• Journal of Family Resource Management and Policy Review
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• v.12 no.3
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• pp.119-145
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• 2008

This study was designed to verify the influence of mothers on their young adults in pro-environmental consuming consciousness and behavior. The compiled data are based on the responses of questionnaires from 278 young adults who reside in Seoul, Korea. The data were analyzed by frequency, standard deviation, mean, unitary dispersion, rank revolution analysis, analysis of variance (ANOVA), and multiple regression analysis by SPSS 14.0K for Windows. This study has discovered the following: First. A mother's pro-environmental consuming behavior is one of the most important factors significantly influencing a young adult's consciousness and behavior. Second. A friendly and positive consciousness about the environment enhances pro-environmental consuming behavior. A close inter-relationship exists between consciousness and behavior. However, some significant discrepancy was found between pro-environmental consuming consciousness and pro-environmental consuming behavior; that is, the level of pro-environmental consciousness was higher than the level of pro-environmental behavior. Third. Sensitivity to environmental information influenced pro-environmental consumption consciousness and behavior. Female students are more concerned about and sensitive to environmental matters than are male students. Fourth. Among the subordinate dependent variables, recycling behavior is most influenced by independent variables. Among the pro-environmental consuming behavior sector, a mother's disposal behavior exerts the most influence on the young adult's behavior. In the results of this study, it is pointed out that it is absolutely necessary fur young adults to bring up their practice level of pro-environmental purchase and consuming behaviors, and it is advised that appropriate and relevant education programs should be developed.

• Journal of Families and Better Life
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• v.3 no.1
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• pp.1-13
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• 1985

The Purpose of this study is to investigate both the value consciousness of home management and home management activities which urban low-paid housewives have and to find out the value consciousness of home management has an influence upon the home management activities. The results obtained area as follows; 1) Most of urban low-paid housewives are place in a traditional position of home management as a housekeeper or as a family leader. 2)But partially they gave more or less modern standpoints in consuming, planning and family relationship. 3) The value consciousness of home management of urban low-paid housewives is variable according to housewives' age (P<.05), education (P<.001), numbers of children(P<0.5) and wording experiences before marriage (P<0.1). The younger respondonts showed rather modernistic value consciousness of home management. The respondonts who have high educational level showed the same result. It is also strong points form them to habe few children and to have working experiences before marriage. 4) while the home management activities of urban low-paid housewives are positive as for connecting with human relationship, consuming and evaluating they are negative as for connecting with planning, creativity and housekeeping. 5)On the whole, the home management activities are variable by housewives' age (P<.05). The younger showed more effective home management abilities. 6) the home management activities of urban low-paid housewives are influenced by the value consciousness of home management. The more modernistic value consciousness of home management is connected directed directly with excellent home management activities.

• Journal of the Korean Society of Food Culture
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• v.22 no.5
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• pp.521-527
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• 2007

Using a qualitative method, this paper described briefly the well-being-oriented consumers consciousness toward sustainability concept. The paper identified the major obstacles facing well-being society as evidenced by consumers own experiences for consuming products which are meet the necessity for environmental preservation. Over seventy percent of respondents who had a experience consuming the sustainable products said that they consumed it for themselves and their family's health of all things. Beside their interests about health, they made mention of the safety of sustainable products, high quality of sustainable products, to preserve our environment, confidence in sustainable products, encouragement from others, and curiosity for sustainable products. The respondents who did not consume the sustainable products argued that high price of sustainable products, genuineness of sustainable products, lack of information about sustainable products, unconcern about sustainable products, and difficulty to access to sustainable products were not allowed them from consuming the sustainable products.

