• International Journal of Advanced Culture Technology
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• 제10권1호
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• pp.67-74
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• 2022

In this study, the core competencies of 7-Eleven, Japan's representative convenience store, were derived through a qualitative analysis method using VRIO (value, rarity, Imitability, and organization) framework, a management strategy model based on Resource-Based View (RBV). As a result of VRIO analysis, the value can be based on the scale that 7-Eleven ranks first in the Japanese convenience store industry in terms of the number of stores and market share that it has developed based on capital. The rarity is based on the fact that raw material procurement, the main activity of a company, is establishing the nation's largest distribution channel in the entire process, from producers to logisticians and franchisees. The difficulty for Imitability is based on a dominant strategy and has secured a competitive advantage by opening stores in a specific area, improving awareness, and raising barriers to entry. As the largest company in the convenience store industry, it is confirmed that 7-Eleven is the result of organizational power that has built stores not only in Korea but also in 16 countries around the world.

• Asia pacific journal of information systems
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• 제29권3호
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• pp.428-447
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• 2019

This paper investigates how firms increase customer acceptance of self-service technologies in retail, and the impact of self-efficacy on customer experience, satisfaction, and loyalty. We conducted our empirical research by administering 308 questionnaires to customers of self-service convenience stores in China. We employed a structural equation model to analyze the relationship between service quality, revisit intention, and word of mouth. The results indicate that perceived service quality significantly influences customer satisfaction, with the service quality of self-service retail and experience value being important factors in consumer acceptance of self-service retail stores. Additionally, we investigated the relationship between customer experience value, satisfaction, and loyalty, and found that self-service retail stores exert a significant impact on perceived self-efficacy. Informed by the research on customer acceptance of self-service technologies in retail, promoting further development of self-service retail technologies can effectively aid companies in generating profit while offering more convenience to customers.

• 대한가정학회지
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• 제25권4호
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• pp.85-97
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• 1987

The purpose of this study was to establish the hierarchy of housing values. Housing values were hygienic, safety, convenience of near environment, social affiliation oriented, self-actualization, aesthetic, and prestige. A final instrument was developed through two stage pilot surveys. The respondents were 1292 homemakers of middle and high economic class in Seoul and Daejeon, selected through stratified randon sampling technique. Data were collected during March and April 1986, and analyzed using SPSS and SAS computer packages. The statistics used were frequency, percentage, Guttman's reproducibility coefficient. The major finding were as follows; The hierachy of housing values was established with Guttman's coefficient of reproducibility. 94. Those were hygienic value, safety value, convenience of near environment value, aesthetic value, social affiliation oriented value, self-actualization value, prestige value in order.

• 산경연구논집
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• 제9권3호
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• pp.81-87
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• 2018

Purpose - The perception of the quality of the consumer's distributor's brand(PBs) is generally perceived to be lower than that of the manufacturer's brand(NB), although it is a critical factor in determining the success of PBs. Accordingly, this study examines the characteristics of the convenience store PB products and their correlation with brand trust and purchase intent in the consumers who have had experience purchasing the convenience store PBs to expand the sales variables. Further, this research shows that the marketing strategy is to increase the share of PBs by providing an empirical analysis on the effect of the product attribute factors on the sales volume associated with brand trust, purchase intent, and others. Research design, data, and methodology - The survey period of this study was approximately three weeks from December 1, 2017 to December 21, 2017. The study samples that were taken from 100 random people extracted. The statistical analysis was carried out with multiple regression analysis using the SPSS statistical package. Results - The analysis shows that the brand credibility and purchasing intention were statistically significant differences between the private convenience store private brand products. Specifically, brand trust showed a statistically significant relationship the brand images and quality levels, but the perceived value was not affected statistically. Although the intent of the purchase showed a statistically significant relationship the quality level and the perceived value, the brand image was not statistically significant in its relationship. Conclusions - Overall, it has been established that the perception value does not statistically affect brand trust for convenience store PB products, and that the brand image has no statistically significant effect on the purchase intent. These results are analyzed to be due to the influence of brand in convenience stores themselves rather than brand trust and purchase intentions that affect sales performance, which is the property of private brand food and beverage products, the perceived value of their products. Accordingly, the study found that not only did the marketing performance of the convenience store PB products be improved statistically, but also the cause of the product attributes that were not statistically significant was identified.

