• Title/Summary/Keyword: Copy strategy

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Parallel Implementation Strategy for Content Based Video Copy Detection Using a Multi-core Processor

  • Liao, Kaiyang;Zhao, Fan;Zhang, Mingzhu
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.8 no.10
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    • pp.3520-3537
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    • 2014
  • Video copy detection methods have emerged in recent years for a variety of applications. However, the lack of efficiency in the usual retrieval systems restricts their use. In this paper, we propose a parallel implementation strategy for content based video copy detection (CBCD) by using a multi-core processor. This strategy can support video copy detection effectively, and the processing time tends to decrease linearly as the number of processors increases. Experiments have shown that our approach is successful in speeding up computation and as well as in keeping the performance.

Ad Production Strategies According to Brand Value and Copy Type: Focusing on Cosmetic Brands (브랜드 가치 유형과 카피 유형에 따른 광고제작 전략: 화장품 브랜드를 중심으로)

  • Seung-Yeob Yu
    • Journal of Industrial Convergence
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    • v.21 no.1
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    • pp.33-42
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    • 2023
  • This study tried to suggest the most effective advertising copy strategy according to the value type of cosmetic brands. For this purpose, an experimental study was conducted using a 3(brand value) × 3(copy type) factorial design. The research results are as follows. First, in the case of luxury brands, monologue-type copy showed the highest advertising effect (advertising attitude and purchase intention). Second, in the case of premium brands, solicitation-type copy showed the highest advertising attitude. However, there was no significant difference in purchase intention.. Third, in the case of the scalpel brand, the interactive copy showed the highest advertising effect (advertising attitude and purchase intention). These results provided the theoretical basis that it is effective to differentiate and use the copy type according to the value type of the cosmetic brand, and it will be used in the copy strategy for practitioners who produce cosmetic advertisements.

Effects of Brand Image, Model Image and Context of Advertising Copy on Cosmetic Advertising (브랜드 이미지와 모델이미지 및 광고카피의 맥락이 화장품 광고효과에 미치는 영향)

  • Young-Jun Yeo
    • Journal of Advanced Technology Convergence
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    • v.2 no.3
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    • pp.49-58
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    • 2023
  • This study tried to verify the context effect in cosmetics advertisements by examining the cosmetics advertisement effect according to whether the brand image and the model image matched, and whether the brand image and the advertisement copy were harmoniously perceived. To this end, data were collected using the brand value type (3) × advertisement copy type (3) factorial design. The results are as follows. First, as a result of confirming the advertising effect according to the matching of the cosmetic brand image and the model image, it was found that both the advertising attitude and purchase intention were significantly high when the model image and the brand image matched. Second, it was confirmed whether there was a difference in the advertisement effect according to whether the cosmetic brand image and copy type matched. As a result, consumers who perceived that the cosmetic brand image and copy type matched had significantly higher advertising attitudes and purchase intentions than consumers who perceived that the copy type did not match. It is expected that it will provide validity as to whether the copy strategy should be established by incorporating the context effect when setting up a copy strategy for cosmetics advertisements in the future.

The Effect of Metaphor in Public Service Advertising (공익광고에서 은유표현 형태에 따른 효과연구)

  • Im, Hyun-Bin
    • The Journal of the Korea Contents Association
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    • v.6 no.11
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    • pp.190-201
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    • 2006
  • A Study on the Effect of Metaphor in Public Service Advertising. The study carried out a positivistic research on university students with a view to contributing to the building of a metaphoric ad strategy by analyzing the effect of metaphoric expressions in public service advertising, which showed the following: First, the metaphoric ads using positive approach and indirect copy were effective for heightened emotional attitude of viewers. Second, the metaphoric ads using positive approach and indirect copy were effective for heightened source credibility, which was further heightened when the two were simultaneously used. Third, the metaphoric ads using positive approach and indirect copy were effective for heightened design preference, and the design preference became even preferable when the two were simultaneously used. Fourth, the metaphoric ads using indirect copy were effective for behavioral intention. The study suggested that the strategy of adopting metaphoric ads with indirect copy of positive approach was quite useful in strengthening the effect of public service advertising.

