• Title/Summary/Keyword: Convergence Products

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Consumer Satisfaction Model for Digital Convergence Products (디지털컨버전스 제품에 대한 소비자만족모델)

  • Yoo, Hyun-Jung
    • Journal of Families and Better Life
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    • v.27 no.5
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    • pp.25-42
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    • 2009
  • This study examines the actual state of using digital convergence products by consumers, and analyzes the expectation that consumers have regarding digital convergence products and the actual satisfaction of the digital convergence products. In addition, it analyzes factors affecting the satisfaction with digital convergence products. First, mobile phones, which 99.4% of those surveyed had, cameras, which 90.6% had, and mp3s, which 71.8% had, were found to be necessities. Second, the ratio of owning digital convergence products was 79.5%, 48.1%, and 52.4%, respectively. In the case of a mobile phones, a digital convergence type is already common. Third, regarding the reason for purchasing digital convergence products, they chose convergence products because there was no product with a simple function that they wanted to have: 38.2% in terms of a mobile phone, 47.2% for a camera, and 28.2% for an mp3. This shows that a consumer's choice was infringed in a great deal at the back of remarkable quantitative growth in digital convergence products. Fourth, the analysis of the factor regarding the consumer's expectation on digital convergence products showed 3 kinds of factors, i.e., expectation of benefit, expectation of risk, and expectation of situation. Fifth, as a result of analyzing the structural model regarding the effect on satisfaction by a consumer's expectation and the outcome on digital convergence products, all the expectations and outcomes of benefit, risk, and situation did not have a direct effect on satisfaction. Only an indirect effect through inconsistency showed a statistical significance.

Analysis of consumers' perception on the safety and quality of food from rural convergence industry

  • Hong, Seungjee;Lee, Kumho;Kim, Sounghun
    • Korean Journal of Agricultural Science
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    • v.47 no.1
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    • pp.95-104
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    • 2020
  • The Ministry of Agriculture, Food, and Rural Affairs is currently pushing forward policies targeting the Rural Convergence Industry initiative to incubate the front-runners of the '6th industry', to increase off-farm income, to create rural jobs for elderly, and to create women-based farms. As a result, in 2017, a total of 11,604 Rural Convergence Industries were in business, and the goods produced from those industries were diverse. However, the quality and safety of those products are not being checked and managed thoroughly, which has caused consumers to not trust products made from the Rural Convergence Industries. Through a survey and the ordering logit model, this study analyzed consumer perception of the safety and quality of goods from the Rural Convergence Industries. The analysis revealed that we must first raise awareness of the importance of rural agriculture areas and the products of the Rural Convergence Industries to uplift consumer perceptions regarding the products produced by the industries. The analysis also revealed that diverse points of distribution (sellers), education on the importance of rural and urban areas, and marketing Rural Convergence Industry products within suburban consumer populations are necessary to increase the consumption of these products.

Technologization in Fashion Products - Focusing on the Cases on Online Fashion Media - (패션 제품에 나타난 테크놀로지제이션 - 온라인 패션 미디어에 게재된 사례를 중심으로 -)

  • Kim, Mikyung;Yim, Eunhyuk
    • Fashion & Textile Research Journal
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    • v.24 no.1
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    • pp.15-28
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    • 2022
  • In the Fourth Industrial Revolution era, with its accelerating radical changes and innovation, fashion is rapidly advancing to sustain social changes introduced by technological convergence. In light of this, the study investigates the social and cultural characteristics of technologizing fashion products: creative modifications emerge from technological convergence with fashion products and result in a realm separate from technology. By focusing on the nature of fashion, this study analyzes the technologization of fashion products for added value creation in the fashion system. Based on the findings, it interprets different attitudes toward technologizing that changes fashion products. Accordingly, this study reviews previous literature and qualitatively examines empirical cases based on inductive reasoning. In particular, it analyzes commercialized cases of fashion-technology convergence in fashion products found on online fashion media outlets between January 2007 and May 2021, a central period in intellectual and technological innovation. The characteristics of technologized fashion products are identified as follows: expansion of physical functions and categories, interaction with emotional sensibilities, artistry through combination with technologies, and computer-generated imagery(CGI) fashion as digital goods. Therefore, this study analyzes the characteristics of technologization, focusing on the social and cultural properties of fashion products. The findings provide opportunities to understand the paradigm shift of these products that was catalyzed by technologizing.

A Study on the Impact of Consumption Value on Buying Behavior of Digital Convergence Product (컨버전스 제품의 소비가치 도출을 위한 탐색적 연구 - 로봇제품의 소비가치분석을 중심으로-)

  • Hur, Won-Moo;Kim, Jea-Yung;Park, Kyung-Do
    • Journal of Korea Technology Innovation Society
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    • v.10 no.3
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    • pp.458-485
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    • 2007
  • This study aims to examine the effects of consumption values on digital convergence products buying behavior. Especially, this study examines the nature of consumption values that differentiate incremental innovation products from radical innovation product. We first categorize the convergence products into incremental innovation products and radical innovation products based on the degree of innovation, and then study the differences of consumption values of each product group. The empirical research is conducted on the premise that the consumer's value can play an important role in the process of selecting convergence product types. Although some factors related to function value has been accounted much of, various consumer values have not been studied in the context of convergence product consumption behavior. This research assumes that consumer choice behavior is a function of multiple consumption values such as functional value, social value, emotional value, and epistemic value. The result shows that consumption values of digital convergence products are made up of 4 consumption values-emotional, epistemic, social and functional values. Also, these consumption values affect the purchase intention of consumers. Purchase intention of radical innovation convergence products is affected by emotional value, epistemic value, and functional values. Purchase intention of incremental innovation convergence products is affected only by functional value. Demographic variables such as sex, age and income don't have influence on purchase intention. Our findings suggest that choice behavior of digital convergence product is influenced by several consumption values. Managerially, our result emphasize that convergence products must satisfy the consumption values that consumers are seeking in order to be successful in the market. the theoretical and practical implications of these findings are discussed as well.

