• Title/Summary/Keyword: Consumption value

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Analysis of Consumption Values of a Seaweed Functional Food (해조류 건강 기능 식품에 대한 소비가치 분석)

  • Cha, Myeong-Hwa;Kim, Yoo-Kyeong
    • Journal of the Korean Society of Food Culture
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    • v.23 no.4
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    • pp.462-468
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    • 2008
  • In this study, we assessed college students' consumption values with regard to a seaweed functional food, and compared differences between the respondents' purchasing intentions and their educational levels. A self-administered questionnaire was designed and distributed to college students in Daegu/Kyungbook province. A total of 288 questionnaires were collected, and the total response rate was 96.0%. The results demonstrated that purchasing intention influenced all five consumption values. The high purchasing intention (HPI) group evidenced greater functional value, social value, emotional value, conditional value, and epistemic value than was observed in the low purchasing intention (LPI) group. However, individuals' educational levels, as related to food, influenced only the functional value and epistemic value. These results demonstrate that college students' consumption value in terms of seaweed functional foods is affected by purchasing intentions and educational experience.

Analysis on wedding dress design factor align with value consumption wedding culture (가치소비 웨딩문화의 웨딩드레스 디자인 요소 분석)

  • Kim, Yeon Soo;Kim, Dong-Eun;Lee, In Seong
    • Journal of the Korea Fashion and Costume Design Association
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    • v.20 no.2
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    • pp.1-16
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    • 2018
  • Recently people are trying to lead their life with meaning and value, and people are oriented to value consumption as the values they pursue can be realized through consumption. Consumer demand on value consumption had an effect on Korean wedding culture and 'value consumption wedding culture' which emphasizes the value of marriage, is on the rise as a new wedding custom. Accordingly, Korean wedding market is more segmented and diversified for individual customization to create value. Especially, wedding dress evidently reflects the tendency of value consumption as it gives special meaning for brides. As a result, suggestion and development of detailed design elements of wedding dress to meet the various needs of customers are needed. Therefore, this study has the purpose of investigating the required value of wedding dress aligned with the characteristics of value consumption wedding culture through in-depth interviews and how the intrinsic value of consumers is shown up to a particular design element through investigating on the relationships between design elements. In addition, the study provides a direction for specialized and high-valued wedding dress design development by suggesting wedding dress design aligned with the new trend based on the analysis of detailed design elements that reflects the value.

The Effects of Fashion Luxury Consumption Values on the Perceived Acquisition Value and the Role of Reservation Price (패션 명품 소비가치가 획득가치 지각에 미치는 영향과 유보가격의 역할)

  • Yoon, Nam-Hee;Youn, Sonn-Ie
    • The Research Journal of the Costume Culture
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    • v.18 no.4
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    • pp.774-788
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    • 2010
  • This research is to understand luxury consumption values for luxury consumers. The aims of this study is to identify their luxury consumption values and the effects of the values on the perceived acquisition value. This study also divided data into two groups according to the difference between reservation price and actual price; positive reservation price group, negative reservation price group, and analyzed the effects of the values on the perceived acquisition value between two groups. In this study, we used structural models equation and results presented that the conceptual model was a good fit to the data. The empirical results suggested four dimensions of luxury consumption values; symbolic value, innovative design value, quality value and origin value. There were positively significant effects of symbolic value and quality value on the perceived acquisition value. The effects of innovative design value on the acquisition value was significantly negative. Two groups categorized by reservation price depicted the differences on effect levels of symbolic value, innovative design value, and quality value on the acquisition value perception.

The Effects of the Perceived Product Characteristics and Conspicuous Consumption on the Fashion Luxury Involvement (지각된 제품 특성과 과시적 소비 성향이 패션명품관여에 미치는 영향)

  • 최선형
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.2
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    • pp.209-218
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    • 2003
  • The Purpose of this study is to investigate the effects of the perceived luxury characteristic and consumer's conspicuous consumption on the fashion luxury involvement. The subjects were Korean 443 women from 20's to 50's living in Seoul. The reliability analysis, confirmatory factor analysis and structural equation analysis by AMOS 4.0 were used for statistics analysis. The results are as follows; 1) The perceived aesthetic taste and luxurious aspect of fashion luxury directly influence on fashion luxury involvement through hedonic consumption value. 2) The perceived luxurious aspect and traditional value of fashion luxury directly influence on negative luxury consumption value, but negative consumption value does not influence on fashion luxury involvement. 3) The well-known brand orientation, face-saving consumption, and value orientation directly influence on fashion luxury involvement.

