• 제목/요약/키워드: Consumer culture

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아파트매매가격지수와 거시경제변수에 관한 시계열모형 연구 (Time series models on trading price index of apartment and some macroeconomic variables)

  • 이훈자
    • Journal of the Korean Data and Information Science Society
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    • 제28권6호
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    • pp.1471-1479
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    • 2017
  • 아파트매매 가격지수의 변동은 국가의 경제뿐만 아니라 사회, 산업, 문화 등의 전 분야에 영향을 준다. 본 연구에서는 아파트매매 가격지수를 거시경제변수로 설명하는 시계열모형을 연구하고자 한다. 설명변수로 사용한 거시경제변수는 우리나라 주택담보 대출금리, 원유수입 물가지수, 소비자 물가지수, KOSPI 주가지수, 국내총생산 (GDP), 국민총소득 (GKI)의 6가지 변수를 사용하였다. 아파트매매 가격지수와 모든 경제변수는 2001년 9월부터 2017년 5월까지 약 16년간의 월별 자료를 사용하였다. 아파트매매 가격지수 자료의 설명을 위해 시계열 모형 중 자기회귀오차 (ARE) 모형을 사용하여 분석하였다. ARE 모형 분석 결과 아파트매매 가격지수는 1개월 전 아파트매매 가격지수, 주택담보 대출금리와 KOSPI 주가지수에 의해 영향을 받는 것으로 나타났다.

온라인 블로그 구조와 자본주의 소비문화의 관계 분석 - 싸이월드 이용을 중심으로 (A Study on the Online Bl09 Structure and the Capitalism Consumption Culture: Analysis of the Cyworld Web Pape Use)

  • 김미선;유세경
    • 한국HCI학회:학술대회논문집
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    • 한국HCI학회 2006년도 학술대회 2부
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    • pp.761-769
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    • 2006
  • 한국사회에서 새로운 미디어 문화로 가장 각광받는 것 중 하나가 '싸이월드(www. cyworld.com)' 이다. 싸이월드는 웹(Web)에서 하루하루의 일기(Log)를 쓰는 개념인 '개인 블로그(Blog)'로써 개인 미니 홈페이지 형태이다. 이는 단순한 트렌드에 그치는 것이 아니라, 2000 년대 초 카페나 커뮤니티를 기반으로 한 '집단(group) 사이버 문화'를 '개인 (individual) 사이버 문화'로 전환시키는 하나의 문화적 수준에서 논의되고 있다. 그런데 블로그 사이버 문화는 자본주의 소비문화와 밀접하게 연결된다. 현대의 사이비 문화는 개인의 능동적 선택과 이용을 전재로 하므로 자율적이고 독창적인 방식으로 미디어 문화를 소비하는 데, 자본주의 경제사회 속에서 개인의 자율성은 표면적인 이미지에 지나지 않는다. 특히 싸이월드와 같은 개인 미디어는 더욱 개인의 자율성에 기반한 문화행위를 실천하지만, 사실 싸이월드틀 움직이는 경제구조 속에서 규제된다. 싸이월드 이용자가 기본 미니홈피 플랫폼에 자신만의 개성을 표현하기 위해서는 '도토리' 라는 싸이월드의 전자화폐를 사용해야 하고, 이를 이용해 미니룸, 미니미, 스킨, 배경음악 등의 아이템을 구매한다. 그러나 싸이월드 이용자들은 개인의 자율성에 의해 소비행위를 창출하는 것이므로 이를 통해 이윤을 획득하는 자본세력에 대해서는 고려하지 않는다. 이것이 바로 자본주의 소비문화에 의해 지배되는 부정적인 '실제의 왜곡' 이다. 개인의 자율성을 강조함으로써 자본가의 이윤획득 구조를 은폐하여 자본본주의 소비를 재생산하고 강화하는 것이다. 따라서 우리는 개인 문화를 강조하는 현대 미디어 문화구조를 자본주의 권력의 장(場)으로 이해해야 한다. 그리고 미디어 문화의 생산과 소비를 통해 자본주의 소비 문화가 재생산되고 강화되는 현상을 비판함으로써 온라인 블로그의 커뮤니케이션 특성이 생산자(producer)로서의 기능보다 소비자(consumer) 로서의 기능이 강조되고 있음을 이해해야 할 것이다.

