• Journal of Fashion Business
• /
• v.16 no.6
• /
• pp.109-126
• /
• 2012

The purpose of this study was to examine the effect of price-attitude toward apparel products on shopping values and consumption behavior. The study was carried out in Deagu and Kyungbook area. Applying the convenience sampling, total 326 questionnaire were collected from university students who were randomly selected as participants. This study used frequency, factor analysis, reliability analysis, regression analysis, and t-test for data analysis. The finding are as follows. Price-attitude toward apparel products was categorized into information leading, price dignity, price discount, list price orientation, quality value and using coupons. Shopping tendency factors were found as pursuit of pleasure, pursuit of sociality, and pursuit of economic feasibility. Consumption behavior factors were categorized into impulsive buying, ostentatious consumption, utilization of internet information, possession of material and brand trust. Price-attitude toward apparel products had a significant effect on shopping values and consumption behavior. University students seemed to consider the value of money to be very important as well as economic feasibility. They utilized information from the internet to buy products with good quality and showed high usage level of coupons. And, university students who buy at a least price tried to show dignity with expensive brand products and they consider those brands express self-confidence.

• International Journal of Aeronautical and Space Sciences
• /
• v.17 no.3
• /
• pp.341-351
• /
• 2016

In this present work, the effect of hole shapes, orientation and hole arrangements on film cooling effectiveness has been carried out. For this work a flat plate has been considered for the computational model. Computational analysis of film cooling effectiveness using different hole shapes with no streamwise inclination has been carried out. Initially, the model with an inclination of $30^{\circ}$ has been verified with the experimental data. The validation results are well in agreement with the results taken from literature. Five different hole shapes viz. Cylindrical, Elliptic, Triangular, Semi-Cylindrical and Semi-Elliptic have been compared and validated over a wide range of blowing ratios. The blowing ratios ranged from 0.67 to 1.67. Later, orientation of holes have also been varied along with the number of rows and hole arrangements in rows. The performance of film cooling scheme has been given in terms of centerline and laterally averaged adiabatic effectiveness. Semi-elliptic hole utilizes half of the mass flow as in other hole shapes and gives nominal values of effectiveness. The triangular hole geometry shows higher values of effectiveness than other hole geometries. But when compared on the basis of effectiveness and coolant mass consumption, Semi-elliptic hole came out to give best results.

• Journal of the Korean Society of Costume
• /
• v.59 no.3
• /
• pp.27-41
• /
• 2009

Interpreting the phenomenon of Fast fashion that is prevalent these days, this research is meaningful in that it prepares the frame which suggests the vision to read the trend of 2000s and analyzes the property of phenomenon of Fast Fashion in the connection with society and culture. The so[io-cultural property can be largely characterized by consumption orientation, change orientation, efficiency, moment and multiculturism. Analyzing the phenomenon of fast fashion that emerged after 2000 on the basis of such sociocultural background, it is largely classified into imitation, fashionability, disposability, portability, transformation and convergence. Due to the hi-polarization of consumption, people tend to select imitated goods, and people accustomed to speed get interested in the fashionability of all Phenomena. Further, society that is transient and changing rapidly makes the habit of purchasing in disposability. The property of nomad society encourages to keep the habit of portability. Such change-oriented society and rapidly changing life pattern make them adapt in diverse transformation modes of Fast Fashion. Further, multi-cultural world integrates enterprises through combination of all cultures and the convergence of all factors.

• Journal of the Korean Solar Energy Society
• /
• v.34 no.4
• /
• pp.31-38
• /
• 2014

This study makes three apartment building complex an object of analyzing representative building types and energy consumption rate of house holds, and effect of outdoor air cooling. Recently created apatrment complex is composed of very various types of building, plan, and orientation etc. But, it is difficult to remark conclusively that these various types of buildings are designed energy-effectively. Because architects are hard to find useful energy design guideline for decision making. By the preceding study, the present condition and problem about this subject is grasped, apartment building types were examined and representative types were extracted. In this study, energy simulation was conducted, and the effect to outdoor air cooling was analyzed about representative types of the subject apartment complex. It is expected that this analysed results will be basic data for the more integrated study. Research consequence can be summarized as follow: 1) Besides solar gain, household layout of building, orientation, and plan etc. effects compositively on energy consumption rate. 2) The effect of ourdoor air cooling in building of tower type can be improved by arranging households appropriately.

