• Title/Summary/Keyword: Core Identity

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A Study on corporate identity of hotel industy (호텔기업의 CI에 관한 연구)

  • Choi, Woong
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.9
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    • pp.303-320
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    • 1998
  • Today the corporate environment is changing rapidly in a standpoint of politics, economics, society and technology environment. So corporates need a management strategy in another point of view. As a new menagement strategy it is introduced corporate culture. The corporate culture should be built with the core of CI, in order to be adapted to peripheral circumstances of the company. The purpose of this thesis is to contribute to manage the systematic management of corporate image by inquiring into corporate identity. Through the research of the deluxe hotels in seoul it is tried to find hotel CI-concept. As a result, the knowledge level of hotel managers is a little low and considered simply as the modification of basic elements and development of a visual idenification system. The emphasis must be on the coordination and integration to create a desired coroporate image and to communicate this image created for the target audience in a systematic and unified mannr.

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A Modeling Based MIS Education (모델링 기반의 경영정보학 교육 방안)

  • Kang, Shin Cheol
    • Journal of Information Technology Applications and Management
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    • v.19 no.4
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    • pp.153-169
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    • 2012
  • In the rapidly changing field of Management Information Systems, the definition and educational programs must be continually reevaluated and revised. A study was conducted to find a way to which the modeling principle is applied for redefining the identity of Management Information Systems as an independent academic field and to develop a plausible MIS curriculum based on the modeling principle. Previous researches on the MIS frameworks, knowledge and technology requirements for IS professionals, and standard MIS curriculums were reviewed thoroughly. For this study, the Kantian cognitive model was adopted as a basis of modeling principle. The result shows that modeling ability has been the core competence of IS people in the field of MIS. The applicability of a modeling principle is also verified in establishing the identity of MIS and developing a normative MIS curriculum. For the MIS field to thrive as an independent academic field and research discipline, it is believed to be imperative for the discipline to have a unique educational goals distinguished from both other management areas, and sub-fields of computer science.

Analysis of Mission, Vision and Core values in Korean Tertiary General Hospitals Through Text Mining (텍스트 마이닝을 통한 상급종합병원의 미션, 비전, 핵심가치 분석 연구)

  • Ji-Hoon Lee
    • Korea Journal of Hospital Management
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    • v.28 no.2
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    • pp.32-43
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    • 2023
  • Purposes: This research is conducted to identify main features and trends of mission, vision and core values in Korean tertiary general hospitals by using text-mining. Methodology: For the study, 45 mission, 112 vision and 190 core values are collected from 45 tertiary general hospitals' homepages in 2022 and use word frequency analysis and Leyword co-occurrence analysis. Findings: In the tertiary general hospitals' mission, there are high frequency words such as 'health', 'humanity', 'medical treatment', 'education', 'research', 'happiness', 'love', 'best', 'spirit', and mission mainly includes the content of contributing humanity's health and happiness with these words. In case of vision, high frequency words are 'hospital', 'medical treatment', 'research', 'lead', 'trust', 'centered', 'patient', 'best', 'future'. By using these words in vision, it represents the definition and characteristics of vision such as ideal organizations in the future, goals and targets. As a result of the Leyword co-occurrence analysis, vision includes the content of 'high-tech medical treatment', 'special care for patients', 'leading education and research', 'the highest trust with customer', 'creative talents training'. -astly, the high frequency word-pairs in core values are 'social distribution', 'innovation pursuit', 'cooperation and harmony', and it defines standards of behavior for organizations. Practical Implication: To correct the problems of vision, mission and core values from findings, firstly, it needs for Korean tertiary general hospitals to use the words that can explain organization's identity and differentiate others in their mission. Secondly, considering strengthening the role of hospitals in their community and the importance of members in organizations, it is necessary to establish vision with considering community and members to activate vision effectively. Thirdly, because there are no specific guidelines of establishing mission, vision and core values for healthcare organizations, this research concepts and results could be utilized when other organizations establish mission, vision and core values.

