• Title/Summary/Keyword: Consumer good

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Development of Lifter for ELV Disassembly (폐자동차 해체용 Lifter의 개발)

  • 이현용;송준엽;강재훈
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 2003.06a
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    • pp.856-859
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    • 2003
  • Currently, the domestic recycle rate of ELV parts is about 3%. The reason of the row rate of it is due to that consumer can not obtain the needed ELV parts. In order to supply the good parts to consumer. the equipment of the ELV disassembly is required. This research is to developed the lifter for ELV disassembly by considering the references such as the disassembly tool and equipment of the domestic and foreign ELV disassembly company.

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Community Approach to the True Food (참먹거리에 대한 지역사회접근)

  • Kim Jong Duk
    • The Korean Journal of Community Living Science
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    • v.15 no.4
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    • pp.165-175
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    • 2004
  • Food is very important for human being. It is not easy for us to enjoy good life because the situation of food is not good in Korea. The self-sufficient food rate is very low and most of food which we take was produced by industrial agriculture. Food of this kind has some problems with respect to the health of consumer, agriculture, environment and community. In order to secure the true food which is safe and environmentally sound, producers, consumers and community have to work together. Producers must engage in environmental agriculture. They must produce the true food and need to know regional consumers. Consumers must pay attention to the regional agriculture and must participate the production of true food. Local government must open farmers' markets for direct marketing between farmers and consumers. NGOs should educate and organize the producers and consumers.

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A study of the Consumer's Satisfaction and the Marketing Strategies of a General Hospital (일 종합병원의 소비자 만족과 마케팅 전략에 관한 연구)

  • Lee, Mi-Aie
    • Journal of Korean Academy of Nursing Administration
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    • v.7 no.1
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    • pp.25-40
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    • 2001
  • As the medical market has gradually changed from supplier-centered market to consumer-centered one, it makes hospital managers seek the consumer's satisfaction and the various marketing strategies for survival. Under the these changes, this study was accomplished to measure the consumer's satisfaction about the medial services which a general hospital provided, to identify the marketing strategies that a general hospital could establish for survival. For these purposes, a questionnaire was developed and distributed to 200 patients in general units and 100 patients in oriental units of a general hospital in Seoul. Among them, 163 reponses in general units and 71 reponses in oriental units were turned out to be useful. they were used for final analysis. The results of the survey were as follows : First, among all items of medical services which the hospital provided, patients were most satisfied by nursing services. Second, to Improve the hospital's medical service quality, it was very important for hospital staffs to be courtesy and to explain about a process of treatment or care sufficiently. Third, to decrease cost of medical service, it was very important to develop the various items and premiums of medical insurance especially in field of oriental medicine. Fourth, to make people come to the hospital easy, it was very important of fully utilize the public transportation such as subway. Fifth, to make hospital's image good, it was very important to develop well-prepared public relationship and to continuously provide the diverse medical service in the community.

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A Study on Physical Environment and Consumers' Repatronage Intention

  • Kim, Won-Kyum;He, He
    • International Journal of Contents
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    • v.3 no.4
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    • pp.30-35
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    • 2007
  • Chinese hotel industry needs to continue consummation. Especially the physical environment direct or the indirect influence to the consumers has not caused the hotel managers enough attention. Chinese hotel industry also lacks to the physical environment whole perception and the understanding. This paper research purposes are: how through that improve the hotel physical hotels. And what's disparities between the Chinese hotel industry in the physical environment and the Western developed country, how needs to improve and so on. Therefore, this paper has mainly studied and analysis the hotel atmosphere, the hotel facility, the hotel cleanliness, the hotel position, customers' overall satisfaction, the repatronage which independent effect, relations and the importance of them in Chinese hotel industry. This paper have made 5 hypotheses to relations of the hotel atmosphere, the hotel facility, the hotel cleanliness, the hotel position and customer's overall satisfaction, the repatronage. We have carried on the questionnaire survey to four hotels, altogether send out to the 250 questionnaires, and have received 202 questionnaires. Through after these analyses, the 1 hypothesis cannot have the data support. Therefore, the conclusions are: the first, the good hotel atmosphere has the positive influence to the consumer overall perception; the second, the higher hotel cleanliness has the positive influence to the consumer overall perception; the third, the convenience hotel position has the positive influence to consumer's perception; the fourth, the consumers' higher overall satisfaction has the positive influence to consumer's repatronage. But the influence of the higher hotel facility to consumers' perception cannot have the enough support from the data.

