• International Journal of Internet, Broadcasting and Communication
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• v.15 no.4
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• pp.160-165
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• 2023

The pixel art style evolved from the shortcomings of computer image display technology has gradually transformed from a technical limitation into a widely recognized form of artistic expression since development in the early 20th century. This study analyzes the application and characteristics of the expandability of pixel art style design content in sub industries such as physical goods, environmental design, website design, digital art and illustration in the design field. It aims to explore the visual expression and sustainable development form of pixel art style under the development of new media technology that contradicts traditional technological concepts. The research results show that although the pixel art style generally pursues external visual features such as pixelated visual effects, sawtooth and matrix arrangements, its expansion in the art field shows a unique diversity of visual expressions. It has become an important means to convey nostalgic emotions and cultural values. Through this research, we hope to inspire more academic researchers and technology practitioners to explore the development potential of the pixel art style in emerging fields and promote its innovative application in design practice.

• International Journal of Advanced Culture Technology
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• v.12 no.2
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• pp.375-385
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• 2024

In the context of contemporary digital media, virtual influencers have become an increasingly important form of socialization and entertainment, in which emotional expression is a key factor in attracting viewers. In this study, we take Luo Tianyi, a Chinese virtual influencer, as an example to explore how emotions are expressed and perceived through facial expressions in different types of videos. Using Paul Ekman's Facial Action Coding System (FACS) and six basic emotion classifications, the study systematically analyzes Luo Tianyi's emotional expressions in three types of videos, namely Music show, Festivals and Brand Cooperation. During the study, Luo Tianyi's facial expressions and emotional expressions were analyzed through rigorous coding and categorization, as well as matching the context of the video content. The results show that Enjoyment is the most frequently expressed emotion by Luo Tianyi, reflecting the centrality of positive emotions in content creation. Meanwhile, the presence of other emotion types reveals the virtual influencer's efforts to create emotionally rich and authentic experiences. The frequency and variety of emotions expressed in different video genres indicate Luo Tianyi's diverse strategies for communicating and connecting with viewers in different contexts. The study provides an empirical basis for understanding and utilizing virtual influencers' emotional expressions, and offers valuable insights for digital media content creators to design emotional expression strategies. Overall, this study is valuable for understanding the complexity of virtual influencer emotional expression and its importance in digital media strategy.

• Journal of Information Technology Services
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• v.23 no.2
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• pp.117-133
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• 2024

This research analyzes users' cognitive responses to Out-Of-Home advertising content based in virtual environments. Specifically, it distinguishes the depth of advertisements as 2D or 3D and categorizes animation effects of light as a representation of virtuality into 'none', 'blinking', and 'flowing'. For this purpose, virtual reality content was developed, and after experiencing the content while wearing HMD, users' cognitive responses were investigated. Involving 60 participants, the study found that the interaction effects between depth perception and animation effects were not statistically significant, nor was the primary effect of depth perception. However, the main effect of animation showed statistically significant differences in users' attention, vividness, perceived intrusiveness, avoidance tendency, and flow. This study presents design elements that can be utilized in the production of virtual environment-based Out-Of-Home advertising and experimentally demonstrates that animation effects can serve as an effective means of emphasis in virtual environment advertising. These findings provide important insights for the creation and strategic planning of advertisements in virtual environments.

• The Journal of the Convergence on Culture Technology
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• v.10 no.4
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• pp.501-508
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• 2024

The rapid development of digital media has led to a swift transition of video content consumption to new media channels. Terrestrial broadcasters that have expanded their strategies to include YouTube channels have achieved significant success, even to the extent of restructuring their revenue models. Based on these successful examples, local terrestrial broadcasters have been striving to expand their presence on YouTube. However, the results have been modest thus far. This study examines how terrestrial broadcasters in Gwangju are utilizing YouTube and employs Q methodology to analyze the audience preferences for their YouTube content. The analysis identified three types of audience preferences: "Trend-Sensitive," "Emotionally-Focused," and "Regionally-Attached." Tailored content creation strategies were proposed for each type. This approach not only provides practical guidelines for establishing YouTube strategies for Gwangju's terrestrial broadcasters but also helps to develop policies for producing sustainable and evolving high-quality content in the new media era.

