• 한국의류산업학회지
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• 제15권5호
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• pp.787-796
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• 2013

This study is an initial report of actual wearing conditions and attitude based on a survey of wearing outdoor wear for men and women in their 30s to 50s who enjoy daily leisure sport activities. Most middle-aged men and women who enjoy outdoor activities were interested in new trends and clothing styles. The greatest area of interest was health(42.9%), followed by leisure and sports(38.4%); in addition, hiking(40.2%) was the most popular outdoor activity. The majority of subjects participated in outdoor activities for over 5 years(34.4%). The highest frequency of outdoor activities was conducted once or twice a month, and it took one to three hours for each activity. Nearly half of the respondents( 47.7%) answered that the goal of outdoor activities was to maintain their health. Subjects in their 40s and 50s were more equipped in their outdoor activities and in their 50s made ongoing investments despite costs. When wearing clothing, the subjects placed a priority on design(in the case of subjects in their 30s) and comfort(for subjects in their 40s and 50s). This survey shows that the subjects emphasized access to outdoor wear and equipment. In all age groups, the biggest complaint about outdoor wear was price; in addition, they were unsatisfied with the length and the sleeves of outdoor jackets. Outdoor wear will draw a positive attention for its practical use of clothing if it is developed according to consumer demands based on functionality for outdoor activities and convenience in daily life.

• 한국식품저장유통학회:학술대회논문집
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• 한국식품저장유통학회 2002년도 창립 10주년 기념 국제학술심포지움
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• pp.99-108
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• 2002

Since the introduction of carbonated drinks in the 1950s, 'cola' and 'cider'along with orange juice, the dominator of the juice market, have been two main streams of the Korean beverage market. This market pattern has caused the following effects; a. Economical loss due to the import of foreign brands - royalty payments to x company. b. Loss of opportunity to develop a domestic beverage market. c. Inflow of an unfiltered foreign culture. This study shows a change in the Korean beverage market. In the 1980s. consumers' tastes started to change as a trend of developing beverages using traditional Korean ingredients started to begin. On the basis of this change, I would like to discuss the desirable path in developing beverages using traditional ingredients. 'Traditional ingredients'refers to the ingredients that the Korean people have enjoyed within the course of their life, whether it be via food or beverage. These ingredients have been chosen by our people as first rate for centuries. How to modernize and develop these work-in-progress products is the desirable direction for the development of drinks using traditional Korean ingredients. This study also shows various examples of how Korean traditional ingredients and the Western scientific civilization can fuse together to develop a modern and value-added product. One project in particular, created a method of producing a beverage using rice a simple traditional ingredient, marking it a hit product. Through this example, I present the desirable direction of how to develop a modernized drink using traditional ingredients that can change both the consumers' current value on the Korean beverage market as well as create a new pattern of consumer tastes.

• 한국실내디자인학회논문집
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• 제29호
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• pp.281-288
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• 2001

It shows 21st century as a networking society that is moving up the concept of global town and being industrialized with regional and personal connections. Individual's original idea and variety of 21th century may be respected by such environmental change, and age (Literary, human axis, technology axis, nature axis, kaining farming axis are central keyword) of culture that cultural capacity of individual becomes important fetters that create added value is forecasted to become. The moaning for space that is unemployment enemy by change of conceptional environment about cultural life and agreeable quality of life by development of Information-Communication technology may be required newly. As it does interaction along with development of science technique and Information-Communication technology, the future environment of various that complex! Is predicted to form network environment (existence space, cyberspace) newly. Human central interest is risen in technology balance hereupon, and these characteristic escaped in physical system that do with functional special quality and require human central and sensitive interaction. First, if examine about phenomenon by Digitize and chance aspect that is risen in 21th century, Digitize is time that action occurs fusion Tuesday that is various and Blur phenomenon of city·space, and the period to collapse the border between several individual. Second, importance more than man-centered and sensitive aspect of functional physical system is risen by digital age with development of technology medium, and as the five digital senses showed up, it suggests a sensual of the times and therefore the interest and direction get set up for the sensual sides of consumers. Third, special quality is, medium enemy by that digital space connotes meaning disk floret, variability, transparency, space red of extensity etc.. to burn and is digitalised, can be risen by symbolic, original individualities and emotional communication's the importance is required sensitivity enemy who is sympathy horn by fusion anger of individual. Technology of new media may open direction of new communication through interface that did not enjoy so far is going to supply new means that can express own to human

• 한국실내디자인학회논문집
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• 제21권3호
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• pp.31-39
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• 2012