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가정의례에 대한 여대생의 공감과 적용을 토대로 한 가정의례교육 방향 (Educational Directions for Family Rites: Female Undergraduates' Understanding and Practice)

  • 주영애
    • 가족자원경영과 정책
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    • 제15권3호
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    • pp.1-22
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    • 2011
  • The purpose of this study is to offer basic data on family rite education, as well as to suggest future directions for family rites by surveying differences in the understanding and the practice of family rites among female undergraduates, who will be the future leaders of our society. General proclivity toward, and differences between understanding and practice of family rites, as well as the effect of socio-demographic variables on these differences, were further verified with a one-way ANOVA, a t-test, and a Duncan's Multiple Range Test. This study had two main findings. First, the gap between understanding and practice in family rites, ordered from largest to smallest by sub-sphere, was found to be: coming-of-age ceremonies, birthday rituals, ancestral rituals, funeral rites, and wedding ceremonies. Second, as for the results of the analysis of the difference between understanding and practice of family rites in female undergraduates according to socio-demographic variables, among a total of 18 variables, significant differences were found in: own religion, brother's rank, mother's religion, father's religion, mother's job, place where the individual grew up, having experienced family rites, education. place of residence, and monthly income. In the face of a changing era and environment, the basic spirit of family rites has not changed. However, a new harmony between tradition and modem times is needed. This can be achieved through the establishment of a suitable form of rites for the present age, while taking on a modem acceptance of the significance traditionally associated with these rites.

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가정생활교육에 기반한 지속가능한 인성, 인권, 문화다양성 통합교육: 대학생을 중심으로 (Integrated Education for Sustainable Character, Human Rights, Cultural Diversity Based on Family Life Education: Focusing on University Students)

  • 김우정;주영애
    • Human Ecology Research
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    • 제58권1호
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    • pp.31-41
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    • 2020
  • This study examined human rights perception, cultural diversity perception, level of character perception, and influencing factors for university students in order to prepare basic data on integrated education methods of character, human rights and cultural diversity and education program models. The research questions are as follows. 1. What are university students' perceptions of character, cultural diversity and human rights? 2. What is the status of the experience of family life education on character, cultural diversity, and human rights, and is it related to the level of perception? 3. What variables affect character perception, cultural diversity perception, and human rights perception? The survey targeted 407 students at two universities in Seoul and used IBM PASW Statistics as a tool to analyze data. The study results are as follows. First, university students' character, cultural diversity and human rights perception were above average; however, empirical education is still required because they had low scores in the area of action. Second, male university students have less experience in family life education on character, cultural diversity and human rights compared to female university students. Third, it is necessary to integrate education for character, cultural diversity and human rights because the most influential factors in character perception, cultural diversity perception and human rights perception were character education. The role of family life education should be considered important because personality education in the home showed a relatively high correlation.

국내 온라인 쇼핑몰의 글로벌화를 위한 디자인 개선방안 연구 (A Study of the Design Improvement Measure for the Globalization of Domestic Online Shopping Malls)

  • 최윤희;조성환
    • 한국콘텐츠학회논문지
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    • 제15권12호
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    • pp.73-80
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    • 2015
  • 1996년 중국으로 수출된 한국 드라마의 인기를 시작으로 세계 시장에서는 이른바 한류 열풍이 시작되었다. 이후 드라마뿐만 아니라 한국의 문화 자체가 한류 시장의 콘텐츠로 급부상하며 한국 제품을 온라인에서 직접 구매하고자 하는 해외 직판 소비자가 큰 폭으로 증가하고 있다. 본 연구는 국내 온라인 쇼핑몰이 해외 시장의 소비자 환경에 적절히 부응하고 있는가를 파악하기 위해 현재 글로벌 마케팅을 진행하고 있는 국내 쇼핑몰 네 곳과 해외의 유명 쇼핑몰 네 곳을 각각 선정하여 디자인 측면을 비교 연구하였다. 그 결과 글로벌 마케팅을 진행하고 있는 국내 온라인 쇼핑몰들이 국가별 인터넷 환경에 대한 이해가 부족하고 문자 정보전달의 한계를 겪고 있으며 의미 전달에 용이한 시각 기호를 적극적으로 활용하지 못하고 있는 실정임이 드러났다. 이에 본 논문은 그러한 문제점에 대한 개선 방안으로 다양한 화면을 배려하는 가변 요소를 디자인에 활용하는 방안, 세계 각국마다 다른 언어의 문제를 해결하기 위해 텍스트를 직관적인 요소로 디자인하는 방안, 발전하는 IT기술을 적극 활용하여 디자인하는 방안 등을 제시하였다.

