• 한국농공학회논문집
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• 제54권6호
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• pp.1-8
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• 2012

To increase the synergies of rural experience tourism and overcome the limitations rural tourism are study. A basic cooperative model and theme model have been set up and comprehensive cooperative tourism model has been offered. In order to the development of model example, experience resources has been investigated and problems and features for 7 rural experience tourism villages of Cheongwon have been identified. The basic cooperative model has been selected main line and part hub type. The theme model has been separated nature experience, history and character experience, traditional culture and theme experience, agriculture and rural area experience. Based on this, The thematic cooperative tourism model and the comprehensive cooperative tourism model, its a schedule have been exemplified.

• 한국농공학회논문집
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• 제50권6호
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• pp.83-91
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• 2008

This study grasped problems and properties of rural tourism through Cooperative Tourism Development Model Project, so it provided to develop network program and to indicate long-term development direction. This study area was Gubyung-Areum village in Boeun-gun, Chungcheongbuk-do. This village has superior natural landscape and rich area theme. Also, this village was chosen in Areum Village Revitalization Project in 2002, infrastructure full equipment was achieved. Gubyung-Areum village is administering buckwheat flower festival and experience program by Bo-Eun County Office help to change the farm stay village to the rural experience village. But, there were some problems to operate in experience program. So that Chungcheongbuk-do Provincial Government Republic of Korea is propelling Cooperative Tourism Development Model Project for coping these problems from 2007.12.31 to 2008.9.30. This study is going to develop tourism network program that take advantage of enough area resources grasping problem of Gubyung-Areum village through propulsion of Cooperative Tourism Development Model Project. This study present Developing Strategies for Gubyung-Areum village through investigation, analysis and operation process.

• 한국농공학회논문집
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• 제50권6호
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• pp.93-100
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• 2008

The objectives of this study are investigate the satisfaction index and determined the characteristics of visitors. Also present the issues and direction for development of rural-experience village. This study area is seven villages of rural experience in Cheongwongun, Chungcheongbukdo. This place consists rural cooperative tourism model project that is pursued to Cooperative Tourism Model Project by the government. The projects are forming a network of towns and themes to be exhumed. The purpose of this project inner improves the ability of residents and external to contents diversification. This polling in the February-March 2008 was conducted between visitor 330 people. The question is personal information, satisfaction and rural tourism experience of detail as part of a total of 22.

• 수산경영론집
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• 제35권2호
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• pp.31-51
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• 2004

The reduction of fishing grounds due to the establishment of EEZ system among China, Japan and Korea together with the depletion of fish resources by pollution of waters and successive reclamation projects along the east and the south coastal lines has made many problems in coastal communities including the decrease of population, the deepening aging phenomenon in the fishery society and the fall of relative income level compared with those of rural and urban residents. Especially, the income level of a fishing household is 90%. of a rural resident and 70% of a urban resident. The income of a fishing household consists of 55% of fishing income, 20% of a agricultural source, 20% of income from non-fishing areas, and 10% of transferred income. Compared with that of a Japanese fishing household which has more diverse income sources such as 62% of income coming from non-fishing areas through being hired in manufacturing firms, etc., that of Korean ones is highly dependent upon fishery and agriculture, so that the diversification of income sources is urgently needed, especially in non-fishing areas. This paper shows that as a model to upgrade fisherman's income level, firstly, it is necessary to enhance the value-added of fishing products through processing and new innovation of distribution process and, secondly, to promote tourism in fishing villages. To ascertain this model, a questionnaire survey to fishermen was carried out and showed that they expressed a strong support for the increase of income by the value-added process through processing and innovative distribution system and the active introduction of tourism in fishing villages. A case study on Gosan cooperative in Jeju was also introduced to identify the rationale of the suggested model and this study proved the validity of the model again. Conclusively speaking, to level up the fisherman's income requires the value- added activities through the introduction of product processing and new distribution system together with the introduction of marine tourism in fishing villages.