• 한국식품영양과학회지
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• 제44권1호
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• pp.152-159
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• 2015

본 연구의 목적은 미국 소비자들의 육류 선택 요인과 동기를 분석하고 소비에 따른 궁극적인 가치를 분석하여 한식 육류 편의식품의 해외 시장 진출을 위한 마케팅 커뮤니케이션 전략수립에 있어 기초 자료를 제공하는 것이다. 이를 위해 육류 편의식품의 소비 실태를 조사하고 수단-목적 사슬을 이용한 소비자들의 육류 편의식품에 대한 가치를 측정하고 분석하였다. 첫째, 육류 편의식품의 소비 실태 조사 결과 선호하는 조리 형태는 구이가 가장 많았고 주로 친구나 부모님등 주변의 권유로 정보를 얻는 것으로 조사되었다. 주 구입처와 희망하는 구입처는 모두 슈퍼마켓이었으며 선호하는 프로모션 방법으로는 무료 시식행사가 가장 많은 것으로 조사되었다. 이를 통해 해외시장 진출 전략제품으로 구이 종류의 한식 육류 편의제품에 대한 가능성을 탐색할 수 있었고 한식 육류 편의제품에 대한 소비증진과 잠재소비자 확보를 위해서는 소비자들이 주로 육류 편의식품을 구입하는 슈퍼마켓이나 대형마트 등에서 무료 시식행사를 통한 제품에 대한 적극적인 홍보와 접근성 증대가 필요한 것으로 판단된다. 둘째, 육류 편의식품에 대한 가치 측정 결과 속성-혜택-가치의 연결 관계는 '맛'-'맛이 좋음'-'기쁨', '맛'-'맛이 좋음'-'행복함', '위생'-'질병이 없음'-'삶의 질', '영양'-'건강한 삶'-'삶의 질'의 순으로 나타났다. 이를 통해 소비자들은 육류 편의식품의 '맛에 대한 만족'을 통해 최종적으로 '기쁨과 행복'의 가치를 추구하고 '위생적이고 영양적인 면'은 소비자들의 '삶의 질'을 향상시키고자 하는 가치에 기여하는 것으로 나타났다. 본 연구의 한계점은 조사 대상자의 65.7%가 남성, 20대가 60.8%로 20대 남성에 편중되어 있어 성별과 연령별로 추구하는 가치가 반영되지 못하였을 것으로 사료된다. 이러한 점을 보완하여 추후 다양한 소비자 계층을 대상으로 소비자의 육류 편의제품에 대한 가치 측정이 수행된다면 보다 세분화된 제품의 개발 방향 및 마케팅 커뮤니케이션 전략을 마련할 수 있으리라 판단된다. 또한 향후 소비자의 가치 측정을 통한 한식의 육류 편의제품이 개발된다면 타깃 소비자층의 니즈를 반영하고 그들의 추구 가치를 충족시키기 위한 브랜드 아이덴티티 정립과 일관성 있는 메시지 전달을 통한 마케팅 커뮤니케이션 활동이 가능하리라 생각된다.

• 식품보건융합연구
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• 제3권1호
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• pp.1-7
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• 2017

The study has made theoretical system by thesis journals at home and abroad, material of the Association of Convenience Store Industry of Korea, materials of Statistics Korea and reference books. First, the study examined convenience store's brand image, cognized value, quality level, reliability upon brand, structural relation of purchasing intention, and designed models and theses. Second, the first questionnaire consisted of test items of precedent study, and inspected in advance to inspect reliability and appropriateness, and made correction and supplemented problems. Third, SPSS and AMOS statistics were used to conduct empirical analysis and to find out conclusion and implications. In this study, the subject was consumers who visited local convenience stores such as GS25, Seven Eleven and CU last 3 months to buy PB food. Consumers' consumption pattern and culture made change to be reasonable and practical owing to aging society, nuclear family, women's entering into the society, one person household consumer, and convenient and prompt buying to make different consumption pattern and to make change of commodity distribution pattern. Convenience store took action against change of the trend to expand business area by new distribution channels to get another growth source. Private brand (PB) food that was distributor's brand was expanded. The PB product has been competitiveness of food service industry.