안동지역 축제의상 개발에 관한 연구 (The Development of Local Festival Costumes in Andong)

  • 김희숙
    • 한국의류산업학회지
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    • 제19권1호
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    • pp.1-10
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    • 2017
  • The purpose of this research is to industrialize and to localize traditional culture resources of Andong by developing festival costumes related to 'Andong Mask Dance Festival'. We tried several methods to deliver meanings and images of festival costumes, as followings. Frist, from April, 2009 to October, 2012, we created the new design of the festival costumes after consulting with 7 festival experts about the conditions and characteristics of 'Andong Mask Dance Festival'. The festival costume design is characterized by the detachable parts of clothing based on Han-bok style, the front and back of bodice, right and left side of both sleeves, and pockets, which can be tied up with strings. Therefore the consumers can choose and attach the part they want. Secondly, the newly created festival costumes were evaluated appropriately to the consumer's satisfaction, implementation, practicality, and long-term development possibility according to the survey of 85 participants who were, in fact, wearing the festival costumes in the festival. The results are as follows: Frist, festival costumes are based on Korean traditional costumes, and it appears wearing object as festival costumes. Secondly, traditional beauty and modern beauty are well matched up, so men and women of all ages are possible to wear. Thirdly, size of costume can be controlled, so it's easy to wear. Finally, construction method is very simple. The possibility of long-term development by various material development is needed.

한방차에 관한 신문기사 내용 분석 (Analysis of Newspaper Articles on Korean Style Medicinal Tea)

  • 박소연;이상록;채승범;이상재
    • 대한예방한의학회지
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    • 제21권2호
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    • pp.95-103
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    • 2017
  • Objectives : The aim of this study is to analyze the news contents of Korean style medicinal tea and investigate how it is portrayed in the consumer market. Methods : Total of 355 articles are selected by inputting "Korean style medicinal tea" and analyzed; 108 articles for 2013, 107 articles for 2014, 140 articles for 2015. Results : 175 different tea were found from Jan. $1^{st}$ 2013 to Dec. $31^{st}$ 2015, with ginger tea the most frequently covered for 68 times. Among 175 tea, 117 had one ingredient and 58 had more than one ingredient. The most frequently covered category was "Disease and Health Promotion" followed by "Commercial Ads", "Korean style medicinal tea Culture", and others. From 355 articles, 188 provided the information on the efficacy of Korean style medicinal tea, 88 presented the pharmacological activity, 84 addressed the recipe, 80 explained the taste, and 31 included ancient literature. The most frequently covered tea were ginger tea, omija tea, gugija tea, jujube tea, mogwa tea. Autumn and winter had 109 articles, spring had 89, and summer had 86. Conclusions : This study showed the potential of Korean style medicinal tea as a successful future content. Most of the articles about Korean style medicinal tea contained information about the efficacy but practical information such as the recipe and drinking method were not addressed much. Therefore, future study is needed to investigate additional information about Korean style medicinal tea.

COVID-19 and the Korean Economy: When, How, and What Changes?