• 농촌지도와개발
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• 제18권4호
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• pp.825-860
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• 2011

For the first time basic settlement area development plan was established in 2010, in order to promote cooperative coexisting development among regions, as time that regional competitiveness determines national competitiveness started. Basic settlement area development plan is composed of 7 sectors and 24 general subsidy projects. It was judged that experience and tourism business as the center is required to be analyzed, which may have effect on activation of farm village, fishing village and mountain village, and inflow of city people, in agriculture, forestry and fishery sector in order that added value of agriculture and fishery is increased, and tangible and intangible resources are applied, and pure agriculture, forestry and fishery is developed. And currently farm village, mountain village and fishing village of our country faces desperate crisis situation that they cannot help groping for substitutive to create new revenue model, and agriculture and fishery of primary industry has limit of increasing income of farmer and fisherman. Agriculture, forestry and fishery experience and tourism business was classified by types, and then standard of 12 categories and 48 sections was prepared, for searching method to supplement and develop it. Trend of experience and tourism business was understood, and problem was found, and then it may be used as indicator material to carry out creative and differentiated business plan establishment and business operation, and may be opportunity to reject overlapped business among regions, and to promote balanced regional development.

• 농촌계획
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• 제18권4호
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• pp.117-127
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• 2012

The demand of rural tourism industry has increased among the urbanites in South Korea, in due to the increase of leisure activity and the emergence of ageing society. Rural amenity resources are gaining various interests, in the value creation and promotion of tourism. In this study, the propensities of city dwellers were separated by life-style classification, and each affinity to the rural amenity resources was examined in accordance with the separation. A questionnaire survey of urbanites in the southern area of Gyeonggi-do, the most populous province in South Korea, was conducted to analyze the preference of city dwellers about rural amenity resource and life-style of themselves. For statistical verification, $IBM^{(R)}$ $SPSS^{(R)}$ Statistics 20 software was used for frequency, reliability, factor and multiple regression analysis of this research. The results of the statistical analyses found a noticeable characteristic in life-style classification. The affinities of urbanites can be classified into four congregations of life-style factors in this statistical model. Each congregation of the factors was named as 'Self-development-oriented', 'Leisure-oriented', 'Achievement-oriented', and 'Culture-oriented' life-style, to represent the characteristics for convenience' sake. Among these styles, only 'Self-development-oriented' and 'Achievement-oriented' showed the positive correlation with rural amenity resources in the multiple regression analysis. In addition, the rural amenity resources were also analyzed in accordance with the life-styles classification of urbanites. City dwellers showed the highest interest to the 'natural resource management facility resource' in natural resources, the 'traditional heritage resource' in cultural resources, and the 'community resource' in social resources. Meanwhile, they showed less interest to 'agricultural and scenery resources' in natural resources, 'specialty production resource' in cultural resources, and 'cooperative farming' in social resources. These characteristics can be constructed as meaning that the urbanites who concern self-development and achievement of their lives have high interest in rural amenity resources, and the main interest of them is not 'return-to-the-farm'(歸農) but 'return-to-the-home'(歸村).

• 농촌계획
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• 제20권4호
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• pp.77-87
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• 2014

Ecotourism has the potential to boost the energy of a village as it pays keen attention to the ecosystem and the residents of the village. It is empowered by participation of and cooperation among stakeholders who are closely involved in ecotourism. However, many of them express difficulty in striking a right balance between development and conservation with regard to promoting ecotourism. Against this backdrop, this research paper investigates the structure of conflict that the stakeholders, especially those in Stork Village in Yesan County, South Chungcheong Province of Korea, experience during the process of establishment of government-led ecotourism. In addition, this study examines the problems of government-led ecotourism model and how they can be addressed. To analyze conflict structure, this paper used Q methods and found out that the budget-related stakeholders are largely divided into four groups as who; a) complain about how business profits are distributed; b) secure profits by expanding programs; c) consider human settlement, and; d) broaden people's participation. The biggest contributor to the conflicts is found that compensation was given discriminately to different jurisdictions. The second finding is that residents became less cooperative when the financial compensation did not live up to their expectation. For instance, they would demand the tourism facility physically expanded, repeatedly complain about the process of the work, and even accuse the government of degrading ecosystem. In other words, unless the compromise is reached with the residents regarding financial compensation, it could be difficult to encourage their participation and develop as a program-oriented tour. Lastly, the tour program needs to induce voluntary participation of the residents and deliver proper information on ecosystem and natural resources so as to last as sustainable ecotourism. The success of ecotourism will be subject to the cooperation of stakeholders in a region, conservation of our fragile ecosystem, and realization of sustainable growth through sharing economic benefits. This study looks into the cause of the conflicts of ecotourism sites and their structure. If this paper can bring about cooperation of stakeholders, the management and operation of ecotourism sites would be more sustainable.

