• Title/Summary/Keyword: Core affect

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Effect of Perceived Value on Memories, Attitudes, and Loyalty: Social Enterprise Products (사회적기업 제품의 지각된 가치가 기억, 태도, 그리고 충성도에 미치는 영향)

  • Park, Sang-Keum;Lee, Yong-Ki;Yoo, Dongkuen
    • Journal of Distribution Science
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    • v.13 no.12
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    • pp.73-84
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    • 2015
  • Purpose - Various social issues have arisen since the beginning of the 21st century therefore, enterprises that disregarded social issues have become unsustainable, and social enterprises have appeared to address these issues. A social enterprise is a social mission-focused organization that uses a market-based strategy and has a vulnerable business structure. To be self-sustainable, a social enterprise should make consumers aware of the value that it provides and secure its profitability through consumer consumption. From this perspective, this study investigates the relationship between perceived value (utilitarian and hedonic) and loyalty, and examines how memory and attitudes play mediating roles between perceived value and loyalty. For these purposes, the author developed a structural model consisting of several variables. In this model, perceived value, which was utilitarian and hedonic, was proposed to affect the memory and attitudes toward social enterprise products, thus increasing loyalty. Therefore, memory and attitudes were proposed as core mediating variables between perceived value and loyalty. Research design, data, and methodology - To analyze the proposed model, data were collected from 582 respondents and analyzed using SPSS 21.0 and AMOS 21.0. To test unidimensionality and the nomological validity of the measures of each construct, we employed a scale refinement procedure. The results of the reliability test with Cronbach's α and confirmatory factor analysis warranted the unidimensionality of the measures for each construct. In addition, the nomological validity of the measures was warranted from the results of the correlation analysis. The result of the overall model analysis demonstrated a good fit (χ2=529.881, df=144, χ2/df=3.680, p-value=0.000, GFI=0.905, NFI=0.948, CFI=0.961, RMR=0.036, RMSEA=0.068). Results - The findings are summarized as follows. First, the hedonic and utilitarian value of social enterprise products had positive effects on memory and attitudes. Second, the hedonic value of social enterprise products more strongly affects memory and attitudes than utilitarian value. Third, memory and attitudes had positive effects on loyalty. Lastly, memory had a stronger effect on loyalty than attitudes. Conclusions - The purchase rate of social enterprises' products increases only if the products are included in the "information search" and "alternative evaluation" processes in consumers' purchase decision-making processes. Therefore, a social enterprise must actively promote the fact that it pursues a social value, and shares both the hedonic and utilitarian values of its products. Accordingly, because hedonic value has a more significant impact on a company and attitudes, a social enterprise should develop hedonic values for product consumption, thereby leading consumers who care about value consumption to purchase its products. Moreover, a social enterprise must maintain good memories and attitudes for consumers because memory does not change over time, although attitude does. The limitations of this study and suggestions for future research are as follows. This study viewed "consumer loyalty" as the success factor of social enterprises, thereby considers an "increase in sales" as the success factor. Therefore, in future studies, diverse factors, including social contribution and word-of-mouth intention, should be regarded. In addition, future studies need to thoroughly review and make assurances about the relationship between memory and attitude.

An Efficient Management of Network Traffic using Framework-based Performance Management Tool (프레임워크 기반 성능관리 도구를 이용한 효율적인 네트워크 트래픽 관리)

  • Choi Seong-Man;Tae Gyu-Yeol;Yoo Cheol-Jung;Chang Ok-Bae
    • Journal of KIISE:Computing Practices and Letters
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    • v.11 no.3
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    • pp.224-234
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    • 2005
  • As the network-related technology develops the number of both Internet users and the usage are explosively increasing. The networking traffic is increasing in the campus as the networking system inside universities, following the trend, adds more nodes and various networking services. Nonetheless, the quality of services for users has been degraded. Accordingly, core problems, which can cause troubles for network management, design and expansion of the network, and the cost policy, has appeared. To effectively cope with the problems with analyses a great number of technicians, tools, and budget are needed. However, it is not possible for mid and small-sized colleges to spend such a high expenditure for professional consulting. To reduce the cost and investment creating the optimized environment, the analyses on the replacement of the tools, changing the network structure, and performance analysis about capacity planning of networking is necessary. For this reason, in this paper, framework-based performance management tools are used for all steps that are related to the subject of the analysis for the network management. As the major research method, the current data in detailed categories are collected, processed, and analyzed to provide the solution for the problems. As a result we could manage the network, server, and application more systematically and react efficiently to errors and degrading of performance that affect the networking tasks. Also, with the scientific and organized analyses the overall efficiency is upgraded by optimizing the cost for managing the operation of entire system.

