• Title/Summary/Keyword: Contents business

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A Study on Contents and Trends of Fisheries Management Research with Social Network Analysis (사회네트워크 분석을 이용한 수산경영학 관련 연구의 추세와 내용분석)

  • Lee, Dong-Ho
    • The Journal of Fisheries Business Administration
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    • v.48 no.4
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    • pp.27-43
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    • 2017
  • The major purpose of this study is to find and analyze the characteristics of Fisheries Business Administration Research based on using social network analysis. This study examines every paper of The Journal of Fisheries Business Administration from 2007 to 2016. This study analyzes fisheries business administration research through bibliometric data including research trends, researcher characteristics, and key words. The 229 source articles are all papers published from 2007 to 2016 in The Journal of Fisheries Business Administration in Korea. Comparing with previous research, the major research areas of Korean fisheries business administration have a little changed and the topics of recent research are much diversified. Through basically based on frequency analysis and SNA(Social Network Analysis) method, most of the bibliographical characteristics were founded. And based on the result of this study showed that 1) increasement on number of researcher and organization 2) climate change and economic related topics are most popular terms 3) DEA is most adopted methodology in recent papers 4) joint research among the organizations has somewhat been increased 5) human resource management, history of fisheries management and education still have been conducted in terms of sustainability.

Analysis of Business Talk (상담화법(商談話法)의 분석)

  • Shin, Soon-Ja
    • The Journal of the Korea Contents Association
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    • v.7 no.6
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    • pp.144-153
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    • 2007
  • Conversations are divided into several types according to their purposes. One of which is a business talk. It is a conversation occurred between the seller and purchaser. The purpose of this paper is to attempt to make a reasonable consultation model for the seller to accomplish the customer's purchasing commodities. We shall look at the properties of business talks in chapter II, study the procedures to negotiate and accomplish goals between the seller and purchaser in chapter III, summarize the factors needed for a rational construction of business talks in chapter IV, and then in chapter V, suggest a standard business talk after analyzing some examples. This paper could be meaningful and significant in deepening the discussion for the particular discourse like a business talk as well as the general one. Furthermore, this research could be conducive to develop rational business transactions and improve applications in Korean-teaching education.

The Facebook page communication strategy of high-end fashion department stores in the United States (미국 고급 패션백화점의 페이스북 페이지 커뮤니케이션 전략)

  • Kim, Sunghee
    • Journal of Fashion Business
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    • v.17 no.4
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    • pp.177-190
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    • 2013
  • The purpose of this study is 1) to investigate the types of upscale fashion department stores' Facebook page contents, 2) to compare the types of Facebook page contents with the department stores, and 3) to explore the dimensions of the Facebook page components and their relations. For the study, three preeminent department stores in social media marketing were chosen: Bergdorf Goodman, Barneys New York, and Saks Fifth Avenue. Three hundred sixty five contents of these department stores' pages were investigated, which were uploaded from February 1st to March 31st of 2013. Content analysis, correspondence analysis, and categorical principal component analysis were used for the research. The result showed that there are four important types of contents in pages: product-related contents, fashion-related contents, department stores-related contents, and the contents of communicating with users. And these components of contents were related with department stores distinctively. The two dimensions of the page components were revealed: the basic components (contents, 'like', 'share', and 'comments') and the additional components (links and photos). Among contents, the introduction of products was appealed but news and events were not liked by users; the contents without a photo were not linked to additional information either.

Contents Analysis of Management Philosophy - focus on Mission and Vision of Fisheries Business (국내 수산관련 기업의 주요 경영철학에 대한 내용분석 - 상장사의 미션과 비전을 중심으로)

  • Lee, Dong-Ho
    • The Journal of Fisheries Business Administration
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    • v.44 no.3
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    • pp.85-101
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    • 2013
  • The foundation of any association or organization should include a mission, a vision, and strategic goals. Vision and mission are frequently discussed in academic and practitioner literature and accepted as key items in strategic decisions. But in these days, the words"change and crisis"are what companies are familiar with. They bringing about uncertainty led the companies to search for new strategies in order to specify their directions. In case of making proper direction for some organization, the role of management philosophy is most important. And also identifying, clarifying and communicating the management philosophy is now a major part of the planning process. This study examines the characteristics of management philosophy items which including mission and vision in Korean fisheries business with contents analysis. in order to achieve these purpose, this research analysing the mission, vision and CEO's greeting with the social network analysis(SNA) which is the most dominant technique in contents analysis. The SNA is evaluated that most popular, rigorous and firm methodology for analyzing, examining and revising some concepts or objects in the context of semantics. The findings of social network analysis show that some critical problems are existed. First, most of the fisheries company did not fully announce the mission and vision irrespective of one's size or scale. Second, there is some coverage insufficiency of stakeholders in mission and vision. And cutting edge topics like environmental problem, corporate social responsibility, consumer sovereignty are not included in management philosophy.