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A Study on the Influencing Factors of Convergence Products' Utility (디지털 컨버전스 제품의 효용에 영향을 미치는 요인에 관한 연구)

  • Ko, Mi-Hyun;Kwon, Sun-Dong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.9
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    • pp.4270-4284
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    • 2013
  • This study is research of actual proof on verification of the user's utility about mobile convergence products and the types of convergence categorize into four types according to their characteristics. Four types of convergence; (1)Open service via scalable internet, (2)Close service dependent on mobile phones, (3)Broadcast services such as DMB, (4)Individual products such as camera based on digital technology. The purpose of research model is to identify differences in effect value of the types of mobile convergence according to its usage level and level of quality. As the result of this study, Usage level of open service/individual products had a significant effect on the user's utility about mobile convergence products, Also Level of quality of open service had a significant effect.

A Study on Mobile Convergence Products using Multi-Regression Analysis Methods -based on Mobile Phone- (다중회귀 분석기법을 이용한 모바일 컨버전스 제품에 관한 연구 -휴대전화 중심으로-)

  • Cho, Dae-Ho;Cheon, Hyeon-Jae;Lee, Hong-Cheol
    • Science of Emotion and Sensibility
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    • v.10 no.1
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    • pp.13-21
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    • 2007
  • Many companies launched convergence products that are merged with several functions. Mobile convergence has some advantages such as portable convenience, usability of use, economic advantage that takes parts of the common component among products in the aspects of the digital products. Even though a plenty of items launched by convergence boom in the market, not tons of convergence products succeeded in the market because One of the major reasons is that companies don't take consumer evaluations in the process of the product development. It is important to set up infrastructure and excellent quality of the products for lasting the lifecycle of the convergence items. But, above all, it is imperative to find out how consumers evaluate convergence products and what they are affected to meet their satisfaction. Nevertheless, there are few case studies about consumer evaluations in mobile convergence until now. This study is to find out how consumers evaluate convergence products and what is the factor. This study surveyed 158 subjects and used multi-regression analysis and ANOVA(analysis of variance). The results of this study show that factors such as relative advantages, complexity, observability, perceived convenience affect the attitude of consumers.

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A Study on Customer's Satisfaction of Convergence Products (컨버전스 제품의 소비자 만족도에 관한 연구)

  • Kang, Byung-Young;Hwang, Tae-Gyun
    • Journal of Korea Society of Industrial Information Systems
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    • v.14 no.5
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    • pp.169-185
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    • 2009
  • This study set out to analyze the impacts of convergence products(cell phones, PDAs, IPTV, and portable game consoles) on the consumers' purchase intention and satisfaction. These results of the research model show that usefulness, perceived risk, and communication had significant influences on purchase intention, and usefulness, innovation, perceived risk, and communication on satisfaction. But there were differences according to the product kinds. The results indicate that usefulness, convenience, perceived risk, and communication are the major factors affecting the satisfaction and purchase intention of convergence products and that innovation didn't have much influence on them. And there were small differences among the influential factors according to the kinds of convergence products.

The Importance of Qualitative Approach to Managing the Regulatory Lag of Convergence New Products: Focusing on the Certification of Compliance of New Products of Industrial Convergence (융합 신제품 규제 시차 관리를 위한 정성적 접근의 중요성: '산업융합 신제품의 적합성 인증제도'를 중심으로)

  • Kim, Hyung-Jin
    • Informatization Policy
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    • v.29 no.3
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    • pp.26-47
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    • 2022
  • "The certification of compliance of new products of industrial convergence" (hereinafter referred to as "certification of compliance") is a legal certification system in accordance with the Industrial Convergence Promotion Act through which a convergence new product can be officially certified without legislation when the certification standards applicable to the product are not yet provided. Unlike other certification systems, the certification of compliance is characterized by the role of resolving the certification difficulties driven by the regulatory lag of convergence new products. Nevertheless, studies that analyzed the certification of compliance in detail from the viewpoint of regulatory improvement were surprisingly rare. Through the sequential matching of the steps of certification of compliance with the process from the occurrence of a regulatory problem to resolution, our study provided clear understanding as to how the regulatory lag could be reduced by the procedure for certification of compliance. Furthermore, we divided the perspective on regulatory lag management into quantitative and qualitative, and the structures and practices of certification of compliance were then analyzed from the two perspectives. By doing this, the present study emphasized that the fundamental reason the certification of compliance could effectively solve the regulatory lag problem of convergence new products was not only the quantitative elements such as legal deadlines for each step but also several qualitative approaches to securing the quality of every stage.

A Study on Effects of Success Factors and Strategies of Convergence Products (컨버전스 제품 핵심성공요인과 전략)

  • Kang, Byung-Young;Park, Jin-Yong;Hong, Han-Kuk
    • The Journal of Information Systems
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    • v.17 no.1
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    • pp.45-62
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    • 2008
  • The purpose of this research is to investigate success factors and strategics of convergence products in Korea. The research based on existing literature regarding the innovation resistance and product bundling, examines the factors influencing consumer responses to convergence products. The research scheme was experimented through a questionnaire survey answered by 128 companies. The research model was composed of 4 groups: 1) consumer innovativeness, 2) perceived usefulness and ease of use, 3) perceived risk, 4) new product risk The results of this research reveal that consumer evaluation(consumer satisfaction and purchase intentions) are affected by consumer perceptions of risk, perceived usefulness, perceived ease of use, new product risk.