• 패션비즈니스
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• 제27권4호
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• pp.38-49
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• 2023

Fashion vertical platforms offer various content and events to consumers and have established a strong customer base. Especially, they cater to the sensibilities of young customers. This study analyzed the characteristics of a sensuous fashion vertical platform, which enhances expertise and provides customized services. In addition, this study aimed to find out whether consumer innovation modulates the relationship between fashion vertical platform, platform satisfaction, and continuous shopping intention. An online survey was conducted targeting consumers in their 20s and 30s who had experience using fashion vertical platforms, and 222 samples were analyzed. Factor analysis and structural equation model were analyzed using the SPSS 29.0 and Smart-PLS. Smart-PLS analysis results showed that exclusivity, convenience and informativeness did not directly affect continuous shopping intention but showed a complete mediating effect through platform satisfaction. Both the high and low innovative groups demonstrated significant effects of exclusivity on platform satisfaction, and platform satisfaction showed significant effects on continuous shopping intention. A high level of innovation among the consumers showed significant mediating effects on exclusivity, personalization, and continuous shopping intention, as reflected by information on platform satisfaction, and low level of innovation among the consumers showed significant effect on convenience. This study's findings highlight the importance of enhancing exclusivity, convenience, informativeness, and esthetics in fashion vertical platforms, and improving platform satisfaction. These findings will be used to develop marketing strategies that can lead to continuous shopping intentions and provide opportunities for the industry.

• 한국정보통신학회논문지
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• 제16권4호
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• pp.752-758
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• 2012

웹 상에서 사용자들 간의 관계(Relation)를 통해 인적 네트워크를 형성할 수 있게 해주는 온라인 서비스를 SNS(Social Networking Services)라고 한다. 최근에는 GPS가 내장된 디지털장치(스마트 폰, 태블릿 PC 등)를 통해 획득한 위치 정보를 SNS에 추가한 LBSNS(Location-Based SNS) 서비스에 대한 관심이 증가하고 있다. 사용자가 원하는 관심지역의 정보만을 구독하는 LBSNS 서비스를 구현하기 위해서는 공간필터링 기법이 요구된다. 공간필터링을 위해서는 트윗에 위치정보를 포함해야 한다. 위치정보는 사용자의 이동에 따라 함께 변하는 동적정보로 표현되거나 최초위치에서 고정되는 정적정보로 표현될 수 있다. 동적 위치정보를 사용할 경우 사용자의 이동에 따라 연속적으로 공간 필터링 질의가 발생하므로 서버에 많은 부하를 줄 수 있다. 본 논문에서는 동적 위치정보로 인해 대량으로 발생하는 연속질의 문제를 해결하기 위해서 가상그리드 기법을 이용한 공간필터링 알고리즘을 제안한다. 성능평가 결과 가상그리드 기법을 활용한 경우 질의 발생빈도 측면에서 최고 93%성능이 개선되었다.

• 경영과학
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• 제26권3호
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• pp.185-204
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• 2009

Power bloggers have become one of the most important resources of blog service companies, and only those who attract and secure power bloggers will be able to have competitive edge and profitability in blog related businesses. This study examines the effects of technology acceptance factors and economical factors on the loyalty of power bloggers. The analysis results show that the usefulness, power of social influence and enjoyment positively affect the attitude and intention to continuous use. The relationship between the attitude and intention to continuous use is demonstrated as significant. The economical benefit exhibits weakly positive influence on the attitude to blogging, but not on the intention. This indicates that although many power bloggers receive economic benefits through their blogging activities, such economical benefits do not have big impact on their activities and the intention to use. The blog service providers may use the analysis results when developing new blog services. In particular, the usefulness, which is often considered as one of the most important factors in the success of the blogosphere, is found to have less impact than the enjoyment among power bioggers. This is because blog users, especially power bloggers, use the blog not for a specific purpose or for generating a special product; most of them use the blog to satisfy their own personal desires. When developing blog services, therefore, it is important to cater to the users' enjoyment and their psychological compensation. What is surprising is that the effect of the economical factor is not ad significant as one might have expected. This implies that the new blog services that provide profit sharing or advertising revenue sharing may not be as successful as one would have hoped for in maintaining the loyalty of power bloggers.