Global Environmental Changes and the Antarctic (지구환경변화와 남극)

  • Lee, Bang-Yong;Chung, Ho-Sung;Kang, Sung-Ho;Chang, Soon-Keun
    • Journal of the Korean earth science society
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    • v.24 no.3
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    • pp.216-233
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    • 2003
  • This study delineates the phenomena related with global environmental changes such as global warming, ozone depletion, and El Ni${\tilde{n}}$o/Southern Oscillation (ENSO) noted in the Antarctic. Retreat of ice cliffs, glaciers, and calving of ice shelves indicate the effects of recently aggravated global warming. The ice cliff located at Marian Cove, King George Island, South Shetland Islands off the Antarctic Peninsula has been observed to be retreating faster in the last 7 years than in the previous 38 years since 1956. There are some indications of temperature and precipitation changes associated with ENSO around King Sejong Station. The regression analyses indicate significant trends such as a decrease in the total amount of ozone and an increase in ultraviolet radiation which was seen by a satellite (TOMS-EUV) in September and October which correspond to ozone-hole season over King Sejong Station. Increase of UV radiation due to the ozone depletion in the Antarctic has changed the growth rate of marine organisms. It may also result in changes to the productivity, biomass, and species composition of marine organisms which can affect the whole marine ecosystem. The recent ice-core drilling over Lake Vostok has been reviewed with emphasis on the four cycles of glacial stages over the past 420,000 years. It is time to show more interest in mainland Antarctica through investigations of the coring and vast ice sheet, terrestrial geology, and upper atmospheric sciences in order to understand the past environmental changes and to predict possible changes to the environment in the future.

A study on Monitoring the Inner Structure of Dam Body Using High Resolution Seismic Reflection Method (고분해능 탄성파 반사법을 이용한 댐체 내부구조 모니터링 연구)

  • Kim, Jung-Yul;Kim, Hyoung-Soo;Oh, Seok-Hoon;Kim, Yoo-Sung
    • Journal of the Korean Geophysical Society
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    • v.8 no.1
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    • pp.1-6
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    • 2005
  • Defects of dam body which can be induced in seepage or leakage procedure can directly affect dam safety. Therefore, a proper inspection method should be carried out in the first place to find out their positions and sizes. After that, some reinforcement works such as grouting and the corresponding assessment could be taken in a proper way. The dam(center core type earth dam) issued in this study has been in need for intensive diagnosis and reinforcement work, because a lot of slumps similar to cracks, seepage and some boggy area have been observed on the downstream slope. High resolution seismic reflection method was performed on the crest profile twice before and after grouting work(Aug. 2001 and Nov. 2004) aimed at the dam inspection and the assessment of grouting efficiency as well. To enhance the data resolution, P-beam energy radiation technique which can reduce the surface waves and hence to reinforce the reflection events was used. Strong reflection events were recognized in the stack section before grouting work, It seems that the events would be caused by e.g. horizontal cracks with a considerable aperture. Meanwhile such strong reflection events were not observed in the section after grouting. That is, the grouting work was dear able to reinforce the defects of dam body. Hence, the section showed an well arranged picture of dam inner structure. In this sense, seismic reflection method will be a desirable technique for dam inspection and for monitoring dam inner structure as well.

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A study on the influence of communication type within organization recognized by members of organization affecting learning transfer climate (조직구성원인 인식하는 조직 내 커뮤니케이션 유형이 학습전이 풍토에 미치는 영향에 대한 연구)

