• The International Journal of Costume Culture
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• 제7권2호
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• pp.123-134
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• 2004

This study tried to suggest the effective future marketing strategies by analysing marketing strategies of five brands which were selected by sales amount and the growth rate among young casual brands in the L-Department store from 2001 to 2002. According to analysis, brand marketing could summarize to five marketing strategies such as culture marketing, emotion marketing, co-marketing, on-line marketing, and propose marketing. Culture marketing includes 'BB family marketing, star marketing, core marketing, experience marketing. One of the emotion marketing is 'Kidult marketing' which affects cute concept. Co-marketing includes 'Charisma marketing' that cooperates with distribute industry, 'Movata marketing' which cooperates with mobile communication industry, and 'Game marketing' which cooperates with game industry. There are some other marketing strategies such as consumer calling marketing, A.S.A. marketing which is for buyers, QR marketing for quick response, Web site's differentiate marketing and Logo marketing. The suggested marketing strategies for on-coming brands are 'distinguished strategy of the online contents', 'consumer calling strategy' and 'loyalty maximizing strategy'.

• 경영과학
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• 제20권2호
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• pp.45-59
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• 2003

This study considers the local players in the European steel industry, whose the amounts of crude production are more or less 5 million tons per annum. They do not belong to the Pan-EU mega-group of steel mills with more than 15 million tons of crude production yearly. However, these mid-sized steel mills in European countries have been originated from the strong foundation of steel, scientifically and technically, as well as the centennial history. They concentrate on the niche market adjacent to the local area, which takes advantage of the geographical location. The companies considered here are VoestAlpine in Austria, Salzgitter in Germany, Rautaruukki in finland, and SSAB in Sweden. Their corporate strategies are compared on the basis of product mix and sales structure. And, the deep analysis for each company is performed, such as business strategies with the sales volumes, market strategies. competitiveness improvement planning. and R&D policies with the technology management. These analysis results can be benchmarked as the cases of best practices for domestic steel mills, especially mid & small sized companies, that develop business and market strategies for the sustainable growth and profitability.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2006년도 추계학술대회 논문집
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• pp.1172-1177
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• 2006

Effective management strategies of railroad environment should be prepared by the systematic management with the environment core technologies from the initial stage of the railroad environment to provide energy-efficient, safe, sound, and environment-friendly railroad service. In addition, the need for the development of railroad environment policy, like the improvement strategies and development strategies of railroad environment, is strongly required to actively prepare for the strengthening of environment regulations and supervision on the railroad environment problems. In this research, we studied the correlations between railroad environment policies and management strategies, and defined the component of environment policies. Moreover, we tried to present the direction of environment policies and mid-/long-term development plans that suit for the characteristics of Korean railroad through investigating the environmental policies of advanced countries.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2008년도 춘계학술발표대회 논문집
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• pp.290-294
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• 2008

Conversion of the building can be a core strategy to activate the urban regeneration. Especially in the decayed district, the conversion or retrofit of old building can be a core catalyst to stimulate the urban regeneration. Throughout the case study, a conversion from office to dwelling, there were figured out the design strategies to respond to spatial, functional requirements. The results are as follows ; 1) The main design strategy is to articulate the space by embedding the wall, mass in the rectangular space. 2) to respond to the small size of space, the flexible, movable wall system Is adopted. This gives the selectiveness to the use of space. 3) to secure the livability of interior space, the buffer zone, a terrace space, is fully utilized. This space acts as thermal buffer zone as well as a semi-interior space.

• 한국조리학회지
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• 제22권6호
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• pp.132-144
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• 2016

This study reviewed previous researches about the competence selection of foodservice firms, and shows firm's performance model through the results. The study classified factors according to core competence, differentiation strategy, and management performance. Out of 400 survey responses from by the firm's executive and employees who had worked for over three years at the headquarters (sales, financial, marketing/plan, R & D, etc.), a total of 302 questionnaires were used for the final analysis due to missing values and biased responses (response rate: 75.5%). As the results of analyzing final research model of this study, it appeared that ${\chi}^2(df=170)=384.88$, ${\chi}^2/df=2.26$, GFI=0.90, NFI=0.92, CFI=0.95, RMSEA=0.07. The results indicated that the CEO leadership, organizational culture, and human resource competencies are a driving force in all aspects of competitive advantage differentiation strategies. In addition, the R & D innovation, service, and marketing differentiation strategies are positively related to performance. The results validate the fact that foodservice firms could reinforce strategic decisions through a variety core competencies and achieve continuous performance through competitive strategies.

• International journal of advanced smart convergence
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• 제12권3호
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• pp.149-156
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• 2023

Joint research on software, electronic engineering, computer engineering, and financial engineering and the use of ICT knowledge through network formation play an important role in strengthening science and technology-based innovation capabilities and facilitating the development and production process of products using new technologies. For the purpose of this study, I would like to strategically propose ICT specialized education in the 4th industrial revolution. To this end, the ICT specialization model, ICT specialization strategy analysis, and ICT specialization operation and effect were explored to establish ICT specialization strategies centered on software, electronic engineering, computer engineering, and financial engineering in the era of super-intelligence, hyper-connected, and hyper-convergence. Secondly, a roadmap for detailed promotion tasks related to efficient ICT characterization based on core strategies, detailed promotion tasks, and programs was proposed, focusing on talent related to ICT characterization. Thirdly, we would like to propose a reorganization of the academic structure and organization related to ICT characterization. Finally, we would like to propose the establishment of a future-oriented education system related to ICT specialization based on the advanced education and research environment.

