• The Journal of Asian Finance, Economics and Business
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• v.7 no.10
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• pp.129-139
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• 2020

The objective of this study is twofold: first, to investigate how organizations encourage factors that have an impact on employees' entrepreneurial behavior from employee's perspectives and experiences; and second, to discover how and why employees behave entrepreneurially within the organization. A case study method is considered as an appropriate approach to scrutinize intrapreneurial behavior because it principally concentrates on an investigation into a contemporary organizational phenomenon and context concerning entrepreneurial activities in-depth within its real situation. In data collection, an Asian multinational retail company was selected. Semi-structured interviews were carried out with 24 executive-level employees who had been working in various departments for more than 5 years. Each in-depth interview lasts for a duration of 40 to 60 minutes. The results reveal several understandings into the combination of individual-level and organizational-level factors that promote the intrapreneurial behavior and activities of the established firm in the context of Thailand. In this regard, six factors have been found as the key determinants that make an impact on innovativeness, proactiveness, and risk-taking behaviour of the employees. Those factors are personal preference, organizational stability, management support, compensation, reward system, teamwork, quality of relationship with colleagues, work autonomy and the quality of relationship with the superiors.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.7 no.7
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• pp.1569-1584
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• 2013

Ubiquitous interaction in a pervasive environment is the main attribute of smart spaces. Pervasive systems are weaving themselves in our daily life, making it possible to collect user information invisibly, in an unobtrusive manner by known and even unknown parties. Huge number of interactions between users and pervasive devices necessitate a comprehensive trust model which unifies different trust factors like context, recommendation, and history to calculate the trust level of each party precisely. Trusted computing enables effective solutions to verify the trustworthiness of computing platforms. In this paper, we elaborate Unified Trust Model (UTM) which calculates entity's trustworthiness based on history, recommendation, context and platform integrity measurement, and formally use these factors in trustworthiness calculation. We evaluate UTM behaviour by simulating in different scenario experiments using a Trust and Reputation Models Simulator for Wireless Sensor Networks. We show that UTM offers responsive behaviour and can be used effectively in the low interaction environments.

• Korean Management Science Review
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• v.13 no.1
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• pp.71-95
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• 1996

Many researchers have studied the theme on CASE technology. However, there are no many researches which lightened the diffusion of CASE technology and organizational change. The purpose of this study is to investigate the factors that influence on the diffusion of CASE technology and the way how IS organization changes as a result of the diffusion. We exploited a case study research as a methodology. We selected five software development firms which possessed the leading IS technology abilities as the case companies. We realized that the diffusion of CASE technology proceeded under the three context variables - managerial context of information systems, the intent and behavior of key players and implementation strategy of organization - to enhance the performance of information systems. The contribution of this study is to clarify the change of IS organization as a result of CASE technology diffusion. This study has the limitation that tried to analyze the organizational change only in a direction.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.348-353
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• 2009

The present study attempted to identify the relationship among cognition of service quality, cognition of contribution, and satisfaction in the international film festival context. A sample survey of 1,897 visitors of eight major international festivals held in Korea was administered throughout the year 2008. The factor analysis identified four factors of service quality. The structural modeling confirmed that all the four service quality factors and cognition of contribution positively affected the satisfaction. The study revealed the constructs of service quality, contribution, and satisfaction in the international film festival context.

• Journal of Contemporary Eastern Asia
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• v.18 no.2
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• pp.68-89
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• 2019

When comparing media freedom in Malaysia, Myanmar, and Thailand, so-called "fake news" appears as threats to a deliberative (online) public sphere in these three diverse contexts. However, "racist propaganda", "information operations" and "negative campaigning" might be more accurate terms that explain these forms of systematic manipulative political communication. The three cases show forms of disinformation in under-researched contexts and thereby expand the often Western focused discourses on hate speech and fake news. Additionally, the analysis shows that harmful disinformation disseminated online originates from differing contextual trajectories and is not an "online phenomenon". Drawing on an analysis of connotative context factors, this explorative comparative study enables an understanding of different forms of harmful disinformation in Malaysia, Myanmar, and Thailand. The connotative context factors were inductively inferred from 32 expert interviews providing explanations for the formation of political communication (control) mechanisms.

