• Korean Journal of Air-Conditioning and Refrigeration Engineering
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• v.17 no.1
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• pp.82-87
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• 2005

The purpose of this study is to suggest the characteristics and actual state of energy consumption by the analysis of energy consumption data in an office building. This study examines and analyzes daily and monthly energy consumption of an office building located in Seoul, Korea regarding type of load and business classification within a building. The results are as follows. 1) Energy consumption of office building for each type of load show similar consumption patterns, regardless of seasons such as cooling period and heating period. 2) Out of all annual energy consumption, consumption for lighting took about $43\;\%,$ general electric Power about $23\;\%,$ emergency power $25\;\%,$ computer center $5\;\%$ and cooling power $4\;\%,$ showing that the consumption for lighting was highest, and the percentage of energy consumption for cooling power for operation of cooling facilities took the lowest percentage. 3) Annual gas consumption used for heating and hot water supply were $38,\;36\;\%$ for officetel and office respectively, and $26\;\%$ for arcade. 4) Electricity consumptions used for cooling power for each use of building, office and officetel recorded in July and August of cooling seasons. Even though it shows different patterns for each month, energy consumption showed unique pattern throughout the cooling seasons.

• International Journal of Advanced Culture Technology
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• v.10 no.3
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• pp.253-262
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• 2022

The purpose of this study is to investigate the influence of golf participants' major hitting factors on their consumption behavior characteristics and golf consumption behavior. To achieve this objective, the study subjects were set as the population aged 20 years or older who use golf courses and driving ranges in Gwangju Metropolitan City and Jeollanam-do, and then 158 males and 172 females using cluster random sampling. A total of 300 persons were selected as the study subjects. The survey tool was the questionnaire method, and among the tools that had already been used to verify the reliability and validity of the questionnaire in domestic and foreign previous studies, it was reused or modified or supplemented according to the variables of this study. The collected data were winter-processed according to the purpose of analysis using the SPSS statistical program as follows. The results obtained through this process are as follows. First, it was found that the major players participating in golf had partial differences in the characteristics of golf consumption behavior. Second, it was found that the major hitters participating in golf had a partial difference in their golf consumption behavior. Third, it was found that the golf consumption behavior characteristics of golf participants partially affected the golf consumption behavior.

• Korean Journal of Human Ecology
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• v.20 no.6
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• pp.1135-1151
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• 2011

This study examined green consumption behavior according to the lifestyles of college students. The data were collected from 314 college students in Yeungnam region by a self-administered questionnaire. Frequencies, Cronbach's alpha, factor analysis, cluster analysis, chi-square tests, one-way analysis of variance, Duncan's multiple range tests, Pearson's correlation analysis, and multiple regression analyses were conducted by SPSS Windows V.18.0. According to the result of factor analysis, lifestyles were categorized into six factors: thrift-saving type, enthusiastic activity type, brand ostentation type, freedom-seeking type, material oriented type, and practice-seeking type. Cluster analysis showed respondents belonged to one of four groups: thrift practice group, indifference group, freedom-seeking group, and material ostentation group. The levels of green purchase behavior, green usage behavior and green disposal behavior of the respondents was not high. The thrift practice group showed higher levels of green purchase behavior, green usage behavior, and green disposal behavior. Finally, according to multiple regression analyses, environmental consciousness, knowledge about green consumption, lifestyle groups were the significant factors affecting green consumption behaviors. These results imply that green consumption education for college students should be activated to induce green life.

• Journal of Service Research and Studies
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• v.10 no.3
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• pp.103-118
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• 2020

Chinese economic growth and Chinese adoption of foreign cultures have changed varied phenomena, consumption patterns and consumer life-styles, in particular. In order to understand behavior of Chinese consumers, it is critical to explore their lifestyles and its effects on their purchase behavior. For attaining this goal, our research classifies Chinese consumer lifestyles related to cosmetics, into four types: brand oriented, price sensitive, rational consumption, and impulse buying. The research further analyzes the effects of consumer lifestyles on perceived value, satisfaction, and purchase intention in each case of skin care cosmetics and make-up cosmetics. Significant difference are found in perceived value, satisfaction, and purchase intention of skin care cosmetics exists between brand-oriented type and rational consumption type. This is also the case between rational consumption type and impulse buying type. Purchase intention is only found to be different between rational consumption type and price sensitive type. In case of make-up cosmetics, significant differences in perceived value, satisfaction, and purchase intention in the pairs of brand-oriented type and rational consumption type, rational consumption type and impulse buying type, and rational consumption type and price sensitive type. This implies rational consumption type should be more appropriate target consumers in the Chinese cosmetics market.

