• Journal of the Korean Society of Clothing and Textiles
• /
• v.31 no.4 s.163
• /
• pp.615-623
• /
• 2007

This study aimed to construct an effective decision-making model on selection of cloth stores using AHP technique. The proposed AHP structure consists of three levels. The highest level includes the cloth stores alternative which are department store, specialty store, and a clothes store. The second level consists of the key performance measurements for evaluating the optimal selection of cloth stores, such as location, facilities, product, service, and promotion. The lowest level consists of items which affects the performance measurements in the upper level. The items are convenience location, courteous service, decor/ambience, availability of parking, etc. The data for this research were collected from questionnaires of 132 in Busan. Data were analyzed by frequency and AHP. As the result of this study, 'product' was decided as a most important item in department store, while 'location' was decided as a most important item in specialty store and a clothes store. And 'variety goods' evaluated as that of first priority in the totality evaluation items in department store, but 'convenience location' evaluated as that of first priority in the totality evaluation items specialty store and a clothes store.

• Journal of Venture Innovation
• /
• v.4 no.3
• /
• pp.109-124
• /
• 2021

This study intends to find out the influence of a consumer's shopping style on impulse buying mediated by sales promotion, based on low-cost cosmetic goods. For the study, pleasure, economical, and convenience shopping styles were set as the independent variables, and impulse buying was set as the dependent variable, and as the mediating variable between the two, sales promotions such as price discount event, free giveaway event, and visit-inducing activity were reviewed. Accordingly, the influence relation of shopping style, sales promotion, and impulse buying were reviewed with hierarchical regression analysis to examine the mutual influence relation. The data for this study employed a structured questionnaire, and 230 copies were collected against men and women in their 20s-30s, who are the main consumers of low-cost cosmetic goods, and 197 faithful responses were analyzed, and the major findings from the analysis results are as follows. First, pleasure-style consumers were found to have influenced impulse buying, while economical-style consumers were found to have a negative influence, and convenience-style was found to have no significant relation. Second, as for the examination of the mediating effect of sales promotion, price discount event, free giveaway event, and visit-inducing activity were found to have a partial mediating effect on the influence of pleasure shopping style on impulse buying, and did not fulfill the economical shopping style mediating effect condition. Also, as convenience shopping style was found to be insignificant towards impulse buying, it was excluded from the mediating effect. Such result is thought to be a useful elementary material for establishing a sales promotion strategy according to shopping styles through the analysis of styles of major consumers in order to increase the sales of businesses. The theoretical and pragmatic implications of such study results were discussed and the future study directions were suggested.

• Journal of the Korean Society of Costume
• /
• v.50 no.7
• /
• pp.219-233
• /
• 2000

This paper is designed to suggest marketing strategies suitable for each classified group by subdividing high school students, the new-generation consumers, by clothes-shopping orientation at jean markets and by identifying the demographic characteristics and the purchasing behavior of each classified group. The subjects consist of 644 high school students. female and male, in Seoul, who responded to my questionnaire research. In terms of the clothes-shopping orientation, pleasure shopping orientation, brand-based shopping orientation, fashion-oriented one, convenience-oriented one and economic one are in sequence. In light of the consumer group based on the factors of clothes-shopping tendencies, the convenience-oriented group ranks first, which is followed by pleasure shopping group, brand-based shopping group and economic one. The subjects turn out to have purchased jeans at time of necessity, The subjects are most liable to get information from their friends, which is followed by their shopping experiences and display. And they turn out to be little affected by family members, salespersons and the press. They regarded aesthetic standards as one of the most important standards, which are followed by size, fitting, personality expression and prices in order. On the other hand, they think little of such factors as friends and similarity. In terms of the standards to make a selection of shops, the respondents cite the quality of goods, the prices of jeans, and service. They didn't think much of the importance of the persuasion of those around them, the convenience of mass transportation facilities, and the approving rate of brands and so on. They resort to wholesale markets, department stores and low-pricing shops in sequence. They turn out not to be satisfied with product guarantees, and fashion. They relied on aggressive approaches like exchanges and refund in case they were dissatisfied with jeans.

• The Journal of the Korea Contents Association
• /
• v.11 no.12
• /
• pp.241-249
• /
• 2011

This study takes a uses and gratification theory based approach to identifying the relation between TV home-shopping channel use motivation and purchase intention. The results are summarized as follows. First, in respect of TV home-shopping channel use motivation, the analysis results reveal three factors: convenience, information seeking, and entertainment. Among these, the factor of convenience was the first in the order of importance. Secondly, 1)It is found that use motivation also has some limited influence on purchase intention. 2)Selectivity and involvement degree, the sub-categories of audience activity, are found to be the variables with the highest prediction ability, suggesting a need to give a particular attention to them. 3)In addition, viewing amount, a variable of use behavior, is shown to have a significant influence on purchase intention. The followings are the implications of the study results. First, marketing strategies that enable maximization of shopping convenience are required. Second, there is a need to approach the delivery of TV home-shopping contents as a kind of broadcasting contents on their own rather than merely a medium for selling goods.

