• 제목/요약/키워드: Contents industry

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스마트콘텐츠 기업의 시장진입 전략에 관한 연구 (A Study on Market Penetration Strategy for Smart Contents Providers)

  • 이철선;김종호
    • 디지털산업정보학회논문지
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    • 제8권4호
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    • pp.263-272
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    • 2012
  • Lately, as domestic smart phone users exceeds 10 millions, Korea entered into real smart era in which smart contents market grows very quickly. One of feature for smart contents market is that there is few entry barrier for market penetration. So, it is essential for domestic digital contents providers to transform existing digital contents into smart contents to protect the entry of foreign firms into domestic market and to take advantage of opportunities to advance to foreign contents markets. The objective of this study is analyzing strategies of abroad companies which has penetrated into smart contents market successfully and classifying them systematically and the way to execute the proposed strategies. Future works of companies and governments to expand smart contents markets can be summarized as follows. First, they must prepare reliable data to elicitate proper market penetration strategies. Second, it is highly desirable to fuse contents industry and culture industry together. Third, it is urgent to formulate policies to promote SOHO contents companies.

아시아 문화콘텐츠 시장개척을 위한 교육지원시스템 설계 및 구현 (Design of Educational Training System for Contents Specialist for development of cultural contents in Asia)

  • 이은령;김교정
    • 디지털콘텐츠학회 논문지
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    • 제11권1호
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    • pp.47-55
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    • 2010
  • 문화콘텐츠 산업은 지식기반 핵심산업으로, 정보통신기술에 인간의 창의성, 상상력, 감성, 스타일을 투입하여 문화콘텐츠기반 경제사회로 전환하고 있다. 문화산업은 문화전쟁이라는 커다란 변화속에 콘텐츠파워(contents power)로 급속히 변화하고 있으며, 이러한 변화의 추세속에서 우리 문화콘텐츠는 아시아를 넘어 각국으로 진출을 시도하고 있다. 그러나 현재 제한된 현지시장정보와 지역특성을 반영한 문화전반에 대한 이해 부족으로 많은 어려움을 겪고 있다. 이에 문화콘텐츠 글로벌 네트워크 구축을 통하여 문화콘텐츠의 지속적인 수출확대와 신규시장개척의 교두보 역할을 수행할 수 있는 문화콘텐츠 지역전문가 양성이 요청된다. 본 논문에서는 진출 대상 국가의 문화산업 리딩그룹을 국내에 초청하여 우리나라 콘텐츠를 경험케 함으로써 자국 내에서 친 한류 지속화 기반 및 수출확대를 지원하는 초청연수 및 한국기업의 해당국 파견연수, 한국내 체류하는 유학생 연수에 대한 교육지원시스템, ETS-CS(Educational Training System for Contents Specialist)을 설계하고 이를 현장에서 적용한 사례를 분석하여 향후 더 나은 시스템으로 활용도를 높이고자 한다.

Research on the revitalization of cultural prototype content industry

  • Hur, Kang
    • International Journal of Contents
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    • 제6권2호
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    • pp.14-20
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    • 2010
  • Korean Cultural Content Industry is developing creative cultural content based on internationally acknowledged manufacturing capacity, however, in order to become cultural industry with international competitiveness, it has to be planned and made in OMSU way. This research studied and analyzed successful cases of cultural content digital restoration and excellent cases of OSMU-type that has been developed and supported by Korean Culture and Contents Agency. This study suggests the direction of growth on the basis of movement of cultural content industry and cultivating plan of human resources.