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A Study on Visual Identity of Korean Government (우리나라 행정부의 시각 정체성 연구)

  • Cho, Ju-Eun
    • Archives of design research
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    • v.19 no.2 s.64
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    • pp.261-272
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    • 2006
  • As we cannot think of our lives without a nation, it is closely related to almost every part of our daily lives. The role of government is becoming more important in the complex modern society as an essential element of national authority even though the government has indirect and secondary characteristics in its functional performance. Therefore, the government has to be efficient in planning and executing its policies, and it needs to be representative and fair as part of a national authoritative community. In the 21st century when symbolic and cultural importance of images are becoming more important, it is crucial for the government organizations to have an integrated identity design system that can satisfy both of these requirements of the government. However, the C.I.(Corporate Identity) of each Korean administrative branch has been developed separately and sporadically, which resulted in lack of consistency as part of the government. Shape and material of their C.I.s that follow short term design trend and popularity also lack uniqueness which can be distinguished from those of any private corporation. This may show that our government lacks systematic administrative capability, since image of a feature represents its characteristics and reality, and their recognition and evaluation from others become identity of the feature. In this perspective, the purpose of this thesis is to suggest an identity design system that has certain rules and regularity with wide variety of possible alterations for the central administration in Korea. In order to represent this visually, identity design system with both integrity and variety of possible alteration is created based on traditional Korean culture, especially the concept of Umyang-ohaeng and Samjae.

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A Study of Signaling Network Architecture in UMTS Networks Using Signaling Gateway (UMTS 망에서의 SG 도입을 통한 신호망 구조 연구)

  • Cho, Jeong-Je;Park, Sang-Hoon
    • Proceedings of the IEEK Conference
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    • 2006.06a
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    • pp.187-188
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    • 2006
  • In CDMA based mobile communication network, signaling messages are routed through Signaling Transfer Point(STP) which is responsible for MTP layer 3 switching. As WCDMA based UMTS network is considered as next generation technology allowing global roaming services, all nodes in networks have their own identity number called Global Title(GT). Therefore, it is essential to introduce Signaling Gateway(SG) responsible for SCCP layer switching to solve the problem each node has all GT tables including even all overseas nodes. In this paper, we propose the signaling network architecture in UMTS networks using SG and we show that we can reduce CAPEX and OPEX in each node. To show the validity of the proposed method some simulations are given in which the results can be expected by intuitive observation.

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Load Distribution using IMSI Prefix to select Gateway in LTE (Gateway 선택 시, 특정 가입자 번호 대역에 대해 부하 분산 방법)

  • Cho, Ray Sehyun
    • Proceedings of the Korea Information Processing Society Conference
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    • 2012.11a
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    • pp.759-762
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    • 2012
  • This paper is for EPC(Evolved Packet Core) network to share the load balance by IMSI(International Mobile Subscriber Identity) prefix in MME(Mobility Management Entity). For the telecommunication, it needs to choose the anchoring gateway to use the specific gateway to avoid the traffic load to support the efficient telecommunication service. We propose the way to choose the effective gateway to avoid the traffic load in order for good qualify service. We compare the load between the gateways which are the general gateway and the specific gateway used by proposed concept.

A Research on Trend of Symbol Marks of Local Self-Governments - Centering around the Case Study on Chungcheongnam.buk-Do - (지자체 심벌마크의 조형 표현에 관한 조사 - 충청 남, 북도의 사례를 중심으로 -)

  • Kwon, Yun-Kyoung
    • The Journal of the Korea Contents Association
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    • v.9 no.4
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    • pp.198-206
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    • 2009
  • Recently, there has been a trend designing a consistent and uniform regional identity in South Korean provinces as demonstrated by efforts in Chungcheongnam buk-Do. The motivating goals have been to establish an identity for local residents, provide voluntary services, achieve higher value-added business, introduce new management strategies, and establish a local brand through the exportation of local specialties. The by-products of these goals when accomplished include: maintaining a consistent policy, securing governmental economic efficiency of the province, characterizing local culture and improving quality of life. In this study, I tried to find out whether a local logo which is associated with a city plays a core role in the city's identity by comparing each symbol's shape, color and other components which are ways of expressing its meaning. In this respect, I analyzed the type of the Chungcheongnam buk-Do's symbol marks (30) and tried to suggest the desirable direction in developing symbol marks.

