• Title/Summary/Keyword: Content Distribution

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A Study on the Effect of Online Travel Distribution's Brand Community Characteristics on Product Purchase Intention

  • LU, Lianghui;KANG, Min-Jung;SUN, Pengchang
    • Journal of Distribution Science
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    • v.21 no.1
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    • pp.107-117
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    • 2023
  • Purpose: This study attempted to confirm the mediating effect of brand experience and to travel brand community satisfaction in the relationship between the characteristics of brand community contents and travel product purchase intention. This study also investigated the moderating role of consumer characteristics. Research design, data and methodology: Based on a total of 381 bytes of data, hypothesis verification was conducted using Smart-PLS 3.2.8 statistical package programs. Results: First, the content community travel brand attributes, personal affordability and creativity are a lingering fragrances on the intended consumers ' shopping trip. Second, information provision, interaction, and creativity, which are the characteristics of travel brand community content, influenced consumers' intention to purchase travel products through brand community satisfaction. Third, playfulness, vitality, and creativity, which are the characteristics of travel brand community content, influenced consumers' intention to purchase travel products through double mediation of the experience and community satisfaction of brand. Conclusions: Tourism industry managers should be able to market content by forming their own brand community. It is necessary to create an environment in which tourism industry managers can use social media travel brand community content to give discounts to consumers, provide creative, playful and vivid travel information.

Three-dimensional Distribution and Variation of Moisture Content of Boxed-heart Square Timber of Pinus densiflora During Drying (소나무 수심 정각재의 건조 중 3차원 함수율 분포와 변이)

  • Kang, Wook;Lee, Hyoung-Woo;Chung, Woo-Yang
    • Journal of the Korean Wood Science and Technology
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    • v.34 no.1
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    • pp.7-14
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    • 2006
  • Three-dimensional distribution and variation of moisture content of boxed-heart square timber of Pinus densiflora was investigated to find the safe and rapid drying methods. As results, microwave-drying method could dry the boxed-heart square timber with sectional dimension of $150{\times}150mm$ under 10% moisture content (MC) within 72 hours with less surface checks, compared with hot-air drying. In case of microwave drying, the MC distribution during drying had a close relation with the initial MC distribution. In case of hot air drying, however, it was independent on the intial one except for the intial drying stage.

Literature Content Analysis: Formulating Different Marketing Plan between Wholesalers and Retailers Supervision System

  • SUH, Junhyuck
    • Journal of Distribution Science
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    • v.19 no.8
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    • pp.91-100
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    • 2021
  • Purpose: Supply chain management is a significant component of marketing strategy to achieve the overall goal of maintaining a competitive edge in the industry. To better understand and compare marketing strategies between two major distribution channels (Wholesalers and Retailers), the present study examines the various critical aspects in developing marketing strategies based on numerous prior studies. Research design, data and methodology: Qualitative research involves collecting and analyzing various non-numeric data to establish different concepts or opinions in the data. In content analysis, determining the presence of different themes, concepts, or other valuable texts and their relationships is carried out. Usually, the researchers employ three distinct methods to carry out complete content analysis. Results: Developing the appropriate marketing strategy to manage the supply chain of a business is essential. Marketing strategies should be formulated in a manner that ensures the supply chain is well organized. Applying the marketing strategy in the supply chain management, the current author utilizes the four Ps to integrate strategies for two distribution channels which are essential in ensuring proper management. Conclusions: This study concluded that utilizing the existing marketing strategies and integrating them can help in better management of the supply chain, using communication, decision making, product differentiation, and pricing.

