• Journal of Families and Better Life
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• v.6 no.1
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• pp.39-50
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• 1988

The objectives of this study were (1) to find out if consumer attitude variables, that is, attitude on post-industrial age consumer value, attitude on consumerism, have significant effects on consumer role performance, (2) to find out if socio-demographic variables, that is, age, educational level, family income, social status, have significant effects on consumer role performance, (3) to examine the independent influences of variables related to each subarea consumer role performance. The data used in this study inclued 573 homemakers living in Seoul. Statistical methods were ANOVA and Multiple Regression Analysis. Major findings were as follows;1) consumer role performance and each subarea consumer role performance differed significantly according to all the variables related to consumer attitude. 2) All the socio-demographic variables had significant effects on consumer role performance. 3) Resulting from multiple regression analysis, consumer role performance and all the subarea consumer role performance had the positive liner relationships with the variables such as attitude on post-industrial age consumer value, attitude on consumerism, educational level, The most influencial variable was attitude on post-industrial age consumer value, and in turn educational level and attitude on consumerism.

• Journal of the Korean Home Economics Association
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• v.35 no.1
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• pp.129-142
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• 1997

The purpose of this study is (1) to investigate the level of the consumer needs on a reform of administrative service and (2) to identify the influencing variables. For empirical analysis it used the data on 511 persons collected in the Chunju. The questionaire method was for data gathering. The major findings are as follows: (1) The level of consumer needs on a reform of administrative service is quite high and expecially the need on ' a government employee' is very high(2) It differed significantly according to age occupation attitude on adminstation attitude on consumerism and especially attitude on consumerism is most influencing variables.

• Journal of Families and Better Life
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• v.4 no.2
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• pp.1-8
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• 1986

This article presents a short objective test for measuring attitudes toward consumerism. The samples are composed of 196 home economics and social studies teachers of middle and high school. The test is shown to have high internal consistency reliability(${\alpha}$=70) and unidimensionality. The test is also shown to have satisfactory content validity and concurrent validity. Extention of the test for stability and predictive validity are discussed.

• Journal of English Language & Literature
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• v.64 no.4
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• pp.531-550
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• 2018

This paper contemplates egalitarian ethics and ecumenical consumerism suggesting expansive possibilities of Northern Ireland's sectarian limits towards unlimited spatialities in Robert McLiam Wilson's Belfast novel, Eureka Street. This paper argues that Northern Ireland's (Belfast's) (post)modernity and a social ethics promoting outwardly mediated relationships are a vision for nonidentity Eureka Street espouses against the identity politics of Protestant-Catholic schism. Eureka Street remarkably challenges Northern Irish sectarian politics propelling inwardly unmediated relationships by ethical possibilities of infinitively mediated relationships. In the argument for a postmodern view of the novel, commodity fetishism and consumerism are considered as key to a prospect of emancipation of Northern Ireland from the political fetters of total identity the partisan communities impose on themselves. This paper also demonstrates that a post-national cosmopolitanism Eureka Street envisages embraces a new social solidarity predicated upon socio-political pluralisms against Northern Irish sectarian identities.

• Korean Journal of Human Ecology
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• v.13 no.3
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• pp.477-484
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• 2004

This paper is an attempt to discuss theoretical and empirical issues embedded in a rapidly dispersing well-being lifestyle in Korea. Increase of people's interests in health and well-being reflects the fact that Korea has been developed socially and economically to the level for common people to pursue the quality of life beyond survival or basic standards of life. The term, well-being life style, was first constructed and has been dispersed through mass media. Media contributes to popularize health issues and to deliver the importance of lifestyle for health promotion to the general public. Well-being lifestyle, initiated by media and joined with commercialism, however, reveal certain negative sides as well. Health or healthy lifestyle in Western societies has been rooted theoretically in the change of health paradigm and the political emphasis on the lifestyle for health promotion in policy implications. Well-being lifestyle in Korea, in lack of theoretical and institutional foundations, is being substantially formed into distorted consumerism. Based on the sociological theories of stratification, it might be necessary to discuss the well-being consumerism in respect of tension among people with different consuming power and the destruction of solid market principles. Considering well-being consumerism as a risk factor to societal well-being, it is also necessary to examine conflicting or misleading information about well-being and to explore the scientific knowledge and principles. All these discussions and examination need to be done with interdisciplinary efforts. Especially, tasks for developing application principles for everyday life are on hands of researchers in living sciences.

• Journal of the Korean Home Economics Association
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• v.18 no.4
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• pp.75-85
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• 1980

The consumer affair is one of the rapidly evolving problems in the process of recent economic growth. As the society and its economy changes, the nature and the scope of the consumer affairs also changes. while the main concept of the consumer affaires originated from the market mechanism, it is now expanding beyond the market mechanism to include everyday lives of consumers. In solving the problems which arise form the status difference between the manufacturer and the consumer the manufacturer's action is no less important the consumer's self-improvement of its status. The manufactures with the purpose of getting maximum profits from the consumers are conducting the consumer oriented managerial marketing, but this sis done form the manufacturer's point of view with the consumer's position being neglected. It is the purpose of this paper to investigate the nature and direction of the marketing from the consumer's position being neglected. It is the purpose of this paper to investigate the nature and direction of the marketing from the consumer's point of view. For this study a couple of pre-investigations were done. First, I surveyed the changing consumers with economic growth the developing process of marketing, and the cause and characteristics of the today's consumer affaires. Second, I studied the concept change of the modern marketing, and the concept of the consumerism which was materialized by this concept change. I further studied, with the consumer's point of view, the socioecological marketing which is based on the consumerism. The conclusion of this investigation is that the manufacturers should convert the in humanized marketing to the more human and environment conscious socioecological marketing because the consumer affairs which arise from the mass consumption of the modern days are expanding to include everyday's problems. This conversion naturally should be based on the human concept based consumerism. To be more effective, the manufactures should assume more social responsibilities and conduct the socioecological marketing voluntarily and willingly.

