• 제목/요약/키워드: Content Competitiveness

검색결과 188건 처리시간 0.031초

전통공연예술 산업의 글로벌 경쟁력확보를 위한 전략적 방안 모색에 관한 연구 (Study on Strategic Plan for Ensuring the Global Competitiveness of Traditional Performing Arts Industry)

  • 임영순;맹해양;배기형
    • 한국콘텐츠학회논문지
    • /
    • 제16권4호
    • /
    • pp.88-99
    • /
    • 2016
  • 전통공연예술은 한 국가의 정체성을 나타내는 국가경쟁력의 핵심요소로 많은 국가들은 자국의 독특한 전통공연예술 장르를 대중화, 산업화하는 등의 노력을 기울이고 있다. 전통예술은 문학, 미술, 음악, 무용, 연극 등 총체적인 집합체로 이러한 전통문화를 보존하고 미래의 문화에 부합하도록 활성화하는 것은 경쟁력 있는 국가브랜드를 확보하는 일이라고 볼 수 있다. 그동안 K-pop 및 드라마 등 우리 대중문화 콘텐츠의 세계적인 진출성공사례에 가려져 있지만 우리 전통공연예술분야는 꾸준한 역량 확대 및 세계의 주목을 받는 노력과 성과가 있어 왔다. 이제는 전통공연예술 분야에서 국내 및 세계에서 보다 대중적인 수요를 확대하기 위해 새로운 정책적 접근이 필요한 시점일 것이다. 따라서 본 연구에서는 전통공연예술 장르의 대중화, 산업화의 필요와 우리만의 독특한 전통공연예술 콘텐츠의 성공적인 해외 진출 및 진흥기회를 마련하기 위한 전략적 방안을 모색해 보고자 한다. 이를 위하여 먼저 전통공연예술의 개념을 정의하고 전통공연예술 산업의 현황을 정리하였다. 또한 이러한 전통공연예술 산업의 현황을 토대로 우리나라 전통공연예술 콘텐츠의 해외 시장 저변확대를 위한 전략적 방안을 제안하였다.

조선시대 혼인의례와 혼례복에 관한 스토리텔링 원천자료 분석 (A Study on the Souce of Storytelling of Korean Wedding Ritual and Costumes in Chosun Dynasty)

  • 안인희
    • 한국의상디자인학회지
    • /
    • 제16권1호
    • /
    • pp.139-151
    • /
    • 2014
  • Storytelling contributes to easy flowing of cultural contents, and cultural original materials offer the creative subjects of cultural content. Now, in Korea, thanks to the Korean wave and etc, new kinds of cultural contents are requested and the demand for the original materials of storytelling has been increasing.A 5,000-year-old history, Korean traditional culture is the storage of the original materials of storytelling that can offer the creativity and the competitiveness, which are able to secure the national competitiveness. Particularly, there are different kinds of cultural archetype materials in the wedding ceremony and wedding costumes. This research, thus, is aimed at providing the subject materials for the cultural content development which are various and interesting by developing the original materials of storytelling on the wedding ceremony and wedding costumes during the Joseon dynasty. In the study for the wedding procedures in the late of Joseon Dynasty, the original sources within wedding ceremony created in the process where wedding customs in Joseon Dynasty and China were compromised are suggested. Further, in the research for the original sources on the wedding costumes associated the wedding ceremony, the original source of storytelling which are showed in a nation and an individual in the process where the wedding ceremony symbolizes the most important marriage one of the fomalities performed in one's life is suggested.

  • PDF

맥주보리 품질평가 현황과 전망 (Current Status and Prospect of Quality Evaluation in Malting Barley)

  • 손영구;서세정;백성범;이춘우;박문웅;한상익
    • 한국작물학회지
    • /
    • 제47권
    • /
    • pp.55-62
    • /
    • 2002
  • With lower quality and three to four times higher price than those of imported malting barley, the competitiveness of domestic malting barley is decreasing. Although the causes can be found in that the domestic environments are much unfavorable to cultivate the malting barley compared with those of USA or Canada, it is mainly reasoned from poorer developments in variety of high quality malting barley as well as in cultivation technology. For assuring the competitiveness of domestic malting barley, therefore, not only the development of high quality malting barley suitable to the climatic environment of this country but also the political supports of the government are required. Also, in addition to the breeding of the good quality malting barley haying higher germinative energy, and heavier and larger kernels of good plumpness as well as lower protein content, the modification of quality inspection standards from the system relying only on the visual characteristics such as kernel size distribution rate, shrimped kernel rate, foreign materials and so on, to such system as those of developed countries haying quality criteria such as protein content for inspection is absolutely required for the quality improvement of domestic malting barley.