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Series Capacitor Compensated Resonant High Frequency Inverter with ZCS-Pulse Density Modulation fey Induction Heating Fixing Roller in Copy Machine

  • Ahmed T.;Shirai H.;Gamage L.;Soshin K.;Nakaoka M.
    • Proceedings of the KIPE Conference
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    • 2003.07b
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    • pp.499-502
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    • 2003
  • This paper presents the voltage source type half bridge lossless auxiliary inductor snubber assisted series capacitor compensated resonant high frequency inverter for induction heated fixing roller in copy machines. This high-frequency inverter treated here can completely achieve zero current soft switching (ZCS) commutation for wide power regulation range under its constant frequency pulse density modulation (PDM) scheme. Its transient and steady-state operating principle is originally presented fur a constant frequency PDM control strategy under a ZCS operation commutation, together with its output effective power regulation characteristics-based on the PDM strategy. The experimental operating performances of this ZCS-PDM high frequency inverter using IGBTs are illustrated as compared with computer simulation ones. Its power losses and actual efficiency are evaluated and discussed on the basis of simulation and experimental results.

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Korean Multinational Corporations' Global Expansion Strategies in Manufacturing Sector: Mother Factory Approach

  • Yong Ho Shin
    • International Journal of Internet, Broadcasting and Communication
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    • v.16 no.1
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    • pp.269-279
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    • 2024
  • The study explores the evolving landscape of overseas expansion strategies by Korean corporations, focusing on recent geopolitical tensions, the COVID-19 pandemic, and disruptions in global supply chains. It emphasizes the challenges faced by industries producing high-value products and delves into the concept of "Friend-Shoring" policies in the United States, leading major Korean companies to invest in local semiconductor, battery, and automotive factories. Recognizing the potential fragmentation of Korea's manufacturing sector, the paper introduces the "Mother Factory" strategy as a policy initiative, inspired by Japan's model, to establish core production facilities domestically. The discussion unfolds by examining the cases of major companies in Japan and the United States, highlighting the need for Korea to adopt a mother factory strategy to mitigate risks associated with friend-shoring policies. Inspired by Intel's "Copy Exactly" approach, the paper proposes a Korean mother factory model integrating smart factory technology and digital twin systems. This strategic shift aims to enhance responsiveness to geopolitical challenges and fortify the competitiveness of Korean high-tech industries. Finally, the paper proposes a Korean Mother Factory based on smart factory concepts. The suggested model integrates smart factory technology and digital twin frameworks to enhance responsiveness and fortify competitiveness. In conclusion, the paper advocates for the adoption of a comprehensive Korean Mother Factory model to address contemporary challenges, foster advanced manufacturing, and ensure the sustainability and competitiveness of Korean high-tech industries in the global landscape. The proposed strategy aligns with the evolving dynamics of the manufacturing sector and emphasizes technological advancements, collaboration, and strategic realignment.

CS-PDM Series Resonant High Frequency Inverter for Copy Machine

  • Sugimura, Hisayuki;Eid, Ahmad Mohamad;Hiraki, Eiji;Kim, Sung-Jung;Lee, Hyun-Woo;Nakaoka, Mutsuo
    • 제어로봇시스템학회:학술대회논문집
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    • 2005.06a
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    • pp.1066-1071
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    • 2005
  • This paper presents the two lossless auxiliary inductors-assisted voltage source type half bridge (single ended push pull: SEPP) series resonant high frequency inverter for induction heated fixing roller in copy and printing machines. The simple high-frequency inverter treated here can completely achieve stable zero current soft switching (ZCS) commutation for wide its output power regulation ranges and load variations under its constant high frequency pulse density modulation (PDM) scheme. Its transient and steady state operating principle is originally described and discussed for a constant high-frequency PDM control strategy under a stable ZCS operation commutation, together with its output effective power regulation characteristics-based on the high frequency PDM strategy. The experimental operating performances of this voltage source SEPP ZCS-PDM series resonant high frequency inverter using IGBTs are illustrated as compared with computer simulation results and experimental ones. Its power losses analysis and actual efficiency are evaluated and discussed on the basis of simulation and experimental results. The feasible effectiveness of this high frequency inverter appliance implemented here is proved from the practical point of view.