• Journal of Information Technology Services
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• v.14 no.4
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• pp.199-220
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• 2015

Recently, many internet users are using mobile music service. In this paper, we aim to examine the effects of system quality factors and relation quality factors on continuance intention in the context of mobile music service. In order to analyze the antecedents of continuance intention, we introduced independent variables such as ease of use, stability, trust, involvement and unity. We also consider customer value and customer satisfaction as mediators. For empirical analysis, we surveyed 240 users of mobile music service. We conduct PLS (Partial Least Square) analysis for SEM (Structural Equation Modeling). As a result, 8 of proposed 12 hypotheses were accepted. Especially, system quality, trust and unity show positive influence on customer satisfaction significantly. Involvement and unity are positively related to customer value. Customer value and customer satisfaction show positive influence on continuance intention significantly. The results of this research can be useful guidelines for mobile music service users and providers.

• Korea Science and Art Forum
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• v.30
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• pp.217-230
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• 2017

The purpose of this study is to develop a theoretical model identifying how consumers accept a fashionable technology product. A systematic review of 39 influential TAM studies focusing on theory development in the context of information technology results in three tendencies, which become backbone of the model of fashionable technology acceptance. A subsequent review of the nature of fashion fleshes out the backbone with detailed propositions in the more specific context of fashionable technology. The model of fashionable technology acceptance includes key propositions of Theory of Reasoned Action, in which internal beliefs consist of functional, aesthetic and symbolic values, and other factors, such as technology features (i.e., hardware specification, software specification, brand, and price factors), environmental conditions (i.e., technical infrastructure and user occasion), individual differences (i.e., age, gender, experience, personality, aesthetic sense, fashion innovativeness, and income), and social influence (i.e., subjective norms, social reputation, and cultural difference). Implications, limitations, and suggestions for future research are also discussed.

• Korean Journal of Cognitive Science
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• v.20 no.3
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• pp.243-274
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• 2009

The association, word frequency and imagery have been considered as the main factors that affect the word recognition. The present study aimed to examine the imagery effect and the interaction of the association effect while controlling the frequency effect. To explain the imagery effect, we compared the two theories (dual-coding theory, context availability model). The lexical decision task using priming paradigm was administered. The duration of prime words was manipulated as 20ms, 50ms, and 450ms in experiments 1, 2, and 3, respectively. The association and imagery of prime words were manipulated as the main factors in each of the three experiments. In experiment 1, the duration of prime words (20ms) which is expected to not activate the semantic context enough to affects the word recognition was used. As a result, only imagery effect was statically significant. In experiment 2, the duration of prime word was 50ms, which we expected to activate the semantic context without perceptual awareness. The result showed both the association and imagery effects. The interaction between the two effects was also significant. In experiment 3, to activate the semantic context with perceptual awareness, the prime words were presented for 450ms. Only association effect was statically significant in this experimental condition. The results of the three experiments suggest that the influence of the imagery was at the early stages of word recognition, while the association effect appeared rather later than the imagery. These results implied that the two theories are not contrary to each other. The dual-coding theory just concerned imagery effect which affects the early stage of word recognition, and context-availability model is more for the semantic context effect which affects rather later stage of word recognition. To explain the word recognition process more completely, some integrated model need to be developed considering not only the main 3 effects but also the stages which extends along the time course of the process.

• Proceedings of the Korean Quaternary Association Conference
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• 1990.08a
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• pp.68-68
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• 1990

No abstract, See full-text

• Journal of the HCI Society of Korea
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• v.7 no.1
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• pp.19-28
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• 2012

Why people share location context information? The purpose of our study is that why users share location context information and which factors is related to co-experiences in LBSNS. Through an exploratory approach, first, we conducted a qualitative study in order to understand experiences among people in LBSNS and analyzed according to Grounded Theory. As a result, we found concepts regarding co-experiences cooperatively and competitively in LBSNS. Second, the theoretical model of co-experience was constructed by mediating perceived empathy based on theoretical foundation. In this study, theoretically, we suggested exploratory research model of co-experiences in LBSNS. Practically, designers could adopt concepts in terms of competition and collaboration among users to build co-experience of LBSNS services as its guidelines.