Country-of-Origin Effects on Imported Clothing Brands (수입의복제품 구매시의 원산지효과에 관한 연구)

  • 홍금희;김찬주
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.8
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    • pp.1396-1405
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    • 1997
  • This study investigated country-of-origin effects by comparatively analyzing consumer attitude toward country-of-origin of imported apparel according to apparel product attributes. Fishbein attitude model was used. The effects of consumer characteristics such as attitude of consumers toward general imported apparel and demorgraphic variables on consumer attitude toward country-of-origin were also identified. Italy, U.S.A, Japan, Hong Kong, Korea were used as country of origin. Data were obtained from male and female subjects(total 570) aged mostly 20's. Statistical analysis showed: 1) Apparel product attributes were classified into 3 factors, expressive, instrumental and brand, which are the order of importance for purchasing. 2) Consumer indicated more favorable attitude toward 'made in 'Italy' nd made in 'Korea' in each attribute factor. 'Made in Korea' roducts were evaluated highest in expressive attribute factor but less favored than 'made in Italy' n brand attribute factor. 'Made in U.S.A and made in Japan' were evaluated favorable in instrumental factor, whereas 'made in Hong Kong' had the least favorable attitude in every attribute factor. 3) The uniqueness and good quality of imported apparel appeared to be the most strong variable in predicting consumer attitude toward each country-of-origin. 4) The attitude toward country of origin was different according to sex and age.

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An Analysison Consumer Member's Awareness to Green Marketing Strategies of a Consumer's Cooperative Shop for Environmentally Friendly Agri-product (생활협동조합 매장의 그린마케팅 전략에 대한 소비자회원의 인지도 분석 -한살림천안아산생협 매장을 중심으로-)

  • Kim, Ho;Lee, Na-Ra
    • Korean Journal of Organic Agriculture
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    • v.19 no.3
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    • pp.309-327
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    • 2011
  • The paper analyzed on the level of consumer member's awareness to green marketing strategies (4P's; product, price, place and promotion strategies) of Hansalim specialty shops for environmentally friendly agri-products. For the study, Hansalim-Cheonanasan members had been surveyed. Consumers purchase environmentally friendly agri-products because quality and freshness of those is good. The difference in amount of the average monthly purchase between loyal customers and disloyal customers is about 130,000 won. And customer's awareness is that the first is promotion strategy, the second product strategy, the third place strategy, the last price strategy. The average monthly purchase is related with product strategy in correlations between the 4P's each other. If Hansalim maintains a product strategy, promotes extensively and keeps their product standard, more consumers will purchase Hansalim products because the most important one of effect of green marketing strategies on consumer behavior is products. Hansalim needs to go into action to increase recognition. Some of consumers have misconcepts or don't know about the 4P's well. If Hansalim promotes positively considering interrelationship about 4P's strategies or other strategies, the consumers awareness will be changed more effectively. This study shows that balanced 4P's is better than only one superior strategy because of the correlation amomg green marketing strategies.

The Interaction Effect of Luck Experience and Hand Washing on Variety Seeking Behavior (운 경험과 손 씻기의 상호작용이 다양성 추구 행동에 미치는 효과)

  • Yang, Deok-Mo;Lee, Guk-Hee;Lee, Byung-Kwan
    • Science of Emotion and Sensibility
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    • v.20 no.2
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    • pp.23-32
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    • 2017
  • Although previous studies have emphasized factors affecting people's variety-seeking behavior, research has not been performed to examine the interaction effect of good-bad luck and embodied cognition (hand washing) on variety-seeking behavior. Experience of good and bad luck affects consumer information processing and hand washing is known to reverse the experience of luck. Understanding the interaction effect of good/bad luck and hand washing on variety seeking behavior will shed important light on consumer behavior including choice and product purchase. To do this, a study was performed to investigate the effects of good/bad luck priming and hand washing on variety seeking behavior. Participants were primed with good or bad luck and then were asked to either wash their hands or not. After that, they were led to choose yogurt for the next seven days and the dependent measure was the number of different tastes of yogurt participants picked up. An interaction effect of luck priming and hand washing was found. Results indicate that, in good luck condition, there was no difference in variety seeking behavior between hand washing participants and non-hand washing participants. However, in bad luck condition, hand washing participants chose less diverse tastes of yogurt than non-hand washing participants. Implications of the study findings for the field of consumer psychology and marketing are discussed.