City Marketing Strategy using City Identities -Focus on the Application of Modern Architectures- (도시 정체성을 통한 도시마케팅 전략 도출 -근대역사물의 활용 사례를 중심으로-)

  • Seo, Yong-Mo;Chun, Myung-Hwan;Kim, Hyung-Jun
    • The Journal of the Korea Contents Association
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    • v.10 no.6
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    • pp.297-306
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    • 2010
  • A city is the space which has a various historical experiment and memories. From these social and cultural environment, regional competitions through the introduction and settlement of a local self-government have been important in city marketing. For city development, a serial activation policies are come and in this process the native history and cultures have recognized as the core tool of cities. For possession of city competition, we have developed the cities' tangible and/or intangible cultural properties and make full use of a attractive asset. The city identity is established and the opportunity of a special space is made. This city identity has been dependent on spending time. We suggest the strategy for the historical and cultural city image through the historical element and the development of program for the promotion of publicity activities. The preservation and application of the modern architectures as the cultural and historical element promote the city image and build the position of city identity. We suggest the city marketing application strategy for the implication on the sustainable reproductive city.

Exploring a Researcher's Personal Research History through Self-Citation Network and Citation Identity (자기 인용 네트워크와 인용 정체성을 이용한 연구자의 연구 이력 분석에 관한 연구)

  • Lee, Jae-Yun
    • Journal of the Korean Society for information Management
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    • v.29 no.1
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    • pp.157-174
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    • 2012
  • This paper compares two recent methods for exploring a scientist's research history: citation identity and self-citation network. The former is proposed by White(2000), while the latter is suggested by Hellsten et al.(2007). An experimental citation analysis was carried out on the research output of Young Mee Chung, a renouned Korean information scientist. The result shows that the two methods divided the research period into two sub-periods in the same way. They also identified the major research themes very similarly. In the analysis of each method's performance in depth, the two methods revealed different functions to understand a researcher's history. Citation identity was useful to identify authors who have affected Chung's research in terms of research topics. whereas, self-citation network was successful to identify the core papers and leading papers of the research sub-periods. This study indicates the combination of two methods can provide rich information on a scientist's research history.

A study on professional identity and development in family counselors - Focusing on grounded theory approach - (가족상담사의 전문직 정체성 및 발달 연구: 근거이론접근을 중심으로)

  • Noh, Miwha;Choi, Youn Shil
    • Journal of Family Relations
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    • v.22 no.4
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    • pp.3-29
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    • 2018
  • Objectives: This study is designed to explore and understand what professional identity and professional development are like in family counselors. Method: This study to achieve its purpose, collected data through in-depth interview with fifteen(15) family counselors through grounded theory approach. Results: Major research findings can be summarized as follows. 176 concepts were drawn through open coding, again classified into 47 categories and finally into 18 subcategories. Through selective coding, 'growing as an expert in family counseling through continuous exertions for growth' appeared as core category. Through this process, the types of professional development in family counselors were classified into job pursuing type, self achieving type, self understanding type, and volunteering type. Through process analysis, family counselors' professional development could be divided into three steps with the course of time: step of immersion, self-understanding and acceptance, and integration. Based on this, the hypothetical relations in four areas: personal area, family area, interpersonal area, and vocational area were summarized in statements. Conclusion: This study is significant in that it attempted to establish a theory to explain the professional identity, development and influence factors shown in family counselors. It also provides those who hope to grow as expert in family counseling with long-term visions and implications for family counselor training and supervision. In this study, the suggestions on the tasks to check and solve the factors for improving and supporting the foundations of family counselors' professional identities by highlighting the family counselors own identify that is different from other counselors are expected to be used as primary data for preparing laws and regulations related to family counseling in the future.