• 보건행정학회지
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• 제21권2호
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• pp.279-308
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• 2011

Background : Demands have increased for a variety of welfare services and customized services for persons with disabilities(PWD). A management System focused on PWD was needed to provide for comprehensive services. The purpose of this study was to design a disability database and an application system in order to provide continuous and comprehensive rehabilitation service for PWD. Methods : We analyzed local and abroad disability-related policies and systems and derived the contents that should be included in the integrated database for PWD through a survey among rehabilitation specialists. Result : The integrated database for PWD was composed of 7 categories including General Characteristics, Health & Medicine, Assistance, Education, Employment, Economics and Daily & Social Life. The applicable system of integrated database for PWD was proposed to help conducting policies in such areas as follows ; 'welfare', 'education and culture', 'economic activity', 'social participation' and 'Health'. Conclusion : The main goal of disability policy and strategy should be established by systematically analyzing disability-related data integrating database of PWD. Accordingly, specific objectives and directions for disability policies should be set and efficiently managed and operated. The integrated database for PWD may be utilized for disability-related policies and service monitering, sustainable and integrated management and community participation and integration based on the rights of the disabled.

• 한국IT서비스학회지
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• 제20권2호
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• pp.147-166
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• 2021

As vehicle sharing service is being widely used in China. The sharing economy appeared to be a way to make people's lives more convenient and to utilize limited resources efficiently. Sharing economy companies have created an app to satisfy users' needs with providing more benefits. Although research on vehicle sharing services has been continuously conducted at the level of the sharing economy, there are not many empirical studies related to the perception of the sharing economy from the consumer's point of view. In this sense, this study considered the perceived relationship benefits (social benefits, economic benefits, psychological benefits, and functional benefits) of Didi chuxing service as the key independent variables influencing users' confirmation and satisfaction, And suggests that users' confirmation and satisfaction are the key determinants of Didi continuance intention . To test the proposed research model, this study conducted structural equation model using 268 data collected on the users who have experience of Didi service. According to the empirical analysis results, This study verifies that: First, social benefits, economic benefits, psychological benefits, and functional benefits are determinants of user's satisfaction. Second, expectation confirmation depends on economic benefits, psychological benefits, functional benefits and social influence, meanwhile, social benefit has no effect on expectation confirmation. Third, expectation confirmation is proved to be a positive predictor of users' satisfaction. Finally, this results indicate that continuous use intention is determined by users' satisfaction.

• 한국의류산업학회지
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• 제22권6호
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• pp.762-776
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• 2020

This study tried to investigate the effect of the service quality attributes of the curation on the satisfaction, trust, and intention to continuous use of consumers in that curation services are derived in various forms and being greatly activated, there are not many academic discussions centered on them. Besides, differences between curation services by each service provider were also verified in this study. Data collection was conducted for one month in August 2019, with 373 men and women in their 20s. The results of the study are as follows. First, according to the result of investigating the variables that make effect on user satisfaction of curation service, it was identified that satisfaction has increased when figures of fulfillment, responsiveness, personalization, design, ease of use, and safety were higher. Second, among the variables that influence the reliability of the curation service, trust increases when user satisfaction, design, ease of use, and safety are higher. Third, satisfaction has a positive effect on trust, and both satisfaction and reliability affect the intention to continue use. Fourth, as a result of examining the difference in quality between the curation services divided by Curating subject, it was found that satisfaction, ubiquitous connectivity, and responsive quality were measured higher in the business operator service than in the user curation service.

• 한국콘텐츠학회논문지
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• 제11권8호
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• pp.23-32
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• 2011

만성질환자가 증가함에 따라서 유헬스 서비스는 특정 질병의 치료 및 관리에서 서비스 대상자에 대한 행동수정기반의 예방서비스로 진화하고 있다. 기존의 유헬스 서비스는 원격진료나 상담을 통한 서비스나 생체정보의 모니터링만을 제공하여 대사증후군 등 만성질환자를 예방하거나 관리하는 것에는 한계가 있다. 이에 본 논문에서는 만성질환자의 건강관리를 위한 멀티플랫폼 기반의 유헬스 서비스 모델를 제안한다. 멀티플랫폼 기반의 유헬스 서비스는 PC와 스마트폰을 통하여 사용자의 위치와 제한없이 지속적으로 건강 정보 및 식이, 운동에 대한 서비스가 가능하다. 또한 임상정보를 바탕으로 CDS(Clinical Decision Support) 모듈을 활용한 처방 서비스를 의사와 간호사에게 제공한다. 의사는 행동수정 프로그램을 통해 서비스 대상자의 생활패턴을 파악하고 맞춤화된 서비스의 제공이 가능하다. 본 유헬스 서비스 모델은 서비스 대상자에게 멀티플랫폼 환경에서 효과적인 서비스를 제공하여 만성질환자의 건강증진에 기여할 것으로 기대된다.

