• 아태비즈니스연구
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• 제12권4호
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• pp.241-251
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• 2021

Purpose - Drawing on the content-process approach, this study examines the effect of employees' perceived utility of education and training in small and medium enterprises (SMEs) on their satisfaction. In addition, this study investigates how the human resource management department' activities moderate the relationship between employees' perceived utility of education and training and satisfaction. Design/methodology/approach - This study predicts the positive relationship between employees' perceived utility of education and training and satisfaction, and HR activities strengthens this positive relationship. To test these hypotheses, this study utilized Human Capital Corporate Panel (HCCP) datasets, especially 2017 data at the individual level. The number of the final sample is 425 for the test. Moreover, this study used the hierarchical regression model with SPSS. Finding - As predicted, the analytical results with the hierarchical regression model showed that employees' percieved utility of education and training and satisfaction were positively related. In addition, HR activities strengthened this relationship between employees' percieved utility of education and training and satisfaction. Research implications or Originality - This study will provide academic and practical implications for future research on human resource development, especially SMEs by deepening an understanding of the important factors in order to increase employees' satisfaction of education and training. the number of viewers is found in most American films released in Korea.

• 유통과학연구
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• 제21권6호
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• pp.13-20
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• 2023

Purpose: This research explores the development of music business distribution channels to attract potential customers based on the current and prior literature. As a result, the research will provide solutions for practitioners in the music distribution channel how they create effective channel in new industry phase which has experienced significant changes due to technological advancement and consumer behavior. Research design, data, and methodology: To obtain textual data in the literature storage, the author conducted content analysis. Even though there are numerous textual resources, selecting only high-quality text data that is only peer-reviewed journal articles and books consistently indicate a high degree of reliability and validity to keep the advantage form content analysis approach. Results: The present study figured out that there are five strategies to attract potential consumers in the music distribution channel, such as (1) 'Marketing Mix', (2) 'Streaming Platforms and Online Music Stores', (3) 'Brick and Mortar Stores and Concerts, and Events', (4) 'Platforms Exclusives and Limited-Edition Merchandise', and 'Partnerships and collaborations. Conclusions: In sum, the practitioners need to consider include building relationships with the fans, studying and understanding their target market, utilizing multiple available distribution channels, embracing new technologies, and analyzing the effectiveness of the adopted distribution channels.

• 한국콘텐츠학회논문지
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• 제10권10호
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• pp.140-151
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• 2010

다채널 방송환경이 도래하면서 과거에는 각기 다른 산업영역에 놓여 있던 방송사업자들이 동일한 시장으로 편입되어 시장을 선점하기 위한 치열한 경쟁에 돌입하고 있다. 이에 따라 지금까지 시장지배적 사업자로 군림해왔던 한국의 지상파방송사업자들도 변화된 방송환경에서 생존하기 위한 하나의 방안으로, 나아가 새로운 시장을 선점하기 위해 사업 다각화 전략을 활발하게 추진하고 있다. 따라서 본 연구에서는 KBS, MBC, SBS 등 국내 지상파방송 3사를 중심으로 특히 최근 들어 더욱 본격화되고 있는 방송 콘텐츠 분야의 사업 다각화 양상을 살펴보고자 하였다. 분석 결과, 지상파 방송사는 국내 최대의 콘텐츠 보유자이자 네트워크 소유자로서 유통 시장 확대에 따른 콘텐츠 사업의 수익 증대 효과를 철저하게 독점하고 있는 것으로 나타났다. 이는 독립제작사 및 독립 유통사들과 끊임없는 갈등을 초래하는 원인이 된다고 할 수 있다. 방송 3사 중에서는 SBS가 수익 창출을 위해 비교적 발빠른 행보를 보였으며, MPP(복수채널사용사업자) 분야에서는 MBC의 활약이 두드러진 것으로 나타났다.

• Carbon letters
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• 제12권2호
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• pp.70-80
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• 2011

Two pitches with different average molecular structures were electrospun and compared in terms of the properties of their fibers after oxidative stabilization, carbonization, and activation. The precursor with a higher molecular weight and greater content of aliphatic groups (Pitch A) resulted in better solubility and spinnability compared to that with a lower molecular weight and lower aliphatic group content (Pitch B). The electrical conductivity of the carbon fiber web from Pitch A of 67 S/cm was higher than that from Pitch B of 52 S/cm. The carbon fiber web based on Pitch A was activated more readily with lower activation energy, resulting in a higher specific surface area compared to the carbon fiber based on Pitch B (Pitch A, 2053 $m^2/g$; Pitch B, 1374 $m^2/g$).