CT산업 지원 정책이 조직의 혁신역량과 콘텐츠의 OSMU화에 미치는 영향 - 국내 애니메이션 산업중심으로 (An Influence of Supportive Policy for CT Industry on Innovation Ability of Organization and OSMU of Contents - Focusing on Domestic Animation Industry)

  • 조영관;조성숙
    • 디지털융복합연구
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    • 제7권4호
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    • pp.67-80
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    • 2009
  • The research tried to realize the policy which serves Innovation ability for culture-contents producer, and culture-contents producer's Innovation ability which impacts OSMU of contents in the policies of government for vitalizations of culture-contents industry. As a result, we have reached the conclusion that the supportive policies for technology, exports and marketing were effective to strengthen the innovation ability of management of human resource, creation and production area. Also we have found that content's OSMU has been influenced by innovation ability. The implication of this study are followed. First, the policies which are intended to revitalize the culture content industry by government has the effect that are some different ones from the settlement and intention. Second, the production industry of animation do still passive and closed organization management, without the efforts for opened and cooperative management. Therefore, the efforts of government which are more practical and realistic supports to revitalize and based on strategic cooperation of industry.

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Prioritization of Strategic Factors for Revitalization of the Sports Contents Distribution Industry

  • KIM, Min-Kyu;KIM, Soo-Hyun
    • 유통과학연구
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    • 제18권12호
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    • pp.5-13
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    • 2020
  • Purpose: The objective of this study is to explore and prioritize strategic factors for revitalization of the sports contents distribution industry. Research design, data and methodology: To this end, strategic factors for revitalization of the sports contents distribution industry were explored based on literature review, and 14 experts were consulted to prioritize the factors. Results: Major conclusions deduced are the following: First, the factors were prioritized in order of legal policy factors, contents factors, and technical infrastructure factors. Second, subdomains of legal policy factors were prioritized in order of policy process factors, legislation enactment and revision factors, budget factors, business model factors focusing on sports contents. Third, subdomains of contents factors were prioritized in order of humanware contents factors, sports contents diversification factors, and high-quality sports contents production factors. Fourth, subdomains of technical infrastructure factors were prioritized in order of sports contents service platform factors, technical development and standardization, global distribution channel provision, and distribution metadata standardization. Conclusions: Findings of this study are of significance given that this study stratifies factors of sports contents distribution industry revitalization-about which there have been very few previous studies- analyzed mainly in terms of justifiability and timeliness, and presents preferential business strategies.

A Study on the Change of Education System with the Development of Digital Content Industry

  • Kim, Jisoo
    • International journal of advanced smart convergence
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    • 제8권3호
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    • pp.145-150
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    • 2019
  • Due to the development of science and technology and the emergence of new industries, the environmental change of the digital contents industry is rapidly progressing. The scope of technological development in the digital contents industry is affecting not only the entertainment industry but also various industries. Recently, with the development of digital convergence using realistic content, games, video, and VR have provided new opportunities for the growth of the content industry. The researcher determined that a new education system would need to be changed as the digital contents industry developed. For this purpose, an AHP questionnaire was conducted for experts with a high basic understanding of the education platform based on previous studies. We proposed a platform model for human resource development as an education system that meets the demand of digital contents industry. The education system for nurturing talents needed by future society should include elements that can interest the learning of users. The platform should not be approached from a system point of view, but should be developed from the content and user's point of view, considering the platform's original purpose.

문화콘텐츠 산업의 미국 진출전략 보완대책 -애니메이션을 중심으로- (Complementary Policy of Cultural Contents Industry Strategy to Aim at American Market -Focused on Animation-)

  • 한상숙
    • 한국콘텐츠학회논문지
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    • 제10권12호
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    • pp.173-180
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    • 2010
  • 문화콘텐츠 산업은 지식기반 핵심 산업이다. 본 연구는 미국, 영국, 프랑스 및 일본의 문화콘텐츠 산업정책과 미국시장을 겨냥한 한국의 애니메이션 산업 전략을 개관하여 한국의 미국시장 진출을 위한 보완책을 제시하는 것이다. 애니메이션 수출전략 보완방법으로 재원, 창작 및 기술력, 인력양성, 수출방법, 법 제도 개선문제 등으로 기술하였다. 본 연구결과는 산업정책을 기획하거나 세부계획을 발전시키는 자료로 활용될 수 있을 것이다.

