• 제목/요약/키워드: Convenience-seeking

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건강가정 교육프로그램 개발에 관한 연구: 최소치 향상 원리의 팀 성과행동 코칭모델의 적용과 평가 (Development of an Educational Program for Healthy Families: Application of the Team Performance Coaching Model for Enhancing Minimum Team Performance and Its Evaluation)

  • 김혜연
    • Human Ecology Research
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    • 제51권6호
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    • pp.637-647
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    • 2013
  • This study aims to develop an educational program for healthy families using Christoph's team performance coaching (TPC) model and evaluate the program by program participant feedback. The educational program is unique in terms of helping the program participants measure the health level of their families, setting goals for the health improvement of their families based upon minimum family performance and seeking ways to achieve these goals. The educational program was designed as 3-hour-course for the convenience of implementing education and recruiting participants. The overall program was based on the characteristics and principles of coaching. Those with a master's degree or above and professional coaches were recruited as instructors. The first workshop for the instructors was conducted in 2 sessions, for 12 hours each (Dec 29-30, 2010 and Feb 12-13, 2011) and the second workshop was conducted Mar 25-26, 2011, for 12 hours. During the workshop for the instructors, the final education program was completed based upon the instructors' impression and evaluation. 8 instructors conducted the educational programs in educational institutions and facilities across the nation. The results of the program evaluated by 419 adults of education participants demonstrated the applicability of Christoph's team performance coaching model to the educational program for healthy family and its effects. If various educational programs with flexible education hours and content according to the needs of subject groups are developed, this educational program can be used as a basic educational program for in-depth education and further service for the improvement of family health.

브랜드아파트 광고이미지의 기호학적 해석을 통한 광고커뮤니케이션의 효율성에 대한 연구 (A Study of the Efficiency of Advertisement Communication through the Semiological Translation for Advertisement Image of Brand Apartment)

  • 장미경;최정윤
    • 디자인학연구
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    • 제19권4호
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    • pp.145-154
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    • 2006
  • 오늘날 브랜드아파트 광고는 유비쿼터스 도입으로 소비자 편리를 추구하는 하이테크 아파트의 이미지와 소비자의 웰빙 라이프를 강조하는 자연친화적 아파트의 이미지가 주류를 이루고 있다. 그러나 일부 브랜드를 제외하고는 광고이미지 표현에 있어서 차별성이 결여되어 있다고 보여진다. 이것은 광고의 궁극적 목적인 효과적인 커뮤니케이션의 제공에 대한 문제와도 관련이 있을 것이다. 따라서 본 연구는 브랜드아파트 광고의 효율적 커뮤니케이션 방안을 제시하기 위하여, 먼저 최근 브랜드 아파트 광고가 제시하고 있는 이미지들을 기호학적으로 해석하고, 이러한 이미지가 소비자에게 적절하게 전달되고 있는지를 검토하기 위하여 디자인 전문가 집단123명을 대상으로 브랜드 아파트 광고에 대한 이미지 조사를 실시하였다. 그 결과 광고 표현의 기호학적 해석에 있어서는 광고 컨셉과 광고 이미지가 기호학적으로 일치하고 있을 때 의미공유가 이루어지고 있으며, 이러한 의미공유로부터 광고주와 소비자 간의 성공적인 광고 커뮤니케이션 실현이 가능한 것으로 나타났다. 본 연구의 결과를 토대로, 광고 기획에 있어서 기호학의 도입은 효율적인 광고 커뮤니케이션의 제공을 위한 논리적인 판단 기준이 될 수 있음을 알 수 있었다.

