• The Journal of the Korea Contents Association
• /
• v.16 no.12
• /
• pp.213-222
• /
• 2016

The purpose of this study was to investigate the knowledge and attitude toward the elderly, aging anxiety, and attitude toward caring the elderly and to identify influencing factors of attitude toward caring the elderly in nursing students. Participants were 227 nursing students from three college of nursing in D-city and K region. Data was collected by structured questionnaire on subjects' characteristics, knowledge toward the elderly, attitude toward the elderly, aging anxiety, and attitude toward caring the elderly. Data were analyzed using descriptive statistics, t-test, one way ANOVA, Pearson correlation coefficient, and stepwise multiple regression analysis with SPSS/WIN 19.0 program. The average score of knowledge, aging anxiety, attitude toward the elderly, and attitude toward caring the elderly of participants were 14.78, 2.88, 4.09, 5.16. Factors significantly affecting attitude toward caring the elderly were attitude toward the elderly, preference of caring for the elderly, aging anxiety, favorable type to be support as a parent. Explanatory power of the model was 24.7%. The results of this study suggest that interventions may be necessary to improve attitude toward caring the elderly among nursing students. It is essential to develop the strategy of providing positive experience with the elderly for nursing students as well as geriatric nursing education.

• Journal of Digital Contents Society
• /
• v.19 no.4
• /
• pp.649-659
• /
• 2018

We studied on factors influencing product purchase intention in Taobao live streaming shopping by adopting the Elaboration Likelihood Model (ELM). We used the survey method to collect the data and examine the hypotheses. The results are as follows. Source attractiveness has stronger effect on attitude toward product in the condition of hedonic product than in the condition of utilitarian product. Argument Quality has stronger effect on attitude toward product in the condition of utilitarian product than in the condition of hedonic product. In additional analysis, in the condition of the hedonic product, both of the source attractiveness and the argument quality have a positive effect on the attitude toward product. While argument quality has a positive effect on attitude toward product, but the attractiveness has no significant effect on the attitude toward product in the condition of utilitarian product. Finally, attitude toward product has a positive effect on product purchase intention.

• The Journal of the Korea Contents Association
• /
• v.20 no.4
• /
• pp.230-243
• /
• 2020

The purpose of this study is to identify the effect of package tour motivation(harmony, amusement, and convenience) on satisfaction through its attitude and perceived value(emotional value and functional value). This study was conducted an empirical analysis of 297 people aged 19 years or older who experienced package tours. The results of the study are as follows. Firstly, all of the sub-factor like tourism motivation -amusement, convenience- had a positive influence on the attitude. but the harmony which is one of the sub-factor of tourism motivation did not have any influence on the attitude. Secondly, harmony, a sub-factor of tourism motivation, did not positively affect the perceived value sub-factor of emotional value. Thirdly, the character of attitude had a positive effect on satisfaction. Finally, both emotional and functional value factors, a sub-factor of perceived value, were found to have a positive effect on satisfaction. Through these research results, the competitiveness of package tours should be secured and expanded to research on efficient marketing strategies so that package tours can be activated.

• The Journal of the Korea Contents Association
• /
• v.16 no.8
• /
• pp.132-146
• /
• 2016

The purpose of this study was to develop a Korean version of the acceptance attitude scale and was to verify the reliability and validity of this scale. Study 1 was developed to acceptance attitude scale. First, we extracted the preliminary questions through literature research and previous studies. And the resulting data of to the open-ended questions and in-depth interviews with 324 college students were selected 24 preliminary questions using the content analysis method. Then through a survey of 355 college students conducted a reliability analysis and exploratory factor analysis, confirmatory factor analysis of the preliminary questions. As a result, 12 item with two sub-factors(externally acceptance, interally acceptance) was extracted. Study 2 was for the validation of the new acceptance attitude scale was conducted online surveys of 328 adults. Conducted a correlation analysis between new acceptance attitude scale and self-esteem, psychological wellbeing, depression, anxiety, fear of negative evaluation were verified for convergent validity. Finally, importance and limitation of this scale development and suggestions for future research are discussed.

• The Journal of the Korea Contents Association
• /
• v.9 no.12
• /
• pp.154-163
• /
• 2009

A new advertising, unlike traditional advertising, has a unique characteristics as a consumer's life styles are changed. This study explores consumer attitude affected by personal value disposition of each advertising creative appeal types. Personal value disposition implies directions of creative and determines advertising effect. So, personal value disposition deserves special consideration of not only print media, but broadcast media and internet media. In the present study, Research has been performed for a diffusion analysis based upon a survey of 338 individuals who were selected randomly. Test advertisement of MP3 Player has been used because involvement of products takes a neutral attitude comparatively. Result from the experiment show that, individualism-rational appeal is the most effective for consumers attitude. Groupism-rational appeals affects consumer's attitude, either. Groupism-emotional appeal has a partial effect and individualism-emotional appeal has no statistical significance. This experiment can be a foundation stone of personal value disposition studies.

