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• 2009

The purpose of this study was to propose a brand image profile by analyzing how the consumer perceived the rival brands having relative structure between corporate image, store image, and. product image. Fifty-two questions were prepared for the respondents, and 262 questionnaires were selected for analyzing. The data were analyzed by a frequency, a mean, a reliability, and a paired t-test of the SPSS 12.0. The results were as follows : 1. As influence rank of the brand image, a product image had greatest influence followed by a store image and a corporate image. 2. The factors, which were regarded as important from consumer, and satisfaction of those factors were evaluated. As a result of the analysis, the degree of satisfaction of the factors was relatively low than that of the importance. It was proved that the important factors of the brand's image and the degree of satisfaction of the factors were not the same from this study.

• 한국실내디자인학회논문집
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• 제20권5호
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• pp.114-124
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• 2011

The development in modern world media made information expansion and conversion much easier. These changes in media environment required a lot of companies to quickly respond to the overall environment and come up with new appropriate marketing strategies. Companies use experiential exhibition halls to enhance their images. The goal of the research is to set the basis for digital signage exhibition production characteristics as a spatial mechanism by presenting the need to use the digital signage as a tool. Digital signage expands senses and connects internal and external space. There are many types of digital signage (display, projection, special media, etc) and they are informative, aesthetic, inductive, and amusing. For research methods, Korean companies' exhibition halls sample analysis and surveys were executed to analyze the awareness, expression characteristics, effects, and usage status of digital signage. In conclusion, corporate exhibition halls should: 1. be an interesting and comfortable space that can be used as a communication tool between the company and consumers 2. increase corporate potentials and faith by expanding human senses and inducing new experiences 3. continue to capture the interest of spectators through diversity.

• 한국콘텐츠학회논문지
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• 제16권8호
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• pp.357-365
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• 2016

본 연구에서는, 기업 문화측면에서 비슷한 동양적 사고를 지니고 있으며, 세계적으로 기업 신뢰도가 높은 일본 기업의 CSR 현황 및 실태를 분석함으로써, 향후 국내 기업의 CSR이 나아가야할 방향에 대한 시사점 제시하고자 하였다. 먼저, 일본 기업의 CSR 현황 및 실태를 살펴본 결과, 일본 기업의 경우 CSR 활동이 기업의 브랜드 및 이미지 향상으로 이어질 수 있도록 CSR 활동에 관련한 정보제공 및 의견수렴에 적극적으로 참여하고 있다는 특성이 나타났다. 이러한 일본 기업의 CSR 현황 및 실태분석을 바탕으로, 다음과 같은 시사점을 제시하였다. 첫째, CSR 전담부서 및 전담 시스템의 구축이 필요할 것이다. 둘째, 윤리적 경영에 대한 정비가 필요할 것이다. 셋째, CSR 활동에 대한 정보제공 및 인식개선이 필요할 것이다. 넷째, 소비자와의 대화 및 소비자 대응에 적극적으로 노력해야 할 것이다.

• 한국콘텐츠학회논문지
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• 제7권1호
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• pp.207-214
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• 2007

심볼마크는 인류가 오랜 역사를 통하여 자신이나 집단의 생활과 생각을 전달하기 위해 상징적인 형상을 표현함으로서 시작되었다고 할 수 있으며, 산업혁명 이후 기업의 경영활동에 심볼마크가 사용되면서 CI라는 용어가 생겨나게 되었다. 이러한 CI 개념의 심볼마크는 1907년 피터베렌스(Peter Behrens)의 A.E.G 디자인 작업이 시초라고 볼 수 있고 국내에 CI와 심볼마크에 대한 개념이 소개된 것은 1970년대 초반이라고 할 수 있다. 이후 현재까지 심볼마크는 CI의 핵심요소로서 시대상을 반영하며 많은 변화를 거듭해오고 있으며, 최근 들어 사회, 문화 전반에 감성에 소구하는 트랜드가 대중화되면서 심볼마크의 표현방법이 다양해져 가는 현실이다. 따라서 국내에 CI가 도입된 초기부터 현재까지 기업 심볼마크들을 CI 전문회사들의 포트폴리오를 통해 살펴보고 시대별 특성을 분석하여 차후 기업이미지 창출을 위한 심볼마크의 디자인 방향에 대한 근거를 제시하고자 한다.