This is the time we need differentiated strategy due to consumer's standard of purchasing is becoming more complicated and corporate marketing war is intensely competitive. For a long-term strategy, making competitive corporate image is important because companies have their own competitiveness. In addition, importance of having a relationship with customer is magnified through consumers'direct and indirect experience. "The corporate complex cultural space is designed place for experiential marketing to convey its meaning to consumers." Under above concept, this study analyzed the theory of experiential marketing and conducted a survey which is based on experiential marketing strategic module (SEMs) using the analyzed theory. This study drew expression characteristics of space through case analysis and conducted a survey to have more effective corporate complex cultural space. As a result, the experience in the space enables people to understand of the space through five senses, not consist of simply chucks of sense-date, and this result emphasizes the importance of 'Event' because people tend to escape from restriction for reality to relive stress and have emotional satisfaction. In addition, it shows expression characteristics which provide sympathy as a flexible interaction through symbolical image. The result of the expression characteristics' survey is showed up to improve effect of corporate complex cultural space. This study is analyzing the corporate complex cultural space through experience marketing for the company which wants provide differentiated experience of various space expression methods and catching current position. Also, this study places its significance to give a way to increase space preference and effect of corporate complex cultural space. Based on the result of this study, I hope the future corporate complex cultural space will develop refreshingly.

• 한국정보통신학회:학술대회논문집
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• 한국해양정보통신학회 2005년도 추계종합학술대회
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• pp.142-145
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• 2005

해양레저산업의 발달과 레저문화의 수요가 급증함에 따라 해양 안전 및 관련 정보를 제공하는 서비스에 대한 욕구가 증대하고 있다. 그러나 국내에서는 해양레저에 특화된 정보를 제공하는 서비스가 전무한 상황이다. WIPI 기반의 휴대 단말기 상에 디지털 화된 전자해도의 지리정보와 해양레저를 위한 각종 부가 정보를 제공하는 다운로드 형태의 콘텐츠를 개발하는 프로젝트의 일환으로 전자해도 및 부가 정보 DB를 구축하여 요구되는 콘텐츠를 제공하는 서버(CPS; Contents provider Server)가 필요하다. 본 논문에서는 수요자가 개인휴대단말기를 통해 해양레저정보를 요구했을 때 CPS가 정보를 제공할 수 있도록 예상되는 요구 정보를 데이터베이스화하는 웹 탐색 컴포넌트를 설계하여 각종 웹상에서 시시각각으로 변화하는 정보들을 실시간으로 파싱하고 분류하는 웹 에이전트의 컴포넌트를 개발하고자 한다.

• 한국항해항만학회:학술대회논문집
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• 한국항해항만학회 2005년도 추계학술대회 논문집
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• pp.221-224
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• 2005

해양레저산업의 발달과 레저문화의 수요가 급증함에 따라 해양 안전 및 관련 정보를 제공하는 서비스에 대한 욕구가 증대하고 있다. 그러나 국내에서는 해양레저에 특화된 정보를 제공하는 서비스가 전무한 상황이다. WIPI 기반의 휴대 단말기 상에 디지털화된 전자해도의 지리정보와 해양레저를 위한 각종 부가 정보를 제공하는 다운로드 형태의 콘텐츠를 개발하는 프로젝트의 일환으로 전자해도 및 부가 정보 DB를 구축하여 요구되는 콘텐츠를 제공하는 서버(CPS; Contents provider Server)가 필요하다. 본 논문에서는 수요자가 개인휴대단말기를 통해 해양레저정보를 요구했을 때 CPS가 정보를 제공할 수 있도록 예상되는 요구 정보를 데이터베이스화하는 웹 탐색 컴포넌트를 설계하여 각종 웹상에서 시시각각으로 변화하는 정보들을 실시간으로 파싱하고 분류하는 웹 에이전트의 컴포넌트를 개발하고자 한다.

• 한국의류학회지
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• 제29권2호
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• pp.267-278
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• 2005

Fashion luxury products, which used to mean high-quality, handcrafted not-so-trendy items, are nowadays regarded as expensive fashion merchandise produced under the name of imported well-known brands. People cunsuming fashion luxury products distinguish themselves from other people according to the luxury fashion brands they are using, and as a result, advertisements of fashion luxury products are taken as a kind of international language. The purpose of this study is to point out the socio-cultural meanings of consuming fashion luxury products, by analyzing images shown in advertisements of fashion luxury products focusing on women's images. To do so, this study is based on general theoretical background on fashion, consumer culture advertising and analysis advertisements of fashion luxury products shown in fashion magazines in recent three years. The result of this study is as follows; The images of the advertisements of fashion luxury products could be categorized as (1) elegance, (2) kitsch and (3) fetish. Elegance is a taste of high society, aesthetically chic and feminine. Fashion luxury products, which are merchandise of extravagance, dignity, refinement, feminity and harmony, exhibit high-quality grace through their advertisements. Kitsch represents the vulgar and popular images of trivial commodities of industrial society. In the advertisement of fashion luxury product, it is shown as inappropriateness, excessiveness, stereotyped pleasantness, exaggeration an playful satisfaction. Finally, fetish images represent erotic or perverted sexuality, based on psychoanalytic fetishism which objects are regarded s substitute of sexual orgasm. The advertisements of fashion luxury product are characterized as (1) popularization of luxury, (2) objectification of sex and body, and (3) re-aestetification of anti-aesthetics. The asvertisements of fashion luxury products are actually targeted to the middle class with successful career women's images. They objectify female bodies through fetishistic images. Also, the deviant subcultural style, represented a new kind of cultural capital, is now reproduced as a new commodity aesthetics.