• Journal of Family Resource Management and Policy Review
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• v.14 no.2
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• pp.91-108
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• 2010

The purpose of this study is to examine the level and major influencing factors of pro-environmental consumer consciousness and resource-saving behavior of adolescents. The research was conducted in 2007 using a written questionnaire completed by 545 male and female high-school students who reside in Seoul and Kyunggi Province. The data was analyzed using statistical methods such as frequencies, percent, means, standard deviations, Crobach's ${\alpha}$ coefficient, one-way ANOVA and multiple regression analysis using the SPSS statistics program. Major findings were as follows. The higher level background parameters for pro-environmental consumption consciousness were students who were: male in higher grades; given a higher allowance of pocket money. Likewise, a higher degree of mutual communication within their family, mass communications' contact and environmental information also showed a higher level of pro-environmental consumer consciousness.

• Journal of the Korean Home Economics Association
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• v.31 no.4
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• pp.1-23
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• 1993

The purpose of this study are to investigate the actual conditions of urban housewive's sex role attitude, the value consciousness of home management and the satisfaction of household work. Further, basic data fro the improvement of the satisfaction of household work and the value consciousness of home management will be produce through grasping the relationship of them. For these purposes, the data are collected by using questionnaire distributed to 394 housewives living in Taegu. The data are analyzed using frequency, pecentile, one way anova, pearson's correlation analysis, simple regression analysis, multiple regression analysis. The results of this research are as follow: 1. Urban housewive's sex role attitude comparatively took the transitional position and the value consciousness of home management was middle. Housewive's satisfaction of household work was generally usual. 2. There were significant differences in the sex role attitude according to housewive's age, educational level, the youngest child's age, durations of marriage. Specially, the variables which significantly affected sex role attitude were housewive's educational level, the youngest child's age. 3. The value consciousness of home management of urban housewives was variable according to housewive's age and educational level, monthly family income, durations of marriage, the youngest child's age, the type of housing, husband's educational level and job. 4. Among the independent variables, the houswive's educational level was variable to have influence on the satisfaction of household work. 5. There were significant differences in the satisfaction of household work according to housewive's sex role attitude. 6. Among the domains of the value consciousness of home management, the value consciousness about family relationships, consuming, educational and leader ship were variable to have influence on the satisfaction of household work.

• Journal of Families and Better Life
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• v.21 no.5
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• pp.121-132
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• 2003

This study investigated the current situation regarding college environments and the use of disposable goods, to inquire the environmental consciousness of college student consumers, and to identify factors that affect their use of disposable products. The major findings of this study are summarized in the following. First, college students' usage of disposable products was measured in two ways: the tendency to use disposable product and the quantities of disposable products consumed. The tendency to use disposable product was found to be 2.80/5, which indicates that college students' behavior of consuming disposable goods was less than moderate. On average, a college student consumed a total of 35 disposable products per month. Second, variables that affect college students' consumption of disposable products were investigated. The students who showed a higher tendency to use disposable products were those with more spending money, those without any experiences in the environmental organizations and clubs, those who had a low personal opinion toward university policies, those who regarded environmental protection as more important than economic growth, and those who thought environmental protection to be more important than fashion.

• Agribusiness and Information Management
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• v.12 no.2
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• pp.6-23
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• 2021

This study analyzes overall honey consumption and purchasing behavior, and in particular, seeks to identify factors that influence the willingness to pay (WTP) for native honey. A survey of 500 South Korean consumers was conducted to understand their purchasing experiences and perceptions related to honey. A multiple linear regression analysis was carried out to comprehend the effect of the following factors on the willingness to pay for native honey: 1) knowledge of honey, 2) health consciousness, 3) the unhealthy = tasty intuition (UTI), and 4) positive perception of sweetness. As a result, consumers with more knowledge about honey, higher health consciousness and more positive perception of sweetness were more willing to pay for native honey. On the other hand, past honey purchasing or consuming experience had no significant impact on the willingness to pay for native honey. Marketing strategies and implications were derived from the characteristics of native honey consumers identified in this study.

