• 유통과학연구
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• 제13권1호
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• pp.105-118
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• 2015

Purpose - The objective of this study is to verify whether there are differences between Korean and Chinese consumers in the importance of the attributes such as shopping value and loyalty in social commerce. With the purpose of finding out these differences, the following questions are set up as research questions. First, will there be a difference between Korea and China in the importance of attributes of social commerce? Second, will there be a difference between Korean and Chinese consumers in shopping value? Third, will there be a difference between Korean and Chinese consumers in their loyalty? Research design, data, and methodology - The researchers collected data through self-administered questionnaires from Korean and Chinese consumers who had used social commerce within the past six months before answering the questionnaire. First, for social commerce users in Korea, comprising male and female university students in Chungcheong, a questionnaire was circulated. For social commerce users in China, university students within Beijing were surveyed. Responses to 336 questionnaires were used, excluding those with no answers or unreliable answers. Data coding and data cleaning were used. SPSS 18.0 was used. First, exploratory factor analysis is done to verify the validity of testing tools, and Cronbach's α coefficient is used to verify credibility. For factor analysis, the Varimax method is used. To verify the internal consistency reliability of each factor, the Cronbach's α coefficient is used to verify the credibility. Second, a T-test is done to verify differences between Korean and Chinese consumers for the importance of attributes. Third, ANOVA (Analysis of variance) is done to verify differences between Korean and Chinese consumers in shopping value and loyalty. Results - When Korean and Chinese consumers use social commerce, first, the importance of the attributes of social commerce is affected by four factors; playfulness and economic factors are more important to Korean consumers than Chinese consumers. As for informativeness factors, including product information and quality, and buyer comments, there was no confirmed difference between Korean and Chinese consumers. The convenience factor is more important to Chinese consumers than Korean consumers. Second, the factors affecting shopping value for Korean and Chinese consumers were hedonic shopping value and rational shopping value. To see the difference between Korean and Chinese consumers in shopping value factors, a t-test is conducted. As a result, in the rational shopping value factors of social commerce, Korean consumers scored higher than did Chinese consumers. These results were verified to be meaningful through statistics. In the hedonic shopping value factor of social commerce, Korean consumers scored higher than Chinese consumers. These results showed a significant difference. Third, loyalty in social commerce is higher for Chinese consumers than for Korean consumers. However, there is no difference in loyalty depending on sex. Conclusions - These results will hopefully be valuable and used in the future by Korean companies that wish to enter the Chinese social commerce market.

• 한국전자거래학회지
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• 제22권1호
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• pp.123-146
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• 2017

소비자들이 SNS에 공유하는 정보는 소비자들의 구매나 선택에 대한 결정에 많은 영향을 미친다. 이에 소셜 빅데이터를 활용하여 소비자 가치를 분석한 새로운 연구방법론에 주목할 필요가 있다. 이러한 맥락에서 본 연구의 목적은 소셜 빅데이터 분석을 통해 소비자의 가치 인식을 계량적으로 분석해 보고자한다. 이러한 분석 결과를 토대로 광고전략 개발에 적용할 수 있는지를 규명하고자 하였다. 본 연구에서는 3가지 스마트폰 브랜드에 대해 텍스트 마이닝과 긍 부정 이미지 분석을 활용함으로써 소비자 가치 구조를 파악하였다. 분석결과 브랜드별 소비자의 가치 인식에 대한 감성적인 측면과 이성적인 측면에서 차별적인 내용을 선별할 수 있었다. 갤럭시 S7과 아이폰 6S의 경우 출시일 이전에는 감성적인 측면이 중요한 것으로 나타났지만 출시일 이후에는 이성적인 측면이 중요한 것으로 나타났다. 그러나 LG G5의 경우 출시일 이전이나 이후 모두 감성적인 측면이 중요한 것으로 나타났다. 또한 소비자 가치 인식의 분석 결과를 바탕으로 핵심적인 광고전략 2가지 안을 제안할 수 있다. 갤럭시 S7의 경우 광고전략 개발 시 제품속성에 대한 성능이나 차별화된 기능 등 이성적 측면을 강조해야 할 필요성이 있다. LG G5의 경우 광고전략에서 제품을 사용함으로써 느껴지는 행복감, 설레임, 즐거움, 재미 등의 감성적 측면을 광고전략 개발에 중요하게 고려할 필요가 있다. 결과적으로 본 연구는 소비자 가치 분석을 통해 실제 광고전략에 좋은 기준을 제시할 것으로 판단된다. 광고전략은 주로 직감이나 경험에 의해 이루어진다. 이에 소셜 빅데이터 분석을 통한 소비자의 가치 인식 분석으로 광고전략을 개발하는 것은 중요한 시사점을 안겨 줄 것으로 판단한다.