• 보건의료산업학회지
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• 제2권1호
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• pp.1-27
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• 2008

The purpose of this study is to investigate the effects of customer orientation factors in relation to medical services on the values of the service and customer satisfaction and loyalty. Those factors include patient safety and, as found by previous studies, specialization, explanation of what to be medically examined and customer orientation itself. Based on these pervious studies, this study surveyed customers of 7 general hospitals located in Busan to empirically identify relations between customer orientation factors of medical services and the values of the services and customer satisfaction. Results of the study can be summarized as follows. First, this study is very meaningful in that it established a basic theory of patient safety as one of the above customer orientation factors, and tried to empirically demonstrated the theory by applying it to medical services. Second, another of the factors, specialization was found positively affecting the values of medical services, but not affecting customer satisfaction. Customers are likely to choose specialized medical institutions even at higher cost when they undergo an accident or disease. Nevertheless, in factors, whether medical service providers are specialized is not influencing customer satisfaction. This is because medical institutions are failing to properly make recognized their specialization to customers who want to receive specialized medical services. Third, another of customer orientation factors, that is, explanation of what to be medically examined was found not having positive effects on the values of medical services and customer satisfaction. This is probably because enough time was not given for the explanation or because the explanation itself was not provided enough. Fourth, medical service providers' customer orientation was found positively influencing the values of medical services and customer satisfaction. In other words, it seems that customer-centered attitudes and behaviors of medical service providers had positive effects on customers' perception of medical services. Fifth, another of the factors, that is, patient safety was found positively affecting the values of medical services and customer satisfaction. This is probably because medical services' accurate diagnoses and reliable services had positive effects on customers' perception of medical services. Sixth, customers' perceived values of medical services were found having positive effects on customer satisfaction and loyalty. This suggests that the values of medical services are an antecedent variable that directly influences customer satisfaction and loyalty. Seventh, customer satisfaction was found positively affecting customer loyalty. This suggests that customer satisfaction is an antecedent variable of customer loyalty. In conclusion, this study showed that in relation to medical services, customer orientation factors' significant influences on the values of the services and customer satisfaction requires continuous efforts for raising customers' perceived qualities of medical services.

• 보건교육건강증진학회지
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• 제31권3호
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• pp.27-37
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• 2014

Objectives: This study aims to identify the factors associated with regular medical services utilization of chronic disease patients. Methods: The research selected 4,489 adults aged over 30, diagnosed with hypertension, diabetes, hyperlipidemia, hypercholesterolemia, from the Korea health panel. We analyzed states of regular medical service utilization using descriptive statistics. Multiple regression analysis was used to examine the main factors associated with regular medical services utilization in chronic disease patients. Results: In terms of socio-demographic factors, gender, age, marital status, education level, employment, household income and disability were significantly different between hypertension, diabetes, hyperlipidemia and hypercholesterolemia. Among health status and behavioral factors, number of chronic diseases, subjective health status, smoking, high risk drinking, regular meals, physical activity, obesity were significantly different. From the multiple logistic regression analysis, age, number of chronic diseases, obesity, type of chronic diseases were associated with regular medical services utilization. Conclusions: It is necessary to develop effective health education programs and individualized approach to improve continuous management in chronic diseases patients.

• 한국정보통신학회논문지
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• 제5권7호
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• pp.1272-1279
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• 2001

최근 공중통신망은 다양한 서비스 요구사항의 변화와 ATM, MPLS 및 DWDM 등의 새로운 전달망 기술의 발달과 같은 통신 파라다임의 변화로 인하여 개방형 구조의 초고속 통합 패킷 통신망 구조를 갖는 차세대 통신망으로 진화하고 있다. 그러나 차세대 통신망에서도 기존의 음성서비스는 통신사업자 관점에서 중요 서비스로 계속적인 기술 개발이 연구되고 있다. 본 논문에서는 차세대 통신망에 적용하여 기존의 음성서비스 백만 아니라 다양한 신규 서비스들을 수용할 수 있는 media gateway에서 효율적인 대역관리 방법을 제안한다.