• International Journal of Costume and Fashion
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• v.10 no.1
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• pp.67-79
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• 2010

Cultural sensation by appearance of Elvis Aaron Presley is thought to have been greatly influenced by spread of popular culture beginning to form with the development of mess media in USA that was changed rapidly after the war, changing aspect of popular music in U.S.A through the media development and teenager culture of USA that has rapidly emerged. Elvis intended to change into 'music to be seen' deviating from 'music to be simply listened to' with expressing the conversion of sexual consciousness, defiance to older generation and a sense of value on wealth, and the like, and also suggested a new culture and style to the young people at that time. Flow of Elvis's fashion may be categorized into the classifications such as the fashion in the period. First, Formative period(before 1954) distinguished by pimp look and sideburns with tough image and wild clothes. Second, Establishment period(1954-57) may be categorized into the hot rockabilly style which showed a glittering fashion by brilliant and colorful costumes, the cool rockabilly style which changed him to a fashionable star of modem image(1958-60). Third, re-heyday(after 1968) where a brilliant and bold decoration was displayed. In Elvis fashion, the masculine sensualism, defiance to main value and expression of luxury and consuming culture, etc. are included as a unique aesthetic consciousness. 'Expression of masculine sensualism' represented the sensualism through sexual objectification of men's body by men's sexual ostentation which was prohibited. 'Defiance to main value' means that attempts of non-mainstream image for social class are expressed with an exercise of power by young people through the public. Although the Elvis look has fanned an anti-culture, it was expressed and accepted as having a normally capitalistic appearance. In addition, it being thought of as the standard, symbolizing a success and a wealth through the presentation of image which accepted this material benefit, we may classify this into 'expression of luxury and consuming culture'.

• The Journal of Asian Finance, Economics and Business
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• v.6 no.3
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• pp.205-214
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• 2019

This paper aims to discover factors and their influences degree to repurchase organic cosmetic in Vietnam. In addition, this research also discloses the main segments that have high demand re-buying intention based on demographic groups of gender, age, income, educational level, job, type of products, and place of production. Twenty-eight scale was designed based on previous studies and adjusted to match the 5-point Likert scale to conduct measurement. By using survey method to test hypotheses and set up conceptual models to collect 295 Vietnamese consumers who have experience in consuming organic cosmetic by explain the results through Smart PLS software. The findings show that there is positive attitude of customers to the intention of acquiring organic cosmetics, green perceived and customer satisfaction. In addition, customer satisfaction, knowledge of products, safety values, and environmental protection consciousness also play important roles to form a positive attitude of customers for products. Moreover, the consciousness of green living of consumers accounts for a high proportion in creating customer satisfaction for organic products. The results show useful information for current premises to determine the factors that influence the decision to repurchase organic cosmetic product, that provide business strategies.

• Journal of Families and Better Life
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• v.20 no.4
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• pp.89-102
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• 2002

Genetically modified foods may be defined as the foods deemed as safe by current technology among the many kinds of agricultural and stockbreeding products that are now under research and development using contemporary gene-modification techniques. This study examines hotly debated arguments, both for and against genetically modified- foods, in various countries. This study also investigates consumers'rights and responsibilities. Countries that are developing and exporting genetically modified organisms(GMO) have maintained that GMO can help produce more crops while reducing labor and other production-related costs, and that the genetically modified foods signify ″the second green revolution,″ which will solve future food and environmental problems by strengthening specific nutritive substances and extending shelf-life. But consumer groups, environmental organizations. and food-importing countries are more cautious about importing and consuming those foods because the potential dangers of GMO to human bodies and the environment have not been tested thoroughly yet. South Korea, following suit with others such as EU, Japan, Australia, and New Zealand, introduced a law on 'Labeling of Genetically Modified Foods', which went in effect in March, 2001, on the basis of customers'rights to make informed choices. The law takes the ″precautionary principle″ into consideration, rather than stopping at insuring ″substantial equivalence″ in developing and consuming GM foods. The actual impact of the law will depend on the level of citizens'Participation more than on the government's willingness to carry out the law. So far the level of Korean consumers'consciousness about genetically modified foods is very low. Therefore, it is hard to expect consumers to exercise their ″rights not to buy″ foods that are potentially unsafe. The Korean government must devise an effective plan to inform and educate the people about the labeling of genetically modified foods.