• 복식
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• 제64권3호
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• pp.93-107
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• 2014

This study examines the differences in store service quality and relationship benefits according to clothing consumption values. This study has collected data from adult consumers in their 20s to 60s via offline and online surveys. A total of 459 survey responses were used for the final analysis. The results of this study were as follows. First, clothing consumption values were composed of 4 factors: emotional, conspicuous, individuality, and practical value. In light of the tendency of consumers' clothing consumption values, consumers have been grouped into 3 consumption groups: hedonic, practical, and practical symbolic. Second, consumers considered price policy product quality, salesperson, product assortment promotion, and convenience of store service quality in the order of importance. Regarding the relationship benefit, consumers considered psychological benefit, economic benefit, informative benefit and social benefit in the order of importance. Third, regarding the importance in service quality for clothing consumption value group, practical symbolic consumption group and practical consumption group considered price policy quality service more important than hedonic consumption group, and practical symbolic consumption group considered product assortment quality, promotion service, salesperson service, convenience of store service more important than other groups. Fourth, regarding the importance of relationship benefits for the clothing consumption value groups, practical symbolic consumption group considered informative benefit and social benefit more important than other groups. The practical symbolic consumption group and practical consumption group considered psychological benefit more important than the hedonic consumption group.

• Asia Marketing Journal
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• 제22권4호
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• pp.1-25
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• 2021

This paper explores how the positive effect achieved when consumption value matches brand benefit can increase brand loyalty. Prior research on consumption value mainly focused on perceived value; these studies omit consumers' views of consumption value. Therefore, this study examines the effect of congruence between consumption values (functional, emotional, social, and ethical value) and perceived brand benefits (enabling, enticing, symbolic, and socially responsible benefits) on consumers' brand identification, trust, and loyalty. We find a positive effect on brand identification and brand trust when a consumer's value is similar to a brand benefit, particularly between functional value and enabling benefit, and ethical value and socially responsible benefit. However, congruence between consumption value and perceived brand benefit only had an indirect effect on brand loyalty by mediating brand identification and trust. This study provides a basis for implementing a marketing strategy to build brand assets and increase brand loyalty by providing consumers with the value they want in a diversified market.

• 한국의류학회지
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• 제37권2호
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• pp.159-173
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• 2013

This research investigates the mechanism of ethical fashion consumption by examining the effects of benefit and risk perception on ethical fashion consumption attitudes and behavioral intention. To test the hypotheses, 300 female consumers between the ages of 20 and 49 were invited as study participants. The reliability and the validity of multi-item constructs were tested by Confirmatory Factor Analysis. The hypotheses were tested by utilizing Structural Equation Analysis and hierarchical multiple regression analysis. The benefit perception of ethical consumption was composed of three benefit types, which were altruistic benefit, social image benefit, and self-oriented benefit. Benefit perception, except social image benefit, had significant effects on consumer attitudes towards ethical fashion consumption; similarly, benefit perception had significant effects on behavioral intention (except self-oriented benefit) which had an effect on behavioral intention only when it was mediated by attitudes. Further analysis was conducted to understand the reason for the weak relationship between attitudes and behavioral intention. Financial and performance risk perceptions were tested for the moderating roles of attitudes and behavioral intention; subsequently, only financial risk interacted with attitudes and showed that the positive effects of attitudes on behavioral intention were weakened by a high financial risk perception. Performance risk had a main effect on behavioral intention independent of attitudes. Managerial implication and future study directions are also discussed.

• Asia Marketing Journal
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• 제14권1호
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• pp.53-81
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• 2012