• Journal of the Korea Convergence Society
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• v.7 no.6
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• pp.177-184
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• 2016

The age of digital content mainstream consumers in the era of smart technology is expanding compared to the past. Consumers are taking a leading role in the production and distribution of contents in various forms. At the center of this is a post-modern social structure and space that break down the boundaries among Personal Digital Device, contents, production and consumption as a medium. Content rejects the existence of the same thing in the world. The tendency of the main consumer segment and the provision of post modern storytelling that penetrates it creates a huge industry group with various forms of contents. In order to carry out this study, with analyzing examples of movies, games, and advertisements, we found the fact that the center of content creation for individuals made their unique style, excluding generality. As a result of this research, the relationship between the user-driven digital contents and post modern storytelling have been revised the awareness about the possibility of various convergence in the field of contents production.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2007.06a
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• pp.101-104
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• 2007

Digital content increased much according to the development of an information technique and internet. Many content services are appearing therefore. These would be provide customized digital content to satisfy user request following specific character of user. A digital content must be provided to the structure to be standardized for this. The expression is possible this in MPEG to DID of MPEG-21 framework which is processing the standardization. In this paper, We designed and implemented module that possible to create meta data and to package Digital Item via MPEG-21 DID Standardization based on selected information of consumer.

• The Journal of the Korea Contents Association
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• v.8 no.11
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• pp.426-437
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• 2008

As culture content industry is regarded as a high value-added creation industry, many universities have run various kinds of programs such as interdisciplinary programs to develop human resources recently. J University has also offered a culture content interdisciplinary program since 2006. 6 departments are engaged in the interdisciplinary program. However, the research related to the assessment of courses and management about interdisciplinary programs rarely exists. In this paper, we firstly analyze the satisfaction levels of the classes and the management of the culture content interdisciplinary program runs in our University. In addition, in order to propose a desirable method to run the interdisciplinary program, we analyze the comprehension levels of students and the effectiveness of the education. Finally, we propose a future direction for a successful program based on our analysis results.

• The Journal of the Korea Contents Association
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• v.19 no.11
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• pp.499-506
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• 2019

Virtual reality, which is attracting attention due to the 4th Industrial Revolution and commercialization of 5G technology, is expanding its scope from gaming to tourism, leisure, and education, and the VR market is expected to expand continuously. As the VR market scales up in Korea, theme parks combining virtual reality contents are spreading around the city center. Unlike the existing theme parks, VR Theme Park is a small amusement culture space that is organized indoors, and you can enjoy attractions (ride) that can be enjoyed in an amusement park with virtual reality contents. Virtual reality content, which has the same characteristics as a theme park whose purpose is to experience extraordinary experiences, provides high immersion and presence in combination with the physical stimulus of attraction. The virtual reality content combined with the attraction cannot be classified accurately with the existing classification method, so a new classification method is proposed according to the experience type and the installation type. The contents were categorized through the case of the domestic VR theme park, and the planning direction for the creation of the virtual reality attraction contents that was going on was sought.

• The Journal of the Korea Contents Association
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• v.12 no.9
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• pp.40-47
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• 2012

Existing art, media art, accompanied by a new path of awareness and perception instrumentalized by the human body, creating a new way to watch the interaction is proposed. Western art way to create visual images of the point cloud that represented a form that is similar to the Pointage. This traditional painting techniques using digital technology means reconfiguration. In this paper, a new appreciation of fusion of aesthetic elements and digital technology, making the point cloud in the form of video. And this holographic film projection of the spectator, and gestures to interact with the video content is presented. A Process of making contents is intent planning, content creation, content production point cloud in the form of image, 3D gestures for interaction design process, go through the process of holographic film projection. Visual and experiential content of memory recall process takes place in the consciousness of the people expressed. Complete the process of memory recall, uncertain memories, memories materialized, recalled. Uncertain remember the vague shapes of the point cloud in the form of an image represented by the image. As embodied memories through the act of interaction to manipulate images recall is complete.

• Journal of Convergence for Information Technology
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• v.12 no.5
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• pp.92-99
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• 2022

This study show the empirical results and the models that explain the content creator's personal brand value in the user-generated content platform. Producer's brand value performance could have enhancement and dilution by their activities for the long-term and repetitive change. Therefore, for the measure and analysis, the models have to catch the effect from producer's the diverse activities. This study would find the guideline by competitive analysis between (1) the impact of in-group user's self-motivated participation and (2) the impact of the social links from the outside platform. Based on the analysis results, producer's creation activity as focused on the specific and professional category increase their brand value for the long-term. However, producers would have to upload diverse category, after users are bored to their similar videos' as before. These empirical results would be a guidelines to the content management strategies for producers and the platform.