References
- Ajzen, I., & Fishbein, M.(1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice-Hall.
- Alcock, L., Chen, P., Ch'ng, H. M., & Hodson, S. (2003). Counterfeiting: Tricks and trends. Journal of Brand Management, 11(2), 133-136. https://doi.org/10.1057/palgrave.bm.2540160
- Ang, S., Cheng, P., Lim, E., & Tambyah, S.(2001). Spot the difference: Consumer responses toward counterfeits. Journal of Consumer Marketing, 18(3), 219-235. https://doi.org/10.1108/07363760110392967
- Bae, B. R.(2011). Structural equation modeling with Amos 19: Principles and practice. Seoul: Chungram.
- Chen, Y. Q., Zhu, H., Lee, M., & Wu, Y. Z.(2014). The effect of face consciousness on consumption of counterfeit luxury goods. Social Behavior and Personality, 42(6), 1007-1014. https://doi.org/10.2224/sbp.2014.42.6.1007
- Chen, Z., Yu, L., & Murray, R.(2013). Brand protection and counterfeiting in the United Kingdom and China. International Journal of Management Cases, 15(4), 373-385.
- Chow, D. C. K.(2003). Organized crime, local protectionism, and the trade in counterfeit goods in China. China Economic Review, 14(4), 473-484. https://doi.org/10.1016/j.chieco.2003.09.017
- Christensen, A. & Eining, M. M.(1991). Factors influencing software piracy: Implications for accountants. Journal of Information Systems, 5(1), 67-78.
- Chung, M. S. & Kim, H. J.(2009). The effects of social-face sensitivity, conspicuous consumption and preference of fashion luxury goods on purchasing behavior of fashion counterfeits. The Research Journal of the Costume Culture, 17(2), 189-202. https://doi.org/10.29049/rjcc.2009.17.2.189
- Cordell, V. V., Wongtada, N., & Kieschnick, R. L. (1996). Counterfeit purchase intentions: Role of lawfulness attitudes and product traits as determinants. Journal of Business Research, 35(1), 41-53. https://doi.org/10.1016/0148-2963(95)00009-7
- Furnham, A., & Valgeirsson, H.(2007). The effect of life values and materialism on buying counterfeit products. Journal of Socio-Economics, 36(5), 677-685. https://doi.org/10.1016/j.socec.2007.01.004
- Gentry, J. W., Putrevu, S., Shultz, C. J., & Commuri, S.(2001). How now Ralph Lauren? The separation of brand and product in a counterfeit culture. Advances in Consumer Research, 28, 258-265.
- Grossman, G., & Shapiro, C.(1988). Foreign counterfeiting of status goods. The Quarterly Journal of Economics, 103(1), 79-100. https://doi.org/10.2307/1882643
- Hamelin, N., Nwankwo, S., & Hadouchi, R. E.(2013). 'Faking brands': Consumer responses to counterfeiting. Journal of Consumer Behaviour, 12(3), 159-170. https://doi.org/10.1002/cb.1406
- Hieke, S.(2010). Effects of counterfeits on the image of luxury brands: An empirical study from the customer perspective. Brand Management, 18(2), 159-173. https://doi.org/10.1057/bm.2010.28
- Kapferer, J. N. & Michaut, A.(2014). Luxury counterfeit purchasing: The collateral effect of luxury brands' trading down policy. Journal of Brand Strategy, 3(1), 59-70.
- Koh, I.(2013). A study on luxuries possession desires and purchase intention: A comparative study between luxuries and imitations. Academy of Entrepreneurship Journal, 19(3), 63-77.
- Lai, K. K., & Zaichkowsky, J. L.(1999). Brand imitation: Do the Chinese have different views? ASIA Pacific Journal of Management, 16(2), 179-192. https://doi.org/10.1023/A:1015482707900
- Lee, M. Y., & Johnson, K. K.(2007). Effects of ethical ideologies on the Korean Consumers' perceptions and purchase intentions of fashion counterfeits. Journal of the Korean Society of Clothing and Textiles, 31(12), 1793-1802. https://doi.org/10.5850/JKSCT.2007.31.12.1793
- Lee, S. H.(2004). Consumers' purchasing behavior and consumer ethics on fashion counterfeits among Korean, Japanese, and Hong Kong consumers. Journal of the Korean Society of Clothing and Textiles, 28(11), 1438-1447.
- Lee, S. H.(2006). The effects of consumer-brand relationship on purchasing attitudes toward counterfeits. Journal of the Korean Society of Clothing and Textiles, 30(9/10), 1445-1454.