• Fashion & Textile Research Journal
• /
• v.3 no.5
• /
• pp.437-443
• /
• 2001

This paper turns its attention to the commodities that enjoy a large sale among the university students in Japan. The aim of the study is to clarify by what criteria the university students purchase them. In order to investigate by what criteria they select goods and what constitutes the factors of selection, the method of factor analysis was applied. The method produced three factors as the criteria for selection: The 1. factor as "daily-non-daily", the 2. factor as "popular-regular" and 3. factor as "searching-dependent". This leads to the conclusion that the commodities have a good sale because of their characteristics of being suitable to daily life, being popular and being objects of searching activities among the young people in Japan.

• 한국연소학회:학술대회논문집
• /
• 2014.11a
• /
• pp.107-109
• /
• 2014

Through the economic development, people enjoying the camping and demand of camping goods are increasing since they have free time. So they use portable butane gas range outdoor. In addition to that, many restaurants that offer hotpot or meat in Korea use portable butane gas ranges for their convenience. But 19% of gas accidents are using portable butane gas range, 13.7% of them are using oversized cookware. Despite the high accident rate, there is no safety standards about portable butane gas range using oversized cookware. Therefore we conducted to measure temperature and pressure of portable butane gas ranges for reforming safety standards. As a result. we confirmed relation between bottom temperature of the portable butane gas barrel and pressure of the butane gas. Also we confirmed that portable butane gas ranges operate safely when bottom temperature of the portable butane gas barrel is bellow $50^{\circ}C$.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.27 no.2
• /
• pp.239-249
• /
• 2003

The purpose of this research was to investigate influential factors for shopmaster's CRM (Customer Relationship Management) in the designer brand products, and to indicate the future fashion marketing strategies. The questionnaires were distributed to 74 shopmasters of the Designer shop in domestic L. S and H Department stores. Descriptive statistics, factor analysis, and path analysis from Lisrel program were used to analyze the data. The results were as follows; Firstly. for shopmaster's CRM variables, four factors of customer management variables were found and labeled as interest, DB construction, contact opportunity, and materials. Also, four (actors of shopmaster's knowledge regarding apparel materials were found and labeled as professionalism, manner, sense, and persuasion. For service variables, four factors such as precision, variety, rapidity, positiveness, and convenience of shopping were found. Secondly, for the results of hypothesis, all of the independent variables had direct influences on forming the relationship with customers. Therefore, it is concluded that the main elements of Shopmaster's CRM are highly important variables in customer relationship marketing strategy.

• Journal of Families and Better Life
• /
• v.8 no.1
• /
• pp.129-142
• /
• 1990

The purpose of this study were to investigate : 1) Differences of perceived time pressure according to the employment status of housewife. 2) The differences of housework strategy according to the employment status of housewife. 3) The relation between perceived time pressure and housework performance strategy. The subject of this study were 375 women living in Seoul, the age of youngest child is at least school age. They were composed of non employed housewives, employed professional housewives and employed non professional housewives. Survery methods were questionare and interview. Data analysis strategy were percentile, frequency, one-way ANOVA, scheffe test and MCA. The major findings were : 1) Perceived time pressure and two sub areas, psychological time pressure and time pressure according to the part of housework were significantly different according to the employment status of housewife. The independent influence of employment status of housewives was most po erful in regression analysis. 2) Housework performance strategy was different according to the employment status of housewife. The strategies were divisions of housework amon family members, use of convenience goods, services, appliance, paid help, adjustment of housework performance standard, reduction of leisure and sleep time.

• Proceedings of the KSR Conference
• /
• 2005.11a
• /
• pp.718-723
• /
• 2005

The airport needs fast and reliable transporter to transfer goods from airport to other cities. In the past, a highway was a main transporter for those function of the airport but recently, electrical train becomes main part of transporter due to its high efficiency, convenience and advantage of auto-pilot. However electrical train produce electromagnetic field and many kinds of radio communication system are existing in the airport. So, some electromagnetic interference can be existed between the railway system installed nearby the airport and the radio-communication systems of the airport. Therefore, effects of electromagnetic interference between them need to be estimated by actual field test.

• Journal of the Korea Society of Computer and Information
• /
• v.15 no.6
• /
• pp.153-158
• /
• 2010

This paper is implemented new shopping mall by using Ajax(Asynchronous Javascript and XML) technique which makes loading speed down and user-friendly user interface that is different to other Web sites dependent on only flash technique. So this paper is designed and implemented by using ajax technique that makes confirm with eyes of client instantly and insert/delete goods very easily. Additionally, it makes pay attention to shopping and service convenience by adapting simple drag and drop method.