• 대한지구과학교육학회지
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• 제15권1호
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• pp.91-102
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• 2022

남해 해상 국립공원의 신수도는 다양한 형태의 지질구조와 화성활동, 화석 등을 관찰할 수 있어 지질학습과 지질관광에 적합한 곳이다. 본 연구에서는 2015개정 과학과 교육과정의 핵심 요소를 분석하여 신수도의 8지점 지질명소를 탐색하고 3D 파노라마 야외학습장을 개발하였다. 신수도의 지질명소 탐색을 통한 3D 파노라마 야외학습장은 3단계 야외학습 모형에 따라 개발하였다. 8차시로 구성된 3D 파노라마 야외학습장은 모둠별 협동 학습으로 구성하여 자율적인 탐구 활동이 이루어지도록 하였다. 석회암 단괴, 박리작용, 염풍화 작용, 천공 조개 구멍, 퇴적구조와 퇴적환경, 공룡의 서식지, 화산활동을 통한 지질학습과 더불어 창의와 인성을 학습할 수 있는 융합 교육이 실현될 수 있도록 구성하였다. 5명의 전문가에 의해 델파이 분석방법을 활용하여 수정 및 보완되었고, 개발 목적과 방향에 대한 타당성을 검증받았다. 3D 파노라마 야외학습장에 대한 전반적인 만족도는 4.52로, 전체적으로 야외학습에 대한 높은 만족도를 나타내었다. 3D 파노라마 야외학습장과 관련한 학생들의 면담 의견을 반영하여 개인의 수준을 고려하고 안전교육을 강화하여 신수도의 야외학습장을 완성하였다. 신수도의 3D 파노라마 야외학습장은 지질학습 및 관광을 하면서 과학적 이해와 더불어 심미적으로 감상하고 추억을 생성할 수 있는 지질학습 및 관광의 좋은 사례가 될 것이다.

• 한국정보시스템학회지:정보시스템연구
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• 제25권1호
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• pp.1-23
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• 2016

목적 자아일치성(self-congruity)은 "비실용 대상 포지셔닝(Non-utilitarian destination positioning)" 이론에 근거한 것으로,소비자들이 의사결정을 하거나 행동을 할 때 대상(제품, 서비스 등)과 자신의 가치를 일치시키려는 성향을 의미한다. 반면, 기능일치성(functional congruity)은 대상(장소, 제품, 서비스)의 실용적 가치에 자신의 의사결정이나 행동을 일치시키려는 성향을 의미한다. 최근 모바일 기반의 소셜네트워크서비스를 통해 소비자들이 제품이나 서비스에 대한 개인적 경험을 언제 어디서나 공유하게 되면서 온라인 구전을 통한 커뮤니케이션 기회가 많아지고 활발해지고 있다. 한편, 자기해석(self-construal)은 마케팅 및 현대 심리학에서 그동안 많이 다루어져 온 주제이다. 본 연구는 자아일치성 및 기능일치성과 중국 관광객의 긍정적인 온라인 구전 간의 관계와 자기해석의 조절효과를 검증하는 것을 연구 목적으로 한다. 설계/방법론/접근 연구가설을 검증하기 위해 본 연구에서는 32개 문항으로 구성된 설문지를 개발하였고, 모든 항목은 리커트 5점 척도를 사용하였다. 중국 설문조사 전문 웹사이트인 sojump.com에서 한국을 방문한적이 있는 사용자들을 대상으로 설문조사를 실시하였고, 자료분석을 위해 SPSS 20.0과 AMOS 18.0을 사용하였고, 구조방정식과 회귀분석을 이용하여 연구가설을 검증하였다. 전반적인 모형의 적합도, 신뢰도, 타당성 등을 검증하기 위해 확인요인분석을 실시하였고, 동일방법편의(common method bias) 여부도 함께 진단하였다. 결과 연구결과 자아일치성과 기능일치성은 온라인 구전에 긍정적인 효과를 미치는 것으로 나타났다. 그리고 자아일치성이 온라인 구전에 미치는 효과는 독립적인 자기해석 성향이 있는 중국 관광객이 의존적인 자기해석 성향이 있는 중국 관광객보다 더 강하다는 것을 알 수 있었다. 반면, 기능일치성이 온라인 구전에 미치는 효과는 의존적인 자기해석 성향이 있는 중국 관광객이 독립적인 자기해석 성향이 있는 중국 관광객보다 더 강하다는 것을 알 수 있었다.