• Title/Summary/Keyword: Content commercialization

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Marketability analysis and commercialization methodology analysis system using big dataof Digital Policy & Management (빅데이터를 활용한 시장분석 및 사업화방법론 분석시스템)

  • Yong-Ho Kim;Hyung-Beom Park
    • Journal of Digital Convergence
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    • v.21 no.2
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    • pp.27-32
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    • 2023
  • This study is about a marketability analysis and commercialization methodology analysis system using big data, and a marketability analysis and commercialization methodology analysis system that can analyze the marketability of the product based on a content channel capable of viral marketing. The marketability analysis and commercialization methodology analysis system using big data according to this study analyzes the marketability of the products to be analyzed by analyzing the marketing content provided on the content channel, so it has the advantage of determining more accurate viral marketing effects on the products to be analyzed.

Determinants of Technology Transfer and Commercialization in National Research and Development: Focusing on Korea Railroad Research Projects

  • Baek, Seunghee;Hwang, Sungup;Park, Young Il
    • Asian Journal of Innovation and Policy
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    • v.7 no.3
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    • pp.438-456
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    • 2018
  • This study aims to understand the importance of commercialization of research and development projects and examines key factors that allow successful technology transfer and commercialization. Given the characteristics of the railway research project, and assuming that R&D input factors would vary depending on the technology readiness level and the degree of research convergence, this study analyzes the moderating effect of each R&D input factor on technology transfer and commercialization to determine their eventual impact. Through this study, it was found that it was necessary to proceed to technology transfer and commercialization of the national research and development projects via strategic workforce composition and allocation of research funding given the subjects and development goals of R&D projects.

Research on Effects and Possibility of Commercialization of Coptidis Rhizoma Mask Pack (한방 황련 마스크팩의 효능 검증 및 상품화 가능성 조사)

  • Lee, Kyou-Young;Hong, Chul-Hee
    • The Journal of Korean Medicine Ophthalmology and Otolaryngology and Dermatology
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    • v.28 no.1
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    • pp.100-108
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    • 2015
  • Objectives : This study was planned to examine the enhancing effect of Coptidis Rhizoma mask pack on water, oil contents and skin texture, and to check the possibility of commercialization. Methods : We measured the change of water, oil contents and skin texture before and after the use of Coptidis Rhizoma mask pack. Measuring was conducted twice at an interval of ten days using accurate SK-03 skin analyzer. Measuring site was right and left SI18 and CV24 acupoints. Results : We can examine the improvement of water, oil contents and skin texture on every acupoints measured, except for CV24. On CV24, no difference was observed from water contents of both 1st, 2nd visit, and skin texture of 1st visit. Conclusions : We could confirm the boosting effect of Coptidis Rhizoma mask pack on water, oil contents and skin texture, especially around the SI18 acupoints. We should take follow-up measures to improve the absorption of a liquid herbal medicine around the CV24 acupoint, and heighten the potential for commercialization.

Technological Commercialization Strategy based on Consumer Preference Analysis of Low-sodium Instant noodle Ramen (저염화 라면의 소비자 선호 분석을 활용한 기술사업화 전략)

  • Oh, Sang Ho;Leem, Choon Seong
    • Journal of the Korean Society of Food Culture
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    • v.33 no.6
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    • pp.523-530
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    • 2018
  • The purpose of this study was to develop a technology commercialization strategy by analyzing the consumer preference for low-sodium instant noodle ramen, which has a sodium content of 1,730 mg or less. For the commercialization of such low-sodium ramen, this study examined how much consumers would pay through an analysis of consumer preference by conjoint analysis. This study surveyed 1,004 men and women in their 20 s and 50 s between the ages of 20 and 50 years in Korea using an online survey. If the price of conventional instant noodle ramen is KRW 4,000 (approximately USD 3.57) per 5 packs for one pack of 5 servings in a supermarket, this study surveyed how much more they respondents would pay if the sodium was reduced by 10.0, 20.0, and 30.0%. The study found that if sodium was reduced by 10.0, 20.0, and 30.0%, the respondents would pay as much as KRW 4,180, KRW 4,307, and KRW 4,515, respectively. The attributes of low-sodium instant noodle ramen were examined according to the degree of sodium reduction, vegetable protein ingredients, brand, where to buy and price with each level. The Marginal Willingness To Pay (MWTP) was analyzed as follows. If the sodium content of ramen soup is reduced by 1.0%, the amount that can be paid would be KRW 105.78. Respondents could pay KRW 1,673 more for famous brand ramen than an unknown brand ramen. The study results indicated that when a new product is developed and released, it can be expected to increase sales of the new product by understanding the foreseeable value that consumers could pay for and realize the technological commercialization of the technology.

