• Title/Summary/Keyword: Content Reputation

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Medical Error Disclosure: 'Sorry' Works and Education Works! (의료오류 공개 교육의 현재와 나아가야 할 방향)

  • Myung, Sun Jung
    • Korean Medical Education Review
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    • v.21 no.1
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    • pp.13-21
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    • 2019
  • Patient safety and medical errors have emerged as global concerns and error disclosure has been established as standards of practice in many countries. Disclosure of medical errors to patients and their families is an important part of patient-centred medical care and is essential to maintaining trust. However, physicians still hesitate to disclose errors to patients despite their belief that errors should be disclosed. Multiple barriers such as fear of medical lawsuits and punishment, fear of damaging their professional reputation, and diminished patient trust inhibit error disclosure. These barriers as well as lack of training or education programs addressing error disclosure contribute to a low estimated disclosure rate in real situations. Nowadays, the importance of patient safety education including error disclosure is emphasized and related research is increasing. In this paper, we will discuss the background of medical error disclosure and studies on education programs related to error disclosure. In this regard, we will examine the content and methods currently being taught, discuss the effects or outcomes of such education programs and obstacles or difficulties in implementing them. Finally, the direction of future error disclosure education, support systems, and education strategies will also be covered.

Relationship between Product Characteristics and Customer Purchase Intention in Cross-Border Online Shopping: Focus on Chinese Consumers

  • FU, Yi;KIM, Jae-Hyeon;CHO, Sung-Eui
    • The Journal of Economics, Marketing and Management
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    • v.10 no.6
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    • pp.47-57
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    • 2022
  • Purpose: This study explored the relationship between product characteristics and customer purchase intention in cross-border online shopping. Research design, data, and methodology: Through literature review, the research model of product characteristics and consumers' purchase intention is constructed, and trust is taken as a medium variable. Based on the survey data of Chinese consumers, empirical analysis and hypothesis verification are conducted. This study used SPSS version 21 to confirm the reliability and validity of the research model. To confirm the media effect of the model in this study, the Sobel Test was used. Results: The results of hypothesis identification of this research model showed that 8 of the 11 hypotheses were adopted and 3 were rejected. Results confirmed the relationship between product characteristics (specification, diversity, reputation, novelty, quality) and customer purchase intention. Conclusions: The result from this study had particular theoretical significance for improving the research on cross-border online shopping systems to improve the safety and satisfaction of customers in cross-border online shopping.

Newspaper Analysis of the 92nd Academy Awards and Parasite: Focusing on the Power Relationship of the Established and the Outsiders (제92회 아카데미 시상식과 영화 <기생충>에 대한 미국과 한국의 신문 분석 : 기득권과 아웃사이더 권력관계를 중심으로)

  • Choo, Hye-Won
    • The Journal of the Korea Contents Association
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    • v.20 no.6
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    • pp.51-63
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    • 2020
  • This study analyzed newspaper reports in the United States and South Korea that focused on Parasite's unprecedented performance at the 2020 Academy Awards. The research focused on the power relationship between 'the established and the outsiders (Elias & Scotson, 1994)' as represented by the Academy Awards and Parasite, respectively. Qualitative content analysis and text analysis were conducted to examine the reporting of American and South Korean newspapers and illuminate three aspects of the power relations between the Academy Awards and Parasite. Three major findings were derived. First, the Academy traditionally has a reputation for marginalizing films with a non-English or Asian background, but recognition of Parasite at the 92nd ceremony changed the Academy's established position of power. Second, historically, the Academy Awards had been characterized by a group charisma that exerts stigmatization (through an English-oriented policy and language stigmatization) and accords North American films priority over non-English movies. Lastly, the reports of newspapers in the two countries are generally similar, but the Korean articles internalized the individual, society, and the state.

A Study on Strategic Alliances between Terrestrial Broadcasters and Content Start-ups with a Focus on KBS LABS (지상파방송사와 콘텐츠 스타트업의 전략적 제휴에 관한 연구: 'KBS LABS'를 중심으로)

  • Park, Hee Bong
    • The Journal of the Korea Contents Association
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    • v.19 no.5
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    • pp.644-657
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    • 2019
  • This study examines the types of strategic alliances formed between terrestrial broadcasters and content start-ups, their resource inter-dependence and the dynamic evolution of their relationship through a case study of KBS Labs, a strategic alliance between KBS and content start-ups. Mergers, acquisitions and strategic alliances sought by large media companies or strategic alliances made only between disparate providers in broadcasting and telecommunications industries are now actively pursued by traditional media and start-ups. The alliances between traditional media and start-ups are beneficial to both parties: traditional media can quickly implement start-ups' innovative ideas and business models and start-ups can tap into not only vast amounts of content being created by or in the archives of traditional media but also their capital, office space and reputation. Therefore, the case study of KBS Labs will help draw out important implications for motivating strategic alliances between traditional media and start-ups. To this end, the resource-based view and the evolutionary theory of the firm are adopted to explore the characteristics and development process of the KBS Labs business.