• 가정과삶의질연구
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• 제27권4호
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• pp.19-30
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• 2009

The essence of family health is to make the family stronger, which can be found in the philosophy of coaching that focuses on the individual's own change and development. In this context, this study aims to develop a coaching educational program at the Healthy Family Support Center. The educational program, 'The Happiness Balloon in My Mind' consists of 4 sessions, which are 'Perceiving the Balloon', 'Making the Balloon', 'Blowing up the Balloon', and 'Flying the Balloon'. Through the questionnaires that included open and closed questions, the effectiveness of the program was evaluated. The educators replied that their expectation to the program was met and they were highly satisfied with the program. They reported that the program brought the a change in life, elly, in their own consciousness. Even though the program would need to adjust its level of difficulty and scheduling, the results suggest that coaching educational program showsits own plausibility to the Healthy Family Support Center.

• Human Ecology Research
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• 제61권4호
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• pp.599-613
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• 2023

This study investigated female consumers' attitudes toward the general and fashion-specific climate environments and analyzed the relations between the attitudes and the variables such as values, knowledge, and climate cognition. The data was collected from a sample of 450 women in their 20s, 30s, and 40s via quota sampling from a selfreported online survey in 2023. The measurement comprised the attitudes toward the general and fashion-specific climate environments, Rokeach's 18 terminal values, Holbrook's 8 consumer values regarding fashion products, climate environmental knowledge related to fashion, the cognition concerning the climate crisis, and several demographic variables. Descriptive statistics, factor analysis, reliability analysis, and correlations were applied to the data using SPSS. As a result, two factors were determined for the attitudes toward the general and fashion-specific climate environments, respectively: social and personal. Family security, happiness, and self-respect were identified as important terminal values. Quality, efficiency, aesthetics, and ethics were considered important when the current sample group purchased fashion products. The mean score of climate environmental knowledge related to fashion was lower than neutral; however the cognition of the climate crisis was considerably high. Attitudes toward the general and fashion-specific climate environments showed positive relations with values, knowledge, and climate cognition. The results were discussed to provide some insight and suggestions to carbon neutrality and the related studies.

• 가족자원경영과 정책
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• 제16권1호
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• pp.149-175
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• 2012

The purpose of this study is to find out marital conflicts and coping strategies among married female immigrants and Korean men in multicultural families. The data were collected by in.depth interviews with 12 female immigrants and 5 Korean men. The major findings of this study are as follows: Female participants suffered from marital conflicts with their spouses, conflicts with mothers.in.law, stereotyped gender roles as a wife and a daughter.in.law, economic conflicts, and cultural differences between Korea and their country. In addition, male participants reported conflicts from economic support for their wife's family, gender role differences, and cultural differences. Coping strategies used to deal with the conflicts, such as mutual dedication and understanding their spouse's stance, and developing a compromise for the family's happiness were mentioned. A personal positive nature and attitude helped them to meet the marital conflicts. Supports from their husband, parents.in.law, and society also helped female immigrants to adapt to cultural differences. However, some of them used negative coping strategies which did not reduce conflicts, and resulted in separation and divorce. The coping strategies to deal with the conflicts depended on the participants' personal ability. While female participants who had English language skills took advantage to adapt to Korean society, those who did not have any other natural abilities could develop a definite position in their family and society with their diligence and positive attitude. The results showed that female participants who were supported by their family and society tended to cope successfully with conflicts and also showed that multicultural families' marital adjustment was maintained with their efforts as well as by relationships with their relatives and society.

• 복식문화연구
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• 제16권4호
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• pp.722-734
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• 2008

This study focuses on the trend of modern society that places importance on health and happiness. By using gilsang (signs that brings good fortunes) patterns that wishes for fortune and health, the objective of this study is to design a distinct but universal fashion good that is unique to Korea and is used not only as a piece of artwork, but as part of development of new and assorted cultural products that is competitive in the international society. This study was conducted first by studying related documents for the theoretical background. In addition, in order to satisfy consumer demands, a jacquard that can procure international competitiveness was designed and fashion goods fitting to this was planned. Through this, the various possibilities of using the jacquard designs were suggested. The development process of fashion goods using jacquard was divided into 10 stages: theme setting, gilsang pattern setting, sketching, textile plan, design organization, input, simulation process, perforation and sewing, selection of design for the fashion good and goods production. Fashion materials are a very important element in creating variations and uniqueness in the fashion industry. Development of new materials has made the aesthetic and ornamental elements, together with the practical and functional aspects of textiles possible. A major issue today is rising out of the past mass production method of OEM (Original Equipment Manufacturing), and developing various artistic patterns that can be used in mass-produced products and assorted production in small quantities in order to develop specialized fashion goods.

