• 한국의류산업학회지
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• 제22권3호
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• pp.310-322
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• 2020

This study investigated the classification and characteristics of augmented reality (AR) content of fashion brands. The AR contents of fashion brands were classified according to user participation space and content delivery method. Based on these types, eight case studies were conducted, along with a discussion of AR characteristics in terms of presence, interactivity, and immersion. The results showed that AR content could be divided into four types: offline visit-external information type, offline visit-internal experience type, online utilization-external information type, and online utilization-internal experience type. It was also found that there were differences in characteristics for each type of AR content. First, the offline visit-external information type requires various new content that can provide entertainment immersion to users. Second, the offline visit-internal experience type requires a powerful inducement for users to visit a specific space providing AR content and to participate in augmented environments. Third, the online utilization-external information type needs a series of AR content that can consistently incite users' curiosity about brands and products. Fourth, the online utilization-internal experience type needs effective content to improve users' shopping experience with the virtual fitting of fashion accessories, such as eyewear, hats, jewelry, and watches. Accordingly, fashion companies should create contents that can provide appropriate presence, interactivity, and immersion by AR type.

• 한국의류학회지
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• 제33권7호
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• pp.1014-1024
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• 2009

The cultural content industry can be stimulated by the production of content based on Korean traditional culture such as Korean court culture. At present, the use of royal costumes of various Korean dynasties for content creation is rare. Less than ten government-supported projects managed by the Korea Culture & Content Agency (KOCCA) are related with Korean royal costumes. Only a handful of tourism-related cultural products (e.g., souvenirs and theme parks) are related to this subject. Fortunately, there are many events that demonstrate traditional court ceremonies; however, there is a need for more investment in academic research to ensure accurate reproduction. There are a number of issue in utilizing traditional royal costumes to produce cultural content that include: a lack of understanding the importance of Korean royal costumes, discrepancies of the content produced based on the historical context, a lack of public knowledge or support, and the lack of the historical accuracy of reproduced content. In order to benefit the most from royal costumes, this article suggests recreating the costumes as a source for further content creation, the development of a database to store information by design features and itemized topics, along with the active support of the government.

• 산경연구논집
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• 제15권9호
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• pp.1-9
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• 2024

Purpose: This study examines the impact of YouTube mukbang content characteristics on viewer satisfaction and word-of-mouth behavior. Drawing from theories in media psychology, consumer behavior, and communication studies, we investigate five key content characteristics: credibility, entertainment value, informativeness, visual appeal, and auditory quality. Research design, data and methodology: Using structural equation modeling with data from 206 mukbang viewers, we test hypothesized relationships between these characteristics, viewer satisfaction, and word-of-mouth behavior. Results: Research reveal that credibility and informativeness significantly and positively influence viewer satisfaction, while entertainment value, visual appeal, and auditory quality show no significant effect. Viewer satisfaction positively impacts word-of-mouth behavior. These findings challenge conventional assumptions about video content consumption and highlight the unique nature of mukbang viewing. Conclusions: The study contributes to digital content consumption literature by providing empirical evidence of factors influencing viewer engagement in the mukbang context. It offers practical insights for content creators, marketers, and platform developers, emphasizing the importance of informative and credible content in driving viewer satisfaction and promoting positive word-of-mouth. By extending established media theories to this emerging form of digital entertainment, our research paves the way for future studies. The study's limitations, including its cross-sectional nature and specific cultural context, suggest directions for future research.

