An Empirical Analysis of Consumer Satisfaction for Internet Shopping Mall

인터넷 쇼핑몰의 소비자만족에 대한 실증적 분석

To make internet shopping mall competitive, effective consumer service should be provided. The objective of this study is to analyse the consumer satisfaction for internet shopping mall. For this purpose, questionnaire survey has been used. For the statistical analysis, multivariate linear regression were utilized using the SAS program. According to the results in this study, the variables that positively affect toward consumer satisfaction are the quality of goods, the information of goods, the display method of goods, the convenience of ordering point of time and cancellation. On the contrary, the variables that negatively affect toward consumer satisfaction are the price of goods and the weakness of information security.