• International Journal of Internet, Broadcasting and Communication
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• 제15권1호
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• pp.40-55
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• 2023

Currently, convenience stores, which are naturally located within a 1-minute walk, are easily accessible, so customers can easily purchase the items they need, and now they are indispensable places for people. In line with modern society that focuses on buying and selling goods quickly and easily, such as 'convenience' and 'quickness', convenience stores also have been changing by marketing such as home-delivery service and storage of fresh products, not just simply selling goods. In addition, by utilizing application software, we can use everything with one smartphone that we use a lot, in order to provide reservation delivery, pickup, and subscription services. In this study, we conducted experiments focusing on the factors of convenience store service quality and users using convenience stores, and examined how these experiments affect behavioral intentions of customers through their emotional responses. As a result, it was confirmed that empathy had a positive (+) effect on the pleasure of customers, and reliability had a negative (-) effect on arousal. In addition, it was found that empathy had a positive (+) effect on arousal, and responsiveness and empathy had a positive (+) effect on dominance. Finally, it was found that pleasure and dominance had a positive (+) effect on the loyalty of customers. In this study, we intend to provide basic data on existing or future convenience stores.

• 한국식생활문화학회지
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• 제22권3호
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• pp.309-314
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• 2007

The purpose of this study was to measure the effects of attitude toward fish eating, Health involvement and convenience on the relationship between fish consumption and age. A total of 235 questionnaires were completed. Structural equation model was used to measure the causal relationships between constructs. Results of the study demonstrated that the structural equation analysis result for the data also indicated excellent model fit. The effects of age on involvement and convenience were statistically significant. The effects of age on attitude and consumption was not statistically significant. As expected, the involvement had a significant effect on attitude and consumption. The attitude and convenience had a significant effect on consumption. The effect of involvement on convenience was not statistically significant. Moreover, the attitude, involvement and convenience played a mediating role in the relationship between consumption and age. The involvement played a mediating role in the relationship between attitude and age. The involvement played no mediating role in the relationship between convenience and age. The attitude and convenience played no mediating role in the relationship between consumption and involvement.

• 한국식생활문화학회지
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• 제13권3호
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• pp.227-239
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• 1998

The purpose of this stud was to investigate the degree of recognition as well as the consumption pattern of convenience food products, and related factors among 700 mixed Korean college students using written questionnaire. Students of Seoul region showed the significantly lowest rate of recognition at 36.7%. Results also showed that lifestyles have a significant effect on the degree of recognition of convenience foods. The consumption patterns of convenience foods goes as follows: used frequently-18.2%, once in awhile-73.9%, doesn't use-7.9%. The higher the recognition rate, the higher the consumption rate for convenience foods. When compared in terms of residence, students living at home used more refrigerated foods compared to students living outside of the home. Among the total students living outside of the home, students living on their own scored highest of convenience food consumption. In the case of female students living outside the home, respondents living alone and in dormitories scored the highest. Female students living in dormitories were mainly using refrigerated and canned foods, while those living alone consumed more kimbap and 'sa-bal-myun' in convenience stores. Korean college students mainly consumed frozen food, retort food, and kimbap in convenience stores. The college student that believes that 'You eat to satisfy hunger' significantly used more convenience food while those that marked 'maintain health' consumed the lowest showing a great difference between groups. Results showed that the lower the food habit score, the higher the usage score of convenience foods. The food habit score had a negative correlation with the usage of frozen foods, instant food, and convenience store food. When compared individually, packaged 'ramen' and 'sa-bal-myun' scored the highest points of usage. Frozen fried rice and pre-packaged rice scored the lowest points indicating Korean college students do not consider rice a convenience food. Convenience food consumed in convenience stores ranked the highest among places of consumption, compared to places like home or outdoors; showing that convenience foods were used by people with limited time constraints.