  • Kim, Moon-Jun
    • Industry Promotion Research
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    • v.2 no.2
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    • pp.31-44
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    • 2017
  • This study is to investigate the relationship between the communication type recognized by members of organization and the learning transfer climate in the organization, and when it comes to the type of communications within organization set as independent variable, four variables such as communication with supervisor, media quality communication, and organizational outlook communication were proposed and regarding learning transfer climate which is a dependent variable, four sub-parameters such as supervisor support, colleague support, transfer opportunity and organizational compensation recognition were selected. 116 copies of the statistical data excluding statistically insignificant surveys were used for 150 participants who participated in the 2015 core competency curriculum for SMEs and 3 months have passed, in order to achieve this study's objective. Meanwhile, the research hypothesis was verified with the collected data through frequency analysis, factor analysis, reliability verification, technical statistical analysis, and simple and multiple regression analysis by using the statistical package program of SPSS 20.0. Results of this study have shown that firstly, communication with supervisor, media quality communication, and organizational outlook communication all showed a positive (+) significant influence on the superior support in the influence relationship between communication type in organization and supervisor support which is learning transfer climate. Secondly, communication type in organization doesn't appear to affect colleague support of learning transfer climate. Thirdly, communication with supervisor, media quality communication, and organizational outlook except for communication with colleagues have shown a positive (+) influence on transfer opportunity in the influence relationship between communication type in organization and transfer opportunity of learning transfer climate. Lastly, communication with supervisor and communication on organizational outlook showed positive(+) influence in the influence relationship between communication type in organization and organizational compensation recognition of learning transfer climate.

A Study on the effect of Learning organization activities on the Job burnout -Trustworthiness as a Moderating variable- (학습조직활동이 직무소진에 미치는 영향 -상사 신뢰성의 조절효과를 중심으로-)

  • Kim, Jin-Wook;Chang, Young-Chul
    • Management & Information Systems Review
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    • v.35 no.4
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    • pp.185-211
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    • 2016
  • This study examined the impact of learning organization activities on burnout and the moderating effect of supervisor trust in a learning organization. The results of the study shows that among the activities of a learning organization, independent variables in this study, promoting inquiry and dialogue as well as encouraging collaboration and team learning affect burnout. In other words, the dedication of an organization to creating a culture in which various learning approaches are experimented through questioning and giving feedback as well as collaborative learning that can reinforce the effective use of team resources have an impact on reducing emotional exhaustion, which is considered to be at the core of burnout. Plus, these factors reduce impersonalization, which is activated to prevent further emotional exhaustion by dealing with customers, colleagues and jobs in a cold, negative and perfunctory way. In this study, the dimensions of promoting inquiry and dialogue as well as encouraging collaboration and team learning were found to reduce the decline in personal sense of achievement of an employee with a negative assessment of himself or herself derived from a lack of achievement in his or her job. Supervisor trust (integrity, benevolence and ability) had a moderating effect on the relationship between strategic learning leadership and impersonalization/emotional exhaustion. This suggests that the trust of supervisor helps mediate and moderate the emotional exhaustion and impersonalization of organizational members by encouraging leaders to drive change and take the organization to a new direction. The study has provided implications that communication plays an important role in reducing burnout in the learning context such as positive, appreciative inquiry and feedback analysis to identify strength, and that supervisor trust is critical in order to ensure strategic learning leadership exerts greater influence on the organization.

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Kinetic Studies on Cooking of Rice of Various Polishing Degrees (도정도별 쌀의 취반에 대한 역학적 연구)

  • Cheigh, Hong-Sik;Kim, Sung-Kon;Pyun, Yu-Ryang;Kwon, Tai-Wan
    • Korean Journal of Food Science and Technology
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    • v.10 no.1
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    • pp.52-56
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    • 1978
  • The mechanism of cooking rice was investigated using a japonica type rice variety, Akibare, of 50%, 70% and 90% polishing degrees. The hardness of rice cooked at various cooking temperatures ($90^{\circ}-120^{\circ}C$) was measured with a Texturometer. The cooking rate followed the equation of a first-order reaction. The reaction rate constants were in the increasing order of 50%, 70% and 90% polished rice. The temperature coefficient of the reaction rate constant at cooking temperatures of ($90^{\circ}-100^{\circ}C$) was about 2 in all rice samples. The activation energies of cooking at temperatures below $100^{\circ}C$ and above $100^{\circ}C$ were about 17,000 and 9,000 cal/mole, respectively. The polishing degrees and water soaking time of rice did not affect the activation energy of cooking; however, the lower polishing degrees and shorter soaking increased the cooking time The experimental results suggested that the cooking process of rice comprises two mechanisms: At temperatures below $100^{\circ}C$ the cooking rate is controlled by the reaction rate of rice constituents with water, and at temperatures above $100^{\circ}C$, it is controlled by the rate of diffusion of water through the cooked portion (or layer) toward the interface of uncooked core in which the reaction is occurring.

