• 한국가구학회지
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• 제18권3호
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• pp.211-223
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• 2007

21 Century is said the age of cultural industry. In this cultural Industry one of very important factors which guides this times is the exploitation of cultural goods, which is based on regional identity. Therefore, at this point of time when its weighty has been raised, the aim of this study is to fill the image Korean tradition and modernity culture in them, through the search on their characteristics among regions and nations, desk the cultural service goods which gets survival power of traditional and cultural identity. Nine existing Hahoe masks are changed into nine new cultural items, which are presented the nine dreams of Hahoe masks. As consumer's choice is diversified by a set of products, main concept in this study is the focus on modernity, rationality, traditionality and popularity. The main concept of this study is on rational functions and convenience, the harmony of tradition and modernity. As said above, in the process of manufacture the mass production of goods is stressed, and by getting the composition and making a set of goods, the choice of consumers will be extended. Getting ideal globalization by the coexistence of tradition and modernity on goods, is very important. Consequently, cultural goods must be recognized as a factor of its medium, and also, on domestic cultural goods people's interest must be risen all the more.

• 한국의류학회지
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• 제27권5호
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• pp.588-599
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• 2003

The convenience of TV home shopping is known to provoke compulsive buying, which is chronic and repetitive purchasing behavior that comes about as a response to negative events or feelings. The purpose of this study was to identify whether there is a difference in the degree of compulsive buying between the purchasers of fashion goods and the purchasers of non-fashion goods on TV home shopping shows and the determinants of compulsive buying and their relative importance. Utilizing the convenient sampling method, the sample of the study was composed of women aged over 20 living in the Seoul metropolitan area. Out of 380 distributed questionnaires, 270 useful questionnaires were returned. The data were analyzed using t-test, Pearson correlation, and multiple regression. The results indicated that TV home shoppers who purchased fashion goods showed higher degree of compulsive buying than those who purchased non-fashion goods and the determinants of compulsive buying are sample＇s age, mean age of the sample＇s children, credit usage, expenditure on fashion goods, frequency of purchase of fashion goods on TV home shopping shows, and promotional tools used by TV home shopping retailers. Regarding the relative importance of the determinants, credit usage was the most influential factor followed by expenditure on fashion goods and the length of exposure to TV home shopping shows.

• 산경연구논집
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• 제9권12호
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• pp.45-53
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• 2018

Purpose - The purpose of the study was to investigate operation system of current convenience store and competing retail store and to find out development of unattended convenience store. Operators can save labor cost and solve labor seeking when opening shop under suitable environment and commerce area, and assure of employee's safety. Customers are allowed to select commodity comfortably without disclosure of face and to shorten standby time at simple store opening, buying and paying and to produce convenient living environment by financing, delivery and goods control. This study examined effect and problems of operation of existing and unattended convenience store from point of view of visual merchandising to find out model of unattended convenience store and to strengthen competitiveness of convenience store business. Research design, data, and methodology - Research procedure of accomplishment of goal of the study was: The study investigated state of distribution business, and role and definition of VMD. First, VMD played an important role of promotion and competitiveness of unattended convenience stores. Second, the author investigated research and cases of unattended convenience stores 14 months, that is to say, from August 15, 2017 to October 15, 2018. Third, the author investigated on-the-spot three of common convenience stores, three of unattended convenience stores and three of retailers one month, that is to say, June 1, 2018 to July 1, 2018. The subject was convenience stores and retailers selling similar type of products at Seoul and metropolitan area. Results - Layout, selling place, brand identity, goods assortment, authentication system, product information cognition and control, buying and payment system, security system, salesmen, promotion and other services should be improved from point of view of merchandising. Structure, furniture, lighting, voice, façade, VP, PP, IP and POP should be developed. Conclusions - Unattended convenience stores saved operating cost and lessened labor and gave visitors convenience and comfortable shopping and made use of resources effectively. Further studies with quantitative analysis shall find out strategic conditions for promotion of unattended convenience stores.