• Journal of the Korean Home Economics Association
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• v.36 no.10
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• pp.23-34
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• 1998

The purpose of this study was to identify the relationship between clothing Brand Loyalty and lifestyles The questionnaire was administered to 644 males and females aged 30-40 in Taegu during November 24 to November 28 of 1997. Data was analyzed by frequency, percentage, mean, standard deviation, factor analysis, reliability test MANOVA and ANOVA by using SPSS package. 1. The lifestyles of the responednts were classified into five types such as consumption-oriented, economics-oriented, social-oriented, family-oriented, and conservative-oriented type. 2. The results of clothing Brand Loyalty and lifestyle analysis were as follows; 1) In case of males, the group of consumption-oriented type and in case of females, three groups of consumption-oriented, social-oriented and family-oriented types had great concern for brand loyalty in lifestyles and brand loyalty. 2) With relation to brand loyalty and lifestyles, thirties-aged respondents had a positive tendency to brand loyalty in consumption-oriented and social-oriented types, but forties-aged ones had a positive tendency to brand loyalty in consumption-oriented, social-oriented and family-oriented types. 3) With relation among the academic careers, lifestyles and brand loyalty, three groups(consumption-oriented, social-oriented and family-oriented types) under high-school graduates made high response to brand loyalty, and two groups (consumption-oriented and social-oriented types) of college graduates showed something responsive to it and the consumption -oriented persons of graduate school and upward made response to brand loyalty. 4) With relation among an income, brand loyalty and lifestyles, three types(consumption-oriented, social-oriented and family-oriented types) of an income not exceeding one million and half won a month were related to brand loyalty. And two types(consumption-oriented and social-oriented types) of an income below two million won a month made high response to brand loyalty. And the consumption-oriented type of an income below three million won and more than three million and half a month made good response to brand loyalty. 5) In general relation between brand loyalty and five lifestyles, the consumption-oriented type made positive response to brand loyalty and the social-oriented type was in the second place and the family-oriented type ranked next to the social-oriented type. But the economics-oriented and conservative-oriented type were not related to brand loyalty. 6) It was found that there was a difference between brand loyalty and the same lifestyle according to individual characteristics.

• Korean Journal of Human Ecology
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• v.17 no.3
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• pp.485-492
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• 2008

The study is to provide the types of fashion consumption of male and female university students and to analyze fashion involvement to the types and students' source of fashion information. Then the correlations were examined between fashion involvement and source of fashion information. The data were analyzed by a factor analysis, one-way ANOVA, Duncan test, cluster analysis, cross-tabulation analysis. The results are as follows: 1. The awareness about fashion consumption is classified into five factors: "hedonic consumption", "impulsive consumption", "brand loyal consumption", "prudent consumption", and "independent consumption". The fashion involvement to the types is categorized into four factors; "pleasure", "trend", "image", and "risk awareness". The source of fashion information is categorized into "mass media", "product information", and "personal information". 2. The fashion consumption is classified into three types: "an independent consumer type", "a brand loyal/ prudent consumer type", and "an impulsive consumer type". 3. In the fashion involvement to the types and the source of fashion information, there is a high correlation between the factors of "mass media" and "trend", "product information" and "pleasure" and "personal information" and "trend".