Visualizing the Results of Opinion Mining from Social Media Contents: Case Study of a Noodle Company (소셜미디어 콘텐츠의 오피니언 마이닝결과 시각화: N라면 사례 분석 연구)

  • Kim, Yoosin;Kwon, Do Young;Jeong, Seung Ryul
    • Journal of Intelligence and Information Systems
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    • v.20 no.4
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    • pp.89-105
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    • 2014
  • After emergence of Internet, social media with highly interactive Web 2.0 applications has provided very user friendly means for consumers and companies to communicate with each other. Users have routinely published contents involving their opinions and interests in social media such as blogs, forums, chatting rooms, and discussion boards, and the contents are released real-time in the Internet. For that reason, many researchers and marketers regard social media contents as the source of information for business analytics to develop business insights, and many studies have reported results on mining business intelligence from Social media content. In particular, opinion mining and sentiment analysis, as a technique to extract, classify, understand, and assess the opinions implicit in text contents, are frequently applied into social media content analysis because it emphasizes determining sentiment polarity and extracting authors' opinions. A number of frameworks, methods, techniques and tools have been presented by these researchers. However, we have found some weaknesses from their methods which are often technically complicated and are not sufficiently user-friendly for helping business decisions and planning. In this study, we attempted to formulate a more comprehensive and practical approach to conduct opinion mining with visual deliverables. First, we described the entire cycle of practical opinion mining using Social media content from the initial data gathering stage to the final presentation session. Our proposed approach to opinion mining consists of four phases: collecting, qualifying, analyzing, and visualizing. In the first phase, analysts have to choose target social media. Each target media requires different ways for analysts to gain access. There are open-API, searching tools, DB2DB interface, purchasing contents, and so son. Second phase is pre-processing to generate useful materials for meaningful analysis. If we do not remove garbage data, results of social media analysis will not provide meaningful and useful business insights. To clean social media data, natural language processing techniques should be applied. The next step is the opinion mining phase where the cleansed social media content set is to be analyzed. The qualified data set includes not only user-generated contents but also content identification information such as creation date, author name, user id, content id, hit counts, review or reply, favorite, etc. Depending on the purpose of the analysis, researchers or data analysts can select a suitable mining tool. Topic extraction and buzz analysis are usually related to market trends analysis, while sentiment analysis is utilized to conduct reputation analysis. There are also various applications, such as stock prediction, product recommendation, sales forecasting, and so on. The last phase is visualization and presentation of analysis results. The major focus and purpose of this phase are to explain results of analysis and help users to comprehend its meaning. Therefore, to the extent possible, deliverables from this phase should be made simple, clear and easy to understand, rather than complex and flashy. To illustrate our approach, we conducted a case study on a leading Korean instant noodle company. We targeted the leading company, NS Food, with 66.5% of market share; the firm has kept No. 1 position in the Korean "Ramen" business for several decades. We collected a total of 11,869 pieces of contents including blogs, forum contents and news articles. After collecting social media content data, we generated instant noodle business specific language resources for data manipulation and analysis using natural language processing. In addition, we tried to classify contents in more detail categories such as marketing features, environment, reputation, etc. In those phase, we used free ware software programs such as TM, KoNLP, ggplot2 and plyr packages in R project. As the result, we presented several useful visualization outputs like domain specific lexicons, volume and sentiment graphs, topic word cloud, heat maps, valence tree map, and other visualized images to provide vivid, full-colored examples using open library software packages of the R project. Business actors can quickly detect areas by a swift glance that are weak, strong, positive, negative, quiet or loud. Heat map is able to explain movement of sentiment or volume in categories and time matrix which shows density of color on time periods. Valence tree map, one of the most comprehensive and holistic visualization models, should be very helpful for analysts and decision makers to quickly understand the "big picture" business situation with a hierarchical structure since tree-map can present buzz volume and sentiment with a visualized result in a certain period. This case study offers real-world business insights from market sensing which would demonstrate to practical-minded business users how they can use these types of results for timely decision making in response to on-going changes in the market. We believe our approach can provide practical and reliable guide to opinion mining with visualized results that are immediately useful, not just in food industry but in other industries as well.

Research for the satisfaction of social network service - Functional elements of Instagram and Facebook - (소셜 네트워크 서비스의 만족도를 위한 연구 - 인스타그램과 페이스북의 기능적 요소를 중심으로 -)

  • Choi, Seula-A;Hong, Mi-Hee
    • Cartoon and Animation Studies
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    • s.40
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    • pp.423-442
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    • 2015
  • In a digital environment that is keep in change content from smart phones to tablet PC are a social network service is holding deep place in our lives. Social networking applications has building a network and communication with others than other application, it means that Social networking applications are sharing not only personal purpose in that trend of variety and competition of these social networks can be expected to trend and be developed thru analysis of user certification. this study of social network service application is proposed to developing of application thru analyze the two-effective application which is high ranked in google store. the theoretical foundation was set based on the seven elements of the social network service of the information structures designed by Jean Smith. This study proceeded analysis is for the functional elements of Facebook and Instagram, and the advantages and disadvantages through survey research. As a result of the empirical analysis to user of Instagram and face book of communication, identity, satisfaction for the group are equally. Instagram is about the presence, reputation, and Facebook has had a high level of satisfaction for each sharing and relationship. Facebook got high satisfaction from sharing features, but user feel of discomfort in the randomly showing advertising content. Instagram is not showing off advertise on common page of content, it is good point to be complementary to facebook. And, Instagram hashtag is good for convenience, but satisfaction is high with Facebook. in order to increase the satisfaction of Instagram, it is necessary to consider the main advantage of the communication and the functional aspects of the share from facebook.

