Purpose - "Showrooming" refers to the phenomenon where a shopper visits a store to see and compare products but makes the purchase online at a lower price. Surveys on showrooming activities at home and abroad indicate that a significant number of consumers pursue showrooming activities. The advent of "showroomers," who engage in buying activities, hovering both on and offline, while selectively choosing sales channels to suit their needs, is powerful enough to erode the borders between channels and bring about seismic changes in the distribution industry. However, surprisingly, there has been no in-depth discussion on showrooming. This study seeks to theoretically investigate what impact personal characteristics have on showrooming preferences and attitudes in a multi-channel environment. Specifically, assumptions have been made that price perception, perceived performance risk, and trust in online shopping not only have a direct impact on showrooming attitudes but also indirectly affect it through the means of contact motivation. Research design, data, and methodology - To test the hypotheses, this study conducted a survey of male and female shoppers, ages 20 through 40s, who live in metropolitan areas, and have actively showroomed fashion items in the last six months. A clothing item usually purchased after a careful decision-making process was chosen as the target product of the study. The survey was conducted between October and November 2014, using a professional survey service provider. A total of 200 surveys were collected, of which 198 were used for analysis. Conceptual model Structural Equation Modeling (SEM) and Amos 18.0 were employed for data analysis and model verification. In addition, following the confirmatory factor analysis and measurement model analysis, the theoretical model that corresponds to the research model was analyzed. Results - Analysis results show that price perception, perceived performance risk, and trust in online shopping have a statistically significant and positive (+) impact on showrooming attitudes. In addition, in terms of the indirect influence of price perception and perceived performance risk on showrooming attitudes through means of contact motivation, price perception had a statistically significant and positive impact on means of contact motivation, whereas perceived performance risk did not have a statistically significant impact on it, with the relevant hypothesis rejected. Conclusions - These analysis results imply that the ultimate goal of consumers is to maximize their shopping benefits by selectively and strategically taking advantage of different channels in a complementary manner. This study presents many implications for distributors to encourage a deep understanding of showrooming consumers who have complicated consumption behaviors and to build channel integration strategies. This study has limitations in theoretical and practical implications. Therefore, subsequent studies need to focus on verifying that showrooming activities are based on reasonable and planned decisions by applying the theory of reasoned or planned behavior. In addition, the scope of the study should expand to include web showrooming, where consumers conduct product research online and purchase offline.
The purpose of this study was to investigate the characteristics of the traditional Korean fermented liquor of Acanthopanax chilsanensis in order to promote its consumption and develop local products. The ethanol contents of the traditional Korean fermented liquors, which contained the root, stem and fruit of Acanthopanax chilsanensis with 10% rice for 13 days at $25^{\circ}C$, were $14.7{\pm}0.7%$, $15.3{\pm}0.9%$, and $15.5{\pm}0.7%$ respectively. The pH of the fermented broth was pH 3.9~pH 4.4 and the total acid was 0.72~0.75%. The total sugar content was abruptly decreased after 24 hr of fermentation, on the 13th day, to 7.1 from 7.5%. The total free amino acids were 7,045.01 mg/l in the test group containing stems. This was higher than in the test group containing the root and fruit of Acanthopanax chilsanensis. The acanthoside-D was 35.42 ppm and 18.91 ppm in the traditional Korean fermented liquor made from 10% root and fruit, but 57.06 ppm in the one made from stem. In the traditional Korean fermented liquor made from root and stem, the L value (lightness), $\underline{a}$ value (redness), and $\underline{b}$ value (yellowness) are all similar and the liquor appeared to be the same color; however, in the fermented liquor made from fruit, L was low and $\underline{a}$ was high, which made the liquor appear more red.