• Journal of the Korean Society of Costume
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• v.60 no.8
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• pp.118-131
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• 2010

The purpose of this study was to identify the differences in cosmetics brand selection by product type, and the differences in ambivalent cosmetics consumption attitude by ambivalent clothing consumption attitude. The subjects of the study were females aged 20 plus, living in Seoul and Gyeonggi Province between January and February 2008, and 427 questionnaires were used for analysis. For data analysis SPSS 17.0 statistical program was used, and principal component analysis, paired t-test and t-test were conducted. The results and conclusions of this study are as follows: firstly, the differences in cosmetics brand selection by product type were investigated. The results showed that domestic high-priced brands of skincare products were selected most often, that foreign high-priced brands of base products and color products were selected most frequently, that domestic low-and medium-priced brands of hair products were selected most often, and that foreign low-and medium-priced brands of body products were selected most frequently. In particular, foreign high-priced brands of color products were most favored, followed by domestic low-and medium-priced brands. The subjects selected foreign high-priced brands, which are the most expensive, and domestic low-and medium-priced brands, which are the least expensive, at the same time. They displayed ambivalent consumption patterns. Secondly, the differences in cosmetics consumption attitude by ambivalent clothing consumption attitude were examined. Groups high on ambivalent clothing consumption attitude had a higher cosmetics consumption attitude than groups low on ambivalent clothing consumption attitude.

• Journal of Family Resource Management and Policy Review
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• v.7 no.1
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• pp.1-22
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• 2003

The purpose of this study is to classify the subjects according to their lifestyles and analyze the art consumption behavior of them that are classified. Data were obtained form 390 people over 20 years of age. Factor analysis was used for examining dimensions of lifestyles and cluster analysis for classifying the type of lifestyles. This study found three different types of lifestyles, i.e., the conspicuous consumption-oriented type, the economical future-oriented type and the progressive leisure-oriented type. There are significant differences in art consumption behavior as well as socio-economic characteristics of the subjects among three types of lifestyles.

• Preventive Nutrition and Food Science
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• v.7 no.1
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• pp.88-94
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• 2002

The purpose of this study was to identify factors influencing the consumption of calcium-rich foods among adolescents. A total of 96 adolescents divided into twelve focus groups were investigated during April to May 2000 in Busan. Focus group discussions were audio-taped, transcribed and analyzed using a grounded theory approach. Key factors influencing the consumption of calcium-rich foods were taste, food type, body image, and family. Motivators among the factors were taste, flood type, body image, health, family and perception, and barriers were taste, flood type, location, friends, price, weather and lactose intolerance. Taste, flood type, location and weather were found to be both motivators and barriers of consumption of calcium-rich floods according to circumstances. Some of these factors varied in importance by gender and age. Younger adolescents were more strongly influenced by taste and family than older ones. Older adolescents were strongly influenced by body image, convenience and perception. These findings could be used as a guideline for adolescents to consume calcium-rich foods.

• Journal of the Korean Institute of Electrical and Electronic Material Engineers
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• v.36 no.4
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• pp.369-375
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• 2023

In this paper, we compared and analyzed the power load patterns of dormitory buildings and office buildings to use them as basic data (demand analysis and capacity design) for the design and operation of microgrids for multi-use facilities, and the following conclusions were got. During the daytime on regular weekdays, the power consumption load pattern of office buildings was relatively large at 264.0~332.3 kWh, and during the evening hours, the power consumption load pattern of dormitory buildings was relatively large at 233.0~258.3 kWh. In the case of vacation, during the daytime on weekdays, the power consumption load pattern of office buildings was relatively large at 279.1~407.4 kWh, and in the evening, the power consumption load pattern of dormitory buildings was relatively high at 280.1~394.1 kWh. During the daytime on regular weekends, the power consumption of dormitory-type buildings was relatively high at 133.5~201.6 kWh, and it was found that the power consumption of dormitory-type buildings appeared relatively high at 187.5~252.1 kWh. During a vacation in the daytime on weekends, the power consumption of dormitory-type buildings was found to be 186.5 kWh~ and 218.6 kWh. The increase in power consumption during a vacation (December-February) compared to normal (April-June) was thought to be due to an increase in electricity demand, and the reason for the higher power consumption in dormitory buildings during the vacation was due to reduced working hours in office buildings.