Relation Among Consumption Value, Consumption Propensity and Customer Behavioral Golf Golf Participates in Consumption (골프참여자가 지각하는 소비가치, 소비성향 및 소비행동과의 관계)

  • Shin, Myung-Soo;Lee, Kye-Sok
    • Journal of the Korean Applied Science and Technology
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    • v.36 no.4
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    • pp.1069-1079
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    • 2019
  • The purpose of this study is to grasp the value of consumption and the propensity to consume of participants in Golf and to clarify the relationship between Golf's behavior and consumption behavior. For example, the functional value, social value, Repetitive behaviors and other person's recommendation behaviors, which are the sub-factors of resource consumption, planning purchase, impulse purchase, show-off consumption, consciousness and consumption behavior of others, which are subordinate factors of emotional value. The final validated sample was 241 copies and the statistical program used to solve the purpose of this study with this material utilized PASW 18.0. PASW 18.0 was used to analyze the frequency, Analysis, reliability analysis, and multiple regression analysis, the following results were obtained. First, it was found that the value of consumption had a significant effect on the propensity to consume. It was found that the propensity to consume had a significant effect on the behavior of consumers.

IPA and Purchasing Behavior Analysis on the Consumption Values of Rice Cakes (떡류 소비가치에 따른 구매행태 및 IPA 분석)

  • Min Sung Kim;Hee Reong Choi;Chun Young Sohn;Wan Soo Hong
    • Journal of the Korean Society of Food Culture
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    • v.38 no.6
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    • pp.415-424
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    • 2023
  • This study was undertaken to provide basic data to aid product development and marketing by identifying purchasing behaviors and performing Important Performance Analysis (IPA) according to the consumption values of rice cakes. This study was conducted on 426 consumers who purchased rice cakes. Analysis was performed to determine general characteristics, consumption behaviors, preference for rice cakes, material preferences for rice cake development, need for rice cake development, and importance and satisfaction when selecting rice cakes. Cluster analysis classified consumption values into three clusters. The high and middle consumption value groups contained the greatest proportions of consumers aged over fifty. The high and medium consumption value groups preferred rice cakes more than the low consumption value group. Higher rice cake consumption value was positively associated with the greater preference for rice cakes. Furthermore, the perceived need to develop rice cakes was greatest in the high consumption value group. In addition, importance and satisfaction were positively associated with consumption value. IPA analysis showed that the attributes that require continuous attention because of their contributions to importance and satisfaction were taste, quantity, and hygiene. Different rice cake marketing and product development strategies are required for different consumption values.

A Comparative Study on Sustainable Food Consumption Behavior Depending on Food Value Consumption Type of MZ Generation (MZ세대의 식품 가치소비 유형에 따른 지속가능한 식품 소비행동 비교 연구)

  • Hyeseon, Yang;Young il, Park;Nami, Joo
    • The Korean Journal of Food And Nutrition
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    • v.35 no.6
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    • pp.481-490
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    • 2022
  • The influence of the food value consumption type of MZ generation on food choice attribute and sustainable food consumption behavior was studied using structural equation modeling. A survey was conducted on April 11~17, 2022, among panels aged 20 to 39. A total of 350 valid replicates (100%) were analyzed using statistical program SPSS The validity of the measurement instrument was verified through exploratory factor analysis and confirmatory factor analysis. The data reliability was confirmed using Cronbach's alpha coefficient. The hypothesis was verified by performing path analysis through structural equation modeling using AMOS. Regarding the influence of food choice characteristics on sustainable food consumption behavior, health has a significant positive (+) effect on the selection consumption behavior of certified food and local food. Among food value consumption categories social value consumption has a significant negative (-) influence on the consumption behavior of certified food and the choice of local food. Ethical value consumption has a significant positive (+) influence on the selection consumption behavior of certified food and local food. This study is significant because it has identified sustainable food consumption behaviors that domestic consumers can adopt daily. It can use as baseline data for preparing political and institutional measures.

The Effects of Consumption Values on Appearance Management Behaviors - Differential, Material and Practical Value- (소비가치가 외모관리행동에 미치는 영향 - 차별적, 물질적, 실용적 가치를 중심으로 -)

  • Kim, In Suk;Kim, Eun Hye
    • Fashion & Textile Research Journal
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    • v.16 no.6
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    • pp.897-907
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    • 2014
  • The purposes of this study are to classify consumption values and to examine the effects of consumption values on appearance management behaviors. Questionnaires data was obtained through adults over 20 years old of age (N=478) in Gyeonggi-do, Daegu and Kyungpook regions. Descriptive statistics, factor analysis, multiple regression analysis, t-test and ANOVA were applied. The results of this study are as follows. First, consumption values are composed of three factors such as differential value, material value and practical value. Appearance management behaviors are identified such as surgery/skin care, clothing care, weight training and hair care. The weight training in appearance management behaviors is the most preferred behavior. Second, the results of regression analysis are like as follows: The effects of consumption on plastic surgery/skin care are explained by the differential value, material value and practical value(-). On weight training and hair care, the differential value and material value have positively significant effects. The differential value has significant effects on all over appearance management behaviors. Third, there are signigicant differences in consumption values and appearance management behaviors according to demographic variables. The single, females in 20s and 30s with higher monthly income and payment have higher differential value and lower practical value. The single and female in 20s and 30s were more involved in appearance management behavior.