Video Learning Enhances Financial Literacy: A Systematic Review Analysis of the Impact on Video Content Distribution

  • Yin Yin KHOO;Mohamad Rohieszan RAMDAN;Rohaila YUSOF;Chooi Yi WEI
    • Journal of Distribution Science
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    • v.21 no.9
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    • pp.43-53
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    • 2023
  • Purpose: This study aims to examine the demographic similarities and differences in objectives, methodology, and findings of previous studies in the context of gaining financial literacy using videos. This study employs a systematic review design. Research design, data and methodology: Based on the content analysis method, 15 articles were chosen from Scopus and Science Direct during 2015-2020. After formulating the research questions, the paper identification process, screening, eligibility, and quality appraisal are discussed in the methodology. The keywords for the advanced search included "Financial literacy," "Financial Education," and "Video". Results: The results of this study indicate the effectiveness of learning financial literacy using videos. Significant results were obtained when students interacted with the video content distribution. The findings of this study provide an overview and lead to a better understanding of the use of video in financial literacy. Conclusions: This study is important as a guide for educators in future research and practice planning. A systematic review on this topic is the research gap. Video learning was active learning that involved student-centered activities that help students engage with financial literacy. By conducting a systematic review, researchers and readers may also understand how extending an individual's financial literacy may change after financial education.

What drives Indonesians Subscribe and Push the Distribution of Disney+ Hotstar?

  • ZAHARA, Nadia;WULANDARI, Naomi Crisant;KAIRUPAN, Joshua Hezekiah;HIDAYAT, Z.
    • Journal of Distribution Science
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    • v.20 no.6
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    • pp.21-32
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    • 2022
  • Purpose: This study aims to test the influence of brand relationship, price, content, brand awareness, and electronic Word-Of-Mouth (eWOM) on willingness to pay for the subscription fee of Disney+ Hotstar. As the latest streaming service provider in Indonesia, Disney + Hotstar under Disney Media and Entertainment Distribution has actively conducted strategies to strengthen the brand and attract consumers. Research design, data and methodology: Structural Equation Modelling with WarpPLS approach was used to assess the proposed model gathering data from 316 people who have ever known about Disney+ Hotstar through an online survey using measurement items from previous literature. Results: Most responses were obtained from millennial generations. Findings demonstrated that brand relationships, price, content, and brand awareness positively influenced willingness to pay for the subscription fee whereas eWOM showed a negative and insignificant influence on the willingness to pay for the subscription fee. Conclusions: The most significant factor towards willingness to pay a for subscription fee is price, followed by brand awareness, brand relationship, and content. The result of this study may be used as a guide for professionals in the streaming service industry to better implement their strategies in influencing people to have the willingness to subscribe.

The Beating Properties of High Yield Pulp Treated Ozone(I) - Fiber Length Distribution of Ozonenation Pulp for Beating - (오존처리(處理) 고수율(高收率)펄프의 고해(叩解) 특성(特性)(I) - 오존처리(處理) 펄프 고해후(叩解後) 섬유장(纖維長) 분포(分布) -)

  • Yoon, Seung-Lak;Kojima, Yasuo
    • Journal of the Korean Wood Science and Technology
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    • v.25 no.2
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    • pp.75-80
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    • 1997
  • This research has been examined to measure the degree of the fiber damage of ozonenation high yield pulp in the beating process. Ozone treated the TMP(Thermomechanical Pulp) and CTMP(Chemithermomechanical Pulp) of spruce and the CTMP of birch has been beaten to be reached 200ml(freeness) of its content. It had been studied the forming of fiber distribution by treatment for long fiber, short fiber, fine with the above method. As ozone treatment time gets longer, the pulp has showed the tendency of increasing the fiber content of 28, 48mesh. Ozone treated fiber has been increased long fiber content by being added softness. By given longer ozone treatment time, the TMP and CTMP of spruce has showed the decreasing of fiber content. On the contrary, CTMP of birch has showed the increasing its fiber content. It had proved that the results of difference are rather closer to the species of tree than closer to the kinds of pulp. The fiber content of over 200mesh which has created in beating process demonstrates the decreasing of its fiber content by getting longer ozone treatment time. The softness of fiber can be extracted by the lignin of fiber surface that had been formed by ozone treatment. Thus we assume that the fiber in the process of beating obtains less physical damage.