• Asia Marketing Journal
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• 제10권3호
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• pp.81-102
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• 2008

본 사례에서는 마케팅 의사결정을 위한 중요정보를 수집·분석하여 제공하는 국내 마케팅조사 기업 중 선두주자의 하나인 TNS Korea의 경쟁전략을 주요 경쟁력 원천을 중심으로 고찰하였다. 연구결과, TNS Korea의 핵심 경쟁력원천은 '과학적인 전문성'과 '고객지향적 조사컨설팅'임을 발견하였다. 나아가 인적자원의 개발·육성을 통하여 두 핵심 경쟁력원천을 확보하고 강화하고 있었다. 이와 같은 핵심 경쟁력원천의 확보 및 강화를 위한 TNS Korea의 경쟁전략은 마케팅조사 업계를 넘어 다른 산업의 기업들에게도 큰 전략적 시사점을 준다.

• 한국정보시스템학회지:정보시스템연구
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• 제32권3호
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• pp.133-150
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• 2023

Purpose This study aims to develop classification models using a decision tree algorithm to identify core keywords and rules influencing online consumer review evaluations for the robot vacuum cleaner on Amazon.com. The difference from previous studies is that we analyze core keywords that affect the evaluation results by dividing the subjects that evaluate online consumer reviews into self-evaluation (star ratings) and peer evaluation (helpfulness votes). We investigate whether the core keywords influencing star ratings and helpfulness votes vary across different products and whether there is a similarity in the core keywords related to star ratings or helpfulness votes across all products. Design/methodology/approach We used random under-sampling to balance the dataset. We progressively removed independent variables based on decreasing importance through backwards elimination to evaluate the classification model's performance. As a result, we identified classification models that best predict star ratings and helpfulness votes for each product's online consumer reviews. Findings We have identified that the core keywords influencing self-evaluation and peer evaluation vary across different products, and even for the same model or features, the core keywords are not consistent. Therefore, companies' producers and marketing managers need to analyze the core keywords of each product to highlight the advantages and prepare customized strategies that compensate for the shortcomings.

• Nuclear Engineering and Technology
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• 제41권5호
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• pp.575-602
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• 2009

In the wake of the Three Mile Island accident, vigorous research efforts were initiated to acquire a basic knowledge of the progression and consequences of accidents that involve a substantial degree of core degradation and melting. The primary emphasis of this research was placed on containment integrity, with: i) hydrogen combustion-detonation, ii) steam explosion, iii) direct containment heating (DCH), and iv) melt attack on the BWR Mark-I containment shell identified as energetic processes that could lead to early containment failure (i.e., within the first 24 hours of the accident). Should the core melt fail the reactor vessel, then non-condensable gas production from Molten Core-Concrete Interaction (MCCI) was identified as a mechanism that could fail the containment by pressurization over the long term. One signification question that arose as part of this investigation was the effectiveness of water in terminating an MCCI by flooding the interacting masses from above, thereby quenching the molten core debris and rendering it permanently coolable. Successful quenching of the core melt would prevent basemat melt through, as well as continued containment pressurization by non-condensable gas production, and so the accident progression would be successfully terminated without release of radioactivity to the environment. Based on these potential merits, ex-vessel corium coolability has been the focus of extensive research over the last 20 years as a potential accident management strategy for current plants. In addition, outcomes from this research have impacted the accident management strategies for the Gen III+LWR plant designs that are currently being deployed around the world. This paper provides: i) an historical overview of corium coolability research, ii) summarizes the current status of research in this area, and iii) highlights trends in severe accident management strategies that have evolved based on the findings from this work.

• 한국의상디자인학회지
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• 제25권2호
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• pp.45-59
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• 2023

This study aims to find implications for the introduction and practice of ESG by domestic fashion companies by examining the core ESG topics and strategies of Samsung C&T Fashion Division, Kolon FnC, F&F holdings, and Fila. ESG management analysis examined the importance of the criticality evaluation process, critical issues, and implementation strategies for each key topic based on the company's 2021 ESG sustainable management report, and analyzed the relationship with UN SDGs and the GRI. The analysis results are as follows: As for KCGS' ESG rating, Samsung C&T's fashion division, Kolon FnC, and Fila Holdings were rated A, while F&F Holdings was rated B+. The major issues derived from ESG's criticality assessment are environmental issues related to Samsung C&T's fashion division. Kolon FnC was found to have focused on the social sector and F&F Holdings focused on governance structure. After examining the correlation between the ESG core strategies of the investigated fashion companies and the 17 SDGs, the common areas were identified as quality employment, sustainable production and consumption, and climate changes and response. Correlation with the GRI Standards 2021 Index, (GRI 1, GRI 11, and GRI 12 created in 2021) was not reflected. In the future, it will be necessary to have a transparent governance structure that meets global standards, sets measurable goals, and continuously manages them. Other companies should also recognize ESG management processes that embrace various stakeholders and strengthens win-win cooperation to manage risks, and establish mid- to long-term response strategies.