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Two-Stage Logistic Regression for Cancer Classi cation and Prediction from Copy-Numbe Changes in cDNA Microarray-Based Comparative Genomic Hybridization

  • Kim, Mi-Jung
    • The Korean Journal of Applied Statistics
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    • v.24 no.5
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    • pp.847-859
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    • 2011
  • cDNA microarray-based comparative genomic hybridization(CGH) data includes low-intensity spots and thus a statistical strategy is needed to detect subtle differences between different cancer classes. In this study, genes displaying a high frequency of alteration in one of the different classes were selected among the pre-selected genes that show relatively large variations between genes compared to total variations. Utilizing copy-number changes of the selected genes, this study suggests a statistical approach to predict patients' classes with increased performance by pre-classifying patients with similar genetic alteration scores. Two-stage logistic regression model(TLRM) was suggested to pre-classify homogeneous patients and predict patients' classes for cancer prediction; a decision tree(DT) was combined with logistic regression on the set of informative genes. TLRM was constructed in cDNA microarray-based CGH data from the Cancer Metastasis Research Center(CMRC) at Yonsei University; it predicted the patients' clinical diagnoses with perfect matches (except for one patient among the high-risk and low-risk classified patients where the performance of predictions is critical due to the high sensitivity and specificity requirements for clinical treatments. Accuracy validated by leave-one-out cross-validation(LOOCV) was 83.3% while other classification methods of CART and DT performed as comparisons showed worse performances than TLRM.

The Influence of T-shirts Product Type and Apparel Benefit on Purchasing Behavior -Comparing Brand-parody T-shirts with Brand-copy T-shirts- (티셔츠 제품유형과 의복추구혜택이 구매행동에 미치는 영향 -브랜드 패러디 티셔츠와 카피 티셔츠를 중심으로-)

  • Shin Hye-Sun;Lee Yun-Kyung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.5 s.153
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    • pp.674-683
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    • 2006
  • The purpose of this study was to examine the effects of T-shirts product type and apparel benefit on consumer preference and purchasing intention. Data for the study were obtained by $3\times2$ mixed factorial design. The subjects were two hundred and thirty college male and female students. The data were analysed by factor analysis, cluster analysis, and ANOVA by using the SPSS program. The results of this study indicated that benefit did not have effects on consumers purchasing intention but significant influences on consumer preference for brand-parody products. For brand-copy products, benefit influenced the purchasing intention, and did not influence the consumer preference. This study suggested that new fashion trends, in association with consumer's benefit, have effects on consumer's purchasing behavior. The result of this study is likely to be useful in planning marketing strategy related to product type and new fashion trends.

N-Screen Era, Issues and Perspectives on the Dispute of Copyright: Based on the Right of Communication to the Public and the Private Copy on the Sling Box (N-Screen 시대, 저작권 분쟁의 쟁점과 시각: 슬링박스의 공중송신권과 사적복제의 문제를 중심으로)

  • Kim, Hee-Kyung;Lee, Jae-Ho
    • Korean journal of communication and information
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    • v.59
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    • pp.211-232
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    • 2012
  • The N Screen service has been focused because of the explosive growth of Smart media. However, between content producers and service providers have been causing the copyright issue while N-Screen service providing real-time channels. In this study, the current copyright issues are analyzed by examining at the right relationships associated with the right of communication to the public and private copy that caused by sling box which is activated N Screen.

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