A Study on the Business of the Korean OTT in North American Market : Focusing on scenario analysis based on cash flow estimation (국내 OTT 사업자의 해외시장 진출의 사업성 연구 : 현금흐름 추정에 의한 시나리오 분석을 중심으로)

  • Byun, Sangkyu;Park, Chun-il;Wee, Kyeong Woo
    • The Journal of the Korea Contents Association
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    • v.22 no.8
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    • pp.274-287
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    • 2022
  • Competition in the broadcasting market is intensifying as OTT services are spreading. And Korea is positioned as a competent international contents supply base. This can be helpful for the domestic contents production industry. However, it can result in being incorporated as a subcontractor in the global video industry. Therefore, it is necessary for Korean OTT operators to expand their market upto overseas and maintain competitiveness by linking content competitiveness to the sales expansion. This study was conducted to reduce the risk and encourage implementation through feasibility analysis of overseas business of domestic OTT operators. The North American market was selected as a region with high potential through in-depth interviews with experts and literatures review. And it was confirmed that the partnership with local platform is effective. Then, the sales and input costs were estimated, and business was evaluated using the net present value method. Totally 18 scenarios were created using multiple estimates for copyright cost, subscribers, and rate, which are highly uncertain. From the analyses, 8 scenarios were found to be acceptable. And copyright cost has the greatest impact on business success, followed by rates and subscribers.

Prioritization of Strategic Factors for Revitalization of the Sports Contents Distribution Industry

  • KIM, Min-Kyu;KIM, Soo-Hyun
    • Journal of Distribution Science
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    • v.18 no.12
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    • pp.5-13
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    • 2020
  • Purpose: The objective of this study is to explore and prioritize strategic factors for revitalization of the sports contents distribution industry. Research design, data and methodology: To this end, strategic factors for revitalization of the sports contents distribution industry were explored based on literature review, and 14 experts were consulted to prioritize the factors. Results: Major conclusions deduced are the following: First, the factors were prioritized in order of legal policy factors, contents factors, and technical infrastructure factors. Second, subdomains of legal policy factors were prioritized in order of policy process factors, legislation enactment and revision factors, budget factors, business model factors focusing on sports contents. Third, subdomains of contents factors were prioritized in order of humanware contents factors, sports contents diversification factors, and high-quality sports contents production factors. Fourth, subdomains of technical infrastructure factors were prioritized in order of sports contents service platform factors, technical development and standardization, global distribution channel provision, and distribution metadata standardization. Conclusions: Findings of this study are of significance given that this study stratifies factors of sports contents distribution industry revitalization-about which there have been very few previous studies- analyzed mainly in terms of justifiability and timeliness, and presents preferential business strategies.

Establishment of a Contents Distribution Model on the Basis of UCI (UCI 기반 콘텐츠유통모형 구축)

  • Park, Sungbum;Baek, Seungik;Lee, Sangwon
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2013.07a
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    • pp.33-34
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    • 2013
  • Many enterprises have various business models with the distribution structure on the basis of UCI. However, this tries are performed locally. So, there are still many side-effects for other enterprises to share contents mutually. We propose a contents distribution model on the basis of UCI. We first research on contents syndicator and its requirements. And the we establish a standard model for contents distribution.

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Analysis of Price Charge Strategies in Online Content Markets (온라인 컨텐츠 시장에서의 유료화 전략에 관한 분석)

  • Cheon, Se-Hak
    • 한국산학경영학회:학술대회논문집
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    • 2004.11a
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    • pp.4-22
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    • 2004
  • The Internet provides a new distribution channel of digital contents for conventional media firms such as newspaper, magazine and encyclopedia publishers and broadcasting companies with very low marginal production and distribution cost. In comparison to traditional offline channel, there have been various revenue models in online content markets such as advertising model, subscription model, affiliation fee model, etc. In the earlier of the Internet era, most of online content firms provided their services free in order to boost offline revenue or they depend on advertising revenue sources in lieu of attaining revenue from their contents. However, as many online content firms are confronted with many difficulties in attaining revenues from online advertising model, they began to charge their contents. This paper shows why they charge their contents and explores entry conditions when conventional firms enter online content markets. And also this paper discusses managerial implications related to pricing strategies in online content markets.

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A Hybrid Multimedia Contents Recommendation Procedure for a New Item Problem in M-commerce (하이브리드 기법을 이용한 신상품 추천문제 해결방안에 관한 연구 : 모바일 멀티미디어 컨텐츠를 중심으로)

  • Kim Jae-Kyeong;Cho Yoon-Ho;Kang Mi-Yeon;Kim Hyea-Kyeong
    • Journal of Intelligence and Information Systems
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    • v.12 no.2
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    • pp.1-15
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    • 2006
  • Currently the mobile web service is growing with a tremendous speed and mobile contents are spreading extensively. However, it is hard to search what the user wants because of some limitations of cellular phones. And the music is the most popular content, but many users experience frustrations to search their desired music. To solve these problems, this research proposes a hybrid recommendation system, MOBICORS-music (MOBIle COntents Recommender System for Music). Basically it follows the procedure of Collaborative Filtering (CF) system, but it uses Contents-Based (CB) data representation for neighborhood formation and recommendation of new music. Based on this data representation, MOBICORS-music solves the new item ramp-up problem and results better performance than existing CF systems. The procedure of MOBICORS-music is explained step by step with an illustrative example.

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