Announcers' Job Satisfaction and Jon Continuity Intention (아나운서의 직업 만족도와 직업 지속의도)

  • Hwang, Yoosun;Oh, Meeyoung
    • The Journal of the Korea Contents Association
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    • v.13 no.6
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    • pp.425-437
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    • 2013
  • The object of this study is to determine and prioritize the factors that affect job satisfaction and job continuity intention of an important media content provider group - TV/radio announcers. In this study, the determinant factors are classified as "internal" factors (i.e. career motivation and identity as a member of an organization) and "external" factors such as reputation and prestige. A survey was conducted among active announcers in Korea, and 106 responded. The data was processed by multiple regression analysis. The result showed that organizational identity affected the job satisfaction and job continuity intention most, and perceived external prestige affected least. In conclusion, announcer's job satisfaction and job continuity intention have more meaningful relationship with internal factors than with external factors.

A Study of Security for a Spam Attack of VoIP Vulnerability (VoIP 취약점에 대한 스팸 공격과 보안에 관한 연구)

  • Lee, In-Hee;Park, Dea-Woo
    • KSCI Review
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    • v.14 no.2
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    • pp.215-224
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    • 2006
  • Regarding a spam attack and the interception that a spinoff is largest among Vulnerability of VoIP at these papers study. Write scenario of a spam attack regarding VoIP Vulnerability, and execute Call spam. Instant Messaging spam, Presence spam attack. A spam attack is succeeded in laboratories, and prove. and confirm damage fact of a user in proposals of a spam interception way of VoIP service, 1) INVITE Request Flood Attack 2) Black/White list, 3) Traceback, 4) Black Hole-Sink Hole, 5) Content Filtering, 6) Consent based Communication, 7) Call act pattern investigation, 8) Reputation System Propose, and prove. Test each interception plan proposed in VoIP networks, and confirm security level of a spam interception. Information protection of VoIP service is enlarged at WiBro, BcN. and to realize Ubiquitous Security through result of research of this paper contribute, and may make.

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A Study on Factors Influencing User's Satisfaction of OTT Service (OTT 서비스의 이용만족도에 영향을 미치는 요인에 관한 연구)

  • Lee, heesung;Jin, Haiyan;Hwang, HaSung
    • Journal of Internet Computing and Services
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    • v.18 no.6
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    • pp.93-100
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    • 2017
  • In multi-media, multi-channel era, video viewing using various digital devices via the Internet, not the existing broadcasting network, is emerging as a new broadcasting viewing behavior. OTT service is regarded as the main service of this change of viewing behavior. It is a video service that can seamlessly use any content desired by the user at any time, at any time, any device, any contents, if the Internet connection is available. The purpose of this study is to investigate the factors affecting the satisfaction of OTT service by applying the technology acceptance model (TAM). As a result of analyzing through 303 questionnaires of the early users of OTT service, social pressure, perceived popularity, perceived cost, user reputation, individual innovation, and esthetics set as external factors in this study are partially affects perceived usefulness, perceived ease of use, and perceived enjoyment. In addition, perceived usefulness, ease of use, and enjoyment are directly influencing satisfaction. Based on these results, we discuss the theoretical and practical implications and propose future research direction.

A Study of Interception for a Spam Attack of VoIP Service (VoIP서비스의 스팸 공격에 대한 차단 연구)

  • Lee, In-Hee;Park, Dea-Woo
    • Journal of the Korea Society of Computer and Information
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    • v.11 no.5 s.43
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    • pp.241-250
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    • 2006
  • Regarding a spam attack and the interception that a spinoff is largest among weakness of VoIP service at these papers study. Write scenario of a spam attack regarding VoIP service, and execute Call spam, Instant Messaging spam, Presence spam attack. A spam attack is succeeded in laboratories, and prove, and confirm damage fact of a user in proposals of a spam interception way of VoIP service, 1) INVITE Request Flood Attack 2) Black/White list, 3) Traceback, 4) Black Hole-Sink Hole, 5) Content Filtering, 6) Consent based Communication, 7) Call act pattern investigation, 8) Reputation System Propose, and prove. Test each interception plan proposed in VoIP networks, and confirm security level of a spam interception. Information protection of VoIP service is enlarged at WiBro, BcN, and to realize Ubiquitous Security through result of research of this paper contribute, and may make.

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