• Journal of the Korean Operations Research and Management Science Society
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• v.31 no.3
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• pp.53-62
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• 2006

Many information providers in the electronic market struggle to attain revenue from their information goods including contents or other services and they tend to charge for their contents or services since they are confronted with difficulties in attaining revenue from online advertising. This study examines why they begin to charge for their contents or services and explores Pricing strategies for their contents. Also, this paper explores business strategies when conventional offline contents firms enter the online contents market and draws some implications for the condition of entry of offline contents providers into the online market.

• The Journal of the Korea Contents Association
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• v.7 no.10
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• pp.211-220
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• 2007

This study aims at suggesting marketing policies for the postal business to accommodate itself to the rapidly changing business environment. Especially according to the development of Internet, the decrease of the market that is the basis of postal business enables the reason for the existence of postal business to be lost. In this environmental change, this article is a study that explained the survival policies of postal business in terms of marketing. This study, as a theoretical research, examined the current situations of postal business by means of the environment analysis of universal services and postal business, and as a practical research, this study suggested the new paradigm of postal business, the strengthened universal services, and the marketing policies in viewpoint of the diversified businesses by means of the practical investigation of the course of postal business focusing on the postal service users.

• Proceedings of the Korea Contents Association Conference
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• 2014.06a
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• pp.389-390
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• 2014

• Journal of Digital Convergence
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• v.17 no.2
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• pp.91-100
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• 2019

The purpose of this study was to provide basic data for the selection of educational contents when developing a course for cultivating global business communication competence. Reviewing previous studies on sub-elements of global competence, the researcher selected the sub-elements of global business communication competence. A survey was conducted on 148 employees of 20 companies regarding the importance of the sub-elements of global business communication competence. As a result, it was concluded that the sub-elements of relatively high importance-English email writing, reading and understanding of English materials and documents, telephone English, business English conversation, understanding of other cultures, communication skills, business knowledge-should be included in the educational contents of a course for cultivating global business communication competence.

• The Journal of the Korea Contents Association
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• v.7 no.11
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• pp.223-231
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• 2007

This paper presents the main business models in ubiquitous city (u-City), the future city strategically integrated with the ubiquitous computing technology. Based on the concept of u-City, the chief services related to the u-City that has been actively developed are analysed, and then the best main four business models (u-Tour, u-ITS, u-SCM and B2B) for SongTan city are presented. The four business models are selected from making an analysis for the present situation of the tour industries, industrial complex, traditional market in SongTan. With the business models, the strategies to realize the active business transactions, high revenues, high value-adding industries, self-sufficient business through the construction of u-City are also presented. Finally, the promoting plans for local autonomy party, citizen party and consortium of industries/universities/researches to give an comfortable u-Life to citizen in SongTan are described.

• The Journal of the Korea Contents Association
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• v.7 no.10
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• pp.89-96
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• 2007

UCC stands right in the center of web 2.0 era represented by share, participation, and openness. Moving picture UCC has been facilitated by If infrastructure advancement and sociocultural changes. Its prospect is expected to be brighter because presumers are spreading, cost of creating and distributing contents is greatly reduced, and there is going to appear more companies utilizing UCC in improving firm's competitiveness. In this paper, various UCC business models are analyzed and hot major issues faced by UCC industry such as profit model and copyright are discussed. In addition, strategies for UCC business success and opportunities and challenges confronted by UCC businesses are discussed.

• Proceedings of the Korean Society of Computer Information Conference
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• 2013.07a
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• pp.35-37
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• 2013

UCI is contributing to establishing and administrating CMS to improve the quality of contents efficiently and effectively. In these days, enterprises are also making a new try to manage copyrights of digital contents by use of DRM(Digital Right Management). UCI would be a good solution to solve this overburden. The objective of our research is to study on practical uses of various digital contents models on the basis of UCI. We introduce two business cases; one is publishment of digital contents and the other is DB service of digital contents.

• Journal of Korea Port Economic Association
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• v.24 no.2
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• pp.241-263
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• 2008

Since the outsourcing logistics business has been an emerging opportunities for many new service providers entering into such an ever-changing technology, knowledge and logistics market, it has resulted into a price-sensitive and high competition industry. In order to sharpen the global competitive power of the information-contents business in this severe environment, this research is engaged in meeting the following purposes: 1. well position the outsourcing logistics services in the logistics business industry 2. articulate the business model to compete in the outsourcing logistics services market, Information-contents industry. 3. propose a competitive strategy for a outsourcing logistics services provider to grow the information-contents business. This research report could also serve as a framework for the other logistics and the outsourcing services companies to plan out their competitive strategies of information-contents industry. For new comers to join the same market, it will be also helpful in positioning their services and making business decisions in a holistic view.

• Journal of Digital Contents Society
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• v.6 no.3
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• pp.189-193
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• 2005

The Korean University faced the rapid challenge of M&A. The Korean Government had a evaluation of all Universities and colleges. This paper investigated the transactional and real time properties of the University Evaluation Indexes and suggested these indexes to the BI(Business Intelligence) system contents.

• The Journal of the Korea Contents Association
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• v.10 no.10
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• pp.140-151
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• 2010

In the era of the rapid change of broadcasting industry, Korean terrestrial TV, dominant player, face also to severe competition with the new media platforms. To survive in the traditional market and to be winner in the new market, they tend to diverse their activities. Particularly, they expand the activities to the content business. Therefore, this study focus on the diversification of 3 major free TV, KBS, MBC, SBS. As a result, Korean terrestrial TV still dominate content industry with their enormous library and their distribution networks : they conflict with the independent companies and do the contents business exclusively. There are no rooms for the independent distributor. Among 3 players, the strategies of SBS have been oriented to the business and in the field of MPP(Multiple program Provider), the performance of MBC has been remarkable.