• 산경연구논집
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• 제9권12호
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• pp.45-53
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• 2018

Purpose - The purpose of the study was to investigate operation system of current convenience store and competing retail store and to find out development of unattended convenience store. Operators can save labor cost and solve labor seeking when opening shop under suitable environment and commerce area, and assure of employee's safety. Customers are allowed to select commodity comfortably without disclosure of face and to shorten standby time at simple store opening, buying and paying and to produce convenient living environment by financing, delivery and goods control. This study examined effect and problems of operation of existing and unattended convenience store from point of view of visual merchandising to find out model of unattended convenience store and to strengthen competitiveness of convenience store business. Research design, data, and methodology - Research procedure of accomplishment of goal of the study was: The study investigated state of distribution business, and role and definition of VMD. First, VMD played an important role of promotion and competitiveness of unattended convenience stores. Second, the author investigated research and cases of unattended convenience stores 14 months, that is to say, from August 15, 2017 to October 15, 2018. Third, the author investigated on-the-spot three of common convenience stores, three of unattended convenience stores and three of retailers one month, that is to say, June 1, 2018 to July 1, 2018. The subject was convenience stores and retailers selling similar type of products at Seoul and metropolitan area. Results - Layout, selling place, brand identity, goods assortment, authentication system, product information cognition and control, buying and payment system, security system, salesmen, promotion and other services should be improved from point of view of merchandising. Structure, furniture, lighting, voice, façade, VP, PP, IP and POP should be developed. Conclusions - Unattended convenience stores saved operating cost and lessened labor and gave visitors convenience and comfortable shopping and made use of resources effectively. Further studies with quantitative analysis shall find out strategic conditions for promotion of unattended convenience stores.

• 한국조리학회지
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• 제20권6호
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• pp.147-158
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• 2014

본 연구는 새터민들의 편의식품에 대한 선호도와 이용현황을 파악하여 올바른 편의식품을 선택할 수 있게 하고자 실시하였다. 새터민 211명에게 설문지를 조사하여 SPSS를 이용해서 분석했다. 반 이상의 새터민들이 편의식품을 좋아하고, 즐겨먹는 것으로 조사되었다. 반 정도의 새터민들이 편의식품에 대해 경우에 따라 좋다고 생각하고 있었고, 새터민들은 편의식품을 간식으로 즐겨 먹었다. 새터민들은 영양보다는 편리성과 맛 때문에 편의식품을 선택하고 있다. 새터민들은 거주기간이 짧을수록 패스트푸드의 맛, 편리성, 영양, 가격때문에 패스트푸드를 선택하는 경향을 보였다. 새터민들에게 편의식품에 대해 이해시키고, 올바른 편의식품 사용방법에 대해 기초적인 식생활교육을 실시하는 것이 바람직하다고 생각되었다.

• 한국생활과학회지
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• 제7권1호
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• pp.75-84
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• 1998

The purpose of this study was to classify the type of the convenience food and examine the consumption behavior of convenience food of wives according to socio-economic and demographic variables and psychological variables. The survey was conducted using interview during October 1 and October 30, 1996. The data used in this study included 186 women with husband present living in Pusan. Statistical analyses were conducted using frequencies, percentiles, mean, oneway ANOVA, Duncan test and factor analysis. The major findings were as follows: 1. The convenience food was classified as 5 types : Korean style side dishes, soy-bean paste, delivery food and cleaned vegitables, noodles and side dishes for a lunch-box, canned and retort foods. 2. Wife's age, income, number of family members, education, tenure, level of employment status, attitude toward convenience food, family goal orientation and job goal orientation were sinificantly related to the convenience food consumption behavior of housewives.

• 경영과정보연구
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• 제21권
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• pp.209-237
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• 2007

This research intends to check what value and convenience the on-line brand community members pursue and how such value and convenience affects brand affection. Researching on-line brand community members of ipod, it was found that their value and convenience is composed of 3 types, namely, functional value, emotional value and self-expression value and the concept of brand affection is composed of 3 subsidiary factors, namely, 'love', 'interest' and 'immersion.' Checking how the functional, emotional and self-expression convenience of on-line brand community members affected brand affection, the following result was found. First, functional value and convenience has significant influence on the love affection only at the level of brand affection and has no influence on the relational and immersion affection. Second, self-expression value and convenience has significant influence only on the love affection of brand like functional value and convenience. Third, it was found that emotional value has significant influence on the 3 dimensions of brand affection, namely, love affection, interest affection and immersion affection.