• 복식문화연구
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• 제23권2호
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• pp.310-325
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• 2015

The market for counterfeit luxury fashion goods is proliferating across the globe. In an effort to provide some insight into this phenomenon, this study aimed to identify the antecedents of attitudes toward counterfeits of luxury fashion goods. As antecedents, counterfeit proneness and attitudes toward counterfeiting were considered. It was hypothesized that counterfeit proneness not only influences attitudes toward counterfeits of luxury fashion goods directly but also indirectly through attitudes toward counterfeiting. Data were gathered by surveying university students in Seoul, using convenience sampling. Three hundred five questionnaires were used in the statistical analysis. SPSS was used for exploratory factor analysis, and AMOS was used for confirmatory factor analysis and path analysis. The results showed that all the fit statistics for the variable measures were quite acceptable. In addition, the overall fits of the hypothesized model suggest that the model fits the data well. Factor analysis revealed that counterfeit proneness and attitudes toward counterfeits of luxury fashion goods were uni-dimensional and that attitudes toward counterfeiting were two dimensional, which are 'normatively less susceptible' and 'value conscious'. Test of the hypothesized path showed that counterfeit proneness influences attitudes toward counterfeits of luxury fashion goods indirectly through the two factors of attitudes toward counterfeiting. The results suggest some implications for anti-counterfeit businesses.

• 산업경영시스템학회지
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• 제23권59호
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• pp.69-77
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• 2000

To make internet shopping mall competitive, effective consumer service should be provided. The objective of this study is to analyse the consumer satisfaction for internet shopping mall. For this purpose, questionnaire survey has been used. For the statistical analysis, multivariate linear regression were utilized using the SAS program. According to the results in this study, the variables that positively affect toward consumer satisfaction are the quality of goods, the information of goods, the display method of goods, the convenience of ordering point of time and cancellation. On the contrary, the variables that negatively affect toward consumer satisfaction are the price of goods and the weakness of information security.

• 유통과학연구
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• 제17권10호
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• pp.61-71
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• 2019

Purpose - This study aims to explore the impact of factors on Korean consumer goods purchase decision of Vietnam's Generation Z. Research design, data, and methodology - A mixed research method was utilized in this study including focus group, in-depth interview, pilot study, and official study. The conceptual model and hypothesis were tested using data collected cross-sectional by questionnaire, from a sample of 439 respondents, by both electronic and paper surveys with non-probability and convenience sampling. The SPSS 20 and AMOS 20 software were employed to analyze the data. Results - Results showed that Vietnam's Generation Z was strongly impacted by social media, Hallyu, country of origin, social norms, and perceived usefulness. Besides, Korean consumer goods purchase decision of Vietnam's Generation Z also were impacted by intermediary factors such as trust, social norms, product involvement, perceived quality, perceived usefulness, attitude, and buying intention. There were differences in factors affecting the purchase decision of the boy and girl Generation Z group. Conclusions - The factors impacting on Korean consumer goods decision of Vietnam's Generation Z are very important for Korean firms and government. The findings provide Korean firms opportunity for appropriate to be carried out factors impacting Korean consumer goods to generation Z in Vietnam successful.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2005년도 추계 종합학술대회 논문집
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• pp.228-233
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• 2005

최근 인터넷의 발달로 실시간 경매 시스템의 요구가 증가되고 있다. 본 논문에서는 이러한 사회적 요구 변화에 따라, 고객이 원하는 상품을 찾아 나서는 입장에서 관심 물품을 등록시키면 자동으로 매매 상품 등록 발생 시 고객의 피씨로 정보를 알려 바로 경매에 참여 할 수 있도록 하는 응용 프로그램을 구현하고 웹을 통해 고객 정보 등록 및 상품 등록, 관심 상품 등록 등을 행하고, 모바일을 통해 언제 어디서나 관심 상품 조회 및 경매 내역 조회 등을 서비스 받을 수 있도록 하여 다양한 매체를 통해 원하는 상품을 빠르게 구매 할 수 있도록 구현하였다.