지상파 방송사 동영상 뉴스의 채널 브랜드에 관한 연구 : SBS 스브스뉴스와 MBC 14F를 중심으로 (The Channel Brand of Terrestrial Television Video News : Focusing on SBS's Subusu New sand MBC's 14F)

  • 윤홍근
    • 디지털산업정보학회논문지
    • /
    • 제20권1호
    • /
    • pp.133-147
    • /
    • 2024
  • In this study, we examine the components and characteristics of channel brands, the renewal process of channel brands, and the competitiveness of SBS Subusu News and MBC 14F, online channels of Korea's leading terrestrial broadcasting company. We conducted in-depth interviews with staffs YouTube news channels such as Subusu News and 14F. First, examining the brand components and characteristics of SBS's Subusu News and MBC's 14F vertical channel, Subs News maintained its direction through the renewal of the logo type, graphic characterization, emoticon production, and campaign design production. 14F focused on brand renewal of the logo type and modification of thumbnail design to reveal the identity of the channel brand. Subusu News and 14F have achieved success through a spin-off approach that considers content relevance, expanding their brand extension. As a result of analyzing the competitiveness of the channel brand, Subusu News maintained its identity as a combination of B-class sensibility and journalism, while 14F positioned itself as a channel that delivers useful information content.

문화콘텐츠로서 백제 무령왕릉의 유물을 활용한 텍스타일 디자인 개발 (Textile design development using relics of the Tomb of King Muryeong of Baekje as a cultural content)

  • 하승연
    • 복식문화연구
    • /
    • 제21권3호
    • /
    • pp.376-393
    • /
    • 2013
  • In modern society, culture is an important factor to form a country's image and identity and a representative content to generate revenue. Culture is a keyword to design life in the 21st century and has become competitiveness between countries. As a cultural content with international competitiveness, this study performed textile design development with the use of relics from the Tomb of King Muryeong, which is the tumulus of King Muryeong who was the 25th king of Baekje among Korean history. The developed design could be applied to the production of various fashion cultural products such as clothes, scarf, neck-tie, and bag. The process for the design development was carried out as follows: As a first step, this study found basis as a cultural content with a global sense that could form the historical value of the Tomb of King Muryeong and gain global sympathy of people all over the world through literature reviews. As a second step, this study examined the current state that traditional Korean elements were used as a fashion cultural products. As a third step, this study analyzed the current state and problems of fashion cultural products using relics from the Tomb of King Muryeong through field survey. As a final step, this study planned the concept of design with the use of diadem ornaments, earring, sword, stone guardian animal, and bricks with lotus-flower design from the tomb of King Muryeong. And these developed 6 textile designs could be applied to the production of various fashion cultural products.

영상산업의 부가가치 제고를 위한 정책디자인 방향 (Policy Design for Value Added Enhancement of Visual Content Industry)

  • 정봉금;임정희;정진헌
    • 디지털융복합연구
    • /
    • 제11권12호
    • /
    • pp.697-708
    • /
    • 2013
  • 본 연구는 각 지방자치단체별 영상산업 진흥정책을 비교 분석하고 글로벌 시장에서 경쟁할 수 있는 콘텐츠 개발을 목표로 한 '정책디자인'의 필요성을 제안하며, 나아가 지역 영상산업의 경쟁력을 높일 수 있는 지자체의 역할과 지원방안 수립의 정책적 시사점 도출을 목적으로 한다. 연구의 범위는 국내 수도권과 5개 광역시를 조사대상으로 하여 2012년에 추진한 영상산업 지원정책을 비교 분석하고, 해외사례로서 영국, 미국, 프랑스 3개국의 정책사례를 벤치마킹하였다. 결론적으로 영상산업을 지역의 전략산업으로 인식하고, 영상산업 정책의 방향과 관련 조직 및 지원규모 등이 빠르게 변화하는 IT 융합기술 등 새로운 디지털 환경에 대응하여 지역별 특성을 살리고 지속가능한 성장을 유도할 수 있도록 정책디자인이 이루어져야 한다.