• 패션비즈니스
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• 제12권5호
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• pp.1-13
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• 2008

This study is largely aimed at presenting ways to improve the working clothes and help companies create more positive images by suggesting designs of the clothes, which take into accounts the corporate image, symbolism, function and aesthetic appreciation through introduction of companies' CIP. And, it is significant to propose working clothes development condition and process with introduction of companies' CIP(Corporate Identity Program : work that systematize and simplify visually images which companies or public bodies have) A way of this study was made up with working clothes design development process which a student planned. First of all, this study looked into Company D's Corporate Identity Program(CIP) to develop the design that corresponds with the characteristics of the company's favorite design, working environment and demands of the employees. And, then, the study conducted a survey of 30 employees and intensive interviews with heads of four teams including the Safety Team, the Working Clothes Management Team and the General Affairs Team to find out the requirements of the clothes and the characteristics of the company. Based on them, the concrete image that the company pursues and the direction of design were set up through image positioning. In the end, three different concept designs were presented through image-mapping and the concrete design of each item was developed. A total of seven items including upper and lower garments (a jacket and trousers) for the spring-summer seasons, upper and lower garments (a jumper and trousers) for the winter season, cold-protecting vest and winter clothes (a coat and trousers) were presented in accordance with the three concepts. One of the concept designs, which was selected through evaluation by employees of Company D, was produced as a sample and then the final design was chosen after a discussion attended by the head of each team and representatives of the employees. Based on the aforementioned design planning, one design was selected from each of the three concept designs for production. And each of these was requested to special production enterprise and manufactured. Following the result of study, by looking into a case of a practical joint design project between a university and a company, this study suggested ideas for business to improve working clothes through the academic-industrial cooperation and presented conditions and process of design development. And, this study also aims to examine the feasibility of academic-industrial cooperation based on the cases in which enterprises and universities staged joint projects to develop working clothes.

• 패션비즈니스
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• 제17권6호
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• pp.111-124
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• 2013

The purpose of this research was to conduct a comparison analysis of color in the characteristics and image of Korea/China/Japan airline uniforms. Research subjects for this research included 19 Korean, Chinese and Japanese airlines servicing the Incheon International Airport in South Korea. The analysis methods are based on the Munsell Color Order System and PCCS (Practical Color Coordinate System) tone classification in order to examine the color characteristics. For the color image analysis, the present research performed a positioning on Shigenobu Kobayashi's color images scale with adjectives in order to compare the resulting differences. As a result of the analysis, this research discovered the following; First, achromatic colors were found to be used most frequently in flight attendant uniforms of Korea/China/Japan. In Korean flight attendant uniforms, YR/Y, GY and B/PB/P; in Chinese, R/PB, RP, YR/Y/GY and BG/P; in Japanese, RP, R/P/PB and Y/BG were found in order. As for the main uniform colors, Korean flight attendant uniforms were found to be in the colors YR, and R/GY/B/P; Chinese flight attendant uniforms, R, PB, and P/B; and Japanese flight attendant uniforms, R, BG, B, RP and N. Second, Korean flight attendant uniforms used W and It most frequently; China flight attendant uniforms, W; and Japanese flight attendant uniforms, W and v. Regarding the main colors, Korean flight atteddant uniforms used lt/g and v/p; Chinese flight attendant uniforms, v, dp and s/d/dkg; and Japanese flight attendant uniforms, v/dkg and Bk. Third, after positioning each country's uniform color combination bars on the Kobayashi image scale, Korean flight attendant uniforms showed classic images along with casual/pretty/elegant/chic images; Chinese flight attendant uniforms displayed, casual images as well as, dynamic/gorgeous/chic/cool casual/dandy images; and finally, Japanese flight attendant uniforms converyed dandy images along with casual/gorgeous images. This research findings indicate that Korea/China/Japan airlines' flight attendant uniforms seek for differentiated image establishment by reflecting their own CIs and unique national cultures in the uniform color marketing.