• 한국의류산업학회지
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• 제15권2호
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• pp.294-301
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• 2013

Sustainable fashion & textile is more than eco fashion & textile with the concepts for the next generation's happiness, prosumer value, and community responsibility. This study considers methods to enhance fashion and textile industry sustainability in accordance to clothing types (material, product life and washing properties) and to investigate company strategies. Company strategies are of redesign with stock, volunteering & measuring trash amount, participation by evaluation stores, clerk environment education, hiring QC specialist and reinforcing partnerships. For the case of daily innerwear, throwing away and recycling is more efficient for the environment than laundering in the consumer use stage; subsequently, we recommend the use of polypropylene fiber (a cheap and an eco-friendly material) for this item that can be recycled and reformed after use. For the case of single layer clothing (such as sportswear, blouse or pants) we recommend the use of thermoplastic materials with welding or fuse assembling technology instead of a sewing method of seams as well as the recycle design that is simply melted and reformed into new clothing without an after use dissembling process. Secondhand use or resale is suitable for denim/jean items if the clothing has a storytelling or private history tag. Lastly, module-type jacket or coat shows the variety of styles with one clothing worn w/o collar or sleeve details and changed into vest/coat; in addition, it is possible to add or partly tear off some jacket/coat fibers of the felt material to reform it into a new design.

• 한국융합학회논문지
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• 제12권12호
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• pp.177-183
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• 2021

새로운 소비 주체로 떠오르는 MZ세대는 기성세대의 가치 중심적인 성향과 달리 소비를 일종의 놀이로 인식해 개인의 행복과 만족감을 중요시하며 타 세대에 비해 유희적 특성이 명확하게 드러나는 세대이다. 이에 본 연구는 MZ세대의 보편적인 유희 활동 중 하나인 음악 스트리밍 앱의 핵심 기능인 재생화면의 유희적 자극을 줄 수 있는 인터랙션 요소에 대한 사용자들의 니즈를 파악했다. 선행 연구를 통해 MZ세대의 유희적 특성뿐만 아니라 인간의 유희적 특징과 유희와 예술의 관계성을 파악하고 유희적 요소로 활용할 수 있는 마이크로인터랙션과 게이미피케이션의 개념과 특징을 정리하였다. 또한 기존 음악 앱의 재생화면 사례 분석을 통해 현황을 파악하고 맥락적 조사 방법을 통해 사용자 인터뷰를 진행하였다. 이후 사용자 행동 패턴 분석을 바탕으로 재생화면에 유희적 요소를 적용하는 것에 대한 긍정적인 니즈를 파악하고 이를 바탕으로 유희적 인터랙션을 통한 몰입감 있는 음악 감상 경험제공에 대한 가능성을 확인했다.

• 미술이론과 현장
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• 제7호
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• pp.7-36
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• 2009

This paper intends to examine the significance of the "Minjoong Misool(People's art)" of the 1980s emerged in Korea in its social, cultural, and art historical context. This paper also aims to provide an analysis of the meaning and form of the individual artist's works, which have been overlooked under the dominant discourse that has emphasized their political role as a collective group. In particular, this paper scrutinizes the work of "Critical Realists" by examining the way in which they perceived Korean society in the early 1980s and visualized their experiences of the period. The figurative art newly emerged in the early 1980s challenged the formalist Modernism, which was adopted into Korea and translated into monochrome paintings and the work of the conversative academicism of the 1970s. The figurative art encouraged a social communication and moreover it intended to criticize the conflicts in the political, economical, and social domains in Korea. The targets of its critique include the unavoidable results of the unprecedented development of economy, various social phenomena of the post-industrial society, and the growth of the commercialized kitsch culture. Along with Shin, Hak-chul's work that incorporates collage technique since the 1980s, the work of some members of "Reality and Utterance" and "Im- sul-nyun" exemplify their critical interests in disclosing the false dream of wealth and happiness by both referring to and drawing on the utopian fantasy manipulated and distributed by mass media and commercial advertisements. This paper pays particular attention to Nouvelle Figuration emerged in France and Europe during the 1960s, which is comparable to the new figurative art emerged in Korea during the 1980s. Nouvelle Figuration criticized the autonomy in art isolated itself from political and social reality after WWII, in particular the indifference of Informel and abstract art as well as American abstract art. Moreover it became rather politicized around May of 1968. Given that French Nouvelle Figuration was introduced in Korea in 1982 and made a significant contribution to the formation of figurative art in Korea, it should be noted that the new figurative art emerged in the 1980s in Korea cannot be categorized merely in relation to People's Art. This paper intends to critically redress the notion that People's art was formed in the particular political, economical, and cultural context of Korea independent of the contemporary artistic practices outside Korea. It will provide a critical examination and analysis of the content and form of the new figurative art, from which People's Art was germinated, in the global context.