Journal of the Korean association of regional geographers
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v.22
no.3
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pp.576-598
/
2016
This paper is to reconsider some characteristics of philosophical discussion on alienation, especially focusing on Lefebvre's concept of alienation, and then to conceptualize a number of features of alienation in both industrial and postindustrial capitalist cities. The construction and development of modern city in industrial capitalism has brought about alienation from nature and from land(i.e. means of production), and in these contexts, has generated alienated labour of urban labourers, which has been deepened through development of modern technologies and divisions of labour. The transformation from industrial to postindustrial society can be seen not as alleviating but as further intensifying and expanding process of alienation. Urban alienation in postindustrial society has been spatially and temporally extended through processes of glocalization and of financialization with the development of credit system. It also has been widened to fields of consumption and leisure and to spheres of non-material production, and has get more deeply involved in capital circulation through built environment and landscape(or spectacles) of cities. Finally this paper is to re-examine briefly theoretical discussions on dealienation in order to conceptualize the just city for dealienation of labour and of urban space, in particular considering the concept of 'the right to the city' as practical strategy of urban dealienation, and to suggest further three kinds of justice for the just city, that is, justice for distribution, for production and for recognition.
Recently, the interest and consumption of mini watermelon (Citrullus lunatus Thunb.) are increasing due to nuclear family and one person household. However, there's no research for mini watermelon. Therefore, the purpose of the study is to develop standard cultivation method of mini watermelon. The test cultivar is 'Minimi', which is a small-sized fruit, the rootstock is 'Bullojangsaeng', which is a cucurbit line. Grafted plants were transplanted on April 5, 2017, and harvested in early July. Cultivated types were 3 methods, which are ${\cap}-form$, arched, and runner type, and plant spacing were 40, 60, and 80 cm, respectively. The rowth and yield in ${\cap}-form$ was higher than that of the arched and runner types, and the sugar content was higher a bit. The yield per unit area was about 50% higher than ${\cap}-form$, which can be plant density cultivation than that of the runner type. The number of seeds per fruit of 'Minimi' was similar to that of 'Sambokggul', but seed weight was one third lower than that of 'Sambokggul'. The content of lycopene was 30% higher than that of 'Sambokggul' watermelon, and the main sugar content is similar to or slightly less. In conclusion, the ${\cap}-form$ staking cultivation was superior to the runner type or arched cultivation in terms of fruit setting ratio, yield and quality.
Recently, due to the fact that the mineral content in the wash water of the GAP-certified melon exceeds the GAP wash water standards, there are cases where the certification cannot be maintained. Therefore, agricultural industry demand requesting relaxation of the inorganic elements standard for water quality has been increasing, taking into account the consumption characteristics of Korean melon, which is eaten after removing the peel. This study was conducted to evaluate the human risks of four inorganic materials (fluorine, arsenic, iron and manganese) based on the water quality data of 142 samples of groundwater that was used for washing GAP-certified Korean melon in Seongju area from 2017 to 2019. As a result, the HQ of four minerals in Koreans who consumed groundwater used for washing GAP-certified Korean melons in the Seongju area was below 0.10 on average. In particular, in the case of iron and manganese which are esthetic influence substances, the average HQ was 0.00. The overexposure group showed 0.01, which was lower than the HQ (average 0.01, overexposure group 0.03) of the group that consumed Korean melon. Based on all the results, even if the groundwater of the Seongju area is used to wash GAP-certified Korean melon, the impact from these four inorganic materials, including iron and manganese, for Korean population consuming Korean melon will be minimal.
The Journal of Korean Institute of Communications and Information Sciences
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v.40
no.11
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pp.2218-2229
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2015
Recently Wi-Fi Alliance defined Wi-Fi direct, which can communicate through a direct connection between the mobile device anytime, anywhere. In Wi-Fi direct, all devices are categorized by group of owner (GO) and client. Since portability is emphasized in Wi-Fi direct devices, it is essential to control the energy consumption of a device very efficiently. In order to avoid unnecessary power consumed by GO, Wi-Fi direct standard defines two power management schemes: Opportunistic power saving scheme and Notice Of Absence (NOA) scheme. But, these two schemes do not consider the traffic pattern, so we cannot expect high energy efficiency. In this paper, we suggest an algorithm to enhance the energy efficiency of Wi-Fi direct power saving, considering the characteristics of multimedia video traffic. Proposed algorithm utilizes the statistical distribution for the size of video frames and adjusts the length of awake interval dynamically. Also, considering the inter-dependency among video frames, the proposed algorithm assigns priorities to video frames and ensures that a video frame with high priority is transmitted with higher probability than other frames with low priority. Simulation results shows that the proposed method outperforms the traditional NOA in terms with average delay and energy efficiency.