• Nuclear Engineering and Technology
• /
• v.31 no.4
• /
• pp.423-431
• /
• 1999

A radiotracer technique has been developed to monitor the rotational movement of two piston rings in one cylinder during engine operation. The rings were labeled with two different kinds of radioisotopes, i.e. $^{60}$ Co and $^{192}$ Ir, for identification of the top ring from the second ring. The radiotracers were implanted in a small hole bored on the inner side of each piston ring. The rings were installed in a single cylinder hydrogen engine and three Nal scintillation detectors were mounted around the engine block to measure the gamma radiation. The angle of ring-gap orientation was determined from the radiation counts measured with the three detectors during engine operation. Two windows (upper window for $^{60}$ Co and lower window for $^{192}$ Ir) were set on each ratemeter to count radiation from the two isotopes separately. Procedure to convert the radiation counts to the position of the ring gap was established. With the software programmed with MS-Visualbasic, radiation counts were compared with the reference responses that were measured at angular intervals of 10$^{\circ}$for each piston ring in advance of the experiment. The result was used for the evaluation of the relationship between the orientation of ring-gaps and oil consumption. It was found that an increase in the oil consumption rate of a specific operation condition was closely related to the relative phase angle of the two piston rings.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.32 no.3
• /
• pp.385-394
• /
• 2008

The purpose of this study was to investigate the influential variables of impulse buying for jewelry. A survey questionnaire was developed from previous researches. Data were obtained from female consumers who have purchased jewelry products living in Busan. The results showed that impulse buying of jewelry was influenced by shopping orientation, consumption value, store attributes, store types, and demographic variables. The impulse-buyers of jewelry were more likely to be recreational and fashion-oriented shoppers and to have store/brand loyalty than unimpulse-buyers. Additionally, they perceived importantly the uniqueness, newness or fashionability of jewelry, kindness of salesperson, store atmosphere, various design and assortment, and special sales of the jewelry store. They were more likely to patronize the department store and franchise store to purchase jewelry products. They also tended to spend more for jewelry and more frequently visit the jewelry store. Findings should provide the informations to assist marketers and researchers in their understandings of the jewelry market.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.19 no.2
• /
• pp.101-115
• /
• 2017

This study classified social stratum variables of adults in their 20s to 50s by subjective and objective measurements and classified leisure activities into groups to examine the conspicuous consumption of leisure apparel. A total of 365 adults in their 20s to 50s living in Daegu and the Kyungbuk area were selected considering their jobs and residences. SPSS PC+ 20.0 was used to analyze the data with frequency analysis, factor analysis, reliability examination, cluster analysis, ANOVA, Duncan-test, Scheffe-test, and ${\chi}^2-test$. The results of this study are shown as follows. First, 'Jogging/Walking' was found to be the most favorable activity in the examination of leisure sports activities among the participants and showed a difference in gender. Second, leisure activities were pastime-culture activity, sports activities, static activity, volunteering, and relaxing, and these activities were grouped into non-participant, active and passive leisure activities. Conspicuous consumption of leisure apparel was classified into personality oriented, luxury goods-oriented, and other people-oriented. Third, there was a significant difference in the sub-factors of the conspicuous consumption of leisure apparel (personality oriented, luxury goods-oriented, other people-oriented) according to the sub-factors of subjective stratum(economic power, social position, level of consumption, cultural level and overall stratum consciousness). Fourth, there was significance in the objective social stratum variable by the types of leisure activities. Significant differences were found in personality orientation, luxury goods-oriented, and other people-oriented in conspicuous consumption of leisure apparel by the types of leisure activities. Finally, there were significant differences in economic power, level of consumption, cultural level of subjective social stratum by gender, sports activities and volunteering in leisure activities, as well as other people-oriented conspicuous consumption of leisure apparel. This study also found significant differences in economic power, level of consumption and cultural level of social stratum by age, as well as other people-oriented conspicuous consumption of leisure apparel.