- Lee, S. H., & Chang, Y. K.(2007). Effects of fashion luxury brand loyalty on attitudes toward counterfeits. Journal of the Korean Society of Clothing and Textiles, 31(3), 475-485. https://doi.org/10.5850/JKSCT.2007.31.3.475
- Lee, S. H., & Kim, M. Y.(2007). A study on the effect of attitude toward fashion counterfeits on variables related to luxury brand. Journal of the Korean Society of Clothing and Textiles, 31(9/10), 1431-1441. https://doi.org/10.5850/JKSCT.2007.31.9_10.1431
- Lee, S. H., & Shin, C. Y.(2002). An exploratory study on fashion counterfeits purchasing among female college students: Materialism and shopping value. Journal of the Korean Society of Clothing and Textiles, 26(11), 1537-1546.
- Majic, O. J., & Majic, H.(2011). Case study of Gucci vs. Guess: The failure of brand strategies that rely on Veblen's conspicuous consumption. International Journal of Management Cases. Retrieved November 1, 2014, from http://www.scribd.com
- Nia, A., & Zaichkowsky, J. L.(2000). Do counterfeits devalue the ownership of luxury brands? Journal of Product & Brand Management, 9(7), 485-497. https://doi.org/10.1108/10610420010351402
- Park, H. J.(2014). The influences of psychological and consumption-related variables on fashion consciousness. The Research Journal of the Consume Culture, 22(6), 979-996. https://doi.org/10.7741/rjcc.2014.22.6.979
- Park, H. J., & Jeon, K. S.(2006). Determinants of purchasing counterfeit luxury brands. Journal of the Korean Society of Clothing and Textiles, 30(2), 286-295.
- Penz, E., & Stottinger, B.(2005). Forget the 'Real' thing: Take the copy! An explanatory model for the volitional purchase of counterfeit products. Advances in Consumer Research, 32(1), 568-575.
- Phau, I., & Teah, M.(2009). Devil wear (Counterfeit) Prada: A study of antecedents and outcomes of attitudes towards counterfeits of luxury brands. Journal of Consumer Marketing, 26(1), 15-27. https://doi.org/10.1108/07363760910927019
- Phau, I., Prendergast, G., & Chuen, L. H.(2001). Profiling brand-piracy-prone consumers: An exploratory study in Hong Kong's clothing industry. Journal of Fashion Marketing and Management, 5(1), 45-55. https://doi.org/10.1108/EUM0000000007278
- Phau, I., Teah, M., & Lee, A.(2009). Targeting buyers of counterfeits of luxury brands: A study on attitudes of Singaporean consumers. Journal of Targeting, Measurement and Analysis for Marketing, 17(1), 3-15.
- Prendergast, G., Chuen, L., & Phau, I.(2002). Understanding consumer demand for non-deceptive pirated brands. Marketing Intelligence & Planning, 20(7), 405-416. https://doi.org/10.1108/02634500210450846
- Romani, S., Gistri, G., & Pace, S.(2012). When counterfeits raise the appeal of luxury brands. Marketing Letters, 23(3), 807-824. https://doi.org/10.1007/s11002-012-9190-5
- Sharma, P., & Chan, R. Y. K. (2011). Counterfeit proneness: Conceptualisation and scale development. Journal of Marketing Management, 27(5/6), 602-626. https://doi.org/10.1080/0267257X.2010.489829
- Staake, T., Thiesse, F., & Fleisch, E.(2009). The emergence of counterfeit trade: A literature review. European Journal of Marketing, 43(3/4), 320-349. https://doi.org/10.1108/03090560910935451
- Stravinskiene, J., Dovaliene, A., & Ambrazeviciute, R.(2013). Factors influencing intent to buy counterfeits of luxury goods. Economics and Management, 18(4), 761-768.
- Trinh, V. D., & Phau, I.(2012). The overlooked component in the consumption of counterfeit luxury brands studies: Materialism-A literature review. Contemporary Management Research, 8(3), 251-264.
- Wee, C. H., Tan, S. J., & Cheok, K. H.(1995). Nonprice determinants of intention to purchase counterfeit goods: An exploratory study. International Marketing Review, 12(6), 19-46. https://doi.org/10.1108/02651339510102949
- Wilcox, K., Kim, H. M., & Sen, S.(2009). Why do consumers buy counterfeit luxury brands? Journal of Marketing Research, 46(2), 247-259. https://doi.org/10.1509/jmkr.46.2.247
- Wong, N. Y., & Ahuvia, A. C.(1998). Personal taste and family face: Luxury consumption in Confucian and Western societies. Psychology & Marketing, 15(5), 423-441. https://doi.org/10.1002/(SICI)1520-6793(199808)15:5<423::AID-MAR2>3.0.CO;2-9
- Yoo, G. H., & Lee, S. H.(2009). Buy genuine luxury fashion products or counterfeit? Advances in Consumer Research, 36(1), 280-286.
- Yu, H. K., & Lee, Y. S.(2002). Fashion counterfeit purchase and consumer characteristics. Proceedings of the Annual Conference of Korean Society of Clothing and Textiles, 2, 181-182.