• 디지털융복합연구
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• 제19권4호
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• pp.251-257
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• 2021

뉴 미디어의 발전으로 인해 사람들의 정보 습득 방식에 커다란 변화가 생기고 있다. 글이나 사진보다 콘텐츠 내용을 더 입체적인 전달할 수 있는 영상콘텐츠 활용이 그 변화다. 2016년 이후 실시간 라이브 방송 콘텐츠는 제공자와 사용자 모두 증가하는 추세이다. 본 논문은 Youtube Live 또는 DouyuTV를 플렛폼으로 하는 개인의 실시간 라이브 방송 콘텐츠를 연구 대상으로 하였다. 개인의 실시간 라이브 방송 사례에 수록된 디지털화된 정보 내용의 특징 또는 필요성을 분석하였다. 2020년에 코로나19로 인한 온라인 생활의 변화는 실시간 라이브 방송을 더 다양한 분야로 확대될 수 있음을 보여주었다. 디지털 첨단기술을 용합한 실시간 라이브 방송은 내용적인 측면 뿐만 아니라 영상콘텐츠를 소비하는 대중들의 영상 소비 문화에도 다양성을 제공하여 더 많은 사회적 가치를 만들 것으로 예측된다. 그러므로 향후 실시간 라이브 방송콘텐츠의 사회적 책임에 관한 심도 있는 연구가 필요하다고 생각한다.

• 경영정보학연구
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• 제19권4호
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• pp.27-42
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• 2017

근래 통신과 인터넷과 디지털 및 그래픽 기술의 발전으로 콘텐츠 산업은 새로운 문화 창달 및 경제발전의 중요한 산업으로 부각되고 있다. 디지털 콘텐츠 기술의 발전은 콘텐츠의 생성 및 유통을 획기적으로 발전시켜 새로운 부가가치를 창출하며 거대한 유통시장으로 확대되었다. 그렇지만 디지털 기술의 특징 중 하나인 유통과 복제가 용이하다는 것은 무단으로 불법복제와 도용, 변조로 인한 불법콘텐츠의 유통량도 증대 시켰으며 이로 인한 피해도 심각한 실정이다. 현재 온라인사이트를 대상으로 하는 저작권 보호 제도는 있지만 정작 온라인에 밀려 고전하고 있는 오프라인 정품 콘텐츠를 판매하는 업체를 대상으로 시행되는 제도는 부재하다. 한류열풍 등으로 해외 관광객의 콘텐츠 수요가 급증하고 있으나 오프라인 정품 콘텐츠 업체들은 온라인 업체들과 불법콘텐츠 유통으로 상당수가 경쟁력을 잃은 상황이다. 이에 본 연구에서는 선행연구를 통해 국내와 해외의 유사한 저작권 인증제도의 사례와 현황을 분석하고 인증제도의 요인들을 도출하여 이를 기반으로 오프라인 정품 콘텐츠업를 인증해 주는 제도에 대해서 연구하였다. 사례분석과 함께 저작권 관계자들과의 심층면접을 통해 얻은 인터뷰 내용을 중점으로 정품 콘텐츠 판매 오프라인 업체 인증제도의 인증영역, 인증 방향성, 인센티브를 정하여 인증제도 프레임워크를 도출하였다. 도출된 인증방향은 윤리형, 개방형, 당락형, 매장인증형, 다소엄격형(사후평가)의 인증모델을 선택하였다. 본 연구를 통해 국내 소비자들의 정품 콘텐츠 사용인식 확산과 건전한 콘텐츠 시장의 투명한 거래질서 확립을 기대해 본다.

• International Journal of Contents
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• 제16권2호
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• pp.92-101
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• 2020

Industrial integration is the innovative embodiment of regional economic theory. The promotion of industrial integration is conducive to improving the scale effect and spillover effect of the industry. Also, it has the power to radiate, drive, and lead the innovation and development of the whole industrial cluster. The purpose of this paper was to identify the most suitable development pattern of the ice-snow sports tourism industry in Zhangjiakou, one of the host cities of the 2022 Winter Olympics. This study combs the characteristics of the development of the ice-snow sports industry, and analyzes the current situation of the industry in Zhangjiakou based on the SWOT-AHP method. This paper argues that the integrated industry is the most suitable development pattern for the promotion of the ice-snow culture industry in Zhangjiakou. The following content will present effective countermeasures to accelerate the development of the ice-snow culture industry integration in Zhangjiakou from three aspects: industrial resource integration, industrial chain layout, and scientific and technological innovation. The IT live simulation technique facilitates identifying some vital elements during the data collection.