• International Journal of Advanced Culture Technology
• /
• v.8 no.3
• /
• pp.38-44
• /
• 2020

Storytelling plays a very important role in emotional marketing recently. Storytelling marketing emphasizes a unique story and mythical meaning of the product, rather than its practical function. This is a faithful reflection of what the Dream Society has proposed. In this article, we are researching the consumption value system, and analyze various cases focusing on a coffee advertisement. In particular, by delivering a story, we will concentrate on advertising that appeals to utopian values and discusses the actual impact that it brings. If we communicate utopian values to consumers through various stories, business effects will be maximized, which will strengthen the brand image. The originality of this paper is to discuss the theory of consumption value system positively with the concept of storytelling. Therefore, we will draw conclusions as to which orientation is most ideal for storytelling in advertising. Understanding these business models will help you build an effective marketing strategy for the Dream Society.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.29 no.8 s.145
• /
• pp.1196-1206
• /
• 2005

The purpose of this study was to identify the difference on the consumer's cognitive response, emotional and behavioral response in regard of the in-store shopping environment according to their apparel shopping orientation. The subjects of this study were consumers who finished shopping in the stores, and 300 questionnaires were completed. Data collected in this survey were analyzed by using Factor analysis, Cluster analysis, one-way ANOVA and Duncan test as a post identification. The results were as follows; 1. A significant difference was found on cognitive responses in regard of the in-store environment, such as a store atmosphere, salespeople, the assortment of products, and the fashion of products, according to types of apparel shopping orientation. The hedonic shopping type tended to have the higher evaluation toward a store atmosphere and salespeople than did other types. 2. Results showed statistically significant differences on emotional responses such as the outward/inward pleasure and outward/inward displeasure of the in-store shopping environment according to apparel shopping orientation types. The outward pleasure was found most highly in the high involvement shopping type. 3. There were significant differences on behavioral responses of the in-store shopping environment, such as the shopping satisfaction, the store revisit intention, recommending to others, and the unexpected consumption, according to apparel shopping orientation types.

• The Research Journal of the Costume Culture
• /
• v.21 no.5
• /
• pp.671-683
• /
• 2013

The purpose of this study was to identify middle-school boys' purchase behavior according to their shoes shopping orientation. A self-administered questionnaire was used to collect from 314 subjects. Factor analysis, Chi-square test, and one-way ANOVA were done using SPSS PC (Ver. 18.0). Most middle-school boys selected shoes that were 255~270mm, possessed on to two pairs of school shoes, searched for information for about five days before purchase, had spent 50,000~150,000 won on one to two pairs of shoes during the previous six months, saw design, comfort, and brand as their selection criteria, chose their shoes by themselves, shoes specialty stores, had favorite brands, preferred athletic shoes made of achromatic canvas, and bought new shoes when their old ones wore out. Factors of shoe shopping orientation were fashion and brand, economy, conformity, and comfort, and students were grouped into an active shopping group, an underdeveloped shopping orientation group, and a value pursuit group. The active shopping group bought more shoes, spent more on shoes, selected their shoes themselves, patronized discount shoe stores or specialty stores, and preferred national brand shoes. The underdeveloped shopping orientation group accepted their friends' opinions when selecting shoes and bought cheaper shoes. The value pursuit group accepted their parents' opinions when selecting shoes, patronized internet shopping malls or traditional markets, and selected cheaper shoes. The shoe shopping orientation of middle-school boys was immature, but they showed strong consumption needs.