Journal of the Korean Society of Food Culture (한국식생활문화학회지)

Korean Society of Food Culture (한국식생활문화학회)
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Measuring the Mediated Effects of Attitude toward Fish Eating, Health Involvement and Convenience on the Relationship between Fish Consumption and Age

생선 소비와 연령의 관계에 미치는 생선 섭취태도, 건강몰입과 편의성의 매개효과 평가

  • Ko, Beom-Seok (Dept. of Hotel Culinary Arts & Wine Coffee, Daegu Health College) ;
  • Kang, Jong-Heon (Dept. of Cooking Science, Sunchon National University)
  • 고범석 (대구보건대학 호텔조리음료계열) ;
  • 강종헌 (순천대학교 조리과학과)
  • Published : 2007.06.30
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Abstract

The purpose of this study was to measure the effects of attitude toward fish eating, Health involvement and convenience on the relationship between fish consumption and age. A total of 235 questionnaires were completed. Structural equation model was used to measure the causal relationships between constructs. Results of the study demonstrated that the structural equation analysis result for the data also indicated excellent model fit. The effects of age on involvement and convenience were statistically significant. The effects of age on attitude and consumption was not statistically significant. As expected, the involvement had a significant effect on attitude and consumption. The attitude and convenience had a significant effect on consumption. The effect of involvement on convenience was not statistically significant. Moreover, the attitude, involvement and convenience played a mediating role in the relationship between consumption and age. The involvement played a mediating role in the relationship between attitude and age. The involvement played no mediating role in the relationship between convenience and age. The attitude and convenience played no mediating role in the relationship between consumption and involvement.

Keywords

References

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