• International Journal of Contents
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• 제6권4호
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• pp.90-100
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• 2010

As the reuse of content becomes a strategy for the entertainment industry, managerial insight on customers is needed to be cultivated in order to run a successful business. This study analyzes the impact of previous satisfaction on consumption intention for content in another medium. To do this, two data sets are collected: cases of movie-to-TV series and TV series-to-movie and analyze them using a structural equation modeling approach. The results of our analysis show that satisfied viewers of a movie tend to communicate their positive feelings via word-of-mouth communication and demonstrate repurchase intention of another medium afterward. However, satisfaction does not automatically lead to repurchase intention in another medium. While satisfied viewers of a TV series show a statistically positive repurchase intention for a movie, satisfied viewers of a movie do not show a direct repurchase intention for a TV series. This result demonstrates an asymmetric relationship between satisfaction and repurchase intention across media, and its strategic implications are further discussed.

• Management Science and Financial Engineering
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• 제20권2호
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• pp.7-12
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• 2014

Content Delivery Network (CDN) has evolved to overcome a network bottleneck and improve user perceived Quality of Service (QoS). A CDN replicates contents from the origin server to replica servers to reduce the overload of the origin server. CDN providers would try to achieve an acceptable performance at the least cost including the storage space or processing power. In this paper, we introduce a new optimization model for the CDN design problem considering the user perceived QoS and single path (non-bifurcated) routing constraints and analyze the computational complexity for some special cases.

• 복식문화연구
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• 제20권3호
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• pp.430-442
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• 2012

This study focused on how the U.S. apparel companies use social media as a new marking channel. On Facebook Wall the contents of messages in English initiated by companies and consumers were investigated and categorized by using content analysis. Chi-square analysis and t-test were utilized to compare the use of social media by companies with higher and lower business performance. The majority of messages initiated by apparel companies gave their consumers useful information about new products, promotions, and recruiting. On the other hand, messages initiated by consumers contained a variety of content related to companies, users, and products. Apparel companies with lower business performance were more actively engaged in posting messages and responding to consumers. The results will be helpful in employing social media to build new marketing strategies through direct communications with consumers.

• 비교문화연구
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• 제31권
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• pp.263-286
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• 2013

The goal of this study is to explore the possibility of applying the podcasting in Korean education for foreign students. To achieve this goal, concepts and applicability of the podcasting is discussed. Previous studies on foreign language education are reviewed and the cases on Korean language education based on technology using mobile phones are investigated. Some of the outstanding merits of the podcasting are found to be its accessibility, mobility and variability along with its room for control by the learners. It also enables the learners to be motivated and to enhance their learning ability. In addition, the podcasting with the content-based instruction is applied for the foreign students majoring in business and its results and implications are discussed. Based on the above results of this study, more active discussions are expected on such issues as educational designs through the podcasting, related variables and the performance evaluation.

• 아태비즈니스연구
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• 제9권4호
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• pp.13-27
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• 2018

This study aims to explore and identify factors of respondent's on the definition of 'smart community facilities', their usage and satisfaction in Malaysia. Study carried out in four sites which were Kota Belud, Kemaman, Lundu and Putrajaya. Data was collected through qualitative method where interviews was carried out with several smart community members in answering factors that drives the usage/participation, satisfaction and continuance intention from using the 'smart community facilities'. Interpretation from the qualitative approach reveals that community thinks infrastructure, content and digital services will help to generate and build up 'smart community'. This will give the benefit for the whole community as well as improve individual efficiency, lifestyles and well-being. Findings demonstrated that the advance of Internet will enhance people usage on being 'smart' and efficient and it should be further improved with better infrastructures, systematic development with sophisticated digital technology services, facilities and structured content, and also safety-security measures in place.

• Asia Marketing Journal
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• 제22권3호
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• pp.71-85
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• 2020

Social media has emerged as a major hub of engagement between brands and consumers in recent years, and allows user-generated content to serve as a powerful means of encouraging communication between the sides. However, it is challenging to negotiate user-generated content owing to its lack of structure and the enormous amount generated. This study focuses on the hashtag, a metadata tag that reflects customers' brand perception through social media platforms. Online users share their knowledge and impressions using a wide variety of hashtags. We examine hashtags that co-occur with particular branded hashtags on the social media platform, Instagram, to derive insights about brand perception. We apply text mining technology and network analysis to identify the perceptions of brand images among consumers on the site, where this helps distinguish among the diverse personalities of the brands. This study contributes to highlighting the value of hashtags in constructing brand personality in the context of online marketing.