• The Journal of the Korea Contents Association
• /
• v.17 no.3
• /
• pp.178-188
• /
• 2017

This study is a descriptive research on the subjects of hospital nurses to investigate the effect of job satisfaction and fatigue on their nursing professional attitudes. The subjects were 262 nurses working at five general hospitals in J and S cities. Data collection was conducted from December 2014 to January 2015 using structured questionnaires on job satisfaction, fatigue and nursing professional attitudes. As a result of the study, nurses' nursing profession attitude was high in 30 year old and married nurses, and in clinical experience of either less than a year or more than six years, and nurses' nursing profession attitude was higher in charge nurses and head nurses than in general nurses. The most influential factors affecting the nursing professional attitude were job satisfaction, clinical career, and fatigue in that order. These findings provide theoretical evidence to explain the importance of job satisfaction and fatigue variables in influencing factors on nursing professional attitude. Therefore, in clinical practice, it is necessary to develop and implement an education program to improve nursing professional attitudes by considering nurses' job satisfaction, clinical career and fatigue level.

• The Journal of the Korea Contents Association
• /
• v.7 no.9
• /
• pp.44-53
• /
• 2007

The purpose of this study is to identify the most efficient expression method by analyzing advertising expression method by 16 types of product in internet advertising. First of all, It made inquiries about expression method and attitude of internet advertising for this study and identified a conception, characteristics, and types of internet advertising through literature reviews about internet advertising. This study offered expression the korean alphabet, hangout about banners ads, sponsorship ads, interstitial ads and pop-up ads. This study analyzed advertising expression, advertising effectiveness and advertising attitude by 16 types of product in internet advertising. In conclusion, the marketers of internet advertising have to effort to make internet advertisements that suit their advertising purpose by using the right expression method of internet advertising because they know internet advertising are quite different the expression method, advertising effectiveness, and advertising attitude. And they have to convert negative attitude or medium size attitude of internet advertising into positive attitude in the future.

• The Journal of the Korea Contents Association
• /
• v.20 no.5
• /
• pp.46-57
• /
• 2020

The dissemination of smart devices has made a lot of changes in overall social activities. In particular, people use various types of smart devices in their spare time, such as watching video clips, but there is a lack of research on external factors influencing the attitude toward using such devices. Therefore, in this study, the effects of video viewing environmental factors (e.g. screen size and video length) and personal factors (e.g. gender and need for entertainment) on perceived ease of use, perceived usefulness, and attitude to use devices based on technology acceptance model. As a result of analyzing 660 users having different smart devices, the attitude to use smart devices is more positive as the screen size increases, but there is no difference according to gender. In addition, while the length of video clips does not affect the attitude to use, the need for entertainment positively affects the attitude to use. Based on the results of this study, we expect that it can be used for optimized customer marketing and management strategy that integrates product development and video content production in consideration of factors such as video viewing environmental factors and personal factors.

• The Journal of the Korea Contents Association
• /
• v.20 no.5
• /
• pp.389-397
• /
• 2020

This study analyzed 308 college students to identify how family function and satisfaction with life is related to the positive attitude of college students. SPSS Win 18.0 program was used to perform ANOVA and Hierarchical Regression Analysis. As a result, first, older students had more positive attitude compare to the younger students. Secondly, among family functions, when the family cohesion was stronger, the diversification of perspective, self acception, and social adjustment was stronger, and it was identified that the diversification of perspective, self acception, and self control was higher when the family adaptability was greater. Thirdly, when the satisfaction level of life was higher, the positive attitude was high as well. Fourth, the higher the life satisfaction, the higher the positive attitude, except for self-control, all the sub-factors.

• The Journal of the Korea Contents Association
• /
• v.16 no.5
• /
• pp.113-123
• /
• 2016

Purpose: The purpose of this study was to evaluate how the cost perception and the cost attitude of nurses have effect on cost management behavior. Methods: Participants were 150 nurses who had worked for more than 1 year in general hospitals. Data were collected from November 16 to December 11, 2015, using self-recorded questionnaires. Collected data were analyzed using descriptive statistics and multiple regression methods. Results: Cost management behavior was positively correlated with cost perception and cost attitude. Cost attitude was revealed as the variable having effect on cost management behavior. Positive cost attitude can induce desirable cost management. Conclusion: It is necessary to develop effective and systematic Cost Education Program for nurses. Our result is useful to develop cost Education program of clinical nurses, and can be expandable for a variety of fields in programs for nursing students, and nurse managers.