Three fiber sources including Russian spruce (Picea jezoensis) and larix (Larix leptolepis), and Myanmar bamboo (Phyllostachys bambusoides) for thermomechanical pulp were explored to replace domestic pine (Pinus densiflora) pulp that has some limitations in an aspect of supply and pitch trouble. Thermomechanical pulps were manufactured under the identical condition, and then compared with their representative pulp properties and pulping process. Both Russian larix and Myanmar bamboo contained large amounts of extractives that would negatively affect mechanical pulping processes. Russian spruce showed the least contents in shives and pitch. Russian spruce and domestic pine reached an optimum freeness level within a short pulp processing time, which consumed less amount of refining energy compared to larix and bamboo. In particular, the spruce wood showed the highest brightness level which might lead to a less consumption of bleaching chemicals. It was expected that Russian spruce could be replaced with the domestic pine wood in respect of both pulping process and pulp quality.
Cultural contact, which means a current that an influential culture diffuses to another, represents the penetration of the one to the other in a negative respect and'mixture'or 'fusion'of them in an affirmative respect. Fusion of cultures was not easy to take place in the past when nationalism and ultranationalism suppressed it ideologically, inconvenient transportation and communications were obstacles to it, and most of countries were under the influences of folk religions. Today, however, mutually heterogeneous cultures can be shared by a lot of things such as collapse of a view of nation resulted from globalization, breakdown of regional characteristics, abolition of trade barriers, freedom of communications and realtime information network. Those have rendered fusion possible. Fusion in this modern consuming society is extending much faster and more extensively than at any time in the past. In addition, more and more cultural elements seem to collide and compromise with one another in the name of fusion, not relaxing the bridle of fusion, from the present situations that preference in consumption becomes subdivided and a variety of individuality is strongly attempted to seek for, This study is on the subject of the properties of'Fusion', one of new styles in a mass culture, especially focused on sociologic cultural phenomena. Furthermore, it is expected to look for a fusion in interior design which expresses sociologic cultural phenomena most in a field of design, to examine it theoretically, and to prospect a future trend of fusion design based on investigation of the latest prevailing trend.
Journal of Korean Society of Environmental Engineers
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v.31
no.9
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pp.765-774
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2009
Fiber Dyeing and Finishing facility has been recognized as an important pollution source due to its consumption of large volumes of water and chemicals. Unit mass discharge for the conventional water quality parameters such as flowrate, SS, $BOD_5,\;COD_{Mn},\;COD_{Cr}$, TN, TP were estimated. To represent the respective industries, three companies were carefully selected based on its manufacturing goods, flowrate and location at various unit operations and processes. More than 90% of decrease in unit mass estimation between influent and effluent of BOD was observed. But the values themselves were similar to those of Fiber Manufacturing facility due to the high loadings of organic matter. Biodegradability of influent was almost three times higher than that of effluent. Unit mass discharge estimations of unit process (estimated in this study) based on space, products and raw material were similar to those of composite process (estimated by National Institute of Environmental Research), while big difference was observed in the other factors. Unit mass discharge factors calculated in this study can be used as the reference for the estimation of water pollution loading costs in Nakdong river basin. For the effective water pollution control and management, it is essential to characterize the various types of water quality parameters from the effluents of individual industrial wastewater treatment plants.
At present, coffee consumption amount is annually on the rise in Korea, which results in about 0.27 million tons of coffee waste annually. They are mostly classified as food waste and deserted with moisture contained, being a serious environmental issue. Existing slope greening techniques, which are vegetation based soil-media hydroseeding measures, have problems such as lack of coherence, dryness or lack of organic matters. Therefore in order to assess usability of Spent Coffee Ground (SCG), medium-to long-term growth test was conducted under the indoor and outdoor conditions. According to the result of growth test, when SCG was mixed with existing base materials, moisturizing power increased and organic matter content was reinforced, promoting germination and growth in a medium term. Among others, under the condition when supply of water was discontinued, withering rate was lower than existing base materials and diverse phenomena resulting from lack of nutrition decreased. Therefore, SCG as a waste organic matter with abundant nitrogen has the characteristic of inhibiting early growth but was found to have a quality favorable to long-term growth resulting from water containing ability and the supply of organic mater and is judged to be a material to replace or complement existing base materials.
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