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1990년대 이후 현대 남성복에 나타난 패션 경향에 관한 연구 (Study on the Fashion Trend of Contemporary Men's Wear Since 1990)

  • 김혜정
    • 패션비즈니스
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    • 제14권5호
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    • pp.78-92
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    • 2010
  • The culture phenomenon, which the desire of self expression is noticeable and the diversity of gender identity is widely accepted, simply makes a difference in the lifestyle of one human being rather than the dichotomous classification of male and female. Now, the delicate and aesthetic sensitivity classified as the feminine characteristics is no longer the exclusive property of female and this refers to substituting it as a social gender from the concept of biological sex. This phenomenon has influenced on the male culture and is creating various codes according to the cultural gender extended from the gender as a social role. Also, the transition into the western lifestyle has extended the aesthetic emotion to accommodate new codes from the diversification and globalization of lifestyle. The mansumer power, which does not care too much about the money for the emotionally attached items, has enabled various fashion styles. After analyzing the diversified clothing behavior conducted by these people in connection with the social phenomenon, First, this shows the phenomenon of emotional value pursuit that finds pleasure over the clothing as the item of augmented reality is added to the concept of play, in which the real space referred to as garment and virtual space of playing the rock, paper and scissors game meet together within the augmented reality. Second, the convergence concept has enabled the coordination of new style by obscuring the area of design concept and this refers to the changes in design from the development of new items and transformation into double-style details. Third, the divergence that intensively provides specific use/convenience and specialized value shows a change in the fashion market from the phenomenon that admits various gene rations of culture and specifically, takes differently about the recognition of middle-aged males. Fourth, the variety seeking tendency receives attention as the value of future design together with the phenomenon of discriminative value pursuit. In the male fashion, it is linked to the collaboration with the design area and this tells that the fashion with the narcissistic cross-dressing and motto of neutral gender without being sided to male/female is rising.

혁신제품으로서의 기능성 소재 유아복의 채택 단계에 미치는 영향 요인 -제품 특성, 소비자 특성, 커뮤니케이션 특성을 중심으로- (Influential Factors on the Adoption of Performance Infants' Wear -Focusing on Product Attributes, Consumer Traits, and Communication Characteristics-)

  • 홍경희;이윤정
    • 한국의류학회지
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    • 제30권1호
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    • pp.146-156
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    • 2006
  • The purpose of this study is to investigate the factors that influence consumers' adoption of performance infants' wear made of functional textiles. Based on Innovation Diffusion Model, product attributes, consumer traits, and communication characteristics were considered. A survey was carried out with a convenience sample of 241 housewives who have infants under 4 year-old, living in the Seoul metropolitan area. To analyze the data, SPSS 10.0 was used employing ANOVA, Duncan's post-hoc comparison, $X^2$, and f-test. The participants were classified into 4 groups based on their levels of adoption of performance infants' wear: No-Cognition, Negative Attitude, Positive Attitude, and Purchasing groups. There were significant differences among the four groups in terms of their perception of product attributes, communication characteristics, and personal traits. In terms of product attributes, the Positive Attitude group and Purchasing group showed higher perception of relative advantage, compatibility, trialability and observability than other groups. These groups were also high in terms of their tendency of actively seeking for additional product information, and particularly relied on the information from experts on TV or the Internet, personal experience posted on the Internet, or their own experience. Those who were in professional, well-educated and high income brackets were more likely to be Purchasing group than Positive Attitude group, which means once the positive attitude was formed they are likely to purchase the product.

레스토랑 고객의 라이프스타일이 브랜드태도, 브랜드애착이 브랜드충성도간의 관계 (A study on the Effect of Consumer Lifestyle on Brand Attitude, Brand Attachment influence upon Brand Loyalty)

  • 서경도;이정은
    • 디지털융복합연구
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    • 제14권4호
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    • pp.185-192
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    • 2016
  • 본 연구목적을 달성하기 위해 라이프스타일, 브랜드태도, 브랜드애착, 행동유형에 따른 관계를 파악하고 하고자 하였다. 지역의 외식업체의 이용경험이 있는 고객을 모집단으로 편의표본추출 하였고 광주지역 외식업체 이용고객을 대상으로 설문조사를 실시하였다. 연구목적에 따라서 연구모형과 가설을 설정하여 분석하였다. 첫째, 라이프스타일과 브랜드태도간의 관계는 라이프스타일은 개인적인 성향과 습관적인 행동으로서 브랜드 태도인 인지, 편안함, 친숙한 특징들은 라이프스타일의 유형과 상관없이 유의한 관계를 형성하고 있다. 둘째, 라이프스타일과 애착간의 관계는 고객의 라이프스타일은 브랜드 애착이 현실추구형, 가치지향형, 유행추구형 순으로 유의한 관계가 형성이 되었으나 사교지향성은 브랜드애착에 유의한 관계를 형성하지 않았다. 셋째, 고객의 브랜드태도와 브랜드충성도 관계와 고객의 브랜드애착과 브랜드충성도간의 영향관계에 있어 유의한 관계가 형성이 되었다.

