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The Effects of the Perceived Product Characteristics and Conspicuous Consumption on the Fashion Luxury Involvement  

최선형 (가톨릭 대학교 의류학과)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.27, no.2, 2003 , pp. 209-218 More about this Journal
Abstract
The Purpose of this study is to investigate the effects of the perceived luxury characteristic and consumer's conspicuous consumption on the fashion luxury involvement. The subjects were Korean 443 women from 20's to 50's living in Seoul. The reliability analysis, confirmatory factor analysis and structural equation analysis by AMOS 4.0 were used for statistics analysis. The results are as follows; 1) The perceived aesthetic taste and luxurious aspect of fashion luxury directly influence on fashion luxury involvement through hedonic consumption value. 2) The perceived luxurious aspect and traditional value of fashion luxury directly influence on negative luxury consumption value, but negative consumption value does not influence on fashion luxury involvement. 3) The well-known brand orientation, face-saving consumption, and value orientation directly influence on fashion luxury involvement.
Keywords
fashion luxury; perceived luxury characteristics; conspicuous consumption; fashion luxury involvement;
Citations & Related Records
Times Cited By KSCI : 5  (Citation Analysis)
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