• 한국식생활문화학회지
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• 제15권4호
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• pp.259-268
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• 2000

The purpose of this study was to describe the levels of market goods substitution of housework and find out the determinants on it in the domain of food among married female home-based workers. The data were collected from 169 married female home-based workers in Pusan and Kyungnam province, by self-administered questionnaires. Frequencies, percentiles, Cronbach's alpha, Pearson's correlations, and multiple regression were used to analyze the data. In the convenience foods, frozen foods had the highest substitution level, whereas prepared stew had the lowest. The substitution level of Korean traditional storage foods was the middle. And in dining-out service, the substitution level was mostly high: the level of delivery service was higher than that of dining-out. Compared to the previous research, these results showed that market goods substitution tended to increase, and its level in the domain of food will promote continually over time. The variables affecting the substitution level of convenience food were the number of family members, occupation, the existence of elderly/disabled person in the family, sex-role attitude, and weekly hours at home-based work. The substitution level of Korean traditional storage foods was influenced by sex-role attitude, occupation, education, monthly household income, and the existence of elderly/disabled person in the family. The significant variables affecting the substitution level of dining-out service were weekly hours at home-based work, the number of family members, occupation, monthly household income, education, and sex-role attitude.

• 한국생활과학회지
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• 제13권6호
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• pp.943-957
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• 2004

The purpose of this study is to 1) understand the importance of brands, which are known as one of the key purchasing points to consumers today; 2) 10 clearly clarify the various attributes of goods well-known to consumers; 3) to research the effect of the goods attributes on brand attitude. We examined 465 consumers to understand a purchase or a shopping habit with national and non-brand. The study used SPSS 11.0 package for a data analysis. Then using varimax rotation, we employed a factor analysis to analyze the data and obtain Cronbach ${\alpha}$ value. For more specific data analysis, we conducted t-test, regression analysis, and x2 analysis. The results are as followings: 1. The goods attribute is classified into product attribute, shop attribute, and price attribute. The product attribute is divided into wearability, labeling of size and quality, aesthetic expression, brand expression-harmony, textile-suitability, manageability and product assortment. The shop attribute is into shop environment, shopping convenience, promotion, salesperson service, convenience of location, shop's reputation. The price attribute is into price reasonability, price value, price economy, and price information. 2. The product attribute is different, by national and non-brands, in wearability, labeling of size and quality, brand expression-harmony, textile-suitability, manageability. The shop attribute had a significant difference in environment of shop and its reputation, and the price attribute had one only in price economy. 3. The brand attitude was affected by wearability, aesthetic expression, shop environment, price value, and price information. 4. Also, there exists a difference by demographic variables(age, job, academic background, marriage, income level) in brand attitude. For example, national brands have its consumers with the following variables: higher education, higher income, professional job, over 20s, and married.

• 패션비즈니스
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• 제15권2호
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• pp.107-119
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• 2011

The rate of disposable diaper usage has been increased continuously from convenience of disposable diapers and increment of women's entry in workforce. However, a new perspective toward disposable diapers has been come to the fore in various sides like babies' health, environment, and cost. Furthermore, cloth diaper has started to attract more attention. Since parents and grandparents pay more attention to children as birth rate dropped, they tend to purchase expensive goods if the quality or design of the goods is worthy enough. Therefore, this study has the purpose in presenting the basic data for developing functional and pleasant cloth diaper with analyzing the consuming patterns (convergence in nature, health and technology) and cloth diaper characteristics. The research on the actual condition about children cloth diapers and environmental-friendly materials is as follows. Firstly, as a result of analyzing pros and cons about disposable diapers and cloth diapers, the cloth diapers are estimated to have better health, environment, and cost factors than disposable diapers, only excluding convenience. Secondly, as a result of examining patent registered diapers, the disposable diapers have been improved from shape-centered development to well-being material development, and the cloth diapers have mainly developed functional shape-centered. Thirdly, as a result of analyzing children's goods made with environmental-friendly materials, the children's clothes already use organics and natural resources like beans, bamboo trees, ginkgo, and chitosan. Recently, the diaper industry starts to pay attention to environmental-friendly because the skin ailment from environmental pollution has been an issue. To conclude, children's cloth diaper should be appropriate to their body shape and optimized to have convenient form and functional materials. If environmental-friendly materials are used, quality, functionality, various demands from customers and vitalization of goods industry will be all satisfied.