• Journal of Digital Convergence
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• v.11 no.12
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• pp.113-120
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• 2013

The victory of Barack Obama in the presidential reelection, in which he got closer to voters by scientific election strategy based on data, is making a new paradigm of this scientific election mechanism. But it is within bounds to say that Korean election has developed based on emotional confrontation, rather than on the confrontation of policy or personal qualification. This study suggests a Big data-based election campaign strategy in an effort to reduce the harmful consequences of Korean election and to settle down a desirable campaign culture. To do so, this study examines the actual status and problems of Korean politics and election campaign. And then it designs a Korean election strategy model using Big data as an alternative to break through the problems. Last, it discusses the plan to utilize Big data.

• Journal of Digital Convergence
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• v.11 no.12
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• pp.685-696
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• 2013

The purpose of the present study is to explore the career development barriers of female doctoral degree holders in education. The study occupied in-depth interview with 42 female doctoral degree holders in education. The results were as followed; First, academic advisor highly influenced the career development female doctoral degree holders through their academic activities. Second, they had experiences regarding glass ceiling effect in workplace. Third, marriage was a critical issue for both of the married and single female doctoral degree holders. Fourth, family and relatives' support positively impact on their career will, and also their strong career goal was beneficial way to break their career barriers. Also, the study suggested contextural factor was very significant on career behavior of female doctoral degree holders. Therefore, policy maker, scholars, and students should have strong attention to female students' career guidance and development in various way. The results of the study discussed in relation to the existing literature, with reference to women's career development and career barriers, and then implication for the future research were suggested.

• Journal of Digital Convergence
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• v.13 no.11
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• pp.35-43
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• 2015

This paper examines Internet banking attitudes associated with demographics and motivations for Internet banking subscribers to access their online banking sites. To find out the relationships among demographics, motivation, and attitude, I conducted ANOVA and regression analysis using survey data. The results of the paper found that age group and experience were significant demographic variable impacting motivation of economic benefits and users with much experience. Male users had stronger motivation of entertainment and getting better information than female users. Users with longer experience and frequent visitors had positive attitude on financial products. All motivation factors had influences on attitudes on both of financial products and Internet banking. This study suggests the features of Internet banking attitudes and motivations by demographics, from which we can figure out how to motivate Internet banking users for them not only to actively access their online banks rather than visit banks in person but also to have positive attitudes on their banks and Internet banking.

• Journal of Digital Convergence
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• v.13 no.11
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• pp.25-33
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• 2015

In Korea, despite the increase in demand for Bigdata manpower, institutions and universities to educate and train Bigdata manpower are not yet much. Therefore, this study investigated the status regarding the recognition on Bigdata of universities students and presented a direction for educating Bigdata manpower at the university. In order to accomplish this purpose, this study surveyed and analyzed the students' understanding of Bigdata, the awareness of the students about the social impact of Bigdata, the learning intention of the students on Bigdata and presented Implications for Bigdata workforce development. As a result, despite of the somewhat difference in understanding for the Bigdata, it was found that their awareness about the impact of Bigdata is very positive. And this study showed the need of universities' and government' political effort for Bigdata workforce development, because it was investigated that students' intentions of learning for Bigdata is proportional to students' understanding levels and learning experience for Bigdata.

• Journal of Digital Convergence
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• v.10 no.8
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• pp.63-71
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• 2012

Smart is becoming a social fever since Apple had invented iPhone. It looks old fashioned, if the word Smart is missed in TV, phone even white electronic goods. Korean's major firms made a slogan Smart Work as an important business strategy and tried to implement some activities. These Smart trends influenced the way people's working and organization. In this research, we explore the key factors related to smart work and empirically test the significance of antecedent variables such as Dynamics, Collaborativeness, Connectivity in determining the smartwork level. The statistical result, based upon survey responses, shows that organizational dynamics, organizational collaborativeness and process collaborativeness are the most salient factors for smarkwork level. As a conclusion, the academic and practical implications of these findings are also discussed.