Quality Characteristics and Antioxidant Activity of Sulgidduk Supplemented with Black Doragji Extracts (흑도라지 추출물을 첨가한 설기떡의 품질 특성 및 항산화 활성)

  • Yoon, Hyang-Sik;Kang, Hye Jeong;Eom, Hyun-Ju;Kim, Youngho
    • The Korean Journal of Food And Nutrition
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    • v.32 no.6
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    • pp.696-700
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    • 2019
  • In this study, sulgidduk was prepared by addition of varying amount of black doraji extract and the physicochemical quality characteristics and antioxidant activities were investigated in order to explore the commercialization potential of sulgidduk supplemented with black doraji extract. The moisture content of sulgidduck supplemented with black doraji extract exhibited a significant decrease compared to the control. The pH of sulgidduck tended to decrease with increasing concentration of black doraji extract, and the reducing sugar content increased significantly from 0.33% to 3.51%. With an increase in the content of black doraji extract, a decrease in lightness (L) and increase in redness (a) was observed. A significant increase in the total polyphenol content and antioxidant activity (DPPH and ABTS radical scavenging activity) was observed with the addition of the black doraji extract. Consequently, it is proposed that black doraji extract can be used for recipe development and commercialization of various rice cakes.

Comparison of Dietary Fiber and Amino Acid Composition in Frequently Consumed Vegetables and Fruits (다소비 채소 및 과일의 식이섬유와 아미노산 조성 비교)

  • Choi, Sunyoung;Kim, Sang-Cheon;Son, Bo-Young;Kim, Ki-Taek;Kim, Myung-Hee;Choi, Youngmin;Cho, Young-Sook;Hwang, Jinbong;Oh, Mira;Oh, Hong-Kyu
    • Korean journal of food and cookery science
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    • v.30 no.5
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    • pp.564-572
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    • 2014
  • This study was conducted to analyze the contents in the dietary fiber and amino acid compositions of 23 vegetables and 6 fruits and to identify the current contents. We generated data on the contents of total, insoluble and soluble dietary fiber (TDF, IDF and SDF), respectively. The TDF and IDF contents were lowest (0.56 g/100 g and 0.44 g/100 g) in wild garlic and highest (5.87 g/100 g and 5.66 g/100 g) in perilla leaves. A total of 18 kinds of amino acids were found in most samples. Essential and non-essential amino acid contents ranged from 53.16-2107.54 mg/100 g and 191.66-2892.28 mg/100 g, respectively. The highest essential and non-essential amino acid content was hot pepper leaves followed by perilla leaves and aralia. They had higher contents of both TDF and amino acids. The results of the study can serve as a fundamental source of information in DF and amino acids for diet planning.

Analysis Methods for Efficient Commercialization System in Accordance with the UHD Broadcasts (UHD 방송 상용화에 따른 효율적 시스템에 대한 방안 분석 연구)

  • Jin, Seung-Hyun
    • The Journal of the Korea Contents Association
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    • v.15 no.10
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    • pp.138-149
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    • 2015
  • With UHD broadcasting commercialization accelerating, It is urgent that government has to support a necessary policy and a flexible development of culture content to effectively spread UHD TV. On May 5, 2010, Korea Communications Commission already promised to introduce UHD broadcasting system to invigorate a local broadcasting and communication market while KCC announced top-ten future services of broadcasting and communication. To its disappointment, the market has not got a great result yet. Above all, government, companies and consumers have to exchange and meditate opinions constantly to find desirable solutions. This study aims at searching for more effective and versatile application to expand UHD TV and evaluate consumer's feedback. Based on the objective data on the current situation of the world wide UHD TV distribution and specific methods for solving challengeable issues, the research will find out more active approach to inducing government support and motivating content makers. Hopefully, the study result will make a helpful suggestion for government, company and UHD content makers.

