A Study on College Student Consumers' Behavior of Using on-campus Disposable Goods

This study investigated the current situation regarding college environments and the use of disposable goods, to inquire the environmental consciousness of college student consumers, and to identify factors that affect their use of disposable products. The major findings of this study are summarized in the following. First, college students' usage of disposable products was measured in two ways: the tendency to use disposable product and the quantities of disposable products consumed. The tendency to use disposable product was found to be 2.80/5, which indicates that college students' behavior of consuming disposable goods was less than moderate. On average, a college student consumed a total of 35 disposable products per month. Second, variables that affect college students' consumption of disposable products were investigated. The students who showed a higher tendency to use disposable products were those with more spending money, those without any experiences in the environmental organizations and clubs, those who had a low personal opinion toward university policies, those who regarded environmental protection as more important than economic growth, and those who thought environmental protection to be more important than fashion.

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