• Journal of the Korea society of information convergence
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• v.8 no.1
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• pp.31-38
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• 2015

Modern consumers tend to show value-oriented, image-centered, individualized, and emotionalized consumption behavior, not the consumers who are simply provided with products. Department store industry actively corresponds to the changing consumption behaviors of consumers and pays attention to Visual Merchandising(VMD) as a strategy to visually differentiate stores and sales environments. This study shows 6 parts of effective VMD; presentation of product, product display, color composition, planning of lighting, POP and sign display.

• Journal of Industrial Convergence
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• v.5 no.2
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• pp.3-19
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• 2007

Salesperson behavior with respect to selling orientation-customer satisfaction(SOCO) is shown to influence customer satisfaction with the salesperson, dealer, product and manufacturer in of new car purchasers. The influence of selling behaviors on product satisfaction has significant implications for manufacturers in their efforts to enhance market acceptance. Strategies to enhance product satisfaction via salesperson behaviors are discussed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.5
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• pp.366-374
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• 2017

In this study, we present a new product strategy corresponding to the needs of the consumer segment in the mobile convergence industry, which is a field with a very high interest, and the implications are as follows. First, we believe that mobile convergence will lead the market for products that are regarded by consumers as innovative. Second, it can be seen that it is more attractive to consumers to dramatically improve existing functions than to add multiple functions that are not so important. Third, the type of convergence preferred by each type of consumer differs. For consumers who are less innovative, less professional and more technologically fatigued, it was shown that breakthrough improvements in existing technologies lead to better evaluations than adding multiple innovations. In addition, highly innovative consumers are more likely to appreciate the addition of a variety of mediocre features, such as less convergent innovations than the existing ones, as well as mobile convergence. Moreover, there was no significant difference in the product attitudes between the consumers with low technological fatigue and the highly innovate ones.

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.07a
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• pp.445-446
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• 2022

본 논문은 시세정보를 활용한 적정한 가격으로 경매를 할 수 있는 전자상거래를 연구하였다. 일반적인 전자상거래는 물건의 적정한 가격 정보 없이 등록 및 구매가 진행된다. 하지만 본 연구는 시세 조회를 이용한 가격 비교를 통해 거래가 적합한 금액에 이루어지는지 확인할 수 있도록 가격정보를 제공한다. 경매 시스템은 일반적인 경매방식인 최저가에서 시작해 점점 가격을 올려 최후의 구매자에게 판매하는 영국식 경매와 가장 높은 금액을 제시한 순서대로 구매자들의 순위가 정해지며 1순위가 2순위의 금액에 입찰 단위 금액을 포함해 구매하는 비딩 경매를 함께 사용한다. 또한, 시간이 부족하거나 경매가 어려운 사용자들을 위해 자신이 지불할 수 있는 최고가를 설정하면 시스템이 스스로 입찰을 해주는 예약 입찰을 추가해 사용자들에게 편리함을 제공한다.

• The Korean Journal of Food & Health Convergence
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• v.9 no.3
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• pp.1-9
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• 2023

Nowadays, with the development of the internet and e-commerce, opening tea shops online has become an increasing choice for selling tea. However, the product page information of many online tea shops cannot effectively attract consumers, resulting in their profits being compromised. To investigate this, we conducted this paper and hope to provide effective suggestions. This paper is based on 229 questionnaires and selects the product page information of online tea shops as the research object. Using the four dimensions of perceived value theory as independent variables with consumer purchase intention as the dependent variable. A structural equation model was constructed to analyze the role of the perceived value of product page information in online tea shops how influencing consumers' purchase intentions. It was found that information on the perceived functional value of online tea shops did not have a significant positive effect on consumer purchase intentions. However, information on the perceived monetary value, perceived social value, and perceived emotional value of online tea shops had a significant positive impact on consumers' purchase intentions. Based on the above conclusions, online tea shops should focus on the expression of product page information to enhance the level of consumers' perceived value of tea products, thereby enhancing their intention to purchase tea products.

• Journal of the Korea Convergence Society
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• v.5 no.4
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• pp.129-136
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• 2014

Although the concern about various welfare resources in the private sector is increasing, it has been less discussed on product donation in comparison with cash donation. This study is to explore effective product donation system by understanding the intermediary process experience of product philanthropy between corporations and non-profit organizations. In order to understand such process in details, data was collected by conducting interview in-depth with 4 corporate staff and 2 NPOs staff in charge for product donation. Based on the findings of study, suggestions are discussed for effective intermediary systems of product donation including the use of new technology such as the on-line system of Good 360(formerly Gift In Kind International) and for improving the partnership between corporations and NPOs to activate product philanthropy. Also, these show that it is necessary to reinforce institutional support on tax-incentive and fair market value of giving product.