Z세대의 이어폰 사용 행태 분석을 통한 사용자 경험 연구 (A Study on the User Experience through Analysis of Earphones Use Behavior of Generation Z)

  • 구은서;김승인
    • 디지털융복합연구
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    • 제18권3호
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    • pp.317-323
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    • 2020
  • 본 연구는 이어폰의 구매 전부터 폐기까지 이어지는 과정에서 Z세대가 고객, 사용자로서 경험하는 요소에 대한 사용 행태를 분석하여 각 단계에 중점을 두어야 할 요소를 찾아 디자인, 기능 등의 사용자 경험을 향상한 제품 개발에 기초가 되고자 하는 연구이다. 이어폰의 고객 경험 및 사용자 경험에 대한 설문과 심층 인터뷰를 통해 Z세대의 이어폰 사용 행태를 분석하였다. 분석을 통해 공통적 또는 특징적으로 보이는 연구 결과를 얻을 수 있었다. 브랜드 의존도 바탕의 사용자 경험과 경험의 공유 양상, 단순화된 디자인과 편의성 추구 등이었고 이는 Z세대의 라이프 스타일이 바탕이 된 연구 결과임을 확인할 수 있었다. 본 연구는 향후 소비의 주체가 될 Z세대의 특성을 활용할 제품 연구와 마케팅 전략에 기초 연구가 될 것이라고 기대한다.

동화의 이미지를 모티브로 이용한 어린이생활한복 디자인 개발 (Study on Children's Practical Korean Costume Design Applying Fairly Tales as Motif)

  • 김명옥;서미아;이연희
    • 한국의상디자인학회지
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    • 제10권2호
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    • pp.69-78
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    • 2008
  • The purpose of this study is to develop a plan that adopts a fairly tale motif, which is familiar to children, to traditional Korean costume design factors for the development of practical Korean costume enterprises, which lead the Korean costume industry in its existence. Literary research and previous research methods had been used in this study. After comparing traditional Korean costume factors with practical Korean costume factors through literary research, we examined children's Korean costumes and ordinary children costumes. The results of this study are the following: First, the result of literary research, which used traditional Korean costume as motif of practical Korean costume and adopted model factors that the developed motif had used, shows that the design factors of practical Korean Costumes have changed from traditional to modern, seeking practicability and convenience over appearance. Second, practical Korean costumes are suitable when fairy tale illustration is applied to children with curiosity and warm emotions, and towards children, who spend much time on activity during growth. Third, making use of CAD system, which is different from practical Korean costume based on traditional patterns and single color, and using various pint pattern with many stories for the design of practical Korean costumes, and applying diversity to the market of practical Korean costumes, this study provides new design motif from, which people can feel more familiar to practical Korean costumes.

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건강매점을 이용한 청소년 영양관리의 현황과 향후 개선 방안 : 매점 이용자 측면에 대한 질적 연구 (Current Status and Suggested Future Directions of Nutrition Intervention using Healthy School Tuck Shops: the Teenage Perspective)