Xanthophylls in Microalgae: From Biosynthesis to Biotechnological Mass Production and Application

  • Jin, Eon-Seon;Polle, Juergen E.W.;Lee, Hong-Kum;Hyun, Sang-Min;Chang, Man
    • Journal of Microbiology and Biotechnology
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    • v.13 no.2
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    • pp.165-174
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    • 2003
  • Xanthophylls are oxygenated carotenoids that serve a variety of functions in photosynthetic organisms and are essential for survival of the organism. Within the last decade, major nor advances have been made in the elucidation of the molecular genetics and biochemistry of the xanthophyll biosynthesis pathway. Microalgae, yeast, or other microorganisms produce some of the xanthophylls that are being commercially used due to their own color and antioxidant properties. Currently, only a few microalgae are being considered or already being exploitd for the production of high-value xanthophylls. However, new developments in molecular biology have important implications for the commercialization of microalgae, and make the genetic manipulation of the xanthophyll content of microalgae mure attractive for biotechnological purposes. Accordingly, the current review summarizes the general properties of xanthophylls in microalgae and the recent developments in the biotechnological production of xanthophylls.

Potential of four corn varieties at different harvest stages for silage production in Malaysia

  • Nazli, Muhamad Hazim;Halim, Ridzwan Abdul;Abdullah, Amin Mahir;Hussin, Ghazali;Samsudin, Anjas Asmara
    • Asian-Australasian Journal of Animal Sciences
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    • v.32 no.2
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    • pp.224-232
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    • 2019
  • Objective: Apart from various climatic differences, corn harvest stage and varieties are two major factors that can influence the yield and quality of corn silage in the tropics. A study was conducted to determine the optimum harvest stage of four corn varieties for silage production in Malaysia. Methods: Corn was harvested at four growth stages; silking, milk, dough, and dent stages from four varieties; Sweet Corn hybrid 926, Suwan, breeding test line (BTL) 1 and BTL 2. Using a split plot design, the treatments were then analysed based on the plant growth performance, yield, nutritive and feeding values followed by a financial feasibility study for potential commercialization. Results: Significant differences and interactions were detected across the parameters suggesting varying responses among the varieties towards the harvest stages. Sweet Corn was best harvested early in the dough stage due to high dry matter (DM) yield, digestible nutrient, and energy content with low fibre portion. Suwan was recommended to be harvested at the dent stage when it gave the highest DM yield with optimum digestible nutrient and energy content with low acid detergent fibre. BTL 1 and BTL 2 varieties can either be harvested at dough or dent stages as the crude protein, crude fibre, DM yield, DM content, digestible nutrient and energy were not significantly different at either stage. Further financial analysis showed that only Sweet Corn production was not financially feasible while Suwan had the best financial appraisal values among the grain varieties. Conclusion: In conclusion, only the grain varieties tested had the potential for silage making according to their optimum harvest stage but Suwan is highly recommended for commercialization as it was the most profitable.

Quality Characteristics of Sulgidduk Added with Black Ginseng Extracts (흑삼 추출물을 첨가한 설기떡의 품질특성)

  • Kim, Ae-Jung;Shin, Seung-Mee;Jung, Jung-Suk
    • The Korean Journal of Food And Nutrition
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    • v.23 no.3
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    • pp.386-391
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    • 2010
  • Sulgidduk samples containing control, 0.5, 1, 1.5 and 2% black ginseng extracts and a control were examined for moisture content, color, textural characteristics, and sensory qualities to determine the optimal ratio of black ginseng extracts in the formulation. The moisture content of sulgidduk added with black ginseng extracts was 37~40%. Additionally, the lightness decreased and the redness and the yellowness increased as the black ginseng extracts content increased. Hardness, springiness, gumminess and chewiness increase with the addition of black ginseng extracts. however, adhesiveness did not differ significantly among the groups. Sulgidduk containing 1% black ginseng extracts received the highest scores for color, flavor, texture and overall preference. Based on the above results of sensory and texture analyses, sulgidduk containing 1% black ginseng extracts had the highest quality for commercialization.