• Asia Marketing Journal
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• 제24권2호
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• pp.51-61
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• 2022

The goal of this study is to scrutinize the impact of individual online convenience dimensions on mobile banking acceptance and use in Mongolia. A total of 211 valid responses were collected from Mongolian university students who currently use mobile banking application services from local banks. The SmartPLS 3.3 software was used to conduct the confirmatory factor analysis and test the hypotheses. Using structural equation modelling, this research discovered that access convenience, transaction convenience, and possession/post-possession convenience are the main constructs related to the adoption of mobile banking services. Perceived innovation showed a significant positive effect on the adoption of mobile banking technologies. Through practical and theoretical implications, this research aims to assist mobile banking service channels of local and international banks in Mongolia. Identifying which online convenience dimensions impact the adoption and use of mobile banking will contribute to the adoption of competitive strategies for financial institutions and banks.

• International Journal of Computer Science & Network Security
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• 제22권3호
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• pp.389-395
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• 2022

This quantitative study explored the extent to which convenience enhances professional development (PD) online. The sample of the study consisted of 421 teachers and supervisors. Findings evinced that convenience stimulated online PD. Another salient finding is the absence of significant differences among participants' responses concerning position and gender. Nonetheless, a significant difference exists in the variable of teaching experience. Teachers with more than 26-year experience were motivated to use online PD, which evidently could be attributed to the convenience they had over teachers with fewer years of experience.

• Journal of Nutrition and Health
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• 제52권4호
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• pp.383-398
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• 2019

빠르고 손쉽게 먹을 수 있으면서 청소년의 입맛을 자극하는 편의식의 섭취증가와 이에 따른 영양 불균형이 우려되는 상황에서 본 연구에서는 고등학교 남녀 청소년의 편의점 편의식 빈도에 따라 식습관, 생활습관 및 청소년영양지수 (NQ-A)를 평가하여 청소년의 편의식의 이용과 식사의 질과의 관련성을 규명하였다. 연구대상은 인천지역의 고등학교에 재학중인 고등학생 474명 (남자 225명, 여자 249명)이었고, 2018년 6월에 조사를 실시하였다. 대상자의 평균 연령은 16.7세였으며, 대상자의 편의점 이용 빈도에 따라 '주1회미만군', '주1~2회군', '주3회이상군'의 세 군으로 분류였고, 남학생의 경우 주1회미만군은 32.4%, 주1 ~ 2회군 35.6%, 주3회이상군 32.0%였으며, 여학생의 경우 주1회미만군은 35.6%, 주1~2회군 44.6%, 주3회이상군 16.9%이었다. 남녀 대상자 모두에서 편의점 이용 빈도에 따른 세 군의 학년분포, 어머니의 직업 유무, 가족원수, 과외학습 상태, 식사에 소요되는 시간은 유의적인 차이를 보이지 않았으며, 남녀 모두에서 세 군간의 용돈 분포는 유의적인 차이를 보이면서 편의점 이용 빈도가 높은 대상자들의 용돈이 높게 나타났다 (p < 0.05, p < 0.01). 남학생의 경우 편의점 편의점 이용빈도가 증가할수록 과자 또는 달거나 기름진 빵, 라면, 길거리 음식의 섭취빈도가 증가하고, 콩/두부의 섭취 빈도와 영양표시 확인률이 감소하는 관련성이 나타났다. 여학생의 경우는 편의점 편의점 이용빈도가 증가할수록 음료, 라면, 야식, 길거리 음식의 섭취 빈도가 증가하는 관련성이 제시되었다. 청소년영양지수를 이용한 실사의 질 평가에서 남녀학생 모두 편의점 이용빈도가 증가할수록 실사의 질이 낮아졌고 영역별 평가에서는 균형, 다양, 환경, 실천 영역은 편의점 이용빈도에 따른 유의적인 관련성을 보이지 않았으나, 절제 영역이 유의적으로 낮아지는 것으로 나타났다. 이상의 연구결과를 통하여 편의점 이용 빈도가 높은 학생들은 라면 등의 편의식 및 달거나 기름진 간식류, 음료류의 섭취빈도가 높으며 야식이나 길거리 음식 섭취빈도가 높은 식행동 특성을 보였다. 청소년영양지수를 이용한 식사의 질 평가결과에서도 편의점 이용빈도가 높은 남녀 고등학생에서 총 식사의 질과 절제 영역의 점수가 낮은 유의적인 관련성이 제시되었다. 이와 같이 고등학생의 높은 편의점 편의식의 이용은 바람직하지 못한 식행동 및 식사의 질 저하와 연관성이 있으므로 이에 대한 올바른 식습관지도가 필요하다고 사료된다.