• Journal of Digital Convergence
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• v.10 no.9
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• pp.165-174
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• 2012

In recent years, online brand community has become an important means for firms to make, maintain and improve their relationship with the customer. Customers or would-be customers discuss, learn about the products and share passion together. In this paper, we investigate the effects of the online brand community's characteristics and its perception on customer royalty to the community and purchase intention of consumers for the products. Variables of online brand community's characteristics include community reputation, social presence, pleasure, and interactivity. For those of the community's perception, we consider membership, influence, emotional band, and fulfillment of desire. Findings show that the online brand community has indeed positive effects on the brand equity by enhancing the relation between consumers and brand, ultimately providing firms with strategic resources and competitive advantage. Managerial implications are discussed.

• Journal of Digital Convergence
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• v.10 no.2
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• pp.153-159
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• 2012

Now a days, U-healthcare comes into the spotlight as a new business model which combines RFID technology with medical service in the well-being era and IT popularization. U-healthcare service needs a method that can deals with hand-writing, overlap data, forgery and falsification of data, difference between information version that happen in medical process because of graft between RFID technology and u-healthcare. This paper proposes RFID based user certification protocol to protect user's privacy who gets medical service through U-healthcare. In the protocol, secret information of patient does the XOR with the secret key that is created in the hospital to reconsider the stability of security system of U-healthcare and user's data forgery and falsification and privacy and then saves it in the secret key field of patient in DB table. Also, it informs the case of illegal access to certification server and make it approved the access of u-healthcare service by differentiating whether u-healthcare is illegal or not.

• Journal of Digital Convergence
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• v.10 no.9
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• pp.39-45
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• 2012

The technological innovation of IT manufacturing firms is the competitive tool for them to survive in the environment of an intensive competition. This technological innovation is critical in the survival of IT companies, but various factors should be considered to embody technological innovation effect. This paper aims to identify the determinant factors of the outcome which influence the technological innovation based on the IT companies, and set up a model for measuring technological innovation effect. A hypothesis was established for the impact relation between technological innovation effect, cooperative relation and government support level, which was verified through the structural equation model(SEM). As a result, the cooperation of IT companies and the governmental support affect the effectiveness of technological innovation. Eventually, government support for IT manufacturing firms derive business collaboration and continuous support is needed.

• Journal of Digital Convergence
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• v.10 no.9
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• pp.185-193
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• 2012

Korean's major firms made a slogan Smart Work as an important business strategy and tried to implement some activities. These Smart trends influenced the way people's working and organization. Based on the actual practices of Korean's major firms, we extract the smart-work supporting tools and practices, exploratory and exploitative activities as the important factors influencing the smart work performances. The statistical result, based upon survey responses, shows that exploratory and exploitative activities are the salient factors for smarkwork level, and that three types of he smart-work supporting tools and practices indirectly influence smarkwork level through exploratory and exploitative activities. As a conclusion, the academic and practical implications of these findings are also discussed.

• Journal of Digital Convergence
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• v.10 no.6
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• pp.111-131
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• 2012

Mass Customization combines the advantages of mass production and customization. Mass customization has been praised as an innovative approach that would result in changes in business paradigm. However, there is no consensus on the concept of mass customization, but only a generally accepted framework exists to explain successful practices. Prior cases in mass customization are those of the small-medium sized or Internet-based companies. We in this paper explore the mass customization cases of market-leading manufacturers. Although those traditional organizations may be not for swift change, the cases of those companies are important because they target mass markets. Lampel and Mintzberg[35] proposed a continuum of strategies ranging from pure standardization to pure customization. This study investigates mass customization strategies of three companies. In this paper, the cases of cosmetics and sports shoe can be described as tailored customization, and the household appliances case can be classified as customized standardization. These three cases are compared with each other from the customers' decoupling point. Findings and implications of this research are discussed.