묶음제품의 매력도를 증가시키기 위해 소비자들이 번들 오퍼에서의 가격 제시 프레이밍(framing)에 민감하다는 것을 이해할 필요가 있다. 동일 가격을 할인하더라도 묶음제품 요소 중 어느 요소에 가격할인을 표시하느냐에 따라 소비자의 묶음제품에 대한 지각된 매력도를 바꿀 수 있기 때문이다. 선행연구는 더 중요한 제품 요소에 할인이 할당될 때 효용이 증가한다는 주장과 덜 중요한 제품 요소에 할인을 위치시키는 것이 선호를 증가시킨다는 주장을 동시에 보이고 있다. 본 연구는 선행연구를 보완하여 묶음제품 가격 할인 제시 프레이밍효과에 대한 새로운 기제를 제시한다. 그리고 선행연구에서 믹스드(mixed)된 결론을 보이는 이유를 분석하여 밝힌다. 본 연구는 현실적인 번들링 전략 사용 상황을 고려하였으며, 좀 더 리얼한 번들링 세팅을 이용하여 가격 할인 제시 프레이밍 효과를 조사하고, 순수번들 및 혼합번들을 포함한 다양한 묶음제품을 이용하여 품질 불확실성 지각에 따른 조절효과를 분석하였다. 본 연구 결과, 소비자들은 높은 소비 혜택(high consumption benefit)보다 낮은 소비 혜택(low consumption benefit) 요소에 가격 할인을 위치시키는 것을 더 선호하였다. 가격민감성(price sensitivity)이 주요혜택에서는 낮고, 낮은 혜택에서는 높기 때문에 동일 가격이 할인될 때 낮은 혜택을 할인한 매장 제품에 대한 평가가 더 높게 나타났다. 또한 구매 시점에서 품질의 불확실성(perceived uncertainty of product quality)이 높을수록 가격민감성이 혜택 지각에 가지는 효과가 더 커지고 있었다. 본 연구의 공헌은 소비 혜택 지각 및 가격민감성 기제와 지각된 품질 불확실성의 조절효과를 통해 선행연구를 통합하고, 가격 제시 형태의 프레이밍 효과를 명확하게 설명하였다는 점이다.

• 한국콘텐츠학회논문지
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• 제17권7호
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• pp.634-647
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• 2017

본 연구의 목적은 여대생의 여가소비유형에 따른 가족여가활동과 가족여가만족 및 여가이득과의 구조적 관계를 규명하는 데에 있다. 여대생을 대상으로 2016년 5월9일~5월30일까지 설문조사 한 257부 자료를 분석에 활용하였고. 자료처리는 SPSS 18.0과 AMOS 18.0을 이용하여 분석하였다. 분석 결과, 가족여가활동은 가족여가만족에 유의한 영향을 주며, 가족여가만족이 여가이득에 유의한 영향을 주는 것으로 나타난 반면, 가족여가활동이 여가이득에 미치는 직접적인 영향은 없는 것으로 나타났다. 여가소비유형에 따른 가족여가활동과 가족여가만족 및 여가이득의 차이를 보면, 가족여가활동과 가족여가만족의 영향 관계에서 통계적으로 유의한 차이를 나타냈다. 즉 가치추구 여가형이 가족여가활동을 할수록 가족여가만족에 가장 큰 영향을 받는 것으로 나타났으며, 다음으로는 소극적 이상추구 여가형, 실리추구 여가형 순으로 나타났다. 여가소비유형에 따라 가족여가활동에 대한 만족이 다르다는 점을 확인할 수 있었다.

• International Journal of Internet, Broadcasting and Communication
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• 제14권4호
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• pp.181-188
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• 2022

The purpose of this study is to identify selection attributes, functional benefits, psychological benefits, and values according to crossover shopping patterns (showrooming and webrooming). To achieve objectives of this study, a survey was designed based on the means-end chain theory, using the in-depth laddering technique and APT laddering technique which understanding the linkage of A(attributes)-FB(functional benefits)-PB(psychological benefit)-V(value). These two laddering techniques were used to construct a hierarchical value map (HVM) by linking selection attributes, functional benefits, psychological benefits, and value levels. The selection attribute items that showrooming shoppers consider important are 'price conformity', 'product information', 'product variety', and 'delivery service'. Functional benefit items were 'free purchase', 'economic benefit', 'communication', 'safety', and 'accurate Information', and psychological benefit items were 'convenience', 'relaxation', 'pleasure', 'rational consumption', and 'stability'. Finally, the value items were 'self-satisfaction', 'abundant life', 'achievement', 'happiness', and 'reasonable life'. Next, the selection attribute items that webrooming shoppers consider important are 'price conformity', 'product information', 'product variety', 'AS', 'shopping atmosphere', and 'seller service'. Functional benefit items were 'free purchase', 'economic profit', 'expression opinion', 'safety', and 'accurate information', and psychological benefit items were 'convenience', 'relaxation', 'rational consumption', and 'stability'. Finally, the value items were 'self-satisfaction', 'abundant life', 'happiness', and 'reasonable life'.