디지털 문화 콘텐츠 산업이 지식경제사회에 미치는 파급효과 분석 (The role of the digital culture contents industry in the knowledge economy: An input-output analysis)

  • 신용재;이동현
    • 지식경영연구
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    • 제17권1호
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    • pp.73-89
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    • 2016
  • 디지털 문화 콘텐츠 산업은 지식경제사회의 핵심적인 산업으로 디지털 강국으로 부상함과 더불어 문화 산업의 성장이 빠르게 진행되는 한국의 상황에서는 더욱 중요하게 여겨지고 있는 산업이다. 따라서 본 연구에서는 출판, 만화, 음악, 게임, 방송, 영화, 애니메이션 그리고 이를 구현하는 콘텐츠 솔루션까지 포함하는 디지털 문화 콘텐츠 산업을 외생화하여 경제적 파급효과를 분석하였다. 수요유도모형을 통해 생산유발효과, 부가가치유발효과 그리고 취업유발효과를 알아보았고, 공급유도모형과 레온티에프 가격 모형을 통해 공급지장효과, 물가파급효과를 알아보았다. 마지막으로 전후방연쇄효과 또한 분석되었다. 분석 결과 생산유발효과는 2.39542원, 부가가치유발효과는 1.29895원 취업유발효과는 0.39657명인 것으로 나타났다. 또한 1원 생산이 지장될 때, 공급유도모형에 의한 공급지장효과는 0.56631원, 레온티에프 가격모형에 의한 물가파급효과는 0.06017%인 것으로 나타났다. 마지막으로 영향력계수는 1.75237로 1위, 감응도계수는 0.54952로 28위를 나타내 디지털 문화콘텐츠는 원료의 성격이 아닌 최종재의 성격이 강한 것으로 나타났다.

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정보콘텐츠산업의 경영 실태에 관한 연구 (The Realities of Management in the Informative Contents Industry)

  • 김경일;이용환
    • 디지털콘텐츠학회 논문지
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    • 제8권2호
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    • pp.157-163
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    • 2007
  • 정보콘텐츠산업은 디지털 기술의 진화와 발맞추어 평균적으로는 안정된 자본구조와 우수한 이익률지표, 높은 성장률과 높은 생산성을 나타내고 있으나, 거의 모든 지표에서 점차 악화되고 있는 추세를 보이고 있다. 이것은 정보콘텐츠산업의 발전에 따른 시장 수요의 증가보다도 공급 시장의 확대가 더 빠른 속도로 진행되고 있어 경쟁이 격화되고 있고, 비교적 시장진입이 용이하기 때문인 것으로 분석된다. 정보콘텐츠산업의 지속적인 발전을 도모하기 위해서는 새로운 시장의 개척과 이를 뒷받침하기 위한 신기술의 개발이 필요하며, 이를 위하여 정책적인 자금 지원 및 조세정책적인 측면에서의 지원이 절실하다.

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A Study on the Contents Development Process for Successful Market Entrance

  • Jung, Jai-Jin
    • 한국멀티미디어학회논문지
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    • 제10권12호
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    • pp.1704-1713
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    • 2007
  • Contents industry is growing into a versatile area whose contents can be embodied through not only traditional media such as theater and TV, but also new ones such as the internet, mobile unit, PDA, DMP, etc. In addition, highly advanced computer technology and contents are harmoniously combined for image development featuring multi-channels, which produces various contents, and thus, creating synergy effects with other key industries such as IT, strengthens the domestic economy as an industry of value expansion and new high value items. To this end, this study is to present development plans that are highly productive and valued to domestic contents development companies. For this, the focus was put on the fact that concurrent engineering, which is the mechanism bringing very beneficial effects to existing analog product development processes, and the team system have significant, positive effect on the company productiveness and competitive market values among digital contents related companies, especially contents businesses.

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