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Implementation of Digital Contents Safety Trade System using Encryption Technology (암호 기술을 이용한 디지털 콘텐츠 안전 거래 시스템 구현)

  • Yang, Jeong Mo
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.9 no.4
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    • pp.119-125
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    • 2013
  • The amount of digital content grows exponentially by the development of the internet and the change of computing environments and the target also is getting wider. The industry using this digital content has been growing greatly. However, the distribution of pirated digital content is increasing using internet because digital content is easy to store and transmit and the damage is growing. In this paper, we propose safety trading system which can conceal the author's information safely in digital content in order to block illegal distribution of digital content. ARIA encryption algorithm is used to protect the concealed information of author in digital content and it is a help to track the illegal traders by doing fingerprinting of buyer information to digital content and managing the transaction information. The technical support for copyright dispute is to allow by providing the capability to verify illegal edit to original digital contents.

Distribution of Digital Contents based on Public Key Considering Execution Speed and Security (실행속도와 보안성을 고려한 공개키 기반의 디지털콘텐츠 분배)

  • Ko, Il-Suk;Cho, Dong-Uk;Na, Yun-Ji;Leem, Chun-Seong
    • Proceedings of the Korea Information Processing Society Conference
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    • 2003.11c
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    • pp.2021-2024
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    • 2003
  • Information security is becoming a more important factor in distribution of digital contents. Generally, illegal facsimile of high-quality multimedia products such as DVDs, MP3s and AACs is possible without damaging quality. Thus, the illegal distribution of duplicated contents on the Web is causing digital content providers great economic loss. Therefore, a study of security and efficient distribution of digital contents is required. The most important issues in the design of a digital content distribution system are user convenience, execution speed and security. In this study, we designed a digital contents distribution system that uses web caching technology and encryption/decryption techniques in hierarchical structures. We propose a digital content distribution system that improves user convenience, security and execution speed. The superior performance of the proposed system has been proven in the tests. The results of experiment show that the developed system has improved the security of DC without decreasing process speed.

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Effect of Solvent Content on Morphology and Rubber Particle Size Distribution of High Impact Polystyrene (용매 함량이 내충격성 폴리스티렌의 형태구조 및 고무 입도분포에 미치는 영향)

  • 정한균;박정신;장대석;이성재
    • Polymer(Korea)
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    • v.26 no.3
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    • pp.307-315
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    • 2002
  • Major factors affecting the impact resistance of high impact polystyrene (HIPS), the rubber-toughened grade of polystyrene, are rubber-phase particle size and size distribution, molecular weight, morphology, and degree of grafting. Accordingly, it is important to control or investigate these factors. In this study, the effect of solvent content was analyzed by the morphology and particle size distribution of rubber phase, and final properties in bulk-solution polymerization of HIPS. The prepolymerization time was, first, determined by measuring the evolution of particle size distribution of dispersed phase to explain the phase inversion with time. As the solvent content increased, the size of rubber particle increased and then gradually decreased. Rubber-phase morphology was likely to have higher degree of grafting as the solvent content increased. Rheological and mechanical properties decreased as the solvent content increased because of the decrease of matrix molecular weight due to the chain transfer reaction to solvent and the existence of residual solvent. Nevertheless, the impact resistance seemed to increase when the rubber particle size increased.

An Architecture and Performance Evaluation of RDCDN (Re-Distribution based CDN) (콘텐츠 재분배 기능을 갖는 CDN(Content Delivering Network) 구조 및 특성)

  • Sung, Moo-Kyung;Han, Chi-Moon
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.34 no.6B
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    • pp.559-567
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    • 2009
  • Distributed Content Delivering Network (DCDN) will make use of the existing resources of the common Internet users in terms of storage space, bandwidth and Internet connectivity to create it. However DCDN has some limitations that are inefficient using of storage space, reliability and having special load balancing (LB) algorithm. So, this paper proposes Re-distribution based CDN (RDCDN) that overcomes the limitations of DCDN. RDCDN has the content re-distribution algorithm and separates surrogates to main surrogate and sub surrogates. Main surrogate can help service reliability be improved by storing all contents as back-up system. And content re-distribution algorithm also can help storage space be saved because all contents are not stored in every surrogate. Especially, when RDCwDN uses content re-distribution algorithm, it can work active load balancing function without extra LB algorithm like as DCDN. Results of simulation show that the proposed architecture can improve reliability and efficiency of storage space, and it also can offer the same performance as that of commercial CDN and DCDN.