  • 오수현;김기랑;황지윤
    • 대한지역사회영양학회지
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    • 제23권3호
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    • pp.226-233
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    • 2018
  • Objectives: This study was conducted to investigate the current status and to suggest future directions for health management of teenagers who use healthy school tuck shops to improve teenagers' eating habits while reducing and preventing obesity. Methods: A total of 29 students (16 middle school students and 13 high school students) took part in the interview for this study, and the interview was conducted for each school's focus group by using qualitative research methodology. Results: The current status of using healthy school tuck shops and suggested future directions were divided into two categories. Personal barriers such as discrepancies between personal perceptions and behaviors and lack of food choice suitable to individual tastes can be solved by rebuilding the operating system to provide intuitive promotion of behavior and customized products through improvements in existing products and new product development. A lack of consistent management from low utilization convenience and difficulty in maintaining a constant purchase price can be handled by establishing a solution to restricted physical access for products, as well as seeking profit by improving distribution costs via continuous cooperation between the school and community. Conclusions: Continuous funding and a system that reflects the needs and preferences of healthy school tuck shop users should be applied for sustainable operation of healthy school tuck shops to improve teenagers' eating habits.

단일화 스트립지 교환기 개발 (Unification of examination paper switchboard)

  • 한현지;김민영;이기영;이상식
    • 한국정보전자통신기술학회논문지
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    • 제5권3호
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    • pp.138-143
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    • 2012
  • 본 연구에서는 기존의 사용되고 있던 혈당 측정에 대한 번거로움을 줄이기 위해 단일화 스트립지 교환기 개발에 대한 연구를 진행하였다. 스트립지 케이스는 탄창식으로 제작하여 기존 제품 사용시 발생했던 손 오염이나 분실률을 최소화하였으며, 또한 스트립지의 정량을 실시간으로 확인 가능하게 하여 환자의 편리성을 추구하였다. 연구에선 특정 제품의 스트립지를 사용하였으나 이는 단순 연구에 대한 예시로 타 스트립지마다 제작이 가능하다. 제안한 단일화 스트립지 교환기는 설문지를 작성을 통해 평가 및 만족도를 조사하여 데이터를 구축하였고, 구매의사에 대한 문항에 67%로 좋은 평가를 받았다. 연구는 흔히 발병하는 당뇨병 환자의 자가 검사 시 겪는 불편함을 최소화하려하였으며, 나아가 실용성을 추구한 디자인을 통해 기능성과 실용성을 개선하여 다양한 질병의 스트립지에 대한 응용 가능성을 제시하였다.

Medical Interpreters in Korea: A Qualitative Study of Medical Tourists' Satisfaction and the Role of Interpreters

  • Al-Farajat, Lo'ai Adnan;Jung, Seong-Hoon;Seo, Young-Joon
    • International Journal of Advanced Culture Technology
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    • 제6권4호
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    • pp.20-28
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    • 2018
  • Background: As a result of the South Korean government's medical tourism strategies, the number of UAE inbound medical tourists have the highest annual increase rate among the Middle Eastern countries. The need for medical interpreters in such cases is inevitable, especially considering the languages spoken in both countries differs. The work of a medical interpreter affects patient satisfaction, quality of care, and the UAE patients' revisit intention. However, there is a lack of literature that focuses on the role of medical interpreters for the Arabic-speaking medical tourists in South Korea. The purpose of this study is to assess the satisfaction and the experience of UAE medical tourists in South Korea who have used medical interpretation services. Method: A descriptive exploratory design, including semi-structured interviews, was used in this study to examine factors influencing the satisfaction of UAE patients seeking medical attention in South Korea, who considered travelling exclusively for medical purposes. Eleven UAE medical tourists were selected for the interview using convenience sampling. Results: Two types of interpreters were revealed by the analysis: interpreters with Arabic as their mother tongue and interpreters with Korean as their mother tongue. Patients emphasized the origin of the interpreters and differentiated between the two types of interpreters' professionalism, abilities, and personal skills. However, due to the huge gap between the two cultures, languages, and religions, the UAE patients mainly preferred the Arabic medical interpreters. Further, each type had certain traits that impacted the medical care process and patients' satisfaction. Conclusion: This study shows that the South Korean government needs to focus on the training and assessment system for Arabic language interpreters. Additionally, cultural differences training for the interpreters may help to increase UEA patients' satisfaction.