• Design Convergence Study
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• v.15 no.2
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• pp.333-345
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• 2016

Recently, an intelligent product in which information and robotic technologies are applied to an existing common product, called a mother product has been developed. In order to develop intelligent products which could be accepted by users, various intelligent product design methods have been introduced considering various interaction aspects or intelligent parts to be made. However, as an intelligent product is originated in a mother product, intelligent product design methods based on product attributes need to be explored. In this study, the impact of intelligent product types by product attributes on users' acceptance was investigated by comparing hedonic intelligent products and utilitarian intelligent products. An experiment was executed with child slippers as a case. As a result, participants evaluated utilitarian intelligent products more positively than hedonic intelligent products. They showed higher purchase intention and willingness to pay toward utilitarian intelligent products than hedonic intelligent products. In the case of child slippers, even though the hedonic attributes could be expected as they are child products, utilitarian attributes were perceived as much more important than hedonic attributes as the child slippers are related to the floor noise which is a severe social problem.

• Korean Journal of Fisheries and Aquatic Sciences
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• v.55 no.6
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• pp.808-816
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• 2022

This study was conducted with a view toward enhancing the industrial utilization of a male sailfin sandfish Arctoscopus japonicus based on its application in the preparation of Sik-hae, a Korean traditional fermented fishery product prepared using hard-boiled rice and enzymatic malt sprouts. As an alternative to rice and malt sprouts, we evaluated the utility of rice Koji for Sik-hae fermentation by investigating the physicochemical changes that occur during fermentation. The sailfin sand fish Sik-hae fermented with 10% or 20% rice Koji was found to show similar fermentation characteristics to the control fermentation with 20% hard-boiled rice and 4% malt sprouts, with respect to acid production, texture profile, and the softening of bones during the entire fermentation period. In particular, compared with the control, the addition of 10% rice Koji reduced the dehydration of Sik-hae and increased the content of free amino acids, which contributed to preventing a marked reduction in pH during fermentation. Accordingly, 10% rice Koji is proposed as a viable alternative enzymatic agent for the preparation of Sik-hae, which can contribute enhancing the desired properties of this traditional food product.

• Journal of the Korea Convergence Society
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• v.11 no.4
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• pp.157-163
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• 2020

This paper is a product design convergence study to improve the aesthetic quality of CIGS solar cells for utilizing urban living structures, identifying problems of existing solar cell panels and drawing expert aesthetic elements for improving CIGS solar cells through survey and [Group discussion of experts] based on aesthetic elements of product design. Out of the aesthetic elements derived, the top three models of the product design process were 'environmental harmonization', 'pattern balance', and 'period universality' to derive the design and assembly design of the CIGS solar cell module for improving aesthetic quality, and applied to apartments, veranda, windows, and streetcar through product simulation. This study is suitable for applying aesthetic and CIGS solar cell function later to actual urban living structure, and future research direction needs to be studied on various patterns and structural design development of design.

• Fashion & Textile Research Journal
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• v.23 no.2
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• pp.273-289
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• 2021

This study aimed to examine the appearance of heated clothing in relation to fashion trends by analyzing constructive components of clothing using product images and actual products. A total of 91 images of domestic and foreign heated clothing products were collected, and a product analysis conducted with six parameters of item classification, namely, concept and image, silhouette, color, number of heating elements, and heating parts. In addition, an in-depth analysis was carried out with 11 products among them, while focusing on further detailed components of the design and heating system. As a result, the overall exterior design of domestic products has been changed from outdoor clothing to daily clothing reflecting the current design trend. Compared with domestic products, foreign products showed a diverse assortment and a greater number of heating regions per individual item of clothing. The current heating system commonly consists of a heating element, power source, controller board, and wires, although the existence and type of switches differed from product to product. To develop a more efficiently heated clothing to expand the market, the design, ease of use, safety, consumer preference, heating functionality, and durability should be considered. Along with design recommendations for future heated clothing, this study also provides a practical guide to the technical aspects of the design of the components of heated clothing.