디지털전환 기반의 교육서비스품질 경쟁우위전략 : W사를 중심으로 (Competitive Advantage Strategy of Educational Service Quality on Digital Transformation : Focusing on W-Company)

  • 진희수;이동원;이돈희
    • 품질경영학회지
    • /
    • 제50권4호
    • /
    • pp.843-861
    • /
    • 2022
  • Purpose: This study explores the impact of digital transformation (DT) strategies on gaining a competitive advantage in interactive educational services. Methods: We develop a service value proposition model by analyzing educational service elements to confirm the impact of DT in the classroom through case studies. This study focuses on educational services that DT has a positive impact on organizational competitiveness by providing opportunities for customers to engage in operational processes. This case study summarizes competitiveness using SWOT (strengths, weaknesses, opportunities, and threats) analysis. Results: The findings of the case study indicate that DT-enabled competitive factors contribute to an organization's competitive advantage. The study results present key resource as social cloud services, data combination, content sharing, and products/services. The online application that collects user data about education and shares class and evaluation information creates a new class operational process in the field of educational service for a value proposition of collection-merging-sharing with social cloud function. Conclusion: The results of this study can be used as a good guideline for educational service providers interested in applying DT for improved customer satisfaction and educational organizations' competitiveness. In addition, the study findings provide theoretical and practical implications on SWOT approaches to changing the educational service provision ways through digital transformation.

디지털 콘텐츠 유통 플랫폼에서의 리더십 확보 전략 - 개방형 혁신 이론을 중심으로 - (The strategy for securing leadership in digital contents distributing platform Focusing on open innovation theory)

  • 최훈;이용설
    • 한국정보통신학회:학술대회논문집
    • /
    • 한국정보통신학회 2022년도 춘계학술대회
    • /
    • pp.612-614
    • /
    • 2022
  • 2019년 말부터 지속된 언택트 시대의 장기화는 문화콘텐츠를 디지털 형태로 제공하는 유통 플랫폼들의 확산을 더욱 가속화시켰다. 디지털 콘텐츠 유통 플랫폼들은 문화콘텐츠 기획, 생산, 유통의 중심축으로서 시장에서 치열하게 경쟁하고 있다. 본 연구에서는 디지털 콘텐츠 유통 플랫폼들의 경쟁 요소로서 개방형 혁신 이론을 적용하여 콘텐츠의 다중언어화 관점에서 경쟁력을 확보할 수 있는지 가늠한다.

  • PDF

Status Quo and Revitalization Strategy of Design Industry in Busan

  • Kim, Hyong-Koo;Lee, Young-Sook
    • International Journal of Contents
    • /
    • 제7권1호
    • /
    • pp.65-72
    • /
    • 2011
  • This paper aims to propose ways to revitalize the design industry of Busan by way of analyzing the status of the design and its related industries .We also propose the systematic ways to improve the employment and strengthen the global competitiveness of the design industry of Busan. The basic year of this study is 2010, and the goal years are 2011, 20115 and 2020, each of which represents the short-term, mid-term and long-term goal period, respectively. The content of our study includes the status of the design and its related industries and ways to revitalize them. Our study focuses on ways to revitalize the design industry through the particularization of the design industry in Busan and to strengthen the global competitiveness of Busan's strategic industries. For this, we have read up on the design and its related industries, surveyed the previous research work, and conducted the statistical analysis of design fields for the years of 2006-2008. In order to provide the revitalization plan in a more efficient way, we have also gathered the opinions of the experts through FGI (focus group interview).

실시설계단계 효율성 향상을 위한 저해요소 분석 - 'ㅇㅇ동 문화 및 집회시설' 사례를 중심으로 - (A study on the hindrance factors for improving efficiency of the working design)

  • 김성식;박정로;김주형;김재준
    • 한국건축시공학회:학술대회논문집
    • /
    • 한국건축시공학회 2011년도 추계 학술논문 발표대회
    • /
    • pp.129-130
    • /
    • 2011
  • 2009 Presidential Council on National Competitiveness to plan trying to the advancement in the construction industry 'design and engineering of the global competitiveness' in the content of weak points of the design and engineering capabilities to secure the overall problem. In domestic technological of design and engineering behind the other building construction sector about 70%. Especially hindrance factor was founded between design ordering organization, design firm and subcontractor in working design stage. In this paper carried out to hindrance factor that decrease the efficiency in working design stage for a strategy to improve the utilization of basic data.

  • PDF