• 펄프종이기술
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• 제36권4호
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• pp.1-8
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• 2004

Linerboards and corrugating mediums are being produced using recycled old corrugated containers (OCC) as major raw materials. The utilization rate of recycled fibers is ex­pected to increase further in the future to reduce raw material cost. Use of recycled fibers as raw materials for linerboard, however, causes many problems for papermakers. As the utilization rate of recycled fiber and number of recycling of fibers increases, quality and process problems including strength reduction and deterioration of machine runn­ability will increase. To overcome the problem of strength reduction associated with the use of recycled fibrous materials for producing quality linerboards, diverse extensive research efforts and new technological approaches have been taken. In this study, disintegration characteristics of aee was evaluated by determining the unslushed contents. The amount of unslushed content of KOCC was lower than AOCC. But contaminants content of KOCC was higher than AOCC. As the consistency in disintegration increased, the amount of unslushed fiber content decreased.

• 펄프종이기술
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• 제41권1호
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• pp.1-8
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• 2009

Mountain Pine Beetle (MPB) attacked pine was evaluated for pulp quality, chemical and physical properties, and bleachability. Chemical analyses showed that the dehydroabietic acid and total acetone extractives content were higher in the year 3 (grey) attacked MPB chips and lower in the year 5 (grey) attacked MPB chips as compared to a typical SPF (spruce/pine/fir) reference. Lignin and carbohydrate content of the MPB wood chips were comparable to the SPF. Similarly, there was little difference in kappa number, pulp yield and liquor consumption between the 3 and 5 year MPB attacked wood. Likewise there was no significant difference in the resulting tear strength, burst, or tensile strength. There appeared to be an improved bleaching response in the MPB attacked pulp as compared to the SPF reference, but this was accompanied by a slightly lower bleached pulp yield and higher bleach filtrate COD and solids content.

• 펄프종이기술
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• 제33권2호
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• pp.49-57
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• 2001

This study was performed to identify the effect of calendering variables on the properties of coated paper such as sheet gloss, surface roughness, opacity, etc. The effect of calendering variables including the number of nips, pressure, machine speed and moisture content on the properties of coated paper was investigated. The calender was installed with two steel rolls and one cotton-made roll. With this calender, the coated sheets were passed through the calender from 1 to 4 times, applying the linear pressure on calender rolls, 5 through 100kg/cm and operating the machine speed 3 to 12m/min. Also, the moisture content of coated sheet was varied about 5 and 10%. It was found that sheet gloss and surface roughness of coated paper was increased with increasing the number of passing nips, linear roll pressure and the moisture content of coated paper. But it was shown that the opacity and brightness of coated paper were decreased under the above conditions due to the blackening. It was also suggested that the soft nip possibly increased the thermoplasticity of coating layer with the heat of steel roll, resulting in the reinforcement of surface properties positively. The sheet gloss and surface roughness of coated paper could be improved by the longer dwell time over the rolls.

• 펄프종이기술
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• 제34권1호
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• pp.22-29
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• 2002

The coated paper was greatly affected by the basic physical properties of the binder as well as the amount of the coating formula. High glass transition temperature (Tg) of the styrene-butadiene (SB) latex, selected as the binder in our study, gave the high stiffness to the coated paper, but lowered the binding force and print gloss. The average particle size of the SB latex also greatly affected to the coated paper so that the smaller particle size improved the rheological property of the coating formula and increased the binding force and print gloss. Another property of the SBR latex, gel content, was important because when its value was small, the latex was easily deformed at the high temperature and increased air permeability to the coated paper. Therefore, the lower gel content consequently resulted in the higher blistering resistance, especially in the web paper. The larger portion of the SB latex in the coated formula improved the binding force and print gloss, but decreased the ink set-off and ink-trapping to the coated paper. The heavier coating improved optical properties such as opacity, paper gloss and paper smoothness, to the coated paper.