• Journal of the Korean Home Economics Association
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• v.41 no.1
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• pp.231-248
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• 2003

The purpose of this research is to analyze ‘consumer education system in middle school’, whether it is suitably organized to help students make the right decision in their daily life as a rational consumer in this fast changing “the Informational Society”. We divided the consumer education of “the Informational Society” into 4 fields of studies(consumer information technique, decision making on purchasing, consumer financial management, and consumerism) and made specific analysis for this research. The “Technology & Home Economics” textbook which follows ‘The 7th curriculum’ conducted by “Korean Educational Board” Ministry of Education & Human Resources Development for first and second grade in middle school were used for this analysis. The results founded are as follows: first, for the curriculum analysis according to the 4 fields of consumer education, both the first and the second grade students' textbook had consumer information technique as the major portion of the consumer education. Second, as a result of the comparison between the two grade levels showed that the second grade level has higher portion of consumer education in “Home economics & Technology” textbook than the first grade level. Third, the present status of consumer education showed that the first grade level's consumer education was only limited in consumer information technique, but the second grade level's consumer education was ranging evenly throughout the 3 fields of consumer education: consumer information technique, decision making on purchasing and consumerism. These results of this study contribute to the development of an efficient and desirable curriculum for the adolescent' consumer education, specially for school consumer education, in “the Informational Society”.

• Journal of Korea Entertainment Industry Association
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• v.13 no.5
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• pp.91-97
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• 2019

The movie Lolita is directed by the famous director Stanley Kubrick in the United Kingdom in 1962. Due to the movie theme, it produced a great social dispute at that year. Lolita was Stanley Kubrick's first independently produced film. It tells the story of the abnormal love between Professor Humbert from Europe and his stepdaughter Lolita. Throughout the film, it shocked people by feeling honourable and aesthetic although the theme is about commit incest. The director also completely shown the social reality of the United States in a black humor irony method. By the meantime, the lush tragic feature of the film also strongly infects the audience. Current studies on the movie Lolita mainly focus on the following aspects: firstly, the black humor techniques of director Kubrick's movies, secondly, the parody techniques of the movie, and thirdly, the differences between the original novel Lolita and the adapted movie. In the American society where consumerism constitutes the mainstream, instead of sticking to traditional moral concepts, people pursue material enjoyment. Based on the consumerism theory, this paper analyzes the social reality revealed by the movie Lolita, presents such typical characteristics of the consumerist society as hedonism and broken family relations, and explains how the consumerist society leads to Lolita's tragic life.

• The Journal of Industrial Distribution & Business
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• v.8 no.7
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• pp.31-38
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• 2017

Purpose - This study aims to elucidate the status of women as consumers and observe their consumption trends in relation to culture. Research design, data, and methodology - Past studies of women as consumers were observed and their consumer behaviors were noted. The stigma of women in society and how it has impacted the market industries were examined. Additionally, the role of culture in consumerism for women were also reviewed and elucidated. Results - The stereotypical roles that are placed in women in society are still prevalent for the marketing industry and is reflected in their businesses. Additionally, the role of culture plays a significant role in the consumer behaviors of women and thus businesses should understand its intricate differences between countries. Fashion industry is one that plays a prominent role in women's consumerism and the impact of culture has a prominent impact on women's consumer habits as well. Conclusions - Additional studies should be conducted to understand the consumerisms of women in the marketing industry. Businesses should also be aware of the vastly different cultural norms of various countries and tailor to their preferences. Only through a thorough examination and understanding of the consumer behavior in women will markets be able to flourish and gain solid ground in global businesses.

• Human Ecology Research
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• v.53 no.4
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• pp.351-362
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• 2015

This study examined differences in counseling work and work performance in a firm by the individual characteristics of counselors. This study also investigated the effects of consumer counselor's reaction and stress from counseling work on counselor satisfaction in regards to counseling work and work performance. The results of this study are as follows. First, consumer counselor's work satisfaction was high for female counselors, university-educated, with middle or high status occupations, had short work years, had a higher tendency towards consumerism, worked in a counseling department with an active reaction policy towards consumer complaints, and had a lower level. Second, the work performance of a counselor was high for those who were older, university-educated, had short work years, worked in large-size counseling departments in a firm, had a higher tendency of consumerism, and worked in counseling departments with active reaction policies toward consumer and consumer's complaints. Third, consumer counselor's work stress effected work satisfaction but did not influence work performance. The counselor's reaction towards consumer's complaints influenced the work performance but did not influence the work satisfaction of a counselor.