A Study on the Consumer′s Understanding and Purchasing of Organic Farmming Foods (유기농법 식품에 대한 소비자 인식 및 구매에 관한 연구)

  • 박영숙
    • Journal of the East Asian Society of Dietary Life
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    • v.7 no.4
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    • pp.502-511
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    • 1997
  • This study was to Investigate the consumer's understanding and purchasing foods, which were produced by organic agricultured method. The results of this study were as follows: 1. When shopping foods, the items which were deeply considered were taste of family and food safety. 2 Contaminants which were considered to be dangerous were, in decreasing order, agricultural chemical residue, food additives, environmental contaminant, and microbial hazard. Consumer's perception to agricultural chemical residue In foods was 'be much serious' and over 4.0 by Likert 5 scale. 3. Among of characteristics which was associated with organic farmming foods, taste and nutrition were considered the least important characteristic, whereas safety and good health were considered the most important characteristic. 4. The foods which were thought to be polluted by agricultural chemical residue were, in decreasing order fruit, vegetable, cereal, egg, meat, milk, and fish & shellfish. 5. The respondants' purchasing degree for organic farmming foods was 'often purchase' and 3.44 by Likert 5 scale. These result showed significant difference for age(p<0.05), for education level (p<0.05), for income(p<0.05) and for food expenditure(p<0.05), respectively 6. The type of organic farmming food which frequently purchased were, in decreasing order, vegetable. fruit, egg, cereal, milk, and meat. The reasons why consumer purchased organic farmming food were, in decreasing order, no pesticide/therbicides, no artifical fertilizer, no growth regulators, residue free, and good quality. 7. 78% of respondants Indicated that they bought organic farmming food in this year increasely or same as last year and 91.9% of respondants Indicated that they plan to buy organic farmming foods in next year.

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Quality Characteristics of Sulgidduk Prepared with Ulmus Cortex Powder (느릅나무 유피분말을 첨가한 설기떡의 품질 특성)

  • Jun, Mi-Kyoung;Kim, Mun-Yong;Chun, Soon-Sil
    • Korean journal of food and cookery science
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    • v.24 no.1
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    • pp.31-38
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    • 2008
  • Sulgidduk samples made with additions of 1, 2, 3, 4, and 5% Ulmus cortex powder, and a control, were examined for quality characteristics such as moisture content, color, gelatinization properties, textural characteristics, and consumer acceptance, in order to determine the optimal ratio of Ulmus cortex powder in the formulation. The moisture contents among the samples were not significantly different, ranging from 40.57 to 42.37%, and increased as the Ulmus cortex powder content increased. For the color values, lightness decreased and yellowness and redness increased with increasing Ulmus cortex powder content. With regard to the gelatinization properties, peak viscosity (P), trough viscosity (T), final viscosity (F), breakdown, and consistency increased with increasing amounts of Ulmus cortex powder. Pasting temperature, time to peak viscosity, and setback presented decreasing tendencies with the additions of Ulmus cortex powder. For the textural characteristics, increasing Ulmus cortex powder content presented decreases in hardness, springiness, and chewiness however, adhesiveness, cohesiveness, and gumminess were not significantly different among samples. In the consumer acceptance test, the scores of all evaluated characteristics decreased as the ratio of Ulmus cortex powder increased. However, the intensity ratings for the 1 and 2% Ulmus cortex powder samples showed the opposite effect, obtaining fairly good scores. In conclusion, the results indicate that adding $1{\sim}2%$ Ulmus cortex powder to Sulgidduk is optimal, providing good physiological properties and reasonably high consumer acceptability.

A Study on the Relationship between Consumer Characteristics and Consumer Emotion and Satisfaction during Online Shopping - Focusing on purchasing clothes (온라인 쇼핑시 소비자특성에 따른 소비자감정 및 만족 간 관계 연구 - 의류구매를 중심으로)

  • Han, Dahye;Kim, Rando
    • Journal of Digital Convergence
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    • v.20 no.1
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    • pp.141-153
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    • 2022
  • This study tried to understand the structural relationship of consumer characteristics on consumer emotions and satisfaction in online shopping. First, consumer characteristics derived various tendencies through previous studies. Next, consumer emotion was defined as positive and negative emotions in the six purchasing processes from information search to use, and satisfaction was defined as the overall satisfaction of the purchasing experience. To this end, this study measured consumer satisfaction and positive/negative emotions in the six consumption processes in their 20s and 40s with online clothing shopping experience within the last month. Finally, structural equation modeling(SEM) was conducted. As a result, the model fit was good, and impulse purchase tendency, conspicuous consumption tendency, innovation tendency, and trendy shopping tendency only affected negative emotions. On the other hand, it was confirmed that information search tendency, hedonic shopping tendency, and economic shopping tendency directly affect positive emotions and indirectly affect consumer satisfaction. Through this, implications for improving the consumer experience in online shopping were presented by identifying consumer characteristics and enhancing consumer emotions.