A Study of Hospital Choice on the Basis of Consumption Values Theory (소비가치 이론에 의한 병원선택 요인 연구)

  • Lee, Sun-Hee
    • Journal of Preventive Medicine and Public Health
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    • v.30 no.2 s.57
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    • pp.413-427
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    • 1997
  • This research is based on the Consumption Values Theory proposed by Sheth(1991). The purpose of this research is finding the factors related to the process of hospital choice. The expectation of six hospital outpatients 600 was analyzed by six consumption values categories: functional value, social value, emotional value, rarity value, condition value, health related values. The main results of this research is as following; 1. In the result of factor analysis 22 consumption value factors which affect the hospital preference were extracted; kindness/clearness, service speed, comfort of space, technical competence in functional values, high income/active social life, low income/blue collar unmarried/man, middle aged/big family, woman/married, introvert in social values, high-class, comfort, reliability in emotional value, newness, classiness in rarity value, social relationship, close to residence, social reputation in conditional values, priority on health, health behavior, active sense of value on health in health related values. 2. The difference of consumption values among hospital types were analyzed. The critical factors in reference for corporate hospitals newly established were kindness/clearness, service speed, convenience, classiness, comfort, and newness. University hospitals were preferred by the factors of reliability, and social reputation. In general hospital, convenience and close to residence were critical factor. 3. In logistic regression, age, marital status, education level and income as socio-demographic variables were significantly related to general hospital choice. Also service speed and close to residence were positively and high income/active social life and high class value were negatively related to general hospital choice. On university hospital choice, age and marital status, education show posive relationship whereas income showing negative relationship. Kindness/clearness, service speed, comfort of space, unmarried/man, comfortable feeling, newness and close to residence showed negative relationship with university hospital selection whereas technical competence, reliability in emotional value, classiness in rarity value, social relationship in functional values showed positive relationship. Lastly kindness/clearness, comfort of space, high income/active social life, unmarried/man, high-class, comfort and newness were positively related to corporate hospitals newly established choice in contrast to negative relationship in reliability in emotional value and classiness. In summary, we found that hospital user also choose to hospital in base of various consumption value. Further studies to investigate the hospital consumer behavior will be needed.

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A Study on Ambivalent Consumption in the Purchase Behavior of Apparel Products (의류상품 구매행동에 나타나는 양면적 소비)

  • Kim, Joo-Hyun;Rhee, Eun-Young
    • Journal of the Korean Society of Costume
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    • v.57 no.2 s.111
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    • pp.172-189
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    • 2007
  • The purpose of this study was to identify the characteristics of ambivalent consumption appeared in the purchase behavior of apparel products by the 4Ps element of marketing mix and to clarify the relation between consumption value and clothing involvement that were the antecedent variable. Among the 4Ps element of marketing mix, brand was selected in the exterior criteria of products, and fashionability was selected in the internal criteria of products. Meanwhile, it was considered that there were no objects of conflicted or ambivalent criteria in the element of promotion. Finally, brand, fashionability, price, place, etc. were selected as the elements of marketing. A self-administered questionnaire was distributed to 550 subjects from Jun, 8th, 2006 to Jun, 22nd, 2006; 507 were used for the data analysis. The results from data analysis were following: firstly, it was identified that ambivalent consumption showed up, as the result from measuring the individual conflicting consumption by elements. Brand was the highest in the frequency of ambivalent consumption among the elements of marketing mix, and price, place, and fashionability were followed. Secondly, by product characteristics, the frequency of ambivalent consumption of casual shirt, group II, was lower than that of mountain climbing jacket, group III, in the brand element and the price element. Thirdly, as the results from conducting factorial analysis to consumption value, it had 5 dimensions, which were practical value, distinguishable/aesthetic value, conspicuous value, social/confirmative value, and enjoyable value. Also clothing involvement was classified into 4 dimensions of emotion, fashionability, symbolic and brand involvement in the result from conducting the factorial analysis to clothing involvement. Fourthly, the mean of ambivalent consuming group by each element was highest among that of other consuming groups in all the dimensions. Fifthly, ambivalent consuming group had the highest mean among other consuming groups in all the dimension of clothing involvement, such as emotion, fashionability, and symbolic by each element of marketing mix, and it means that overall, ambivalent consuming group is highly involved in all the dimension of clothing involvement.