• 디자인학연구
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• 제17권3호
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• pp.363-372
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• 2004

초고속 인터넷이 일반화되면서 영상광고 및 창작물의 복제와 표절로 인한 저작권 분쟁은 국내뿐만 아니라 국제적으로 크게 증가하고 있으며 개인 및 기업의 이익과 생존의 문제로 확대되고 있다. 또한 국가 간의 저작권 분쟁으로 우리는 한해 약 1000억원 이상의 외화를 낭비하고 있으며 이러한 문제는 그동안 쌓아온 국가의 신용과 대외적 이미지를 실추시키는 요인이 되고 있다. 최근에는 우리 고유의 전통성과 문화적 아이덴티티(identity)를 도용 및 침해당하는 사례가 늘어나고 있으나 국가적 대응책은 미흡한 실정이다. 이러한 시점에서 국내 영상광고, 디자인, 예술 등 관련분야의 창작물 권리보호에 대한 대응 방안과 정책이 매우 절실해지고 있다. 국제연합의 전문기구인 세계지적소유권기구(WIPO)에 의하면 앞으로의 저작권에 대한 권리논쟁은 앞으로 기하급수적으로 증가하는 추세이며 이 모든 것을 법으로 규제하는 것은 사실상 한계가 있으므로 창작물에 대한 권리존중과 교육을 통한 대중의 의식변화를 무엇보다도 강조하고 있다. 이제 패러디에 관한 저작권 판정은 영상광고 및 디자인 관련 실무자와 교육계에서 매우 중요한 현안 문제이며 긴밀한 연관성을 갖고 있다. 따라서 본 연구는 선진국의 판례를 통하여 영상광고에서 패러디의 공정이용에 대한 올바른 방향을 제시 하고자 한다.

• 한국산학기술학회논문지
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• 제12권9호
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• pp.3815-3826
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• 2011

본 연구는 아직 잘 알려지지 않은 고려말 조선초의 상류층 여성복식을 고증하여 구체관절인형의상 세트를 시험제작하고 한국 문화상품의 아름다움을 알리기 위한 것이다. 고려말 조선초의 상류층 여성복식은 풍성한 실루엣, 원과 명 복식과의 융합, 옛 고려풍의 부활, 발달한 모시 직조기술, 불교문화 복식이라는 특성을 가진다. 13-14C의 문헌과 유물과 회화를 통한 연구자의 고증과 패턴제작 과정을 거쳐 총 8점의 아이템이 외주제작되었다. 각 아이템은 세트로 구성되었으나 소비자가 단품으로 선택할 수 있으며 다양한 조합이 가능하다. 인체와 특성이 다른 구체관절인형의 바디로 인해 부분적으로 다아트와 작은 고름이 첨가되고 강직한 직물이 사용되었다. 이후로는 기성품 생산을 위한 업체 시스템 개발 연구가 필요하다.

• 산경연구논집
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• 제12권11호
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• pp.17-31
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• 2021

Purpose: Despite the fact that face (i.e. Chemyon) is deeply-rooted in Korean culture and significantly affects the behavior of Korean people, the effect of face on leisure consumers' consumption behavior has only reported mixed findings, that is, significant and/or insignificant face effects have been reported. It is necessary to integrate prior research findings, and comprehensively examine the effect of face on leisure consumers' consumption behavior. The purpose of this study was to investigate the effect (i.e. effect size, and moderating variables) of face on leisure consumers' consumption behavior through meta-analysis. Research design, data and methodology: Among 1,019 face-related academic studies, retrieved from the academic research information services (RISS), 34 studies and 300 cases examining the effect of face on leisure consumers' consumption behavior were finally included for meta-analysis. Face measured as face sensitivity and/or a face sensitivity sub-component (shame-consciousness, formality-consciousness, and other-consciousness) were integrated in the meta-analysis. Leisure consumers' consumption behavior was classified as antecedents of purchase (overall conspicuous consumption tendency, overall symbolic consumption tendency, personality, high price, high quality, brand seeking, fashion seeking, enjoyment, other person (interpersonal) consideration, position, reference group, and attitude), purchase (purchase intention, unplanned purchase, purchase, and expenditure), and post-purchase (satisfaction, repurchase, and post-purchase). The data used in the meta-analysis was comprised of correlation coefficients, and the meta-analysis was performed using the R-program. Results: The overall mean effect size of face on leisure consumers' consumption behavior was .248. It was found that the effect size was the largest in the order of shame-consciousness face, formality-consciousness face, and other-consciousness face. Among the types of leisure consumers' consumption behavior categorized as dependent variables, the effect size was found to be largest in the order of position, attitude, reference group, post-purchase behavior, brand seeking, personality, trend seeking, etc. In addition, it was found that the leisure types moderated the effect size of face on leisure consumers' consumption behavior. The effect size was found to be largest in the order of skin diving, baseball, various leisure participation, dance, gambling, golf, etc. Conclusions: Face moderately or significantly influence leisure consumers' consumption behavior.