• Human Ecology Research
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• 제55권4호
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• pp.351-362
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• 2017

Collaborative consumption (CC) occurs in organized systems or networks in which participants conduct sharing activities in the form of renting, lending, trading, bartering, and swapping of goods, services, transportation solutions, space, or money. Information and communications technologies (ICTs) that have emerged with CC. CC is expected to alleviate social problems such as hyper-consumption, pollution, and poverty by lowering the cost of economic coordination. In this study, we investigate the influence of educational experience and expected benefits of CC participation (intended to using and providing CC) of Adolescent Consumers. The subjects for the study were 418 high school students. Data was analyzed through frequency analysis, mean, standard deviation, t-test, ANOVA, Pearson's correlation, and hierarchical multiple regression analysis using SPSS Win 21.0. The results of this study are as follows. First, the significant positive relationship found between CC participants (intent to use and provide CC), educational experience (home education, school education, and mass media) and expected benefits (social benefit, economic benefit, enjoyment, community effect, and reputation). Second, enjoyment, mass media, reputation, social benefit, home education and school education values were variables that influenced the using participation intention for CC. Third, the major variables influencing the providing participation intention CC were home education, enjoyment, gender, community effect, and mass media values.

• 노동경제논집
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• 제27권1호
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• pp.77-105
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• 2004

본고는 저축을 통한 자가보험이나 실업급여가 현실적으로 제한되어 있는 상황에서 실직자에게 실업급여뿐 아니라 미래 연금을 담보로 한 대출을 허용하는 새로운 실업자 보호 제도를 제시하고 그 실증적 효과성을 패널자료에 의해 분석하고 있다. 이 제도는 실직자들이 미래 소득을 담보로 대출을 받아 효과적 자가보험을 갖도록 함으로써 실업급여에 비해 구직유인을 유지하게 할 뿐 아니라 소비 균등화 및 실직위험 부담 완화를 꾀할 수 있도록 한다. 본고는 경제활동인구조사에 근거한 1998~2002년 패널자료를 이용하여 시뮬레이션하였고 그 결과 기존 실업급여제도 하에서 보조를 받고 있는 저학력 계층도 실업급여보다는 연금담보 대출을 더 선호한다는 사실을 보고하고 있다. 이 결과는 연금담보 대출의 소비 균등화 및 구직유인 강화에 의한 후생증대 효과가 매우 강력함을 시사하고 있으며, 제한적인 효과밖에 갖지 못하는 기존 실업급여제도를 대체할 수 있는 새로운 실직자 보호정책 대안이 될 수 있음을 보여주고 있다.

• 조명전기설비학회논문지
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• 제29권5호
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• pp.86-93
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• 2015

Recently, ESS became efficient device to stabilize electric power supply system with the development SG related technology. In fact. there are some constraints to supply ESS, because of the high cost and required space, but rapid technology development for ESS will make it more useful soon. So, through this paper, we analyzed the benefit and demand effect when the battery is applied the building based on the measured energy consumption. After that, we got the conclusion that there is a volume limit in ESS application, in a benefit view point. And we realized that there is a demand violation, and the Cost-based BEMS is the best solution to enhance the effect of ESS application.

• 한국철도학회:학술대회논문집
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• 한국철도학회 1999년도 추계학술대회 논문집
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• pp.65-72
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• 1999

In this paper, we reviewed the evaluation methodologies of railway project considering the benefit incidence. Generally railway projects are much more reduced tile energy consumption, traffic accident and environmental pollution than road projects. But conventional B/C analysis of railway project does not measured including those benefits. Also there is a few attention to an incidence of benefits producing from railway construction. So we developed the evaluation method of railway project contained the railway oriented benefits and also considered of the benefit incidence producing from railway construction.