• 복식
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• 제61권4호
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• pp.63-75
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• 2011

The purpose of this study were to investigate influences of perceived value and perceived risk on purchasing behavior for imported apparel from official dealer and unofficial dealer in internet shopping mall. A total of 363 female subjects with ages ranging between 20's and 30's completed the questionnaire. The results of this study were as follows. 1) Imported apparel through official dealer had no influence by impulse buying for convenience and efficiency value, information value, after-purchasing value. On the other hand, imported apparel through unofficial dealer had a negative influence by impulse buying for convenience and efficiency value. 2) Imported apparel through official dealer had a negative influence by impulse buying for function and service risk. But for imported apparel through unofficial dealer, not only function and service risk but also private information risk were influenced by impulse buying. 3) All of imported apparel through official dealer and unofficial dealer had no influence by flow for convenience and efficiency value, information value, after-purchasing value. 4) All of imported apparel through official dealer and unofficial dealer were influenced by flow for function and service risk. That is to say, when consumer find satisfaction about quality of products, whether real thing or not, guarantee of quality, consumer's purchasing behavior will be enhance.

• 융합경영연구
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• 제11권3호
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• pp.11-23
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• 2023

Purpose: This study empirically studied the effects of the perceived value of education and training on SME cooperative on job performance. Research design, data and methodology: From November 7 to 9, 2022, a survey was conducted targeting members and executives of SME cooperatives in their 20s and 60s across the country, and a total of 217 people were used for the final analysis. Verification of the research model was performed using SPSS & AMOS. Frequency analysis was conducted to examine the sample characteristics. Results: First, perceived value (functional value, service performance value, emotional value, convenience value) did not have a significant effect on organizational commitment. Second, perceived value (functional value, service performance value, emotional value, convenience value) were found to have a significant positive (+) effect on job satisfaction. Third, job satisfaction was found to have a significant positive (+) effect on organizational commitment. Fourth, organizational commitment was found to have a significant positive (+) effect on job performance. Fifth, job satisfaction was found to have a significant positive (+) effect on job performance. Conclusions: These results suggest that the perceived value of SME cooperative education and training can affect organizational commitment and job performance through job satisfaction, so it is necessary to strengthen online education and training to meet the emotional response of training subjects along.

• 동아시아경상학회지
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• 제10권3호
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• pp.75-91
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• 2022

Purpose - This study aims to predict the future market and draw policy implications by analyzing the trend of outsourcing housework through the food subscription service. Research design, data, and methodology - Content analysis was conducted on the consumption value emphasized in advertisements by item targeting food subscription service advertisements. Advertisements used as research data were extracted via keyword searches on Google web pages. A total of 30 advertisements selected were used for the final analysis. Result -The consumption values emphasized in the advertisements for staple foods, refreshments, and special foods were analyzed by considering the following factors: price, convenience, health, and pleasure. Convenience and health were emphasized in the staple foods, and price and pleasure were emphasized in the snacks. In the case of special foods, convenience and pleasure appeared together with a focus on health. Conclusion - Based on the trend of food subscription services, the implications for the market and policies for outsourcing housework through home meal replacement can be presented. Considering that the consumption value of a food subscription service is differentiated by item, it is necessary to formulate a plan to develop the market and policies related to outsourcing housework.

• 한국조리학회지
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• 제19권5호
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• pp.234-248
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• 2013

본 연구의 연구목적은 레스토랑이용고객의 재방문의도에 영향을 미칠 것으로 판단되는 이용고객이 인지한 이용편리성과 이용유용성과의 영향관계를 확인하는 것이다. 본 연구의 목적을 달성하기 위해 인지된 이용편리성, 인지된 이용유용성 그리고 재방문의도에 관하여 이론적 고찰과 실증분석을 진행하였다. 부산지역의 레스토랑이용고객 228명을 대상으로 실시된 설문조사결과를 분석한 결과는 다음과 같다. 1) 레스토랑이용고객이 지각한 이용편리성과 이용유용성은 재방문의도에 유의한 영향을 미친다. 2) 레스토랑 이용고객이 지각한 이용편리성은 이용유용성에 유의한 영향을 미친다. 3) 레스토랑이용관련 시간요인과 이용경험은 이용편리성에 유의한 영향을 미친다. 4) 레스토랑이용고객이 지각한 실용성과 쾌락성은 이용유용성에 유의한 영향을 미친다.