  • Park, ChangKeun;Park, JiYoung
    • Asian Journal of Innovation and Policy
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    • 제9권2호
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    • pp.187-206
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    • 2020
  • Under the on-going evolution of the COVID-19 pandemic, estimating the economic impact of the pandemic is highly uncertain and challenging. This situation makes it difficult for policymakers, governors, and economic entities to formulate appropriate responses and decision makings. To provide useful information about the effect of the COVID-19 pandemic on the Korean economy, this study examined macroeconomic impact analysis stemming from the pandemic shocks with different scenarios for the Korean economy. Based on three scenarios using the growth rate of 2020 GDP and consumer expenditure patterns, the 2021 GDP by industry sector was forecast with two new approaches. First, the recovering process of the Korean economy from the shock was analyzed by applying a Flex-IO method. Second, a new forecasting approach combined with an IO coefficient matrix was applied to forecast the future GDP changes. The findings of this study are summarized as follows: First, the total GDP growth rate under the Pessimistic Scenario demonstrates less rebound from the shock than that of the Base Scenario. Second, agriculture, culture, and tourism-related sectors that are suffering from the severe losses of COVID-19 showed lower resilience than other different industries. Third, information and communications technology (ICT) industry maintains a stable growth trend and is expected to take the leading role for the Korean economy in the post-COVID-19 and the Industry 4.0 eras. The findings deliver that it needs to analyze how government expenditure responding the shock into the forecasting model, which can be more useful and reliable to simulate the resilience from the pandemic.

불꽃놀이 형상과 OLED를 기반으로 한 패션 액세서리 디자인 제안 (Fashion Accessory Design Suggestions Using Firework Images with the OLED Display Platform)

  • 김선영
    • 한국의류학회지
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    • 제35권10호
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    • pp.1188-1198
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    • 2011
  • This study proposes the use of firework shapes to design fashion accessories in the judgment that they are appropriate for the expression of creative images in consideration of the display of fireworks as a kind of entertainment and a festive symbol. This study promotes the sustainable application of firework shapes to develop the designs of fashion culture items that feature a distinctive personality and uniqueness. In this present study, the proposed fashion accessory design was intended to create an entertaining new atmosphere that uses an Organic Light Emitting Diode (OLED) that draws attention as a futuristic display. In terms of methodology, a literature review of firework shapes and OLED was conducted; in addition, Adobe Illustrator CS2 and Adobe Photoshop CS2 were used to develop six different standard motive designs with formative design elements represented by a variety of firework shapes. Each of the six motifs was further expanded with different color combinations. Rich images are produced with the use of pink, blue, purple, green, yellow, orange, and red, in conjunction with various OLED effects to express the three-dimensional images of fireworks. The motifs are applied to three types of items: bags, bracelets, and necklaces. For the video images, evening and tote bags, pendants, and bangles were used. Shifting images and lights should produce unique images as well as satisfy the consumer desire for entertainment. The Adobe Image Ready software was used to present the motive of fireworks applied to the design of fashion accessories in video images but not in still-cut images due to physical constraints of this paper.

한국 국가이미지가 브랜드 아이덴티티 및 브랜드 태도와 구매의도에 미치는 영향 -중국 소비자를 중심으로- (The Impact of Korean Country Image on Brand Identity, Brand Attitude and Purchase Intention -A Case for Chinese Consumers-)

  • 하지수;황진숙
    • 한국의류학회지
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    • 제38권2호
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    • pp.251-265
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    • 2014
  • China is the biggest market for the Korean fashion industry. However, China is still difficult in regards to market entry and market success in China despite the geographical proximity. This study investigated the image of Korea and its impact on brand identity, brand attitude and intention to purchase with a focus on Chinese consumers in order to identify the variables of a country's image that affect a consumer's intention to purchase. The results of this survey targeted 214 Chinese consumers who were used for the final analysis. The survey subjects were female consumers in their 20s and 30s, living in metropolitan cities in China. Exploratory factor, reliability and frequency analyses were conducted using SPSS 19.0; in addition, confirmatory factor and path analyses were administered with AMOS 18.0. We identified two general images of Korea (economy and culture), two images of Korean (stylish and friendly) and three Korean fashion-product related images (quality, design and prestige). The results of the structural equation model were as follows. 1) Economy factor exerted significant effect on quality and prestige. 2) Stylish factor exerted a significant effect on all of the Korean fashion product images (quality, design and prestige). Friendly factor exerted positive impact on prestige. 3) All of the Korean fashion product images significantly influenced brand identity. 4) Brand identity exerted a significant effect on brand attitude. Lastly, brand attitude significantly affected intention to purchase.