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Aesthetic elements in Product Design of Korean and Chinese's Consumer preference (한국.중국 소비자 선호 제품디자인의 심미성 요소 연구)

  • Jeong, Su-Kyoung;Hong, Jung-Pyo
    • Archives of design research
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    • v.19 no.2 s.64
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    • pp.63-72
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    • 2006
  • The design in modern industrial society is the core of corporate administrational strategy and a factor that determines the competitiveness of a country. And the process of purchasing products is the matter related to the awareness of design which expresses the desire to own the design product that consumers prefer, implying that the aesthetic feature of product has become a critical characteristics of product design rather than the technical function of product. In this regard, the development of product design with a new dimension is urgently called for, by analyzing and shedding light on the aesthetic features of factors related to the preference of consumers. This study considers the preceding studies on the aesthetic factors and the reaction of customers to the product design to figure out the importance of factors related to the preference of customers, in an effort to shed light on the aesthetic factors that affect the customers' preference of product and the evaluation of product. In addition to that, this study investigated the preference that Korean and Chinese customers display toward the product and assessed the aesthetic features of preferred product in order to come to the conclusion from the experiment and analysis on how much effect the aesthetic factors and the aesthetic factors by product have on the preference of customers. Therefore, this study tries to propose the data that can be useful for the design of product targeted for consumers in Korea and China, by shedding light on what aesthetic factors that products preferred by consumers in Korea and China have and how much effect such factors have on the preference of consumers in an attempt to provide the guideline on the aesthetic factors of the product design.

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Transportation and Distribution Temperatures Affect Fruit Quality and Physiological Disorders in 'Wonhwang' Pears (수송 및 유통온도에 따른 '원황' 배 품질 및 생리장해 발생)

  • Oh, Kyoung-Young;Lee, Ug-Yong;Moon, Seung-Joo;Kim, Young-Ok;Yook, Hong-Sun;Hwang, Yong-Soo;Chun, Jong-Pil
    • Horticultural Science & Technology
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    • v.28 no.3
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    • pp.434-441
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    • 2010
  • 'Wonhwang' pear ($Pyrus$ $pyrifolia$ Nakai) often showed physiological disorder and quality deterioration during long-term storage and shelf life although this cultivar has the advantage of a good appearance and better taste for overseas exportation. This study was conducted to investigate the effect of temperature during transportation and continuing market temperature on fruit quality, and the occurrence of physiological disorder to set up the appropriate transportation and distribution temperatures in the fruits harvested at different times. Unripe fruits harvested 120 days after full bloom maintained higher firmness until 21days of shelf life at both 18 and $25^{\circ}C$ than late harvested ones. Otherwise, ripe fruits harvested 130 days after full bloom showed high incidence of mealiness breakdown of flesh tissues in 21 days of shelf-life at $25^{\circ}C$ of market temperature, but not in the fruits stored at $18^{\circ}C$. Late harvested fruits showed much severe physiological disorders when compared with early harvested ones that showed relatively lower respiration rates. Fruit quality parameters were more highly affected by market temperature than transportation temperature. Results showed that unripe fruits harvested at 120 days after full bloom maintains high marketability until 21 days of shelf-life, while the maximum shelf-life of ripe fruits harvested 130 days after full bloom will be considered at within 7 days.

Effect Cross-national Brand Personality on Preference and Revisiting in Fastfood Restaurant (한.중 대학생의 브랜드 개성이 선호도 및 재방문에 미치는 영향)

  • Lee, Sang-Mi
    • The Journal of the Korea Contents Association
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    • v.9 no.9
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    • pp.403-410
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    • 2009
  • This paper is to find out which factors affect preference and revisiting on brand personality according to cross-national college students in Korea and China, and to suggest distinguished strategies for attracting core customers continuously on each country and restaurants. The questionary hand out each 150, then used for data analysis 142 in Korean, 122 in China. The results come up with; First, It couldn't compared huge gap for McDonald and Burger King in sampling. Second, three variables (successful, harmony, and western) are highly recognized brand personality in Korean. They should build up powerful image to communicate 20's ages. For Chinese that ranked highly three variables (Darling, Friendly, and Sincere), they reinforced warm-hearted image with special character, providing promotion coupon, and various event. Third, because 2 factors(Sincere and Sensitivity) had significant in preference for Korean and Chinese. It should be formed non-producted parts which are visual decoration, atmosphere, uniform and music. Also, 'feminine' had meaningful for Chinese. Fourth, 'Sincere' was connected directly in revisiting for Korean and Chinese. Trust Is prior to customer and brand. Also, for Korean, 'sensitivity' had significant. Therefore, it should make exciting surrounding, and atmosphere.